9 Cara Membuat LANDING PAGE agar Jualan Online LARIS

Summary

This video script offers 9 essential tips for creating effective landing pages that boost sales. It explains the concept of a landing page, its difference from a homepage, and why it's crucial for online businesses. The script emphasizes the importance of a focused single goal, whether it's sales or sign-ups. Tips include matching ad headlines to the landing page, using compelling visuals, placing call-to-action buttons prominently, and ensuring the page is mobile-friendly. The goal is to maximize ad investment returns by converting visitors into customers or subscribers.

Takeaways

• 😀 A landing page is different from a homepage as it focuses on one goal or conversion, such as a sale or sign-up.
• 🛒 The purpose of a landing page is to maximize the return on investment from advertising by focusing the visitor's attention on one goal.
• 📈 Landing pages should have a headline that matches the ad to meet visitor expectations and increase conversions.
• 🎯 Use attractive and relevant images or videos that represent the product or offer to draw visitors in.
• 🔑 Place the call to action (CTA) button prominently, ideally above the fold, so it's immediately visible when the page loads.
• 👀 Direct attention to the CTA or important content using design elements like arrows or strategic placement.
• 🚀 Show the product in action through videos or photos to demonstrate its benefits and functionalities.
• 📝 Use simple and clear copywriting that can be understood by a wide audience, including those with limited technical knowledge.
• 📱 Remove navigation menus from landing pages to prevent distractions and keep the focus on the single goal.
• 🗣️ Include testimonials or social proof to build trust and credibility, which can encourage visitors to take the desired action.
• 📱 Ensure the landing page is mobile-friendly, as many users will access it via smartphones, and the layout should adapt accordingly.

Q & A

What is the main focus of the video?

The main focus of the video is to discuss 9 tips on how to create a landing page for a website to increase sales.

What is a landing page?

A landing page is a standalone web page, designed for marketing or advertising purposes. It is different from a homepage in that it is focused on a single goal or conversion.

Why are landing pages important for businesses?

Landing pages are important because they help to focus a visitor's attention on a single goal, such as making a purchase or signing up for a newsletter, which can lead to higher conversion rates.

What is the difference between a homepage and a landing page?

A homepage typically has many menus and links, offering an overview of a website's content, while a landing page is designed to focus on one goal and usually has fewer distractions.

How can a landing page increase sales?

A landing page can increase sales by concentrating the visitor's attention on a specific product or call to action, reducing distractions and increasing the likelihood of conversion.

What are some examples of goals for a landing page?

Examples of landing page goals include sales, sign-ups for a newsletter, email collection, or any other form of conversion that aligns with the business's objectives.

What is the first tip provided in the video for creating an effective landing page?

The first tip is to ensure that the headline on the landing page matches the message of the advertisement to avoid confusion and maintain consistency.

Why is it important to use a high-quality image or video on a landing page?

Using a high-quality image or video can make the landing page more attractive and help represent the product or service effectively, increasing the likelihood of capturing the visitor's interest.

Where should the call to action button be placed on a landing page?

The call to action button should be placed above the fold, meaning it should be visible without the need to scroll down, making it immediately noticeable to visitors.

How can arrows be used effectively on a landing page?

Arrows can be used to direct the viewer's attention towards important content or buttons, such as a video explaining the product or the call to action button.

What is the significance of showing the product in action on a landing page?

Showing the product in action helps potential customers understand how the product works and can be beneficial, which can increase interest and the likelihood of a purchase.

Why should the language used on a landing page be simple and easy to understand?

Using simple and easy-to-understand language ensures that the message is clear and relatable to a wide audience, regardless of their technical knowledge.

What is the importance of making a landing page mobile-friendly?

A mobile-friendly landing page ensures that the content is easily accessible and readable on mobile devices, which is crucial given the high percentage of users who browse the internet on their phones.