How to Deep Dive into Your Pinterest Analytics

Summary

This tutorial delves into Pinterest analytics, guiding viewers on identifying their audience and utilizing data effectively. It covers audience insights, filters for detailed analysis, and using the trends tool for keyword research. The presenter advises tracking audience engagement, aligning content with top-performing keywords, and planning future posts based on trends to enhance Pinterest marketing strategies.

Takeaways

• 📊 **Understanding Pinterest Analytics**: The video aims to provide a comprehensive guide to using Pinterest analytics tools to understand audience demographics and behaviors.
• 🗓 **Timely Updates**: It's crucial to regularly check analytics as audience preferences and behaviors can change, such as the shift from web to iPhone usage observed by the speaker.
• 👥 **Identifying Your Audience**: The audience insights tool is highlighted as a key resource for understanding the age and gender of your Pinterest audience.
• 🔍 **Utilizing Filters**: Filters in the analytics overview can help drill down into specific data, such as age groups and content types, to better understand what resonates with your audience.
• 📈 **Monitoring Engagement**: Keeping track of top pins and their engagement metrics can provide insights into what type of content is performing well.
• 📝 **Analyzing Pin Impressions**: It's important to look at where your pins are being saved and how they are perceived by different boards on Pinterest.
• 🔑 **Keyword Research**: Identifying main keywords for your pins and researching them in the Pinterest trends tool can help align your content with what users are searching for.
• 📅 **Timing Your Content**: Understanding when to publish content based on trends can help you ride the wave of user interest and engagement.
• 📝 **Documenting Insights**: Encouragement to document findings in a Google sheet for further analysis and to inform content creation strategies.
• 🔄 **Diversifying Keywords**: Using related keywords and trends to diversify content and increase discoverability on Pinterest.

Q & A

What is the main goal of the tutorial video discussed in the transcript?

The main goal of the tutorial video is to show viewers how to find out exactly who is in their Pinterest audience and what to do with that data once they figure out who's there.

What is the selfish goal behind creating this video mentioned by the speaker?

The selfish goal behind creating this video is to have a resource to send to people when they ask the speaker about their Pinterest analytics being down and not understanding why.

Why does the speaker suggest that changes in Pinterest analytics are often related to the audience rather than the platform?

The speaker suggests that changes in Pinterest analytics are often related to the audience rather than the platform because, while Pinterest does update and test new features, audience behavior, preferences, and activities on the platform are more likely to directly impact a user's analytics.

What is the first tool the speaker recommends getting familiar with to understand the audience on Pinterest?

The first tool the speaker recommends getting familiar with is the 'Audience Insights' tool, which can be accessed through the shortcuts menu, the 'Analyze Performance' menu, or from the analytics overview.

What specific audience information does the speaker suggest noting down from the Audience Insights tool?

The speaker suggests noting down the age and gender of the audience from the Audience Insights tool, as these are the first and foremost details to understand who is in the audience.

How often should one check the Audience Insights tool according to the speaker?

The speaker suggests checking the Audience Insights tool regularly, noting that they personally check it every so often to see if there are changes, especially significant changes over the last 30 to 60 days.

What is the significance of understanding the devices used by the audience on Pinterest as mentioned in the transcript?

Understanding the devices used by the audience is significant because it can indicate changes in user behavior and preferences, which might affect how content is consumed and engaged with on the platform.

What does the speaker recommend doing after identifying the audience's age and gender?

After identifying the audience's age and gender, the speaker recommends filtering the analytics by that demographic to see if there's a match and to identify any 'leaks' or significant changes in audience engagement.

Why is it important to look at the 'save to these boards' section according to the speaker?

Looking at the 'save to these boards' section is important because it gives insight into how people perceive the pins and can provide new ways to target the audience.

What action does the speaker suggest taking with the information gathered from analyzing top pins and related keywords?

The speaker suggests using the information gathered to create more Pinterest pins, plan content strategically, and diversify search capabilities to get found more easily on Pinterest.

What is the general rule of thumb for when to start promoting content related to trends on Pinterest according to the speaker?

The general rule of thumb according to the speaker is to start promoting content related to trends 30 to 90 days in advance, rather than when it's at its peak, to ride the wave of the trend.