How to get collaborations with less followers? Complete guide on how to approach brands for Collab

Summary

In this video, Anamika Singh Rawat shares valuable insights for content creators on securing collaborations and PR packages, even with a small follower count. She explains different types of collaborations, such as barter and paid, and provides tips on creating concise, personalized pitches for brands. Anamika emphasizes the importance of being proactive by reaching out to brands instead of waiting for them to notice you. She also suggests using AI tools to craft pitches and collaborating with influencer marketing agencies to increase opportunities. This video offers practical advice for creators looking to grow their presence and secure collaborations.

Takeaways

• 💡 Content creators and YouTubers often wonder how to get collaborations and PR packages. This video discusses the process and provides tips on securing them.
• 📊 The creator manages multiple social media accounts, some with as few as 700 followers, and still receives PR packages and collaborations, debunking the myth that you need a large following.
• 🤝 Collaborations can be either barter (exchange of services for products) or paid. In barter collaborations, you might need to review a product purchased with your own money before being reimbursed.
• 💰 Paid collaborations involve brands sending products and payment for creating content, like reviews or videos, on social media platforms.
• 📝 Having a well-crafted pitch is essential. It should be concise (5-6 lines), professional, and personalized. Avoid long paragraphs or overly brief messages.
• 🔍 Utilize AI tools like ChatGPT to draft pitch templates, but always add a human touch and personalize each pitch for the specific brand.
• 🚀 Instead of waiting for brands to approach you, be proactive and send pitches to brands that align with your content. Check out other creators' PR highlights for potential brand leads.
• 📋 Register with influencer marketing agencies (e.g., Budding Influencers, Hype On, My Collab Story) to access more collaboration opportunities and campaigns.
• 🙌 Don’t limit yourself based on follower count. Brands may still be interested in collaborating if your content and engagement are strong, even if you have a small audience.
• ❓ For any unresolved queries or further information, viewers are encouraged to leave comments or suggest additional topics for future videos.

Q & A

What is a collaboration in terms of social media?

A collaboration in social media is when two or more people, brands, or organizations work together toward a specific goal, often exchanging services or products in return for promotion.

What are the two main types of social media collaborations?

The two main types of social media collaborations are barter (or 'butter') collaborations and paid collaborations. In barter collaborations, services are exchanged for products without upfront payment, while paid collaborations involve both product delivery and financial compensation for content creation.

How does a barter collaboration work?

In a barter collaboration, the brand sends the product to the content creator, and in return, the creator offers services like posting a review or creating a video. Some barter collaborations may require upfront payment from the creator, which is later reimbursed after the content is posted.

What is the misconception about collaborations and follower count?

Many people believe that they need a minimum of 1,000 followers to start getting collaborations, but this is not true. The video creator mentions that they started receiving PR packages and collaborations when they had only 300-400 followers.

What is the importance of preparing a pitch for brand collaborations?

A well-prepared pitch is crucial when approaching brands for collaborations. It should be concise and professional, around five to six lines, to grab attention quickly without overwhelming the recipient with too much information.

How can AI tools like ChatGPT assist in writing collaboration pitches?

AI tools like ChatGPT can help content creators draft collaboration pitches by providing sample templates based on the creator's content type. However, it’s important to modify the AI-generated pitch to add a personal touch.

Should content creators wait for brands to approach them for collaborations?

No, content creators should proactively approach brands for collaborations instead of waiting for brands to notice them. There are too many creators for brands to find everyone, so reaching out increases the chances of securing a collaboration.

How can content creators find brands to collaborate with?

Creators can find potential brands by looking at their fellow creators’ PR or collaboration highlights on social media, approaching those brands directly. They can also discover new brands that fit their niche and follower count.

What is the role of influencer marketing agencies in securing collaborations?

Influencer marketing agencies act as intermediaries between brands and content creators, offering both barter and paid collaboration opportunities. Creators can register with these agencies to receive campaigns based on their profile.

What advice does the creator give about approaching larger brands with fewer followers?

The creator advises not to hesitate in approaching larger brands, even with a smaller following, as some brands may still offer opportunities. The creator shared a personal experience where a large brand responded with a Google form for registration despite having only 700 followers.