TEST REELS: HOW TO USE THE NEW INSTAGRAM UPDATE?

Summary

Instagram's new 'Reels de Teste' feature lets users test Reels with non-followers to gather initial engagement feedback. Creators can experiment with new formats and content styles without affecting their existing followers, offering a unique opportunity for organic growth. By analyzing this early feedback, users can refine their content strategy, potentially boosting follower count. The feature also allows brands to maintain their image by testing content privately. To maximize benefits, creators should experiment with fresh ideas and use calls to action encouraging non-followers to follow their profiles.

Takeaways

• 😀 Instagram is testing a new feature called 'Reels de Teste' that allows you to send your reel exclusively to non-followers for initial engagement feedback.
• 😀 To use 'Reels de Teste', you select this option after editing your reel. The reel is only shared with people who don’t follow you, and performance data is available for the first 24 hours.
• 😀 The 'Reels de Teste' feature does not show the reel in your main profile feed, but followers may still see it if shared with them directly.
• 😀 This feature helps users test new content formats without affecting their existing audience, especially beneficial for experimenting with new styles or topics.
• 😀 The primary advantage of 'Reels de Teste' is that it helps protect your brand identity by testing different content without affecting the perception of your regular followers.
• 😀 'Reels de Teste' increases organic engagement by reaching new audiences who haven’t encountered your content before, potentially leading to more followers.
• 😀 Users can experiment with different content types, such as unique music, editing styles, or topics, to discover what resonates with a broader audience.
• 😀 Including a clear call to action in your reel, such as asking viewers to follow your profile for more content, can help convert new viewers into followers.
• 😀 By analyzing the engagement data from 'Reels de Teste', you can determine which types of content are worth making a permanent part of your profile.
• 😀 The 'Reels de Teste' feature is particularly useful for brands and creators who want to test new ideas without disrupting the engagement of their current follower base.

Q & A

What is the 'Reels de Teste' feature on Instagram?

The 'Reels de Teste' feature allows users to share their reels exclusively with non-followers to test the content’s performance with a new audience. This helps gather initial feedback and engagement data before sharing the content more widely.

How can I use the 'Reels de Teste' feature?

To use this feature, create and edit your reel as usual, then in the final step before posting, enable the 'Reels de Teste' option. This ensures your reel is shown only to people who don't follow you.

Will my followers be able to see the 'Reels de Teste' content?

No, the 'Reels de Teste' content will not appear on your profile for your followers. It will only be shown to non-followers, though they might see it if someone shares the reel with them.

What is the main advantage of using 'Reels de Teste'?

The primary advantage is the ability to test content with a new audience, allowing you to gauge how non-followers react to your content without risking alienating your existing followers.

How long can I track engagement from 'Reels de Teste'?

You can track the engagement from your 'Reels de Teste' for the first 24 hours after posting, which gives you an initial sense of how the reel is performing.

What kind of content should I post using 'Reels de Teste'?

You should experiment with creative formats, music, or topics that differ from your usual content. This allows you to step out of your regular audience bubble and reach new viewers.

How can I ensure I attract new followers with 'Reels de Teste'?

Include a clear call to action at the end of your reel, such as asking viewers to follow your profile for more content. This can convert new viewers into followers, expanding your audience.

Does using 'Reels de Teste' affect my brand identity?

No, it doesn’t. If you try out new formats or styles, your existing followers won’t see the changes. This protects your brand identity while allowing you to test different ideas with new people.

What should I do if my 'Reels de Teste' gets positive feedback?

If the reel gets good engagement, it’s an indicator that the new content style, theme, or approach could work well with your broader audience. You can incorporate it into your regular content strategy.

Can 'Reels de Teste' help me grow my Instagram following?

Yes, by reaching new audiences outside your current followers, you can potentially attract more followers through organic engagement. The feature helps test what resonates with new viewers and can lead to an increase in followers.