How To Make A Killing Selling On Walmart - Full Tutorial For Beginners

Summary

This video offers a comprehensive guide to selling on Walmart, highlighting its benefits such as a large customer base, high visibility, and cost-effectiveness with no listing fees. It outlines the requirements for sellers, including a minimum of 12 months of sales history and 10 SKUs, and explains the application process. The video also covers Walmart's fulfillment services, product listing strategies, and the costs involved, emphasizing the potential for increased sales and reduced competition compared to other platforms.

Takeaways

• 📈 **Expand Online Presence**: Selling on Walmart can significantly expand your online presence and increase sales.
• 🏢 **Large Customer Base**: Walmart has over 500 million monthly users, providing access to a huge potential customer base.
• 🌐 **High Visibility**: As a well-known brand, Walmart can increase the visibility and reach of your products.
• 📦 **Fulfillment Services**: Walmart offers fulfillment services similar to Amazon FBA, reducing the need to manage inventory.
• 💵 **No Listing Fees**: Unlike other platforms, Walmart does not charge listing fees, which can be more cost-effective.
• 📈 **Market Growth**: Walmart's e-commerce is growing rapidly, with a significant sales jump in recent quarters.
• 🔑 **Seller Requirements**: To sell on Walmart, you need at least 12 months of sales history and a minimum of 10 SKUs.
• 🌍 **International Sellers**: Walmart has opened its marketplace to sellers from various countries, not just the US.
• 🔍 **Product Research Tools**: Tools like Helium 10 and Jungle Scout can help find profitable products to sell on Walmart.
• 💼 **Application Process**: The application to become a Walmart seller is strict and can take from one day to four weeks.
• 📊 **Sales and Fulfillment**: Walmart provides a seller portal to manage listings and track sales, with options for fulfillment.

Q & A

Why is selling on Walmart considered a good strategy for expanding online presence?

Selling on Walmart is a good strategy because it provides access to a large built-in customer base of over 500 million monthly users, high visibility due to Walmart being a household name, and access to Walmart's fulfillment services similar to Amazon FBA, which can be cost-effective.

How does selling on Walmart help in diversifying business risk?

Selling on Walmart helps diversify risk by reducing dependence on a single platform like Amazon. If Amazon were to shut down an account or listings, sellers wouldn't lose all their revenue since they have another sales channel.

What are the requirements to sell on Walmart?

To sell on Walmart, sellers need at least 12 months of sales history, a minimum of 10 SKUs, and must be US-based or from approved countries like Canada, China, India, Japan, Mexico, and the UK.

What types of products sell well on Walmart?

Generic products that appeal to a wide audience in categories such as Fitness, Home, and Pets sell well on Walmart. Shoppers on Walmart prefer affordable products, so premium niche and higher-priced products may not sell as well.

How does Walmart's marketplace work for sellers?

Walmart's marketplace allows sellers to list their products, manage listings, and track sales through the Walmart seller portal. Sellers can choose to fulfill orders themselves or use Walmart Fulfillment Services to handle storage, packing, and shipping.

What is the application process like for becoming a Walmart seller?

The application process for becoming a Walmart seller involves providing a business tax ID or business license, verifying business name and address, showing a history of success on other marketplaces, and explaining why the seller is a good fit for Walmart.

What are the costs associated with selling on Walmart?

The costs of selling on Walmart include referral fees of 8-15% of the product price, commission fees, and fulfillment fees if using Walmart's services. There are no setup, listing, or monthly fees.

How does Walmart's SEO work and how is it different from Amazon's?

Walmart SEO focuses more on content quality and the overall listing score, whereas Amazon emphasizes SEO and keyword research. Walmart's algorithm dislikes keyword stuffing and prefers a clear and concise title with relevant keywords.

What are some tips for successfully selling on Walmart?

Tips for selling on Walmart include optimizing listings for search, using the listing quality dashboard, not copying Amazon listing content, aiming for the pro seller badge, and considering Walmart Fulfillment for better visibility and customer experience.

What are the pros and cons of selling on Walmart compared to other platforms?

Pros include high product visibility, less competition, no monthly fees, and a simple cost structure. Cons include it not being suitable for niche or expensive products, restrictions on custom products, a strict application process, competitive pricing, and potentially poor customer service.

Why might Walmart be a better option for some sellers compared to Amazon?

Walmart might be a better option for sellers looking to expand their customer base, reduce reliance on Amazon, and take advantage of lower competition and potentially higher profit margins due to lower selling fees.