The mindset you need to NOT fall behind

Summary

In this video, Callum shares a pivotal mental shift that catapulted him from his initial state to his current success, running a business that earns over $100,000 monthly. He emphasizes the critical role of knowledge acquisition, suggesting that the gap between where you are and where you want to be is often due to 'not knowing what you don't know.' He advocates for investing in knowledge, even if it's behind a paywall, as it compels you to take action and focus, ultimately leading to faster results. Callum encourages viewers to value their time, be open to spending money on valuable knowledge, and start this mindset early to accelerate personal and professional growth.

Takeaways

• 🔑 The speaker emphasizes the importance of a mental shift that involves recognizing the value of knowledge and the willingness to invest in it to achieve success.
• 💡 The gap between one's current position and desired future success is often due to a lack of knowledge, which can be addressed by learning what one doesn't know.
• 💼 The speaker shares personal experience, highlighting how investing in knowledge through courses and programs has accelerated their business growth and personal development.
• 💰 The script suggests that while free information is available, valuable knowledge is often behind a paywall, which is a sign of its perceived value and effectiveness.
• 🚀 The speaker argues that paying for knowledge not only provides access to quality information but also increases the likelihood of applying what is learned due to the psychological impact of investment.
• ⏳ Time is a limited resource, and the speaker suggests that investing money in knowledge can save time and speed up progress towards one's goals.
• 💹 The speaker acknowledges that the more one learns, the more one realizes there is to learn, creating a cycle of continuous learning and investment.
• 💪 The script encourages viewers to be proactive in seeking out and investing in valuable knowledge, even if it requires financial commitment.
• 🌟 Success is not immediate, and the speaker shares their journey of incremental learning and investment, which has led to significant achievements.
• 💭 The speaker dispels the notion that all paid knowledge is a scam, encouraging a discerning approach to finding and investing in high-quality, valuable learning resources.

Q & A

What is the main mental shift that Callum discusses in the video?

The main mental shift Callum discusses is the importance of investing in knowledge, understanding that valuable knowledge often comes at a cost, and being willing to pay for it to achieve success.

How does Callum define the gap between where you are and where you want to be?

Callum defines the gap as a lack of knowledge about what you don't know, which is the missing piece that can take you to the next level of success.

What does Callum suggest as the first step to acquiring knowledge?

Callum suggests that the first step to acquiring knowledge is identifying where you want to be in life and then starting to fill in those knowledge gaps, often starting with free resources available online.

Why does Callum believe that paying for knowledge can be more effective?

Callum believes that paying for knowledge can be more effective because it changes the way you perceive the value of the information, making you more likely to take action and apply what you've learned.

How does Callum relate money to focus in the context of acquiring knowledge?

Callum relates money to focus by stating that money is not just a currency but also an indicator of where your focus lies. Investing money in knowledge or courses means you are more likely to invest your time and energy into learning from them.

What is the trade-off Callum mentions between spending time and spending money on acquiring knowledge?

Callum mentions that you can either spend time researching and learning for free or spend money to acquire knowledge more quickly through courses and programs. The trade-off is between the time you save and the financial investment you make.

At what age did Callum start investing in knowledge through courses, according to the script?

Callum started investing in knowledge through courses at the age of 16.

What was the first course Callum ever bought and why did he buy it?

The first course Callum ever bought was a social media management and growth course for $397. He bought it because he wanted to acquire knowledge and skills in social media management that he could use to build a business.

What does Callum suggest about the relationship between the value of knowledge and the cost associated with it?

Callum suggests that the value of knowledge is often perceived based on the cost associated with it. The more you pay for information, the more seriously you take it and the more likely you are to apply it.

What is the ultimate goal Callum recommends for those seeking to bridge the gap between where they are and where they want to be?

The ultimate goal Callum recommends is to value time more than money, understanding that time is a limited resource, and to be willing to invest in knowledge that can help accelerate progress towards success.

Outlines

00:00

🔑 The Power of Acquiring Knowledge

The speaker, Callum, shares his personal journey and emphasizes the pivotal role that a mental shift played in his success. He explains that the gap between where one is and where one wants to be is often due to a lack of knowledge about what one doesn't know. Callum suggests that while free resources are available, the most valuable knowledge often comes at a cost, which can be a catalyst for taking action and achieving success. He encourages viewers to invest in knowledge through paid courses and programs to bridge the gap between their current and desired situations.

05:02

💼 Investing in Knowledge: Money as a Proxy for Focus

Callum delves into the concept that money is not just a currency but also a measure of focus and commitment. He argues that paying for knowledge or courses is a way to ensure that one is fully invested in the learning process, leading to faster results. The speaker acknowledges that while free information is abundant, the perceived value and application of that knowledge are often enhanced when a financial investment is made. He shares his own experiences of investing in courses and programs, which accelerated his learning and success, and encourages viewers to value their time and be willing to make such investments.

10:02

💰 The Value of Early Investment in Knowledge

In the final paragraph, Callum discusses the importance of making early investments in acquiring knowledge, which he sees as a stepping stone to future success. He reflects on his own initial investments in learning resources and how they laid the foundation for his current achievements. The speaker stresses that the more one learns, the more one realizes the extent of what remains to be learned, creating a cycle of continuous learning and investment. He advises viewers to be open to spending money on valuable knowledge and to understand that such investments are often necessary to unlock greater opportunities and rewards.

Keywords

💡Mental Shift

A 'Mental Shift' refers to a significant change in one's perspective or mindset that leads to a transformation in behavior or approach. In the video, the speaker emphasizes that implementing a mental shift was pivotal for his personal and professional growth, moving him from his past state to his current success. The concept is central to the video's theme, suggesting that altering one's mindset can bridge the gap between current and desired outcomes.

💡Knowledge Gaps

Knowledge gaps are the areas of information or understanding that an individual lacks, which prevent them from achieving their goals or moving to the next level. The video discusses how identifying and filling these gaps is crucial for personal development. The speaker uses the metaphor of a 'blue guy' to represent the viewer's current state and the desired future state, highlighting the importance of acquiring knowledge to bridge the gap between the two.

💡Perception of Value

Perception of value is the way individuals assess the worth of something, often influenced by external factors such as price. The video explains that the value of knowledge is perceived differently when it is associated with a cost. The speaker argues that people are more likely to act on knowledge they have paid for, as the financial investment increases their focus and commitment to applying what they've learned.

💡Paywall

A 'paywall' refers to a barrier that requires payment or subscription to access certain content, services, or information. In the context of the video, the speaker suggests that valuable knowledge is often behind a paywall, indicating that one must be willing to invest money to gain access to high-quality, transformative information.

💡Investment in Learning

Investment in learning involves dedicating resources, such as time and money, to acquire new knowledge or skills. The video emphasizes the importance of being willing to invest in educational programs or courses as a means to accelerate personal and professional growth. The speaker shares his own experiences of investing in courses that helped him progress from his initial state to his current success.

💡Time vs. Money

The concept of 'Time vs. Money' is discussed in terms of the trade-offs one must consider when pursuing knowledge or skills. The speaker points out that while time is a renewable resource, it is finite, and one must decide whether to spend it learning through free resources or to invest money for quicker, more structured learning. This concept is central to the video's message about the strategic allocation of resources for growth.

💡Focus

Focus, in the video, is described as the concentration of one's attention and efforts towards a specific goal or task. The speaker argues that where one places their financial investment, their focus will follow, suggesting that investing money in learning directs one's energy and commitment towards mastering that knowledge or skill.

💡Return on Investment (ROI)

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment. In the video, the speaker implies that investing in knowledge, such as through courses or programs, can yield a high ROI in terms of personal growth and financial success. He shares his own journey of investing in learning, which has contributed to his business's success.

💡Mastermind

A 'Mastermind' in the video refers to an exclusive group or program where individuals collaborate and learn from each other, often led by an expert. The speaker mentions considering investing in a high-cost mastermind program as a way to further his growth, indicating that such investments can provide access to valuable networks and insights.

💡Scam Awareness

Scam awareness is the ability to recognize and avoid fraudulent schemes. The video touches on the importance of being discerning when investing in knowledge, as not all programs or courses are equally valuable. The speaker advises viewers to be smart and tactical in their choices, avoiding the naive assumption that all paid programs guarantee success.

Highlights

The speaker shares a mental shift that drastically changed their life and business success.

Emphasizes the importance of identifying and filling knowledge gaps to reach personal and professional goals.

Discusses the concept that the difference between current and future self is often a matter of acquiring new knowledge.

Introduces the idea that what you don't know is what's preventing you from achieving your goals.

Advocates for seeking out and paying for valuable knowledge as an investment in personal growth.

Explains that knowledge is valuable based on how much you're willing to pay for it, influencing your perception and application.

Argues that paid knowledge leads to action because of the financial investment made by the learner.

Points out that money is not just a currency but also a measure of where your focus and effort are directed.

Suggests that investing in knowledge through courses or programs can accelerate learning and achievement.

Mentions that while free information is available, it's often the paid, curated knowledge that offers the most value.

Shares personal experiences of investing in knowledge at a young age and the benefits it yielded.

Encourages viewers to value time over money and to be willing to invest in knowledge to save time.

Discusses the trade-off between spending time to learn for free versus paying to accelerate the learning process.

Stresses the importance of being open to spending money on the right educational resources to achieve goals faster.

Provides advice on how to discern valuable educational investments from scams.

Ends with a call to action for viewers to adopt the mindset of investing in knowledge to unlock their potential.

Transcripts

this one mental shift I kind of

implemented into my life changed

everything for me it basically took me

from where I was to where I am now

ladies and G hello and welcome back to

another video if you don't know me my

name is Callum uh I'm 21 years old and I

have a business that pulls in just over

$100,000 for me every single month and I

built this business using my skill set

my skills and kind of like turning them

into a service turning them into a

business uh so on so forth and I wanted

to make a video that kind of like

highlights the biggest Factor that's

stopping you from getting to where you

want to get because this one mental

shift is more of a mental shift like a

mental frame shift that I kind of

implemented into my life let's say six

seven months ago changed everything for

me it basically took me from where I was

to where I am now and it's such an

important one that it deserves its own

video and so I'm going to kind of

explain this mental shift in as much

detail as I possibly can so that you can

use it yourself uh to hopefully help you

bridge the gap between again where you

are and exactly where you want to be so

I'm just going to kind of break it down

in as like make it simple as I possibly

can so let's say for example that this

is you now this is where you currently

are in your life and you know typically

you're watching this video if you want

to grow into different areas of your

life different aspects evolve make more

money whatever that may be so I'm going

to assume that you're here because you

want to improve make more money so this

is where you are at the moment and let's

say for example I'll give you a blue guy

this is where you want to be okay now

the biggest thing the biggest Gap that's

stopping you from going from here to up

here I mean there's a there's a bunch of

things that stops you from actually

going from where you are to where you

want to be but one of the biggest things

that I would say is like obviously the

most important and it comes across quite

cliche because you've probably heard it

a thousand times is like the very very

simple case of knowledge okay and what I

mean by that is that the difference

between you and future you you more

successful you is literally a case of

knowing or like not knowing what you

don't know right and what you don't know

is typically the missing piece that is

going to take you to that next level or

is able to take you to that next level

and this is something like a simple

thing to kind of like understand and

grasp obviously it's a much harder thing

to actually put in practice but the

difference between where you are and

where you want to be is something that

you have no idea you don't know what you

don't know the good thing is however you

can actually find out what you don't

know and you can start to fill in those

knowledge gaps to actually take you to

that next level right it's just a case

of actually identifying where you want

to be in life having like a at least a

very very basic general idea of what you

want your future life to look like and

then starting to actually fill in those

knowledge gaps so starting to almost

unlock an open those doors which like

the keys to unlocking and open those

doors is this thing right here right is

knowledge it's simply not knowing what

you don't know that will get you to that

next level and those are the exact

missing pieces those are the minor

things that are going to get you to that

next level so the question I probably

know or that you'll probably asking is

how in the hell do I know what that is

and well the difficult thing is that you

don't exactly know what that is but you

can start to actually execute on trying

to find out exactly what that is and I

think the first thing to realize is that

this a lot of it a lot of the beginner

stuff anyway is free you can get out

there for free you can find it on

YouTube you can find it on free courses

you can find it on Google like let's say

for example that you're here you want to

start a business that makes you a lot of

money to go to here and let's say for

example that going with the very very

Basics it's a um a marketing agency

right you want to work of companies to

run Facebook ads for them and make them

a lot of money now this is such a basic

cliche thing that I probably wouldn't do

because it's well overdone and you

probably don't have the skills that

actually requires to run a marketing

agency but thoughts aside let's say for

example this is a version of you of a

very successful fully functioning

flowing marketing agency this is you now

and the gap between where you are and

where you want to be is knowledge of

actually how to get there it's quite

obvious right because if you knew how to

get there you would be there like

clearly right so how do we actually

acquire that knowledge to actually help

us to get there like I said a lot of it

is for free but the thing that you need

to realize and the thing that really

made the jump for me from where I was to

where I am now is the understanding that

a lot of this knowledge here a lot of

the good stuff anyway is behind a payall

like a lot of the good knowledge is

behind a payall and there's a few

reasons for that number one reason is

because knowledge is only as valuable as

you perceive it which means that I could

give you a 10-hour long course on

YouTube here for free and you could

watch it and you could you know perceive

it however you want but if I put a five

grand price tag on that knowledge you

perceive it in a completely different

way which means that knowledge isn't

inherently valuable knowledge is only as

valuable as the price tag that's put on

that knowledge and the reason it's

actually a beneficial thing to pay for

knowledge or pay for information or

whatever it is is because you only take

action on knowledge that you actually

pay for I can make this exact same video

but put it behind a payable put it

behind a course and it would be

perceived as much more valuable because

you had to pay money for it and you take

it much more seriously because you have

to pay money for it something to realize

just within the human psyche as a whole

is that money is such an important thing

it's not just a currency but it's also

an indicator of where your focus lies

you know we chase money throughout our

whole lives like that is just like kind

of fundamentally human nature now the

benefit that we can actually take from

that is that whatever we put money

towards so will our Focus like we put

Focus towards that so if you invest in a

program in a course in knowledge

whatever it is you also invest your time

you invest your energy you invest your

focus your attention and because of that

you typically then get a result much

faster as per to if you don't invest any

money in the first place the thing you

need to realize and the thing that I

have realized is that although money is

obviously a currency and it's very very

important one money is also like a

analogy for our human Focus wherever we

put money towards our focus goes towards

as well which means it's massive benefit

to invest in knowledge because you

invest everything all of yourself into

that learning that thing as well and

trying to acquire to get to the next

level and the thing to realize is that

good knowledge very valuable knowledge

is behind a pay wall and if you're not

willing to accept that you're not

willing to kind of face that fact of

like Jesus I might actually have to pay

for something to learn don't even try in

the first place right and like I said

you can get a lot of information off

YouTube you can get it off free places

100% but you will only perceive

something valuable based on how valuable

someone else has said it is that's why

like the scams are thing because

obviously you know information is free

out there and the majority of it is but

you pay for information plus application

which is where people actually charge a

high premium for so if we need to

acquire this to get from here to here we

understand that this actually

fundamentally does cost money actually

you don't have to spend money you can

spend a matter of two things to get from

here to here you can either spend money

or you can also spend time right that's

a clock very very awful clock but that's

a clock when you're getting started you

can either spend money or time to get

from here to here it either costs you

money to acquire the skills to learn and

to obviously pay for knowledge or you

spend your time which is basically going

through the process of doing it manually

you don't buy any courses you don't buy

any programs where all the information

is in one condensed place but you spend

your hard earned time actually learning

it yourself going through the kind of

trials and tribulations and the ups and

downs and the depths of YouTube and all

these different places to actually

acquire the knowledge and that's

absolutely fine you are th% can do that

but the thing you need to realize is

that this is unlimited this is very

limited no matter how much you spend of

this to acquire this you can make it

back this however like no matter how

much of this you spend to acquire this

you don't get this back once this is

spent and you start to like take this

off here that goes that doesn't come

back this is infinite this is not and

that's the thing you need to understand

the thing you need to realize and I get

being young you can do that you can

afford to spend a lot of this to

actually acquire this to get from here

to here but you got to ask yourself the

question you know at what point do I

actually value time over money because

I'm 21 and I'm I'm like you know

reasonably successful people in my age

bracket what I did was spent a lot of

this to get from here to here I spent

this as well don't get me wrong like i'

I've countless nights sleepless nights

months and months and months on then

years on then learning but because I

also spent this as well as this I was

able to speedrun this process from here

to here and that's something to realize

as well that you have two currencies in

life you have time you have money you

going have to spend time to get from

where you are to where you want to be

that's absolutely fine but you can

expect to get from here to here by the

age of 30 maybe or if you spend money

and time more money on the money side

you can get from here to here much

quicker and that should be your ultimate

goal because you need to Value time more

than anything else any other currency in

the world that's something you need to

like massively understand I was in this

exact position right the first course

that I ever bought when I was 16 was a

total of

$397 that was the first course I bought

it was like a social media management

marketing kind of growth course uh and

that was I was what I bought because I

wanted to acquire knowledge I was a

16-year-old that had no idea what he

wanted to do with his life that saw that

social media management and growth could

be a valuable skill that I could learn

and charged for and so I thought okay if

I want to get from here having no idea

what to do to having a social media

management growth agency whatever it is

I need to spend this to acquire the

knowledge to get from here to here just

recently not too long ago uh about a

month ago now I then went ahead and

spend this on a new course and the thing

you have to understand is that the

bigger the rewards that you want to get

the bigger the problem problems there

are in the way to get to that reward if

you want to unlock a really valuable

door because there's something amazing

behind it you need to basically spend a

lot of money to acquire the knowledge to

unlock that door to get from here to

here you know and it's the kind of case

that the more you know the more you

realize that you don't know right

because the more you understand the more

you realize Jesus I don't understand

anything cuz there's so much more to

learn and that's a kind of caveat the

catch22 that no matter how much you

learn no matter how much information you

absorb you're always going to realize

the more you go up it's is more

depressing cuz it's like Jesus I know

nothing thinking now sat where you are

you think ah there's not actually too

much to learn I just have to learn maybe

how to build the services sell them get

cash flow Happy Days right to get from

here to here having a successful agency

but the more you learn the more courses

you buy the more you realize how many

individual moving pieces there are that

you need to actually acquire to get from

here to here which means this is

marginal like information it isn't just

like right you pay and you get

everything it means that bigger the

rewards that you want the more you have

to spend to acquire the information to

unlock that door to go through and get

the valuable reward what I'm trying to

say is that doing this early on is such

an incredibly valuable thing because it

opens up your mind and it opens up the

potential to doing this later on and

bear in mind I wouldn't be able to do

this if I didn't do this in the first

place I wouldn't be able to spend this

money if I didn't acquire the knowledge

to actually unlock this in the first

place my first thing that I probably

ever bought was much cheaper in fact I

remember when I was 16 even before I

bought this I bought a $7 one that was

the first program I ever bought it was

called legendary marketer it was like an

affiliate marketing program that taught

you how to build a very very basic like

sales funnel and stuff like that that

was the first thing I ever bought and

that probably taught me the skills that

I needed to get to this point here where

I could buy this which taught me the

skills I needed I mean I bought multiple

courses in between this don't get me

wrong multiple programs to get from here

to here but I'm saying that was my first

one that was my most recent one because

information that the more you spend the

more you realize you don't know the more

you realize you have to spend but it

gets to a point where maybe the next

thing I'm going to spend is I don't know

50,000 on a mastermind with a go to help

me get to a million a month I don't know

what it is but I'm open and willing to

do it because I started off here I

started doing this went to this to this

to this to this and maybe this in the

future but because I'm I will spend this

money or around that money I'm going to

require so much valuable information

that maybe the next thing I buy is a

million dollars and I'm happy with that

because everything that I'm buying is

producing a return because I'm applying

it and I'm not saying be naive and buy

any C and program out there because

everything's going to make you money

it's not don't get me wrong like you

have to do your D Ence you have to be

smart you have to be kind of technical

with it and tactical but what I'm saying

is that valuable information and

knowledge that you need to acquire to

get from here to here wherever that is

in life is behind a payall and the

sooner you accept that the sooner you

understand that and the sooner you stop

thinking that everything around you is a

scam and everything's trying to take

your money the sooner you'll get from

here to here and again like I'm not

saying you have to go and spend this out

the gate because you're probably

thinking I'm young I don't have money to

spend that's fine start here move to

here move to here move to here because

the more you spend the more you realize

I'm happy to spend more money because I

want to acquire more knowledge because I

want to get to the next level okay that

is a big thing to understand you don't

know what you don't know and what you

don't know is the gap here so the only

way that you can solve that problem is

by acquiring as much knowledge as you

possibly can exchanging the money that

you know you'll make back because it's

it's infinite to to basically acquire

more money the same thing goes for

anything in life obviously we're talking

much more entrepreneur focus and

business focus because that's what this

uh channel is about that that's what you

need to understand right and I have

things I have programs that I sell and

I'm not making this so that you think oh

yeah I'll B his program now I'm not even

going to link it in the description

below you have to go and find if you

want to that's not the goal here the

goal here is to try and educate my

younger self that was resistant to

buying anything because he thought

everything was a scam but when I first

spent my little bit of money and then

more and then more and then more the

more I spend the more I realize Jesus

there's a lot out there too buy there's

a lot out there to acquire so please for

for your future sake be willing to spend

money on the right things on the right

programs on the right masterm whatever

it is I'm not saying buy anything but

I'm saying be open and willing because

valuable knowledge is behind a payable

for a reason and because you pay for it

you apply it more and when you apply it

more you get a result and then you'll

probably buy more things more knowledge

more value that's the cycle you have to

put yourself into early on as possible

so take on that mental shift be willing

to spend money to acquire knowledge

because valuable knowledge does cost

money or spend your time if you want but

then obviously you'll you'll be 60 years

old and you'll finally reach this point

which obviously isn't really much of

Life to Live cool I hope you enjoyed I

hope that made sense uh let me know if

that kind of got any questions in the

comments below and I'll get back to you

there but I'll see you in the next one

cheers