Win Customers Back with Handwritten Notes at Scale | David Wachs from Handwrytten | Ecomm Marketing

PPC Pitbulls
7 Feb 202423:16

Summary

TLDRIn this episode of E-commerce Marketing with the Pitbulls, David Wax, founder and CEO of Handwritten, shares insights on his unique business model. Handwritten uses robots to produce automated, handwritten notes for customers at scale, offering a personalized touch in digital marketing. Wax, a serial entrepreneur, discusses the importance of customer retention and personal connection in e-commerce. He also highlights the effectiveness of physical mailers in an era dominated by digital communication, and how Handwritten's service can be integrated with platforms like Shopify for automated customer engagement.

Takeaways

  • 😀 Handwritten is a company that uses robots to write personalized notes at scale, aiming to provide a unique and authentic customer experience.
  • 👨‍💼 David Wax, the founder and CEO of Handwritten, has a background in entrepreneurship and mobile marketing, which has informed his approach to e-commerce and customer retention.
  • 🤖 The company operates with approximately 175 robots in their facility in Phenix, which are used to write notes on behalf of their clients.
  • 📝 Handwritten notes are seen as a way to stand out in a crowded digital communication landscape, offering a personal touch that can enhance customer relationships.
  • 🛒 For e-commerce businesses, Handwritten integrates with platforms like Shopify and Zapier to automate the sending of personalized notes based on customer actions or milestones.
  • 💌 The process of sending a note involves setting up rules and templates within the client's e-commerce platform, which can then trigger the sending of a handwritten note.
  • 🎉 Use cases for Handwritten's service include customer retention, employee appreciation, and even customer win-back strategies after service issues.
  • 📈 A survey conducted by Handwritten indicates that customers who feel appreciated through personalization, such as receiving a handwritten note, are more likely to increase their purchase and referral activities.
  • 💡 Handwritten offers a custom consumer outreach report based on a survey of 2000 consumers, providing insights into effective customer appreciation strategies.
  • 🔗 The company's website provides resources for potential clients, including an AI-generated note feature, sample kits, and integrations with various platforms like Salesforce.

Q & A

  • What is the main service offered by Handwritten?

    -Handwritten offers automated handwritten notes at scale, using robots to write personalized messages for customers.

  • How does David Wax describe the handwriting quality of the notes produced by Handwritten?

    -David Wax claims that most of the handwriting styles look very authentic, although some may appear too perfect and could be identified as robot-written.

  • What are some of the techniques Handwritten uses to make the robot-written notes appear more realistic?

    -Handwritten varies the letters, ligature combinations, line spacing, and subtly warps the text to mimic human imperfections in handwriting.

  • What is the typical use case for Handwritten's service in e-commerce?

    -The typical use case is for customer retention, such as sending thank you notes after a purchase, or for employee and customer appreciation.

  • How does Handwritten integrate with e-commerce platforms like Shopify?

    -Handwritten offers a plugin for Shopify and uses tools like Zapier for integration, allowing for automated triggers based on customer actions like purchases.

  • Can Handwritten replicate a specific person's handwriting?

    -Yes, Handwritten can recreate a client's specific handwriting style for personalized notes.

  • What challenges does Handwritten face regarding customer perception of robot-written notes?

    -Some customers may scrutinize the notes more once they know they are robot-written, and companies sometimes hesitate to admit they use such a service for fear of it detracting from the perceived authenticity.

  • How does Handwritten use AI in its service?

    -Handwritten utilizes AI to generate templated messages and ideas for notes, but the final approval and customization still require human input.

  • What is the significance of physical mail in the current digital age according to the interview?

    -Physical mail, such as handwritten notes, stands out in the noise of digital communication and can be a refreshing and impactful way to connect with customers.

  • What is the process for a customer to receive a sample of Handwritten's notes?

    -Customers can request a sample kit from Handwritten's website to see the quality and consider if it's suitable for their business needs.

  • How can listeners access the consumer outreach survey mentioned in the script?

    -Listeners can visit Handwritten's website, navigate to the resources tab, and find the survey under the listed items to request it.

Outlines

00:00

🤖 Introduction to Handwritten: Robotic Handwritten Notes for E-commerce

David Wax, the founder and CEO of Handwritten, is interviewed about his innovative company that uses robots to write personalized notes for customers at scale. Handwritten aims to provide a unique and personal touch in the e-commerce marketing space. David shares his background as a serial entrepreneur and his previous venture in mobile marketing. The discussion highlights the importance of customer retention and creating authentic connections through physical mailers that stand out in the digital noise.

05:00

📬 The Process Behind Automated Handwritten Notes

The conversation delves into the technical process of how Handwritten creates and sends out automated handwritten notes. David explains the integration with Shopify and the use of Zapier for automation. He details how customers can set up rules for triggers such as post-purchase or after a certain amount spent, and how personalized messages can be composed and sent out. The discussion also touches on the cost implications and the primary use case of expressing gratitude to customers.

10:01

🍪 Case Study: Snack Box Company's Use of Handwritten Notes for Customer Retention

David shares a case study of a snack box company that uses Handwritten's service to apologize and retain customers when orders go wrong. The company sends additional snacks along with a handwritten note, which surprisingly leads to a higher lifetime value for those customers who receive the personalized apology. The discussion highlights the effectiveness of this approach and the company's clever strategy to enhance customer relationships.

15:02

🖋️ The Art of Making Robotic Handwriting Look Authentic

The discussion focuses on the nuances of making robotic handwriting appear authentic. David explains the variety of handwriting styles available and the subtle imperfections intentionally introduced to mimic human writing. He describes the technical aspects of varying letter combinations, line spacing, and text alignment to ensure the notes look handcrafted. The conversation also touches on the use of AI for generating note content and the company's commitment to maintaining a personal touch.

20:04

📊 Consumer Survey Insights and Accessing Handwritten's Resources

David invites listeners to access a consumer outreach survey conducted by Handwritten, which provides insights into consumer appreciation and personalization preferences. He also outlines the resources available on Handwritten's website, including sample kits and integrations with various platforms. The conversation concludes with a call to action for listeners to explore Handwritten's services to enhance their e-commerce marketing strategies.

Mindmap

Keywords

💡E-commerce Marketing

E-commerce marketing refers to the strategies and tactics used to sell products or services directly to consumers via electronic systems such as the internet. In the context of the video, it is the central theme where the discussion revolves around innovative ways to enhance online business through personalization and customer retention strategies, exemplified by the use of handwritten notes.

💡Handwritten Notes

Handwritten notes are physical messages written by hand, which are often perceived as more personal and meaningful compared to digital communication. The video discusses a company that uses robots to write these notes at scale for businesses, adding a personal touch to customer interactions and enhancing brand loyalty.

💡Personalization

Personalization in marketing refers to tailoring the communication and experience to individual customer preferences and behaviors. In the video, personalized handwritten notes are highlighted as a strategy to create a more intimate connection with customers, setting businesses apart in a digital age.

💡Customer Retention

Customer retention is the practice of maintaining and strengthening relationships with existing customers to prevent them from switching to competitors. The video emphasizes the importance of retention in e-commerce, suggesting that methods like sending personalized notes can increase customer lifetime value.

💡Direct Mailers

Direct mailers are physical promotional materials sent directly to consumers, often for marketing purposes. The script mentions a growing focus on direct mailers in e-commerce as a way to stand out in a crowded digital marketplace, with handwritten notes being a unique form of direct mail.

💡Automation

Automation refers to the use of technology to create automated processes that reduce human intervention. In the video, automation is discussed in the context of using software plugins to trigger the sending of handwritten notes based on customer actions, such as purchases, without manual effort.

💡Serial Entrepreneur

A serial entrepreneur is someone who has founded and run multiple businesses, often starting new ventures after successful exits. David Wax, the interviewee, is described as a serial entrepreneur, having founded both a mobile marketing firm and Handwritten, showcasing his experience and expertise in starting and growing businesses.

💡Personal Connection

A personal connection refers to a relationship or interaction that feels intimate and meaningful. The video discusses the importance of creating authentic personal connections with customers, suggesting that methods like sending handwritten notes can foster such connections and enhance customer loyalty.

💡Customer Lifetime Value (CLV)

Customer Lifetime Value is a prediction of the net profit attributed to the entire future relationship with a customer. The video script mentions extending customer lifetime value as a key strategy in e-commerce, where personalized approaches like handwritten notes can encourage repeat purchases and referrals.

💡AI-Generated Content

AI-generated content refers to the use of artificial intelligence to create text, images, or other forms of content. The video touches on the use of AI to generate handwritten note templates, although it also notes the limitations and the preference for human oversight to ensure the content is appropriate and effective.

💡Integrations

Integrations in the context of e-commerce refer to the process of combining different software applications to work together seamlessly. The video mentions that the company offers integrations with platforms like Shopify and Salesforce, allowing businesses to automate the process of sending handwritten notes through familiar systems.

Highlights

Handwritten is a company that uses robots to write personalized notes at scale, offering a unique blend of automation and personal touch.

David Wax, the founder of Handwritten, has a background in mobile marketing and has been featured in major publications.

The concept of Handwritten is to provide a personalized approach to customers through robotically written notes, standing out in the digital noise.

Handwritten notes are seen as a way to enhance customer retention and build authentic connections in the e-commerce space.

David discusses the importance of physical mail in an era dominated by digital communication, highlighting its refreshing impact.

Handwritten integrates with Shopify and uses automation to trigger personalized note sending based on customer actions.

The process of creating a note involves setting rules, template messages, and even replicating customer signatures.

Handwritten notes are not just for customer appreciation; they're also used for employee retention and loyalty building.

A case study is shared where a snack box company used handwritten notes to win back customers after service issues.

The lifetime value of customers who received the win-back handwritten notes was higher than those who never had issues.

Handwritten notes are compared to having an intern write notes, discussing the benefits of using a specialized company for quality and timeliness.

The authenticity of the handwriting is discussed, with Handwritten offering various styles and imperfections to mimic human writing.

Handwritten uses AI to generate note templates but maintains that human oversight is essential for quality control.

David shares insights from a consumer survey conducted by Handwritten, highlighting the power of appreciation in customer relationships.

The interview concludes with a call to action for listeners to download Handwritten's consumer outreach survey for valuable data.

Handwritten offers a sample kit and extensive integrations with various platforms, inviting businesses to explore their services.

David hints at the possibility of a drone video showcasing the scale of Handwritten's operations with robots writing notes.

Transcripts

play00:01

And welcome to

play00:04

e-commerce marketing with the Pitbulls where we catch up with craft brands

play00:08

to hear their story and learn how they're growing their e-commerce channel.

play00:13

So we just wrapped up our interview with David Wax.

play00:16

He is the founder and CEO of Handwritten.

play00:20

That's handwritten with a Y.

play00:23

They're a company that sells notes, handwritten notes.

play00:28

They're written by robots and can go out to your customers at scale.

play00:32

So it's a really kind of neat way to, you know, include a personalized approach

play00:37

and send the sender the customer, a really personalized message.

play00:42

Before handwritten, David was a serial entrepreneur.

play00:45

He also founded Sell It, a mobile marketing firm.

play00:49

Did a lot of SMBs in the early days of that technology,

play00:54

and he's been interviewed by Wall Street Journal, USA Today, Variety,

play00:58

Washington Post and now e-commerce marketing with the pitfalls.

play01:01

So really high level list there.

play01:04

So yeah, I thought this was just a great, great conversation.

play01:08

Really interesting to think through.

play01:11

You know, right now

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retention is the name of the game and probably even more than that,

play01:16

it's creating an authentic connection,

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a personal connection with each individual customer.

play01:20

So really cool to kind of come up with you know, really a better mousetrap

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in terms of ways to reach out to the customer and build,

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you know, even if it's not 100% that the customer gets this and thinks

play01:32

it's an actual handwritten note, it's just a little bit different.

play01:35

You know, it's it's a physical mailer.

play01:37

And it really, you know, I think really kind of gives that idea

play01:41

that that,

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you know, you're thoughtful in your and you're putting forth

play01:43

a really personalized connection to the customer.

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So, yeah, I thought this was just a really, really cool technology,

play01:49

just a really interesting idea what you think.

play01:52

Lindsey

play01:54

We have been talking so much to our clients and guests

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about extending customer lifetime value, and we talk about all

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these different ideas on how to do it.

play02:03

And I love out of the box ideas like this.

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And so I think I'm kind of I understand like the challenge of

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if you look at what they're producing here,

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would a customer really be able to look at this

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and determine that it was written by a robot? I don't know.

play02:16

They look pretty realistic.

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The hand, the handwriting looks really good.

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But he even includes a really great story.

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And use case about a company

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using these notes to win back customers.

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So definitely look to that as you're thinking

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about how to include handwritten in your Ecom marketing.

play02:34

So I really love this conversation.

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It was totally out of out of left

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field, out of the box, and those are sometimes my favorites.

play02:42

Definitely. Let's go get started.

play02:45

All right.

play02:45

So here we are joined by David Wax.

play02:48

Thank you so much for being with us today.

play02:51

David, why don't you take a little bit of time,

play02:54

let our listeners know a little bit about yourself, a little bit

play02:57

about handwritten and and yeah, we'll go ahead and get started.

play03:02

Yeah.

play03:02

Thanks so much for having me, Andy.

play03:03

So, yeah, I'm the founder and CEO of Handwritten.

play03:07

We've been doing this just shy of ten years,

play03:10

February of 24 will be our ten year anniversary.

play03:15

We are, to my understanding,

play03:18

the largest provider of automated handwritten notes in the world.

play03:22

We use 175 robots,

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give or take, to write out notes at scale.

play03:29

These robots are built in our facility in Phenix,

play03:33

and then we kind of just put them to work writing on behalf of our clients.

play03:38

So that's kind of what we do.

play03:40

But, you know, I'm happy to just talk about the magic of a handwritten note

play03:44

because that's really where I come from.

play03:45

Just a real quick background on me.

play03:47

Prior to doing this handwritten note business, I was also in the messaging

play03:52

space.

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I started a texting company back when texting was brand new.

play03:57

So we helped companies like Abercrombie and Fitch, Toys R US, Sam's Club,

play04:00

OfficeMax, Crate and Barrel with their text messaging initiatives.

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And I sold that company and decided that what people, you know,

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is kind of part of the noise that people were receiving so many texts

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and so many emails and then slacks and tweets

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and everything else that none of it really stood out.

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But what really stands out is an old fashioned handwritten note.

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So that's kind of why I got in the writing space.

play04:28

That's really awesome.

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We work with, you know, obviously primarily ecommerce businesses.

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And one of the things that I'm seeing really across the board, seeing a lot more

play04:37

focus on direct mailers in general.

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So just in anything, you know,

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getting something physical these days, I think really, you know,

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makes a big difference where everybody's so used to or kind of drowning out

play04:49

in the noise of email and SMS and everything else.

play04:52

You know, getting real physical mail can be kind of a refreshing thing.

play04:56

And then obviously personalizing it and getting that handwritten feel

play05:00

takes that one step further.

play05:01

So really, really cool service.

play05:04

Thank you so much.

play05:04

Yeah, it's it's been interesting.

play05:08

I'm curious, can you walk us through what's the process?

play05:11

Kind of you know, I guess I'm thinking of this in terms of

play05:15

kind of applying it to my experience in email with automated flows.

play05:20

What's the process from like trigger point

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where you may be going to send somebody this mail?

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What is the kind of the trigger point?

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And then ultimately, like,

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how does the message get composed, printed and ultimately sent?

play05:32

Well, for e-commerce, we

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actually have a plug in for Shopify or we have Zapier and all that.

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But with Shopify, you can actually go into

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you can installer from the Shopify marketplace or store,

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I forget what it's called, but you install that and then you set up rules

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so you could set up rule like after first purchase

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or after a client spends a certain amount of money

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or after a client does a certain number of orders or,

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you know, any number of of rules and then with each of those rules,

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you can have a card and a templated message.

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So, you know, thank you so much for being one of our most loyal customers,

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you know, etc..

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You can have that note signed with your name.

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We can replicate your signature and then we mail it typically next business day.

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So for for e-comm in particular, it's very straightforward

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because we just plug into your store and automate the whole process.

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If you don't want to do that, we can also,

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you know, you can do bulk uploads or go into our website and do one offs.

play06:41

But yeah, it's been pretty cool to set up some of these little hands off

play06:46

automations for commerce brands like that.

play06:50

But the typical use case is thanking customers for purchase.

play06:54

It's we while we do some prospecting and we actually have a cool

play06:58

tool on our website to do that, it gets kind of expensive

play07:03

because, you

play07:04

know, we're certainly not as cheap as bulk mail.

play07:07

The very first thing we do is print something.

play07:09

So that's all of bulk mail is printing.

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And then on top of that print, we had to feed it into a robot

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for writing, feed the envelope into another robot for writing,

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match them together, put a real stamp on which is more expensive than bulk,

play07:23

and then mail the whole thing.

play07:24

So yes, you can use this for kind of new client outreach or know

play07:30

trying to boil the ocean, but it's going to be expensive.

play07:33

The the biggest use case is really saying, thank you, employee

play07:38

retention or customer retention,

play07:41

growing loyalty, that type of thing.

play07:45

On our website, actually, if you got a handwritten dot com and it's

play07:48

handwritten with a Y, you can request our custom consumer outreach report.

play07:54

And in there we kind of talk about we did a survey of 2000 consumers

play07:58

and we asked them if they feel appreciated by their brands they work with.

play08:03

And by and large, most of them don't.

play08:06

And then we provided, you know, a number of ways to to feel appreciated.

play08:10

And one of the most popular was receiving a handwritten note.

play08:14

And if you do feel appreciated what you do well, you buy more, you refer more,

play08:18

all the obvious.

play08:19

So our use case is really about

play08:25

building that

play08:25

relationship with your existing clients and we can help you automate that.

play08:30

But then of course, also birthday cards, holiday cards, and maybe one or two coupon

play08:34

outreaches to existing clients over the course of a year makes a lot of sense.

play08:40

Yeah, especially retention right now is kind of the the word of the day

play08:43

as as you know, PBC and paid in general has gotten more and more expensive.

play08:48

Everybody's super focused on retention.

play08:49

So really cool to hear that there's an alternative just to do pure email.

play08:54

Yeah, yeah.

play08:55

It's but we were talking before the show about cost per acquisition of people

play08:59

who say, well, did you spend all that money to acquire them?

play09:03

You certainly want to hold on to them longer to,

play09:06

you know, it's much, much less

play09:09

expensive to retain a client than find another one.

play09:12

So we help you do that.

play09:14

And then from a non ROI perspective, just being a good business

play09:19

or a good person, you know, I think as a overall culture in the United States,

play09:24

we forgot the importance of saying thank you and just the benefits

play09:28

that can have long term without measuring it,

play09:30

just being a good person and saying thank you.

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Because these days there's a million companies that do anything.

play09:36

And so for a customer to do all their research

play09:40

and then come pick you, that that's really meaningful to us.

play09:44

And I'd have to imagine it's meaningful to every other company, too.

play09:48

So just,

play09:49

you know, being a good steward and saying thank you, I think is really important.

play09:54

I can see this being used for winning back customers, too.

play09:57

Do you have any cases around that?

play09:59

We do.

play10:00

We work with a snack box company,

play10:07

so if you want to subscribe to receive snacks sent to your office every month,

play10:13

they're one of the larger companies that does that.

play10:16

And what they found was if they screw up your order,

play10:19

meaning I don't know what they told us if they screw up your order.

play10:23

So I'm guessing it's they forget to send you your snacks.

play10:26

They're delayed.

play10:28

The the box gets damaged or they send you the wrong snacks.

play10:32

They will send you another boxes.

play10:34

Snacks with some swag thrown in and a handwritten note apologizing

play10:39

for the issue.

play10:40

And while the swag helps and the additional snacks help,

play10:45

what they're finding is people that received that win

play10:47

back experience were sort of ownership of the error.

play10:52

You know, we're so sorry we did not live up to our service or whatever that is.

play10:57

Those clients that received the win back with the handwritten note

play11:02

have a higher lifetime value to the company than clients

play11:06

that never screwed up in the first place, meaning they end up staying

play11:09

in the subscription longer and buying more.

play11:12

So what they then did was thought, this works,

play11:16

so why don't we screw up with everybody and send everybody?

play11:19

It went back and they were able to raise all types that way, all boats that way.

play11:23

So they actually I thought that was rather clever of them.

play11:27

I see now why you can't can't disclose the name of the company.

play11:31

Yeah, I can't disclose any names, which is kind of on the frustrating side

play11:34

because while what we do I think is a genuine thought, you know,

play11:40

saying thank you and being appreciative and a little bit of a different channel.

play11:44

People don't want to know,

play11:45

don't want to share that they're not actually writing it, you know.

play11:49

And to that, I'd say what's what's the difference of having

play11:52

an intern write these handwritten notes versus using a company

play11:55

that reduces the risk of,

play11:58

you know, of screwing up the note

play12:01

or having sloppy handwriting or getting the notes out on time.

play12:05

And that's kind of where we started.

play12:07

But companies don't like to admit they use us.

play12:10

Yeah.

play12:10

Can you tell me a little about, like, I'm curious, a first and foremost, just, you

play12:14

know, if I was to receive one of these, like how it with a

play12:18

with a trained eye,

play12:19

how closely can I, can I tell that it's that it's, you know, a hand,

play12:23

a note written by a generator or versus, you know, just written with a pen.

play12:30

Yeah.

play12:30

So I am going to be the most critical of this.

play12:33

And what I would say is twofold.

play12:36

One, it depends on the handwriting style.

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And we have 20 or 30 handwriting styles available.

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You could go to handwritten icon slash

play12:46

features,

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handwritten dot com slash features and see those handwriting styles.

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There are many of them.

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Most of them look very authentic,

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but there's a few where they're just a little too perfect.

play12:58

And with those, I'd say you can

play13:00

you can obviously tell

play13:04

there's several that

play13:05

when I or most I'd say when I see the notes writing on the robot.

play13:10

So I literally see the robots in the writing.

play13:12

And I still can tell when it pops out that it looks that good,

play13:16

especially if it's like a client's special handwriting that I'm not used to

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because we can recreate handwriting for our clients too, So we do it.

play13:29

So if I were to send you a note and and say,

play13:33

Hey, you know, did you receive my note?

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And you'd probably say, Yes, I got it. Thank you very much.

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If I then said, Did you know was written by a robot,

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you're going to put it under

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a completely different level of scrutiny and then you'll probably, you know,

play13:47

have a good, good idea was we do a number of things

play13:52

to keep you guessing.

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Number one, we vary the letters.

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So two O's look different, two O's together.

play14:00

Look do it different than 2 hours apart.

play14:02

And then apart they look different throughout the document.

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How you know, how you cross t's you know,

play14:08

if you put two t's together, do you cross it with one crossbar or two?

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We vary all that ligature combinations and letters

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and then we also vary the line spacing.

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So, you know,

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it doesn't look like you wrote with a ruler underneath.

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And then we bury the left margin.

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So it's not like you're writing on a straight edge down the page.

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And finally, we worked the text ever so slightly.

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So it looks like you tried to stay straight, but you did a

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you know, a B-plus job at staying straight.

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It's very much an art in the nuance in like

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you don't want, you know, one of our competitors,

play14:47

which actually just went out of business, it was like way

play14:50

pushed over dear first and then the next line way to the left.

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And it was just overkill.

play14:56

It look, you know, is kind of uncanny.

play14:57

Valley and for us we were very it's

play15:02

very slight changes line to line and that's

play15:05

what makes it look the most realistic That's really interesting.

play15:09

It's a it's it's neat to think under the hood

play15:11

like what would what is it that would actually make this

play15:14

especially like in the age of AI right now everybody's kind of thinking that like

play15:17

could I really tell this, you know, air content versus something else

play15:20

and what are the touch points that would that would help you to know

play15:24

when we when we put out the warping feature,

play15:28

we sent out a big email that said, now are handwriting worse than before.

play15:33

We're very proud of the fact that we're constantly trying

play15:36

to create minor imperfections that pass muster.

play15:40

So yeah, we yeah, that's kind of what we do.

play15:45

Then what about the copy itself, I guess how segmented

play15:47

are you by, you know, individual criteria for the, for the customer?

play15:53

And then is any of it like a generator or anything that's, you know, to customers

play15:57

who hit the exact same trigger or receiving a slightly different message?

play16:01

Well if you're doing it through Shopify,

play16:03

it's primarily templated, but you can replace,

play16:08

you know, the product they bought, name and stuff like that.

play16:13

If you do it through our website, there's a bulk upload tool

play16:16

where you can literally have every single

play16:20

note different and there'd be no additional cost to that.

play16:23

So for instance, with that snack company we were working on a cross-sell

play16:28

opportunity.

play16:28

So it's like, Hey Andy, I saw you bought the spicy peanuts.

play16:33

You might want to look into the, you know, whatever

play16:36

spicy mango dried mango next time.

play16:40

So we were doing cross sells there now with they I yes we

play16:46

it was funny I thought we had actually one of the most obvious

play16:50

use cases braai when it came out before using A.I..

play16:53

We have a template, a list of templates to choose from to kind of,

play16:57

you know, what's a good birthday note, What's a good thing,

play16:59

you know, what's a good real estate know?

play17:01

And I had the account managers bang those out,

play17:05

but now we have a full air system.

play17:07

We just say, you know,

play17:07

write a note to ending thanking them for being on on the podcast.

play17:11

And then it writes you a great note using open ended technology.

play17:15

So we do have that.

play17:17

I know people can link stuff together

play17:21

through Macomb or Zapier, too fully automated, personable.

play17:25

Personally, I wouldn't trust it.

play17:28

You never know what the guy's going to write, but I know people can do that.

play17:32

So you could do it that way too.

play17:34

But right now the A.I.

play17:36

is very much on our website as an on demand tool.

play17:40

Where you go in to write a note is, okay, let me use the AI system and

play17:44

then then it'll pop up.

play17:47

Yeah, it

play17:47

seems to be the biggest use case really across the board, right?

play17:50

Is to like kind of

play17:51

give you some good ideas to start from, but ultimately you still need

play17:55

the human set of eyes to make sure that it's right.

play17:57

Like you said, I don't know that I would trust it

play17:58

just to automatically generate something and then send Yeah, yeah.

play18:03

I've been playing with the new Microsoft

play18:07

copilot pro or it I would I wouldn't buy it again

play18:11

but I paid for the 25 or $30 a month annual

play18:15

purchase of the new office plug in and it is a tremendous disappointment.

play18:20

So if I could get my money back from that.

play18:23

But yeah, yeah, yeah.

play18:25

We've been loving Chatty Betty and using that.

play18:28

We just actually just got out of the team's plan.

play18:30

So we're, we're using it

play18:31

for a lot of different things and it does seem really valuable for

play18:35

things like brainstorming and, you know, coming up with, with ideas.

play18:39

But, but yeah, certainly for actual full up copywriting, it's,

play18:43

it's not quite there yet.

play18:44

It seems like, yeah, I just plan to retreat with a

play18:48

leadership group on the part of using Chatty Betty.

play18:52

I said you know provide me

play18:53

examples of good retreat sites that are near Phenix, Arizona, and it

play19:00

gave me some tremendous examples.

play19:02

And we went, we did it.

play19:03

So that's really cool. Yeah,

play19:06

they'll be fun to watch as it gets better and better.

play19:08

Yeah.

play19:10

Awesome.

play19:12

Well, this has been really, really helpful and I've loved kind of learning more

play19:15

about handwritten notes and how we can can implement them at scale.

play19:19

I think we were talking about this a little bit before we hopped on the the,

play19:23

you know, the call here.

play19:24

But I think every successful brand that we work with, especially a lot

play19:29

that we interview on the podcast here, it seems like oftentimes they have

play19:33

that little extra trick up their sleeve or some sort of, you know,

play19:37

nontraditional way of marketing that they, you know, that they use to get ahead.

play19:41

And I feel like that

play19:42

sometimes really goes through to the core of the brand

play19:45

and really becomes a big part of the brand story as well.

play19:47

So it's a really interesting, you know, better mousetrap in a lot of ways.

play19:52

So hopefully our our listeners will check you out and

play19:56

and see if it's right for their business.

play19:58

Yeah, I highly recommend downloading the Consumer Survey

play20:04

Consumer Outreach survey from our Web site because we've literally

play20:08

just hired a survey company and a survey survey.

play20:11

It was poll fish they surveyed 2001.

play20:15

I don't know why the one, but they surveyed 21

play20:18

consumer was completely blind, not clients of ours.

play20:22

And the results are pretty telling.

play20:24

You know, as far as personalization channels,

play20:28

you know, across email text, handwritten notes, phone calls.

play20:32

And it's it's got some great data in there.

play20:35

So if any of your listeners are looking for some good data

play20:38

to bring to their next meeting, please check that out.

play20:42

Awesome.

play20:43

And we usually end with

play20:44

if you could let our let our listeners know where they can find you.

play20:47

And you know what they'll they'll find when they get there.

play20:50

Maybe you can just tell them how to get to that that consumer outreach survey.

play20:56

Yeah.

play20:56

So just visit handwritten comments and w r y t

play21:00

t n dot com and then go to the resources tab in the upper right.

play21:06

And it's the fourth or third or fourth item

play21:10

on that list, and we'll email it right over to you.

play21:14

You can also request

play21:16

samples of handwritten dot com and we'll send you a full sample kit

play21:19

so you can see for yourself if it's right for you and your business.

play21:23

And then you can also browse our extensive integrations.

play21:26

We're the only company, to my knowledge, that does hand.

play21:31

I take that back.

play21:32

There's us and one other company in the handwritten note space on Shopify.

play21:37

I think we have a bit of a better

play21:38

integration than the other one does, but check us both out as well

play21:42

as we're the only ones that do Salesforce and a number of other platforms.

play21:46

So please feel free to

play21:49

give us a call

play21:50

and we'll walk you through all those options.

play21:53

Really awesome.

play21:54

I just want to see some videos of all the robots writing the notes.

play21:57

Yeah, I feel like that. That would be really cool.

play21:59

Go to YouTube.

play22:00

Well, at the bottom of our website, there's our YouTube link

play22:03

and we have all those videos there so you can see the robots.

play22:07

And one of my employees was saying, We need a drone video of the office.

play22:11

You can see the scope of what we do, all these robots and I

play22:14

actually own a drone, but I'm not confident in my flying ability

play22:18

to not bump into the robots or my employees.

play22:21

So we'll try to get that done, but it's not there yet.

play22:25

That's funny.

play22:28

Well, thank you so much, David, for for joining us today.

play22:31

We really appreciate it.

play22:33

And thank you for everyone watching and listening to Ecom Marketing

play22:36

with the pit bulls,

play22:37

remember to subscribe to get all of our podcast

play22:39

and YouTube videos as soon as they're released.

play22:41

And if you're finding the show valuable,

play22:43

we'd also really appreciate a like on YouTube or a review on

play22:45

your favorite podcast player, and we'll catch you all next time.

play22:50

it's Andy.

play22:51

I'm here with Percy, the original PPC Pitbull.

play22:54

Thanks for checking us out today.

play22:56

If you're ready to take the next step in your digital marketing journey,

play22:59

come on over to PC Pitbull, XCOM and book a Free Strategy Session.

play23:03

We'll take a few minutes to get to know you and your brand, and I promise

play23:06

you'll leave with actionable insights that you can implement today.

play23:10

Working together, we're going to get you on the right

play23:12

track towards reaching your unique e-commerce goals.

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Ähnliche Tags
E-commerce MarketingHandwritten NotesPersonalizationCustomer RetentionRobotic WritingDirect MailersBrand LoyaltyEntrepreneurshipInnovative TechMarketing Automation
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