Email Copywriting for Beginners: FREE Course With Examples
Summary
TLDRIn this video, Arash Kamal, a top-rated copywriter from Pakistan, introduces email copywriting as a lucrative and relatively accessible form of writing. He outlines the essential components of an effective email copy, including the subject line, preheader, hook, body, and call to action. Kamal shares a game-changing formula—'Hook, Value, and Offer'—for crafting the email body and demonstrates its application with examples from commercial cleaning and online course platforms. The video aims to empower viewers to start writing their own email copies, potentially boosting their marketing efforts.
Takeaways
- 😀 Email copywriting is a high-demand and well-paid skill that is relatively easier to start with compared to other types of copywriting.
- 📧 The speaker, Arash Kamal, is a highly rated and well-paid copywriter who has worked on numerous copywriting projects and created a high-converting sales funnel.
- 💌 Email copywriting involves crafting emails aimed at selling something or driving a specific action, such as a reply, a call, or a purchase.
- 🔍 Essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.
- 📝 The subject line's purpose is to entice the recipient to open the email, often using curiosity-based strategies.
- 🎣 The preheader supports the subject line and aims to further encourage the email to be opened.
- 🤔 The hook is the first line of the email body, designed to grab the reader's attention and encourage them to continue reading.
- 📈 The email body should build value by presenting a problem, agitating it, and then providing a solution, often revealing the product or service.
- 💡 The formula for writing an effective email body is 'Hook, Value, and Offer', which helps structure the content for maximum impact.
- ✅ A successful email copy includes a clear CTA, guiding the reader to take the desired action, such as clicking a link or making a purchase.
Q & A
What is the main focus of the video?
-The main focus of the video is to teach viewers about email copywriting, a highly paid and in-demand skill, and to provide a formula for writing effective email copy.
Who is the presenter of the video?
-The presenter of the video is Arash Kamal, who introduces himself as a highly rated and highly paid copywriter in Pakistan.
What is the definition of email copywriting according to the video?
-Email copywriting is defined as the process of writing emails for the purpose of selling something or driving a particular action, such as getting a reply, scheduling a call, or making a purchase.
What are the essential parts of an email copy as explained in the video?
-The essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.
What is the purpose of the subject line in an email copy?
-The purpose of the subject line is to grab the recipient's attention and entice them to open the email.
How does the preheader support the subject line?
-The preheader reinforces the subject line, often by providing additional context or a stronger call to action to encourage the recipient to open the email.
What is the role of the hook in an email copy?
-The hook's role is to grab the reader's attention immediately after they open the email and encourage them to continue reading the rest of the content.
What is the formula provided in the video for writing the body of an email copy?
-The formula provided for writing the body of an email copy is 'Hook, Value, and Offer', which involves creating curiosity, providing value, and presenting an offer.
Can you provide an example of a subject line and hook from the video?
-An example of a subject line from the video is 'Want to be on TV?' and the corresponding hook is 'What's one of the first things your clients and potential customers notice the moment they step into your office?'
What is the significance of the call to action (CTA) in an email copy?
-The call to action is significant because it directs the recipient to take a specific action, such as clicking a link, making a purchase, or scheduling a call.
What is the final element of an email copy mentioned in the video?
-The final element of an email copy mentioned in the video is the salutation, which is a polite closing that includes a sign-off and the sender's name.
Outlines
📧 Introduction to Email Copywriting
The speaker, Arash Kamal, introduces the topic of email copywriting, highlighting its demand and high pay. He promises to share a game-changing formula and a high-converting email copy sample. Arash emphasizes the importance of watching the video to the end to learn how to start with email copywriting. He introduces himself as a highly-rated copywriter in Pakistan with extensive experience and shares the definition of email copywriting as emails written to sell something or drive a specific action.
🔍 Essential Components of an Email Copy
Arash outlines the essential parts of an email copy, starting with the subject line, which is crucial for getting the email opened. He explains the role of the preheader, which supports the subject line and aims to entice the reader to open the email. The hook, or the first line of the email body, is designed to grab the reader's attention and encourage them to read further. Arash then discusses the email body, which should provide value and lead to a call to action (CTA), and the salutation, which concludes the email with a personal touch.
📝 The Formula for Writing an Effective Email Copy
Arash presents a formula for writing the email body: 'Hook, Value, and Offer'. He explains that the hook is typically the subject line and the first line of the email, designed to arouse curiosity. The value is built through problem-agitate-solve or similar structures, revealing the product and its benefits. The offer part details the terms, discounts, or prices, followed by a clear call to action. Arash provides an example of an email he wrote for a commercial cleaning company, demonstrating how to apply the formula.
🌟 Wrapping Up and Encouraging Further Learning
Arash concludes the video by summarizing the key points and encouraging viewers to apply what they've learned to write their first email copy. He acknowledges the complexity of email copywriting and the impossibility of covering everything in one video. He invites viewers to engage with him through comments and his Facebook group and asks for suggestions on what topics to cover in future videos. Arash ends by expressing his hope that the video was helpful and provides value to the viewers.
Mindmap
Keywords
💡Email Copywriting
💡Subject Line
💡Preheader
💡Hook
💡Call to Action (CTA)
💡Problem-Agitator-Solve (PAS)
💡Unique Selling Proposition (USP)
💡Autoresponder
💡Sequence
💡Conversion
Highlights
Introduction to email copywriting as a high-demand and high-paid profession.
Arash Kamal's introduction as a top-rated copywriter in Pakistan with extensive experience.
Definition of email copywriting and its purpose to sell or drive action.
Explanation of the essential parts of an email copy: subject line, preheader, hook, body, and call to action.
The importance of a strong subject line to entice email opens.
The role of the preheader in reinforcing the subject line and encouraging email opens.
How to craft a compelling hook to grab the reader's attention and encourage them to read the rest of the email.
The structure of the email body and the importance of providing value to the reader.
The formula for writing an effective email body: Hook, Value, and Offer.
A real-world example of an email copy for a commercial cleaning company, demonstrating the formula in action.
The process of revealing the product and its benefits in the email copy.
The significance of a clear call to action directing the reader to take the desired next step.
The inclusion of a personal salutation to end the email on a professional yet friendly note.
A second email copy example for an online course platform, illustrating different strategies.
The importance of testing different subject lines to optimize email open rates.
Encouragement for viewers to start writing their own email copies using the provided formula and examples.
Invitation to join Arash's Facebook group for further interaction and learning opportunities.
Transcripts
asalam alikum guys
video about one of the most in demand
types of copyrighting which is extremely
highly paid yet it is comparatively
easier than other types of copyrighting
to
start email
copyrighting
wi and I will even give you a
gamechanging formula by the end of this
video that you can start using in any
piece of email copy is by the end of
this video I will even show you one of
the most highly praised and high
converting email copy sample of my
own how this email was written and what
are the elements of copyrighting used in
this email so I highly encourage you to
watch this video till the very end
because inshallah by the end of this
video you would be able to get started
with your very first email copy without
any hassle or confusion start in case
you're new to the the channel you should
know who you are about to learn email
copyrighting from well my name is Arash
Kamal and I'm the most highly rated and
highest paid copywriter here in Pakistan
during my career I have worked on over
thousands of copyrighting projects and
I've even put together the first ever
high converting sales funnel of my own
here in
Pakistan definition of Emil copyrighting
email copyrighting well email
copyrighting is basically any emails
that are written for the purpose of
selling something or to drive a
particular action action Drive in emails
it could be to reply to the email to
schedule a call to watch a video and
sometimes this action can even be to buy
now directly within the email in emails
promotional emails or sales emails and
when you look at a sample email copy by
the end of this video inshallah you will
have a very clear idea of what I'm
talking about G so now I want to show
you the essential parts of an email copy
one by
one let's go to my computer screen okay
I'm now on my computer screen and let's
go to my computer screen actually um so
you can see that I have written the
parts of email copy for you and I'm
going to show them all to you one by one
practically so the first part of email
copy is the subject line
or so here I have pulled a
screenshot
clickfunnel white and then this is the
subject line This is the subject line so
want to be on TV does this sound
familiar only pay after if you like it
and all
that just to get the email
open
open subject lines specific they're not
even talking about the product or the
opportunity that we are going to reveal
within the email they are very uh
curiosity based they're just trying to
get the email open so w to be on TV does
this sound familiar right strong
profitable brands do this so what is
this we don't know to subject line the
purpose is just to get the email open or
second preh
preh
before you even open the
Emil so this is the line that you see
gray color line after the subject line
so you can see W to be on TV kind of a
wild question coming from us I know but
check this out so preher
purose subject
L that you open the email then preader
does the heavy lifting like it
reinforces the headline and then it
tries to get the email open similarly
strong profitable brands do this byy by
overwhelm again preheader is trying to
support the headline or the subject line
and it is trying to get the email open
right Emil hook lead
hook so this was the subject line you
wake you
awake preh you have opened theem
so I'm
sorry this is the hook or the first line
or purpose to get you to read the rest
of the email the purpose of this Hook is
to actually grab your attention and
retain it and to get you to read the
rest of the email I know it's late but
you know how many times I hear this now
you want to read what he's hearing you
know easy for you to say because you're
are baging easy for you to do because
you're billig in easy for you to hire
because you're billig in and you know
what so you see how Hook is just trying
to get you to read the rest of the email
so it should be very
strong body Emil
body of
the so this was the hook or the first
line and then all of this is your email
body right all of this is your email
body and then at the end you have a call
to
action you're usually trying to get a
click on a link or a reply to an email
or a schedule a call so in this case
he's getting us to click on a link to
yeah link and that's that's the complete
email copy right let's see there is a
CTA this is the call to action CTA call
to action so here is the call to action
this part right and then there is the
final thing which is salutation and
salutations is this billye right so it
could be just Billy jeene or it could be
yours trly kind regards warm regards to
your success best wishes Joy whatever
you want to use and then you write your
name and email or whatever that is so
that is the salutations
part now I want to show you the formula
that you can use to write the email body
right because in this video I want to
enable and Empower you to actually start
writing your email
copies within this video so for email
body here is the formula
hook value and offer so this is the
formula hook value and offer now what is
hook in this case it's the subject line
and the first line
sorry so the first thing is subject line
and first line or first line it was
basically your hook as
well
so line first
line for example
solve which is known as P value bu with
the help of P problem agitate
solve solution solve part so you will
also reveal the product and then final
part is offer or offer offer or C so in
the offer part you will tell them about
the discounts maybe the price or
whatever your offer is so you're going
to tell them about the offer and then
you're finally going to give them a call
to
action so let's go this is the email
that I wrote for a commercial cleaning
company commercial cleaning offices
buildings places so let's see this is my
headline so this is also known as
subject line basically so I should
actually read name it to subject line
confusion know so this is the subject
line so subject line I usually uh
recommend two subject lines to my
clients and then they can test which of
these two works better and there are
ways that they can test that in the
email uh autoresponder or the
platform so the subject line one is you
up F name so this F name is first name
so it will be replaced by Arash for
example you up Arash so all it's trying
to do is get the email open you up Arash
so it's just trying to create curiosity
and then subject line two this can help
grow your business so this this can help
grow your business so they can only find
out what this is if they open the email
and you can see that I haven't written a
preheader uh in this case and I don't
usually write the preheader unless
clients really ask me to do that so
preheader is not compulsory but subject
line is absolutely necessary when you're
writing emails hey first name is the
first line so in this case hey Arash
right so this is how I start the email
and then this is my hook what's one one
of the first things your clients and
potential customers notice the moment
they step into your office so this is my
hook what's one of the first things your
clients and potential customers notice
the moment they step into your office
you see how it's arousing curiosity and
this is basically uh an open loop this
is an open loop
right I'm just telling you that in terms
of copy this is known as an open loop
and then let me break it down for you
it's the Cleaning you see shiny clean
entrance Windows Lobby and office space
can leave a lasting impression on your
prospects on top of that having a
sanitized space gives yourself your
employees and your clients a sense of
safety and protection they will feel
more confident and will be more likely
to do business with you and I get it
finding a trustworthy reliable
commercial cleaning service is not as
easy as it sound so this is the
agitation part and now we are going to
solve it well that's exactly where
Capital Construction cleaning ERS comes
in so
solve we are a top rated commercial
cleaning service empowering businesses
to get reliable high quality cleaning
service without any hassle solve
solution we going to explain a little
bit about the product and then we're
going to say here is what makes a stand
out so we are going to add some benefits
or features or in this case this is the
unique selling proposition as well okay
what makes a stand out so I write these
five sentences
okay we have most affordable prices we
have verified wetted and highly
professional cleaning experts booking
takes less than 60 seconds best
practices and FD approved products top
rated history with 100 of satisfied
clients and now uh here I say simply put
with Capital Construction cleaners you
can make an appointment and then focus
on other important tasks while our team
of expert cleaners takes care of
brightening and sanitizing your office
space all you have to do is
C
offer C all you have to do is click the
link below to visit our website for an
appointment or give us a call at number
here number and we have also given the
link to our website so they can either
call us or they can click the button and
go to the website and then they can book
an appointment on the website and then
this is the salutations to your success
and then y c and that's it like that's
the email copy so you see it's subject
lines and then there is the hook and
then there is the value and you can
build value with problem agitate solve
or there are other ways to do that as
well and you will see
exactly it's
almost then we talk about the offer and
then we give them a call to action right
okay now that I have shown you first
email I want to show you one more email
before I let you go
exactly
about so let's take a look at this email
this is an ads open courses
platform uplo sales through commissions
earn so let's take a look how I wrote
this email headline one which is again
the subject line basically subject line
one want to get more students for your
courses and subject line two is this is
for you first name so this is for you
Arash for example hey Arash so first
name hey Arash wouldn't you be
interested in putting your epic course
in front of a massive audience so this
is again what hook wouldn't you be
interested in putting your epic course
in front of a massive audience think
about it you have spent countless hours
creating a course that can change
someone's life but lack of marketing
skills as well as high ad costs is
crippling your possibilities of getting
more students what if there was a way to
get massive exposure to a highly engaged
buying audience without any marketing
cost or Tech skills required that's
where ADS open courses comes in to
product reveal and now we're going to
talk about the offer product included
this gamechanging platform is empowering
course creators to share their courses
with students from over 19 African
countries and the best part is we
leverage our email list of 20,000
students and other marketing campaigns
to get you more sales while you get paid
30% of every sale without lifting a
finger yes because the courses are
pre-recorded meaning you only have to
create them once and just upload them on
our platform getting paid is simple you
just need PayPal are you ready to become
part of this incredible platform and
significantly boost your course sales
without any hassle go here while the
time is still right or client website
link add best wishes name
here so you can see subject line hook
value and then offer and finally
CTA and then salutations so I hope this
is clear so as you guys can tell it is
almost impossible to cover everything
about email copyrighting in just one
video this video is already too long uh
but I'm 100% confident that the things
that I have told you in this video are
enough to help you start writing your
very first email copy or you can even
start writing complete email sequences
uh using this very formula angles change
or sequence different emails in my
program obviously I go into great detail
of every single type of email
copyrighting autoresponder sequences
nurture email sequences launching email
sequences email
sequences Ecommerce
sequences
examples so obviously it's not possible
for me to cover all that in just one
video but with that said I have still
tried my best to give you as much value
for free as possible with the help of
this Channel with the help of this
platform I hope this video was very very
helpful
Parts
exctly how you can write an email copy
section I read all of the comments and I
will try my best to answer any questions
that you might have after watching this
video that's it from my computer screen
let's go back to my camera G I hope
tremendous value Yogi and you are now
able to get started with your very first
email copy to please give this video a
thumbs up subscribe to my channel so
that you can stay tuned to my upcoming
videos if you want to interact directly
with me then you should join my Facebook
group which is now the largest
copyrighting community in Pakistan you
will find the link to it in the
description below comment section if you
have any questions related to email
copyrighting I will inshallah try my
best to answer them one by
one which topic I should cover in my
next video with that said
extremely
Val take
care
Weitere ähnliche Videos ansehen
Easy Email Copywriting Tutorial (Step By Step)
Email Copywriting Tutorial For Dummies (Live Walkthrough)
How To Become A Freelance Copywriter In 2024. (The Only Guide You'll Ever Need)
One LinkedIn Post Got Me 5k Followers: How To Write Viral Posts On LinkedIn
FREE Email Copywriting Course For Beginners | Make Your First $5k
How To Get Clients Using Cold Email- A Step-by-Step Guide
5.0 / 5 (0 votes)