Lesson 4 - Types of Media

TEACHER ARES

12 Oct 202009:15

Summary

TLDRThis lesson explores various media types, including print, outdoor, broadcast, and new media, each with distinct characteristics and examples. Print media relies on physical mediums like newspapers and books, while outdoor media uses billboards and public spaces for advertising. Broadcast media transmits information through signals, with television and radio as prime examples. New media, driven by digital technology and the internet, encompasses blogs, social media, and online videos. The lesson also delves into media convergence, where traditional and new media merge, exemplified by online news portals and streaming services. The instructor encourages effective use of these media tools for communication and information dissemination.

Takeaways

📚 The lesson covers different types of media, including print, outdoor, broadcast, and new media.
📰 Print media involves the use of physical mediums like paper and includes newspapers, magazines, and books.
🛑 Outdoor media is focused on advertisements and public information seen outside homes, such as billboards and bus stop ads.
📡 Broadcast media transmits information through signals, like TV, radio, and telephones, reaching a wide audience instantly.
🌐 New media uses digital technology and the internet as its main communication tool, allowing global connectivity.
📱 Examples of new media include blogs, online articles, social media, and video-sharing platforms like YouTube.
🤝 Media convergence is the merging of print, broadcast, and new media to create more integrated forms of communication.
🖥️ Examples of media convergence include online books (print + new media) and YouTube (broadcast + new media).
🎧 New media also includes streaming services like Spotify and video conferencing tools like Google Meet.
🎓 The lesson concludes by emphasizing the importance of using various media types effectively for different tasks and purposes.

Q & A

What are the main objectives of the fourth lesson in media and information literacy?
-The main objectives are to identify different types of media and provide examples for each, and to define media convergence in various contexts.
What is the definition of media as discussed in the lesson?
-Media is defined as the main means of mass communication, used collectively as forms or tools to transfer information to an audience for mass informing or to inform a particular group of people.
What are the two main divisions of print media mentioned in the script?
-The two main divisions of print media are reporting or writing and editing.
What are some examples of print media provided in the lesson?
-Examples of print media include newspapers, magazines, books, pamphlets, and research papers.
What is the purpose of outdoor media?
-The purpose of outdoor media is to reach the public that are outside their homes and offices through outdoor advertisement, public information, and advisory.
Can you list some examples of outdoor media discussed in the script?
-Examples of outdoor media include billboards, bulletin boards, wall paintings, street lamp postings, and advertisements on bus stops and public transportation.
How does broadcast media differ from print media in terms of information transmission?
-Broadcast media transmits information immediately to the widest possible audience through signals or electromagnetic waves, unlike print media which requires publication and distribution.
What are some examples of broadcast media mentioned in the lesson?
-Examples of broadcast media include television, radio, telephone, and speakers.
What is new media and how does it use the internet?
-New media is the newest type of media that uses the newest means of communication and digital technology, with the internet serving as the main gateway for accessing information and connecting people across the globe.
What are some examples of new media provided in the script?
-Examples of new media include blogs, online articles, online videos, social media platforms like Facebook, Twitter, Instagram, YouTube, and other social media networking sites.
What is media convergence and how does it relate to the different types of media?
-Media convergence is the merging of different types of media, such as print, broadcast, and new media, to produce a new type of media that combines their features.
Can you provide examples of media convergence as discussed in the lesson?
-Examples of media convergence include blogs or online articles (print and new media), online videos and streaming services like YouTube and Spotify (broadcast and new media), and video conferencing and online messaging platforms like Google Meet and Facebook Messenger (new media).

Outlines

00:00

📚 Introduction to Media Types

This paragraph introduces the fourth lesson in media and information literacy, focusing on different types of media. The lesson aims to identify various media types and define media convergence. Media is defined as the primary means of mass communication, using tools to transfer information to an audience. The different types of media discussed include print media, which uses physical mediums like paper and is divided into reporting and editing; outdoor media, which focuses on outdoor advertisements and public information; broadcast media, which transmits information through signals for immediate audience reach; and new media, which utilizes digital technology and the internet for global communication. Examples for each media type are provided.

05:02

🌐 Exploring Media Convergence and Social Media

The second paragraph delves into the concept of media convergence, which is the merging of different media types to create new forms of media. This is largely due to the emergence of new media. Examples of media convergence include online articles, books, magazines, and news portals, which are a blend of print and new media. Broadcast and new media convergence is exemplified by online videos, streaming services like Spotify, and video conferencing tools such as Google Meet. The paragraph also discusses the role of social media in electronic communication, highlighting various platforms for social networking, micro-blogging, photo sharing, and video streaming. The lesson concludes with a call to action for viewers to engage with the content and a summary of the media types covered.

Mindmap

Keywords

💡Media

Media refers to the various tools and methods used for mass communication. In the video, media is described as the main means of transferring information to an audience. Examples include print, outdoor, broadcast, and new media.

💡Print Media

Print media involves the usage of physical materials, like paper, to disseminate information. The video explains that print media includes newspapers, books, and magazines. It often requires publication and distribution to reach an audience.

💡Outdoor Media

Outdoor media refers to media used in outdoor settings to reach the public. Examples include billboards, street lamp postings, and bus stop advertisements. The video highlights that outdoor media focuses on reaching people outside their homes.

💡Broadcast Media

Broadcast media transmits information to a large audience using electromagnetic waves or signals. Television, radio, and telephones are examples. In the video, it is described as a way to instantly spread information to the widest possible audience.

💡New Media

New media refers to the latest form of media that relies on digital technology and the internet. It enables global connectivity and information exchange through platforms like social media, blogs, and online videos. The video describes it as the easiest way to transmit information.

💡Media Convergence

Media convergence is the merging of different types of media—print, broadcast, and new media—to form a unified media experience. The video explains that this allows for media to be shared across various platforms, such as blogs or online videos.

💡Social Media

Social media is a form of new media where individuals and communities interact and share information online. Platforms like Facebook, Twitter, and Instagram are mentioned in the video as tools for networking, microblogging, and sharing multimedia content.

💡Electromagnetic Waves

Electromagnetic waves are used in broadcast media to transmit information instantly over large distances. The video notes that this allows information to be broadcast without the need for physical distribution, unlike print media.

💡Internet

The internet is central to new media, serving as the gateway for accessing and sharing information globally. The video highlights its role in facilitating communication through social media, online articles, and streaming services.

💡Video Streaming

Video streaming refers to the real-time transmission of video content over the internet, such as YouTube or online conferencing platforms like Google Meet. The video describes this as an example of new media's ability to instantly reach audiences worldwide.

Highlights

Introduction to media and information literacy with a focus on the different types of media.

Objective 1: Identify different types of media and provide examples for each.

Objective 2: Define media convergence in various contexts.

Definition of media: the main means of mass communication collectively used to transfer information.

Print media involves physical mediums such as paper and is distributed by publishing companies.

Print media examples include newspapers, magazines, books, and pamphlets.

Outdoor media focuses on outdoor advertisements and public information to reach people outside their homes and offices.

Examples of outdoor media include billboards, bulletin boards, and advertisements on public transportation.

Broadcast media transmits information immediately through signals or electromagnetic waves to a wide audience.

Examples of broadcast media include television, radio, telephones, and speakers.

New media is the newest type of media, using digital technology and the internet to transmit information globally.

Examples of new media include blogs, online articles, social media platforms like Facebook, Twitter, Instagram, and YouTube.

Media convergence involves the merging of print, broadcast, and new media.

Examples of media convergence include online magazines, news portals, and video conferencing tools like Google Meet and Facebook Messenger.

Summary: Overview of print, outdoor, broadcast, and new media, with examples of media convergence and its impact.