AWS re:Invent 2023 - Catalyzing success: Max Life’s digital insurance revolution with PwC (AIM249)

AWS Events
4 Dec 202322:01

Summary

TLDRマックス・ライフ保険のデジタル変革の旅を、AWSとPWCとの協力を通じて実現した戦略と成果について紹介されました。インドの保険業界において、新しいビジネス販売、顧客サービス、エンタープライズシステムの強化、データ駆動企業、デジタルファースト文化の構築という5つの主要なビジネス目標を達成する9つの戦略的柱を立てました。これにより、クラウドネイティブのソリューションを構築し、データのリアルタイム利用、AI/MLモデルの活用、デジタル技術と人材の育成を通じて競争力を高めました。

Takeaways

  • 🎉 Max Life Insuranceはインドで活動しており、Max Financial ServicesとAxis Bankとのjoint ventureです。
  • 📈 公司拥有約4.2百万の顧客と約5百万の有効保険ポリシーを保有し、総資産運用額は130億米ドルに達します。
  • 🥇 Max Lifeは、保険金の支払い率という重要な指標で、4年連続で1位を維持しています。
  • 🤝 Max LifeはAWSとPWCとの協力を通じて、デジタル化の変革の道を模索しています。
  • 🌐 デジタル化戦略は9つの柱に分かれており、5つの垂直柱と4つの水平柱から成り立っています。
  • 🛒 EコマースビジネスはMax Lifeの主要なビジネスオブジェクトの一つであり、インドで最も成功しているとされています。
  • 🚀 クラウドの採用により、Max Lifeは新しいブランチの迅速な展開とデータのリアルタイム利用が可能となりました。
  • 🔄 Legacyシステムの変革は、多様なアプリケーションやミドルウェアを再構築、再ホスト、再プラットフォーム化することで達成されています。
  • 💡 AIとMLのモデルを活用し、カスタマーサービスを向上させることで、ポリシーの継続や顧客の獲得を目指しています。
  • 🌟 デジタルファーストの文化を醸し出すために、適切な人材の確保と既存人材のスキルアップ、プロセスの整備が重要です。
  • 📊 データの取り扱いと分析は、クラウドから最大限の価値を引き出すことができるかの鍵となります。

Q & A

  • マックス・ライフ・インシュアランスのビジネス環境の特徴は何ですか?

    -マックス・ライフ・インシュアランスはインドに展開し、マックス・フィナンシャル・サービスとアクシス・バンクとのjoint ventureです。約420万の顧客と500万の有効ポリシーを持っており、総保証額は1300億米ドル、資産管理額は1600万米ドルです。また、398の支店を有し、約22,000人の従業員と80,000人の代理店アドバイザーによってサポートされています。

  • マックス・ライフのデジタル変革の目的は何ですか?

    -マックス・ライフのデジタル変革の目的は、変化する消費者行動、厳しい競争環境、そして製品の迅速なローンチに対応し、クラウドを利用してビジネス成果を遂げることにあります。

  • マックス・ライフが選んだクラウドサービスプロバイダーは哪家ですか?

    -マックス・ライフが選んだクラウドサービスプロバイダーはAWSです。

  • マックス・ライフのデータ管理のアプローチは何ですか?

    -マックス・ライフのデータ管理のアプローチは、データ湖の設定、データの現代化、そしてAPIの現代化を含みます。

  • マックス・ライフのデジタル変革の9つの柱は何ですか?

    -マックス・ライフのデジタル変革の9つの柱は、eコマースビジネス、オンボーディングと発行、デジタル販売、顧客サービス、エンタープライズシステム、AI/ML分析、エンタープライズデータハブ、デジタルスキルと文化の育成です。

  • マックス・ライフのオンラインサービスの目標は何ですか?

    -マックス・ライフのオンラインサービスの目標は、有機的なトラフィックの100%の成長、オンボーディングと発行の改善、そして電子商取引でのポリシー発行の向上です。

  • マックス・ライフのデジタル変革のビジネス成果は何ですか?

    -マックス・ライフのデジタル変革のビジネス成果には、クラウドへのフロントエンドシステムの移行、ポリシー発行とアンダーライティングシステムのクラウドへの移行、データ湖アーキテクチャの構築、AI/MLモデルによるリスク管理の改善、デジタルファーストの文化の醸成が含まれます。

  • マックス・ライフのデジタル変革の過程で遭遇した課題は何ですか?

    -マックス・ライフのデジタル変革の過程で遭遇した課題は、管理層との期待値の設定、データ管理の重要性、クラウドでの運用コスト管理(FinOps)、セキュリティの継続的な焦点付け、そして既存システムの複雑性に対する正確な評価が含まれます。

  • マックス・ライフのデジタル変革の経験から得られた教訓は何ですか?

    -マックス・ライフのデジタル変革の経験から得られた教訓は、管理層の支援を確保し、データ管理を早期に取り入れ、運用コスト管理(FinOps)に注意を払い、セキュリティを継続的に強化し、適切な期待値を設定することが重要であることです。

  • マックス・ライフの今後のクラウド戦略は何ですか?

    -マックス・ライフの今後のクラウド戦略は、データのjourneyを終えた後、85-90%のワークロードがクラウド上に移動することを計画しています。これは継続的なjourneyであり、クラウド変革の重要なマイルストーンとなります。

  • マックス・ライフのデジタル変革の成功を評価する指標は何ですか?

    -マックス・ライフのデジタル変革の成功を評価する指標には、eコマースでのポリシーボリュームの増加、クラウドへのコアシステムの移行、そしてビジネスプロセスの改善が含まれます。

Outlines

00:00

📌 会議の開始とVamsiとManishの紹介

ビデオスクリプトの最初の段落では、Vamsiが参加者たちに挨拶し、会議の目的を説明しています。Vamsiは、戦略と成果の重要性を強調し、AWSとMaxのパートナーシップを評価しています。次に、クライアントのManishを紹介し、Max Life Insuranceのデジタル変革の道を話す予定です。Manishは、Max Lifeのビジネスモデル、市場規模、そして彼らのビジョンについて説明します。

05:03

🚀 Max Lifeの戦略とクラウドの役割

Manishは、Max Lifeの戦略の概念化と、クラウドが戦略的目標を達成する上でどのように役立つかについて説明しています。インドの消費者行動の変化、競争の激化、保険製品のリリースプロセスの加速化など、彼らが直面していた課題についても触れています。また、戦略の9つの柱(5つの垂直柱と4つの水平柱)についても詳細に説明しています。

10:05

🛠️ デジタル変革の具体的な取り組み

この段落では、ManishがMax Lifeのデジタル変革の具体的な取り組みについて説明しています。新しいビジネスの販売、顧客サービス、エンタープライズシステムの強化、AI/MLの活用、データハブの構築など、戦略の各柱について個別に取り組む方法を詳細に説明しています。また、クラウド技術を利用して、これらの取り組みをどのように進めてきたかについても語っています。

15:06

📈 成果と学び - Max Lifeのクラウド変革の旅

最後の段落では、ManishがMax Lifeのクラウド変革の旅の成果と学びについて話しています。彼らが達成した具体的な成果、例えばインドで電子商取引の保険ポリシーの販売量の増加、コアシステムのクラウドへの移行などについて触れています。また、同じような道を進んでいる他のCXOたちに向けて、重要な教訓をいくつか共有しています。それは、マネジメントの理解と支持、データの重要性、FinOpsの重要性、セキュリティへの継続的な焦点、そして期待値の設定などです。

Mindmap

Keywords

💡digital transformation

デジタル変革は、企業がデジタル技術を導入することでビジネスプロセス、文化、顧客体験を根本的に改善することを指します。このビデオでは、Max LifeがAWSとPWCとの協力を通じてデジタル変革の道を模索し、クラウド技術を活用してビジネス成果を出す様子が紹介されています。

💡strategy

戦略とは、組織が目標を達成するために長い見通しで計画し、決定を行うプロセスのことを指します。このビデオでは、Max Lifeが変革を成功させるために、戦略をどのように立て、実行に移したかが説明されています。

💡outcomes

成果とは、プロジェクトや取り組みが目標を達成することに対する具体的な結果を指します。このビデオでは、Max Lifeが期待する成果をどのように定義し、それを実現するためにどのような戦略を展開したかが示されています。

💡tech solution

技術解決策とは、特定の問題を解決するために使用される技術的な手段やシステムのことです。このビデオでは、Max Lifeがどのようにして技術解決策を選び、実装し、ビジネス成果につなげたかが語られています。

💡AWS

AWS(Amazon Web Services)は、クラウドコンピューティングサービスを提供するAmazonのサブブランドです。このビデオでは、Max LifeがAWSと提携し、クラウド技術を活用してデジタル変革を実現したことを強調しています。

💡Max Life Insurance

Max Life Insuranceは、インドで運営される生命保険会社で、Max Financial ServicesとAxis Bankのjoint ventureです。このビデオでは、Max Lifeがデジタル変革を進め、その成果について説明しています。

💡customer engagement

顧客エンゲージメントとは、企業が顧客と関係を築き、維持し、強化することに焦点を当てた戦略的取り組みです。このビデオでは、Max Lifeがデジタル技術を活用して顧客エンゲージメントを向上させた方法が紹介されています。

💡data modernization

データモダンIZATIONは、企業がデータを最新のフォーマットやプラットフォームに移行し、効率化することで、より価値ある洞察を得るプロセスです。このビデオでは、Max LifeがデータモダンIZATIONを通じてビジネス成果を出す方法が説明されています。

💡API modernization

API現代化は、アプリケーションプログラミングインターフェース(API)を最新の技術に合わせて更新することで、システムの統合性と柔軟性を高めるプロセスです。このビデオでは、Max LifeがAPI現代化を行い、その成果について説明しています。

💡digital first culture

デジタルファースト文化とは、デジタル技術を最優先して活用し、それを通じてビジネスプロセスや顧客体験を改善しようとする組織文化です。このビデオでは、Max Lifeがデジタルファースト文化を醸成し、その影響について説明しています。

💡FinOps

FinOpsは、クラウドベースのサービスにおいて費用管理と最適化を担当する機能です。このビデオでは、Max Lifeがクラウドサービスを利用する際にFinOpsの重要性を認識し、費用管理に注力したことが示されています。

Highlights

Max Life Insurance's digital transformation journey in collaboration with AWS and PWC.

Max Life Insurance operates in India with a joint venture between Max Financial Services and Axis Bank.

Max Life has 4.2 million customers and 5 million active policies.

The company has written 130 billion US dollars of assured business and manages $16 million in assets.

Max Life operates across 398 branches in India with a network of 22,000 employees and 80,000 agent advisors.

Max Life's solvency ratio is 1.27, and it leads in claim paid percentage for four years in a row.

The company's strategy includes a focus on e-commerce business, customer servicing, and enterprise systems.

Max Life's e-commerce business protection is ranked number one in India.

The company aims to digitize its distribution, scaling up from 200 to 400 branches in three years.

Max Life's strategy includes five vertical pillars aligned with top business objectives and four horizontal pillars for delivery.

The company has embraced cloud technology, with a focus on security and data modernization.

Max Life has moved its core policy admin system to the cloud, becoming the first live insurer in India and the second in the world.

The company has refactored its front-end systems for customer engagement at scale.

Max Life has implemented AI and ML models to enhance decision-making and customer servicing.

The company has transitioned to a data lake architecture for real-time data availability and analytics.

Max Life has focused on building a digital-first culture within the organization.

The company's cloud transformation journey has seen 70% of workloads moved to the cloud, with a target of 85-90% in the near future.

Max Life's key takeaways include keeping management engaged, prioritizing data, focusing on FinOps and security, and setting realistic expectations for core system migrations.

Transcripts

play00:00

- [Vamsi] Hi everyone.

play00:01

Warm welcome. Very pleased to be here.

play00:04

Hopefully you're all having a good conference.

play00:07

You have got your extra steps in over the last three days.

play00:12

In this session, what we wanted to do was highlight outcomes

play00:16

and how outcomes, and having the right strategy

play00:21

led to the right tech solution.

play00:23

While you will see a lot of tech solutions around.

play00:27

For us, we are extremely pleased to partner with AWS

play00:31

and Max,

play00:32

and drive sustainable outcomes.

play00:35

So it is great pleasure to share the stage

play00:37

with our client, Manish.

play00:41

What we will briefly talk about is, you know, who's Max Life

play00:46

and followed by the digital transformation roadmap.

play00:50

Starting with strategy and how the strategy

play00:52

has been realized with the proper tech solution,

play00:56

and what were the business impact outcomes.

play00:59

So with that, Manish, over to you, yeah.

play01:03

And introduce Max Life. Yeah, here you go.

play01:10

- Good morning. I'm extremely excited to be here

play01:15

and talking about Max Life digital transformation journey

play01:18

in collaboration with AWS and PWC.

play01:22

Quickly to talk about Max Life Insurance.

play01:25

Max Life Insurance operates in India.

play01:28

It's a joint venture between Max Financial Services

play01:31

and Axis Bank.

play01:32

Axis is a leading private bank in India.

play01:37

We have about 4.2 million customers

play01:40

and about 5 million policies, active policies.

play01:44

Max Life has already written 130 billion US dollars of

play01:48

some assured, and it has about $16 million

play01:52

of asset under management.

play01:54

Max Life operates in 398 branches across India.

play01:59

About 22,000 employees supported by another

play02:04

80,000 agent advisors who sell policies

play02:09

for Max Life Insurance on a commission basis.

play02:13

We are a financial healthy organization.

play02:16

Our solvency ratio is 1.27.

play02:19

And one important

play02:22

metric on this is our claim paid percentage.

play02:25

This number is total number of claims logged

play02:30

versus total number of claims paid

play02:32

by an insurance organization within a given year.

play02:35

We are number one on this metric four years in a row now.

play02:40

And it's a very, very important metric.

play02:42

India tracks it very closely

play02:44

and important for our business.

play02:48

On this slide, it just talks about

play02:50

what sets us apart in the journey so far.

play02:53

Max Life began in 2001.

play02:55

We have been in operation for 23 years now.

play02:58

Some of the key milestones at the bottom

play03:00

I'll just touch upon are tie up with important banks.

play03:04

Bank insurance is very important for us.

play03:05

About 65% of our business revenue comes from banks.

play03:11

In 2005, tie up happened with YES Bank.

play03:14

In 2010, with Axis bank, which who is now our JV partner.

play03:18

About 55% of our revenue comes from Axis bank.

play03:22

It talks about how steadily the asset under management

play03:27

is increasing and

play03:28

how the claims paid percentage has been

play03:30

increasing year on year.

play03:33

Two important data points on this slide is that

play03:37

despite the socioeconomic challenges,

play03:40

including COVID in last five years,

play03:42

while the entire insurance industry in India grew

play03:45

by a lower single digit percentage,

play03:48

Max Life reported a healthy 15 year

play03:51

CAGR growth over past five years.

play03:55

And for this year, our target is to garner about $1 billion

play04:00

of premium income, new business premium income,

play04:04

and about $2 million of renewal income.

play04:09

So that's Max Life, Vamsi.

play04:11

- [Vamsi] Thank you.

play04:13

Thank you Manish. So we've been fortunate enough as PWC

play04:18

to partner with Max at a very pivotal point,

play04:22

just when some of the background challenges

play04:25

and industry forces that Max was dealing with.

play04:30

You know, we've partnered with them initially

play04:32

for cloud transformation.

play04:34

The first tranche of work that we have helped them with,

play04:37

was moving their workloads

play04:39

to cloud securely, followed by modernizing some

play04:43

of their core applications.

play04:45

And now over the last 12 plus months,

play04:48

we have been involved in modernizing their data estate.

play04:51

First, initially by setting up a data lake,

play04:54

followed by data modernization initiatives

play04:56

and also API modernization initiatives.

play04:58

So, very pleased to be part of this journey, very privileged

play05:03

to be associated with a brand like Max Life.

play05:06

But I think it's important to understand

play05:10

how did this journey start?

play05:12

And as I said at the beginning, for us,

play05:15

driving outcomes

play05:17

and helping achieve sustainable,

play05:19

you know, outcomes is critical.

play05:22

And for us, tech comes closely next to

play05:25

how do you solve some of these business problems.

play05:27

So Manish, if I can request you to walk us through

play05:31

the conceptualization of strategy

play05:33

and then how did cloud

play05:36

help achieve those strategic measures?

play05:39

That'll be great.

play05:40

- Sure. So this is the comprehensive

play05:46

strategy, which we laid out

play05:48

three-three and a half years back.

play05:50

It's a pretty heavy slide,

play05:51

but I'll just dissect it for all of you.

play05:54

But before we get into the slide, it is important to note

play05:56

that what was the context when we created this slide?

play06:01

There were three important things which we had in our

play06:03

mind when we were creating it.

play06:04

One, the consumer behavior in India was changing a lot.

play06:09

The millennials, the Gen Z, they were dealing

play06:12

with the platforms like e-comms, OLAS

play06:13

and Ubers, instant gratification one and done.

play06:18

All these things were table stakes.

play06:21

And even banks,

play06:22

all the transactions, nobody has to walk

play06:25

to bank branch, everything is online.

play06:27

And therefore for insurance company also,

play06:29

it had become very, very important that that we

play06:31

you know, provide all of our services

play06:35

on a DIY portal, rather than asking consumers

play06:40

or customers to walk in or interact with agents.

play06:44

The other two things which are important was, one,

play06:47

because of regulation changes,

play06:49

the competition in India was becoming very fierce.

play06:51

For example, in banks earlier, there was only one insurer

play06:55

who was allowed to sell policy for that bank.

play06:57

But with the regulation changes,

play07:00

there are about nine insurance companies

play07:02

who can sell on the same counter.

play07:03

And therefore, the competition between the insurers

play07:06

on a bank counter becomes so fierce that winning

play07:10

in that competition became very important.

play07:12

The third important thing which happened was

play07:15

that at one point of time, the process

play07:18

of launching an insurance product in India

play07:21

was about two to three months process.

play07:24

But some regulation changes happened

play07:26

and the process was relaxed.

play07:28

And from there, what has happened is what we used to do

play07:32

about three years back, say five to six interventions

play07:36

of products in a year, that changed to about 40,

play07:40

which we are doing as of now.

play07:41

So five to 40, that is the kind

play07:42

of change which was broadened

play07:44

because of these regulation changes.

play07:46

And it is reasonable to understand

play07:48

that setting all those changes up

play07:51

and rolling it out to field on a legacy infrastructure

play07:55

wouldn't have been possible.

play07:56

So that is why we, you know, kind of drafted this

play08:01

strategy and it has nine pillars in it.

play08:04

And if you will notice there are five vertical pillars.

play08:07

And then there are four horizontal pillars.

play08:10

Okay? The five vertical pillars are aligned

play08:13

with our top business objectives.

play08:16

And then these four verticals are not business

play08:19

objectives, but they're required to, you know,

play08:22

deliver these five objectives.

play08:24

That's how it is thought through.

play08:27

So number one, the first three are

play08:29

about new business sales.

play08:31

So number one is our e-commerce business.

play08:35

While I told you that we are the fourth largest

play08:38

life insurance company in India.

play08:40

But when it comes to e-comm business protection,

play08:43

we are number one in India consistently.

play08:46

And it was very important for us to, you know, kind

play08:48

of continue that lead.

play08:48

And therefore, that was one key thing,

play08:51

which is on this slide,

play08:52

a growth of organic traffic, about 100%.

play08:54

That's the target we took. Onboarding and issuance,

play08:59

about one in five policies come from onboarding

play09:03

from our e-commerce platform.

play09:06

The rest of the policies are sourced by our

play09:08

offline feet on street, our sellers.

play09:12

It was important to create a very comprehensive solution

play09:15

for them so that they're able to, you know,

play09:18

kind of sell policies, create very good experience.

play09:21

And we should be able

play09:22

to issue those policies without any human intervention.

play09:24

And therefore, insta issuance,

play09:26

which essentially means over the counter issuance

play09:29

and humanless underwriting

play09:30

because we underwrite the risk, was key KPIs,

play09:33

which we took over there. Digital sales, all

play09:37

of our distribution was manual

play09:40

at that point of time,

play09:42

when we created the strategy.

play09:44

We had about 200 branches at that point of time.

play09:46

In three years, we have scaled up to 400.

play09:48

I just shared that on the previous slide.

play09:52

This kind of ramp up wouldn't have been possible unless

play09:55

or until there's digitization, so that you're able to,

play09:57

you know, kind of copy paste

play09:58

that frame in every subsequent branch, centrally monitor it,

play10:02

and then make them productive as quickly as possible.

play10:04

So that was the third vertical.

play10:06

The fourth one, like I said, is customer servicing,

play10:09

enabling self-service to about 85%

play10:12

of transactions was one of our aspiration at that time.

play10:17

And then enterprise, some of the enterprise systems,

play10:20

while they're backend, but they're important

play10:22

for enforcing policies.

play10:23

Say our treasury system releases the NAV, which is used

play10:26

for enforcement of policy.

play10:29

If that gets delayed, policies won't get issued.

play10:31

Similarly, the anti-money laundering checks,

play10:35

Indian regulations necessitates that the regulation,

play10:39

the checks are done before you issue the policy.

play10:42

So those systems were supposed to be, you know, kind

play10:44

of spruced up so that

play10:46

they support issuance, along with security.

play10:50

We knew that we are going to embrace cloud

play10:52

and security is going to become key focus for us.

play10:55

So that became the fifth vertical.

play10:58

Now talking about horizontals, our AI ML

play11:02

work analysis, which can be embedded so that the systems

play11:06

of engagement can create the vow

play11:07

and we are able to give the right kind of nudges.

play11:09

The next best actions for our sellers, customers

play11:11

and employees was one horizontal.

play11:15

Our enterprise data hub from

play11:17

the siloed data sources

play11:21

to one comprehensive

play11:23

data lake architecture, one enterprise data hub,

play11:27

along with the modernization of legacy systems,

play11:30

because that wouldn't have been possible without

play11:32

was another horizontal layer.

play11:34

And last eight and ninth enough has been spoken about it in

play11:37

last three days on this,

play11:39

the digital talent and digital culture.

play11:41

How do we bring in, how do we attract new talent?

play11:45

Who will be able to do this, execute it,

play11:46

and at the same time, how do we build this culture across

play11:49

the organization so that everybody starts

play11:52

seeing it the same way, start moving in the same direction

play11:55

and helps us deliver this.

play11:59

So what we did was

play12:01

that we worked on four dimensions.

play12:05

And out of these four dimensions, if you look at

play12:08

the bottom left corner, which is the digital first culture,

play12:13

that is a dimension which is about people and processes.

play12:17

Remaining three dimensions are what, you know,

play12:20

where we leverage cloud.

play12:23

But I have mentioned this fourth one also over here

play12:24

because it is important to understand that unless

play12:26

or until we work on this dimension, we will not be able

play12:29

to achieve anything because, after all, we need people

play12:31

and processes through, who you know, kind of

play12:34

deliver what we aimed for.

play12:36

So the first one is customer engagement at scale.

play12:39

Like I said, all of our front-end assets,

play12:42

wherever the customer's interactions are happening,

play12:45

we refactored all of them.

play12:47

So typically three, our e-comm platform,

play12:50

our onboarding journey, which was being used

play12:53

by our offline sellers to sell policies

play12:55

and our customer service portal

play12:58

through which the customers were coming for servicing.

play13:02

The way the reality emerged in India

play13:06

is that for our onboarding journey,

play13:12

the business is set up in such a way now that

play13:16

out of 30 days of business,

play13:18

there are definitely three, four days out

play13:20

of those 30 days when the business volume's about four,

play13:23

five times of the usual volume of the other days.

play13:26

This kind of variability in the business

play13:29

wouldn't have been possible

play13:31

on a traditional architecture.

play13:32

So therefore we built a complete cloud native solution

play13:38

for our onboarding journey.

play13:42

Similarly, being on top

play13:44

of Google search was extremely important for our e-comm.

play13:48

The delivery of sub-second page load time

play13:52

having best of the best content, creating the

play13:55

best of best in class experience was important for us

play13:58

to remain number one in e-comm channel.

play14:01

And that's what we did through this.

play14:03

And eventually we reached to about 89%

play14:05

of self servicing

play14:07

through our digital corporate portal.

play14:11

The second is legacy transformation.

play14:12

Again, we picked up a multi-model strategy here.

play14:17

There were plethora of applications, middleware, as well

play14:20

as our core policy admin system.

play14:22

We refactored, re-hosted, and re-platformed,

play14:25

depending on what kind of application was there.

play14:30

To talk about one of the example,

play14:32

our policy issuance and underwriting system,

play14:34

it had workflow. What we did was we changed

play14:38

and we reconfigured it in such a way

play14:40

that rather than coding our business rules now,

play14:42

we were configuring them.

play14:45

It integrated with all the publicly

play14:47

available APIs, bank APIs,

play14:49

so that rather than asking information from customers,

play14:52

it, you know, takes that information

play14:55

automatically from those sources,

play14:57

eliminating humans from, you know,

play15:00

validating the information which is coming in and, you know,

play15:02

therefore enabling insta issuance.

play15:05

The other thing is our poor policy admin system, no matter

play15:09

how good we do in our front-end applications,

play15:11

it's extremely important that we are able

play15:14

to process everything within the same day

play15:17

and then pass on that information to our data stores so

play15:20

that from there the analytics can be passed on

play15:23

to the front-end assets to engage with the customers.

play15:26

So we have two months back, re-hosted

play15:30

our core policy admin system also.

play15:33

And we are the first live insurer in India to do that,

play15:37

to put our core policy admin system on cloud.

play15:40

And we are also the second live insurer

play15:43

in the world to do that.

play15:44

So that's what we did.

play15:47

Data driven enterprise enough has been spoken about

play15:50

data also in past three days.

play15:52

What we needed was to move from data silos

play15:56

to a data lake architecture,

play16:00

which will enable realtime availability of data

play16:02

for reports, analytics, data.

play16:04

And the other thing is all of our AI ML models,

play16:07

because now that we had our front-end assets,

play16:10

the velocity volume

play16:11

and the variety of data had changed dramatically.

play16:14

We needed a common place where we could,

play16:17

store all this data

play16:18

and then run AI ML models on top of it to, you know, kind

play16:20

of enable decisioning at the time of customer engagement.

play16:24

To give you a couple of examples in order to, you know, kind

play16:27

of issue policies on the fly, we had to raise

play16:30

our limits of underwriting rules

play16:34

and therefore, so that more policies can pass through.

play16:37

But that would've brought in a lot

play16:38

of risk in order to carry that.

play16:39

We wrote a lot of AI ML models,

play16:41

which depending on the demography, geography,

play16:45

and the age, education,

play16:49

the income of the customer,

play16:52

it was pointed.

play16:54

It was actually surgically taking out

play16:57

some of the customers, not all.

play17:01

And, you know, raising them as high risk customers so

play17:03

that more due diligence can be done on that.

play17:05

And, so that we don't take any undue risk on our books.

play17:10

The other examples are some

play17:11

of the AI ML models we have written

play17:13

to enable our customer servicing so that,

play17:17

we are able to anticipate who are the policy,

play17:20

who are the customers, who are likely

play17:21

to lapse their policies, who are the customers

play17:23

who are likely to surrender their policies so

play17:25

that we can upfront go out, engage and retain them.

play17:28

Last but not the least is digital first culture.

play17:31

I must share two things.

play17:34

One, getting in the right kind of resources,

play17:38

setting them in our environment

play17:40

and at the same time, you know,

play17:41

upskilling our existing resources

play17:43

so that people can work in harmony with each other.

play17:46

They can empathize with each other's point of view.

play17:48

Truly setting up a structure

play17:51

so that not only digital technology

play17:53

but people in business also are, you know,

play17:56

educated and upskilled,

play17:57

so that they are able to together work

play18:00

was one key thing, which we picked up over there.

play18:02

The other thing is right kind

play18:03

of processes, right from top to bottom.

play18:06

Say setting up processes like DevSecOps,

play18:09

setting up rituals with management so that they understand

play18:13

what is being done, what is our cloud journey

play18:16

and how we are, you know, so

play18:18

that we get right kind of sponsorship, right

play18:20

kind of resource commitment from the overall organization.

play18:23

And we move forward together is something

play18:26

which we did in this vertical.

play18:29

So all in all put together,

play18:31

after doing this, we have been able to move off

play18:34

all of our front-end systems, all of our front-end systems

play18:37

of engagement on cloud.

play18:38

About 70% of our workloads at this point of time running

play18:41

on clouds,

play18:43

and within about say next two quarters.

play18:48

And that is our data journey, which we are working

play18:51

with PWC on is gonna get completed next quarters

play18:54

and then about 85, 90% of workloads pretty much are going

play18:57

to be on cloud.

play18:59

And that, you know, while it's a continuous journey,

play19:02

but that's a landmark in our cloud transformation journey.

play19:05

- So thank you so much Manish.

play19:07

I don't know if you picked up on these three points.

play19:11

Number one, in terms of e-commerce

play19:16

policy volumes in India.

play19:17

The first in India to move the core system to cloud.

play19:22

The second in the world

play19:23

to move to cloud the core system.

play19:25

So those are some really impressive numbers

play19:27

and also other things on the slide, I'm not going to drain.

play19:31

So Manish, with this kind of success,

play19:35

I'm sure the journey would have had its

play19:39

own set of experiences and learning.

play19:41

So, you know, just as a last point, if you were

play19:44

to share in this impressive journey, some fantastic outcomes

play19:47

for the business, what is your single largest takeaway

play19:52

that you can share with fellow CXOs who are

play19:56

on a similar journey or planning a similar journey?

play20:00

- Okay, so I have a couple

play20:03

and I'll just, you know, divide it into two buckets.

play20:06

One is when you are on the journey,

play20:08

when you're beginning the journey.

play20:09

I think two, three things which are very important is, one,

play20:12

keeping your management in your camp.

play20:15

It's very important to reach out, engage,

play20:17

let them know it's a very long-term commitment.

play20:20

There're gonna be highs and lows.

play20:22

You will make mistakes, tons of mistakes,

play20:24

but it's very important that everybody sees it the same way

play20:28

and be with you and understand the benefits of it.

play20:31

The other thing is that data cannot be an afterthought.

play20:36

We also, you know, kind of made that mistake.

play20:39

We started our data journey a little late with PWC

play20:42

but we also wish that

play20:45

we could have started a little

play20:47

sooner, but the point is you'll be able

play20:49

to extract best value out of the cloud only

play20:51

and only when you're able to juice out, when you're able

play20:54

to monetize the data, which you're getting

play20:55

generated from there.

play20:57

The other side is once you have done significant part of

play21:00

that journey on cloud, I think

play21:02

FinOps becomes very, very important.

play21:04

If you just take your eyes off it,

play21:06

it can really burn a very big hole in your pocket

play21:08

and that can, you know, raise a lot of questions on

play21:11

what you guys have done and what you guys have achieved.

play21:12

So therefore, very, very important,

play21:14

FinOps. Continuous, continuous focus on security is

play21:18

another very, very important matter.

play21:21

And I'll just add one more,

play21:25

last but not the least, set the expectations right,

play21:29

specifically on your core systems.

play21:32

It's very easy to say that you'll be able to migrate

play21:34

and say maybe three months, six months,

play21:36

but when it comes to complexity of your legacy applications,

play21:40

what our experience tells us

play21:42

that there is always a long tail setting up

play21:44

right expectation with your management,

play21:46

with your business stakeholders is always important.

play21:48

That while you will be able to move a large chunk,

play21:52

but then there is a long tail

play21:53

and all of us will, you know, continuously work

play21:54

on it and move forward together. That's what we do.

play21:57

- Thank you so much. Thank you, Monish.

play21:58

- Thank you. - Thanks everyone.

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