Kenapa UKM Indonesia Susah Maju?
Summary
TLDRThe video addresses the challenges faced by local entrepreneurs in Indonesia, emphasizing the need for healthy competition and innovation within the domestic market. It critiques the influx of Chinese imports while calling for the growth of local SMEs (UKM). The speaker highlights the lack of research, branding, and differentiation among local businesses, particularly among older generations. They advocate for a strong work ethic and education, drawing contrasts with the more successful Chinese minority, while calling for support and reform in the business ecosystem to foster sustainable local growth.
Takeaways
- 💪 Healthy competition is necessary, and it doesn't always have to be against foreign entities; local businesses can compete among themselves to ensure that foreign exchange remains within the country.
- 🇨🇳 The speaker criticizes the influx of Chinese imports in Indonesian marketplaces while advocating for the growth of local SMEs (UKM) through differentiation and strong branding.
- 🧠 Many local SMEs rely on imitation rather than innovation, lacking the willingness and ability to conduct research in market trends, product development, and packaging design.
- 📚 The speaker urges SMEs to adopt a learning mindset, emphasizing the importance of adapting to new technologies and online marketing to stay competitive.
- 👴 Some older business owners resist learning and adapting, which stunts growth. The speaker suggests younger generations be educated and trained to continue the family business.
- 🏫 The current education system is procedural and rote-based, which discourages independent learning and creativity. A shift towards more optional, self-directed learning methods is necessary.
- ⚔️ A lack of local market competition limits innovation and differentiation. The government should regulate competition to prevent it from becoming excessively capitalistic.
- 👨👩👦👦 Cultural factors, such as a misunderstood sense of family values, contribute to a lack of ambition and diligence among the younger generation.
- 🤔 The speaker addresses why many ethnic Chinese people are materially successful, attributing it to historical circumstances, cultural habits, and an environment that fosters business skills from an early age.
- 🏆 To build a resilient generation, a blend of indigenous and ethnic Chinese qualities, such as strong work ethics, solidarity, and entrepreneurship, is encouraged.
Q & A
What is the speaker's perspective on competition within the business world?
-The speaker believes that competition is necessary, but it should be healthy and can occur between local businesses rather than relying on external competitors. The goal is to keep financial benefits within the country.
What does the speaker criticize about the current market situation in Indonesia?
-The speaker criticizes the influx of Chinese products in Indonesian marketplaces and emphasizes the need to support local SMEs (UKM) to strengthen the domestic economy.
What issue does the speaker highlight about the mindset of many Indonesian SMEs?
-The speaker points out that many SMEs follow a 'copy and imitate' (ATP - Amati Tiru Praktik) model without modification, and lack differentiation. They often resist growth, have poor research skills, and are reluctant to embrace new technologies.
How does the speaker address the challenge of technological incompetence among older SME owners?
-The speaker suggests that older SME owners often use technology illiteracy as an excuse for their struggles. He encourages them to learn online marketing or, if necessary, involve their children in the business to help with technology adoption.
What does the speaker suggest as a solution for older SME owners who struggle with technology?
-The speaker advises sending their children to schools or programs like Akademi Terbuka to help with the business, as younger generations are more adaptable to change and technological growth.
What are the factors contributing to the low work ethic and learning culture in Indonesia, according to the speaker?
-The speaker identifies several factors: the abundance of natural resources leading to complacency, a procedural education system that discourages critical thinking, and a lack of local competition which stifles innovation.
How does the speaker contrast procedural and optional education systems?
-In a procedural system, teachers stick to predefined materials and repetitive tasks. In an optional system, students are encouraged to find solutions independently, promoting higher literacy and self-directed learning.
What criticism does the speaker have regarding the liberalization of digital platforms in Indonesia?
-The speaker criticizes the liberalization of platforms and ease of imports, stating that it turns local businesses into servants of foreign platforms rather than fostering growth and innovation within the domestic market.
Why does the speaker believe that many Chinese Indonesians are successful in business?
-The speaker attributes the success of many Chinese Indonesians to a historical lack of access to government jobs, which forced them to become resilient entrepreneurs. Additionally, a cultural and genetic predisposition towards trade and business is suggested.
What values does the speaker admire in Chinese Indonesian business culture?
-The speaker appreciates the frugality, individualism, and strong work ethic within Chinese Indonesian business culture, though he cautions against the potential negative effects on social stability and community welfare.
Outlines
💼 The Importance of Healthy Competition in Business
This paragraph emphasizes the need for healthy competition, especially among local businesses, to keep economic benefits within the country. The speaker criticizes the over-reliance on Chinese imports and urges local businesses to innovate rather than merely imitate. He highlights the lack of research and development in local SMEs (Small and Medium-sized Enterprises) and stresses the importance of building strong, differentiated brands. The speaker also critiques the older generation of entrepreneurs for their reluctance to embrace new technologies and adapt to modern marketing strategies. He argues that success in business is more about having a winning mentality than having financial capital.
🔄 Addressing Mental Weakness and External Influences
This paragraph discusses the mental challenges faced by local entrepreneurs and the influence of modern trends such as work-life balance and insecurity, which are popularized by influencers. The speaker warns against the negative impacts of liberalization and foreign competition on local businesses, particularly through digital platforms that may exploit local entrepreneurs. He also addresses the success of the Chinese ethnic minority in business, attributing it to their history of resilience, genetic predispositions, and culturally ingrained business practices. The speaker emphasizes the importance of a strong work ethic and frugality, arguing that these qualities are key to long-term success and stability.
Mindmap
Keywords
💡Healthy competition
💡UKM (Small and Medium Enterprises)
💡ATP (Observe, Imitate, Modify)
💡Mental winner
💡Digital literacy
💡Disruption
💡Procedural education
💡Local market competition
💡Strawberry Generation
💡Ethnic Chinese business success
Highlights
Healthy competition is necessary, and it doesn't always have to be with external parties; it can be with fellow local entrepreneurs.
Encouraging domestic competition ensures that the country's foreign exchange stays within the nation.
Criticism of the rampant import of Chinese products in Indonesian marketplaces, urging support for local SMEs instead.
The majority of SMEs in Indonesia follow the ATP (Amati, Tiru, Modifikasi) model, with few focusing on building strong, differentiated brands.
A significant weakness of Indonesian SMEs is the lack of willingness and capability to conduct market research, product research, packaging design, and more.
There are only a few high-quality SMEs in Indonesia, with most older generations (35+) being resistant to learning and growth.
Some SME owners are reluctant to learn online marketing due to a lack of technological skills, which is a significant barrier to business success.
Generational differences impact the mindset and learning attitudes, with older entrepreneurs often being less adaptable.
A shift in educational methods is necessary, moving from procedural to optional, encouraging students to find solutions and fostering independence.
A lack of local competition hinders innovation and differentiation in the market, which should be regulated by the government to avoid unchecked capitalism.
The culture of family and community, when misunderstood, can lead to complacency and hinder economic progress.
The misconception that modern challenges are unique to this generation (e.g., 'strawberry generation') overlooks similar issues in past generations.
Bringing in foreign competitors can be beneficial for education but should not destroy local SMEs or turn them into mere workers for foreign platforms.
The success of the Chinese ethnic group in material wealth is attributed to their historical exclusion from civil service and a culture of entrepreneurship.
A strong work ethic, thriftiness, and an entrepreneurial environment from a young age are key factors in the success of Chinese Indonesians.
Transcripts
persaingan itu perlu tapi persaingan
yang sehat persaingan juga nggak harus
dengan pihak luar bisa kok dengan sesama
pengusaha lokal setidaknya siapapun
pemenangnya devisanya masuk ke dalam
negeri bukan ke luar negeri jika di
salah satu Vlog saya mengkritisi liarnya
impor produk-produk Cina di market place
Indonesia sekarang Sisi sebaliknya saya
ingin
membangunkan UKM kita yang kebanyakan di
dunia
berdasar pengalaman saya mengajar
keliling Indonesia yang saya temui
mayoritas UKM modelnya ATP amati tiru
masih mending kalau ada namanya amati
tiru modifikasi tidak ada yang namanya
brand dibangun tanpa diferensiasi yang
kuat seringkali saya mengatakan bahwa
kekurangan UKM kita adalah kemauan dan
kemampuan riset baik riset pasar riset
produk desain kemasan dan yang lainnya
sesuai dengan urutan yang sudah saya
Tuliskan di dalam buku buka langsung
laris gantian nih marahin UKM ya Tentu
nggak semua jadi Anda yang nggak merasa
bagian dari yang saya Sebutkan yang
nggak usah meradang tapi memang hanya
segelintir UKM UKM yang berkualitas
apalagi generasi kolonial yang rata-rata
sudah berusia 35 tahun ke atas malasnya
luar biasa malas belajar enggan
bertumbuh tapi tukang ngeluh contohnya
nih setelah mereka ngeluh susah ya
bisnis zaman sekarang kemudian saya
jawab belajar dong pemasaran online Pak
kemudian alasan berlanjut saya gaptek
Emang kalau sampean ngomong gaptek terus
pelanggan mau memalukan gitu Emang kalau
sampean ngomong gaptek duitnya datang
sendiri hutangnya telur Nasi Gitu kadang
kalau sudah jengkel saya tanya sampean
itu umur berapa sih Pak saya tanya
begitu karena saya yakin dia lebih mudah
dari saya tapi tampangnya yang boros aja
dan dahinya berkerut
pesimis kemudian saya berkata saya nih
lebih tua daripada sampean Alhamdulillah
masih semangat belajar makanya saya
katakan di Vlog saya sebelumnya
UKM yang layak dibantu itu seperti
sperma
sudah harus punya mental pemenang
ya Ini masalah mental bukan modal
kalau sudah mentok ketuaan usianya saya
pakai senjata lain
Maaf Bapak ada anak yang tertua usia
berapa 20 tahun masih Oh ya udah kirim
aja itu anak bapak ke sekolah kami yang
terkena Akademi atau ya biar bisa bantu
usaha Bapak lebih enak ngajarin generasi
yang siap bertumbuh daripada dinosaurus
yang sudah punah bisa dimalumin juga
percepatan disrupsinya terlalu liar
alias liberal
Kenapa kok etos belajar dan juga etos
kerja kita rendah
faktornya macam-macam antara lain satu
karena dimanjakan oleh kekayaan alam
yang berlimpah kedua sistem pendidikan
yang prosedural bukan opsional yang
membuat kematian belajar lemah
contoh prosedur Seperti apa Guru
mengajarkan ulang yang sudah ada di
dalam buku
memberikan tugas atau soal yang serupa
dari tahun ke tahun kalau opsional
berbeda guru memberi tugas kesiswa
silahkan Cari solusinya Silahkan baca
sendiri bukunya lah bukunya sudah ada
masuk kelas baru pembahasan
ujian bukan hanya sekedar hafalan tapi
pemahaman hal ini melatih kemandirian
belajar dan literasi baca yang tinggi
ketiga kompetisi di pasar lokal yang
kurang bagaimanapun kompetisi melahirkan
Inovasi Atau setidaknya diferensiasi
tentu harus dikendalikan oleh regulasi
pemerintah bukan liar yang menjurus ke
kapitalisme
keempat kultur kekeluargaan dan Rimo
yang disalah kaprahkan sehingga
menyebabkan kemalasan
kecilkan angka cukupmu betul kemudian
bantu orang lain untuk mendapatkan angka
cukupnya bukan bermalasan 5 didikan
orang tua yang sering Salah kaprah
misalnya nih Nah dulu bapakmu ini susah
Bapak nggak pengen kamu susah kalau
sekarang sering disebut sebagai
strawberry Generation sebetulnya zaman
dulu Sudah ada sih gen strawberry cuma
kadarnya lebih kecil bisa jadi zaman
sekarang
karena di tipping oleh
influencer-influencer
tentang istilah-istilah baru seperti
mental Heart work Balance
insecure jadi booming penyakitnya di
luar kelemahan mental para UKM kita juga
menjadi
sorotan bagi pemerintah
kalau mau mendatangkan kompetitor dari
luar buat mendidik boleh saja tapi bukan
buat membinasakan atau
menjongoskan UKM kita kepada platform
digital kemudahan dan kebebasan import
serta liberalisasi platform platform
raksasa bukannya menjadikan UKM kita
bertumbuh sebaliknya menciptakan
generasi jongos para kartel platform
asing atau yang disebut karya anak
bangsa yang bukan milik bangsa ini lagi
buat mereka wake up atau bangun bukan
buat mereka
yang sering juga ditanyakan ke saya
Kenapa
kok banyak yang sukses secara materi ini
saya disclaimer dulu nih
ini bukan pertanyaan rasis tapi
pertanyaan logis bagi Anda yang mengenal
saya nggak akan mengatakan saya rasis
karena kami tujuh bersaudara 5 menikah
dengan pribumi dan dua menikah dengan
Tionghoa Afdal ya sekarang kalau saya
berbicara tentang hal ini Baik saya
ulang Kenapa etnis Tionghoa Kok banyak
yang sukses secara materi
jawaban singkat satirnya karena dulu
sekarang mungkin tidak tidak bisa jadi
pegawai negeri
penjelasan sedikitnya keterdesakan dan
minoritas yang membuat mereka terus
berjuang lebih kemudian genetika
pedagang yang menurun di bawah sadar ini
anda silahkan cek riset tentang bawaan
gen turunan ada itu kemudian lingkungan
perniagaan keseharian yang membentuk
kosakata keilmuan dan keterampilan sejak
dini jika anak-anak saya menjadi
pengusaha nggak heran karena sejak kecil
lingkungannya pengusaha
yang berat itu pada saat saya Kenapa
karena lingkungan saya banyakkan
karyawan termasuk orang tua saya pada
saat itu tapi doktrin orang tua saya
yang membuat saya menjadi pengusaha
seperti ini ya Ingat jangan ulangi
kesalahan papa lebih baik kamu kecil
jadi bos daripada gede jadi kuli kuli
kerja kuli bisa makan kuli gak kerja
kuli gak bisa makan kalau Bos nggak
kerja bisa makan lepas daripada bener
atau salahnya saya sudah terdoktrin hal
itu kemudian budaya hidup hemat sebelum
kaya dan nggak mengubah gaya hidup
meskipun sudah berpenghasilan lebih atau
sudah kaya
gen flaxing itu bukan budaya etnis
Tionghoa entah itu Setan dari mana
selanjutnya nggak bisa dipungkiri memang
etnis
lebih individualis dan hitungan meski
yang satu ini saya suka tapi memang
berdampak pada materi meski berbahaya
buat stabilitas keamanan bersama dan
nggak berkah ambil yang unggul buang
yang kurangnya bisa-bisa jadi generasi
blasteran nih pribumi Tionghoa yang
tangguh
etosnya bagus
solidaritas juga tinggi Insyaallah jadi
generasi emas bukan generasi strawberry
next video kita akan bahas solusi dan
terapinya Nyalakan loncengnya
[Musik]
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