I emailed 5,000 CEOs on Micro SaaS Ideas.. (📩 RESULTS WITHIN)

Summary

The video script details an email campaign targeting 5,000 CEOs, yielding valuable insights into their pain points and desires for increased revenue. The campaign's open and reply rates are analyzed, emphasizing the effectiveness of follow-up emails. Responses reveal a need for time-saving solutions in content creation, campaign delivery, and data aggregation. Ideas for potential products include an all-in-one content tool, AI-generated ads, and a service-based agency for part-time video support, highlighting the opportunity to address these challenges with innovative solutions.

Takeaways

• 📨 Sending follow-up emails in a campaign is effective; the speaker noticed that even the last email in a series can have a good reply rate.
• 🔍 Identifying time-consuming problems in sales operations can lead to creating valuable products that save time and are more likely to be purchased.
• 🛠️ A tool that streamlines content creation, scheduling, uploading, and analytics can save significant time and add value across various workflows, not just in sales.
• 📈 Automating ad campaign delivery across multiple platforms can save time for ad managers and increase efficiency.
• 📊 A structured sales process with feedback mechanisms can improve performance and potentially lead to repeat business.
• 📈 Creating a tool that aggregates engagement stats from ad campaigns across all channels can simplify decision-making and increase value.
• 💡 Developing a product or service that provides video content creation without the need for a full-time employee can address the pain point of under-resourced companies.
• 📈 A service-based agency offering part-time video support can be a cost-effective solution for small companies looking to boost sales with video content.
• 📊 Having a tool that generates ads or an agency that creates unlimited ads can free up salespeople's time for more critical tasks like closing deals.
• 📝 The need for a full-time social media manager indicates a recurring pain point that could be addressed with an AI-driven social media management tool.
• 📧 Validating product ideas by emailing more marketing and sales managers to identify common pain points can lead to the development of targeted solutions.

Q & A

What was the initial response rate to the email campaign sent to 5,000 CEOs?

The initial response rate was three positive responses, with a few unhappy responses.

What was the open rate for the first email in the campaign?

The open rate for the first email was 18%.

Did the open rate for the subsequent emails remain consistent or change?

The open rate for the second email was similar to the first, while the third email had a slightly lower open rate of 14%.

How did the reply rate change across the emails in the campaign?

The reply rate slightly increased for the second email to 1%, and then decreased to 0.9% for the third email.

What was the main lesson learned from the email campaign regarding follow-ups?

The main lesson was that having two or three follow-up emails in a campaign is generally effective, as even the last email maintained a good reply rate.

What was the most time-consuming problem in sales operations according to the responses?

The most time-consuming problem was delivering campaigns, including copywriting, uploading, and scheduling.

What solution could save time in content creation and delivery across different platforms?

A solution that handles all parts of content creation, scheduling, uploading, and analytics in one tool would save a lot of time.

What part of the job did the respondents wish to automate to save time?

The respondents wished to automate the delivery of ad campaigns, with the ability to upload all campaigns in one place for automatic delivery across all platforms.

What could dramatically increase a company's revenue according to the responses?

A more structured sales process that learns from past successes and improvements could dramatically increase a company's revenue.

What type of tool could provide feedback and improve the sales process?

A tool that aggregates engagement stats for ad campaigns across all channels in one place could provide valuable feedback and improve decision-making.

What recurring challenge in sales efforts was mentioned that costs money or lost opportunities?

The recurring challenge was being under-resourced in sales and support functions, such as not having a dedicated video person or a purpose-built jobs board on the website.

What solution or tool would be needed to double sales ROI in the next quarter according to the responses?

Internal resources for creating advertising content, such as skilled staff who can quickly and effectively create marketing resources, would be needed to double sales ROI.

What is the potential idea for a product that could replace the need for a full-time social media manager?

A potential idea is an AI social media manager software that automates the tasks currently performed by a human social media manager.