The Secret to Printing Money With Paid Ads

Summary

The video script offers expert insights on scaling paid ads across various business scales, focusing on overcoming the primary obstacle of trust and ad fatigue. It addresses strategies for different annual revenue levels, from $600,000 to $10 million, and discusses targeting, retargeting, and leveraging customer pain points. The speaker shares advice on creating compelling ads, utilizing proof over promises, and the importance of content creation in building trust and scaling revenue.

Takeaways

• 🚀 Scaling paid ads across various business sizes requires overcoming the obstacle of diminishing returns and maintaining trust with the audience.
• 🔍 Businesses, from $10 million to $600,000 a year, face unique challenges in starting or scaling their paid ads, including targeting the right audience and creating compelling offers.
• 🦷 For dental recruiting, leveraging existing ad strategies from job boards to platforms like Facebook and Instagram can be effective, targeting pain points of dentists to attract them to clinics.
• 🏥 Local businesses like acupuncture can benefit from running lead ads with a clear sales process to filter and qualify customers, starting with an enticing offer and closing with a plan post-treatment.
• 🏋️‍♂️ In the CrossFit coaching business, starting with retargeting campaigns and focusing on proof-based advertising can build trust and show potential clients the value of the services offered.
• 🏠 For vacation rentals targeting B2B clients, emphasizing the potential earnings and addressing common concerns through case studies and a strong value proposition can attract property owners.
• 💄 In the beauty industry, scaling revenue involves focusing on creative content to differentiate from competitors, and bundling products with devices to increase the lifetime value of customers.
• 🏥 Private practices can utilize group funnels and various conversion processes within Facebook groups to set appointments and convert leads into clients.
• 🌞 Solar businesses can scale by focusing on retargeting and offering free audits or consultations to potential customers, emphasizing the savings and benefits of solar energy.
• 🏢 Executive health services can address compliance issues by working with firms specializing in compliance audits to ensure their advertising is up to standard and can be resubmitted for approval.
• 🏡 Real estate investment for long-term rentals can improve trust and ROI by focusing on proof over promises, creating engaging content, and considering group funnels for lead generation and nurturing.

Q & A

What is the biggest obstacle mentioned in the scaling of paid ads across different business sizes?

The biggest obstacle mentioned is the lack of trust in paid ads, which can lead to ads not performing well despite a high budget.

What advice is given for 650 Dental recruiting to start marketing on platforms other than job boards?

The advice given is to utilize platforms like Instagram and Facebook, targeting dentists with ads that speak to their pain points, such as not wanting to work weekends or early hours.

How can a local acupuncture business start running paid ads effectively?

The strategy suggested includes running lead ads for a free offer or a low-cost introductory service, creating a sales process that filters for qualified customers, and using retargeting campaigns.

What is the recommended approach for a CrossFit coach business to scale their paid ads?

The approach includes doing retargeting campaigns, owning their PPC terms, and creating valuable free offers that resonate with their audience.

How should a vacation rentals B2B business approach their paid ads strategy?

The strategy involves targeting homeowners with secondary homes, leading with the pain of their property sitting empty, and providing case studies to show potential earnings from short-term rentals.

What is the suggested method to increase the lifetime value (LTV) for a beauty business selling devices and cosmetics?

The method suggested is to sell bundles of devices with accompanying consumables on a subscription basis, which can increase the average cart value and customer retention.

What is the recommended strategy for a private practice looking to scale their ads?

The strategy includes using group funnels with onboarding calls, video series, weekly webinars, and direct message setters to convert group members into clients.

How can a virtual assistant (VA) business attract service-based business owners to hire their services?

The VA business can demonstrate the cost savings and increased profit per service provided by showing the difference in labor costs and offering a guarantee on the results.

What is the suggested approach for a solar company with a 7+ ROI to expand their ad campaigns?

The approach is to continue creating and testing ads, focusing on the 70/20/10 rule where 70% of resources are spent on the main idea, 20% on adjacent ideas, and 10% on wild ideas.

How can an assisted living business with a 20:1 ROI on Facebook and YouTube ads increase their capacity utilization?

The business can increase their ad spend as long as they have capacity, ensuring they have a smooth operation and are not losing money each month.

What is the recommended strategy for a real estate long-term rentals investment business to increase trust and ROI?

The strategy includes creating more content to grow the organic audience, focusing on proof rather than promises, and considering group funnels to nurture leads more effectively.