RIP Adobe?! Procreate CEO Says NO to Generative AI, Artists CHEER!

Clownfish TV
20 Aug 202415:37

Summary

TLDRこのビデオスクリプトでは、デジタルアートとAI、そしてプロクレートに関する議論が中心です。プロクレートは、生成的AIをプラットフォームに取り入れることを拒否し、アーティストの創造性に対する脅威と位置づけています。AdobeがユーザーのコンテンツをAIモデルのトレーニングに使用するという問題が浮上した後、プロクレートのCEOは生成的AIを製品に導入しないという強い立場を表明しました。デジタルアーティストたちからは広範な支持を受けていますが、AIの適切な利用法が議論の的となっており、創造性と効率のバランスを探求する必要があります。

Takeaways

  • 🎨 プロクリートが生成的AIに反対し、製品にその技術を取り入れることを決して誓約している。
  • 👨‍🎨 プロクリートのCEO、ジェームズ・クーダは、生成的AIが芸術家たちに与える影響に強い反発を示している。
  • 🤖 Adobeは生成的AIを製品に取り入れ、ユーザーのコンテンツをAIモデルのトレーニングに使用するかもしれないという誤解を招いた。
  • 🖌️ プロクリートは、生成的AIが人間の創造性に対する脅威であると主張しており、その立場は多くのデジタルアーティストから称賛を受けている。
  • 📱 プロクリートはiPad向けのデザインアプリであり、生成的AIを導入しないという方針を公表している。
  • 📰 TechCrunchの記事によると、プロクリートは生成的AI技術を製品に取り入れる予定はないという立場を明確にした。
  • 🔧 他のデジタルアートアプリが生成的AI技術を採用している中、プロクリートのこの姿勢は特に際立っている。
  • 👀 アーティストたちは、自分の作品がAIアート機械のトレーニングに使用されることを避けたいと考えている。
  • 🛠️ プロクリートは、生成的AI技術をサポートしないことで、人間の創造性に対する支持を表明している。
  • 🔄 プロクリートの立場は、デジタルアート業界におけるAI技術の使用に対する議論をさらに深めている。
  • 🔮 プロクリートは、生成的AI技術を製品に取り入れることで顧客の信頼を失うリスクがあると判断している。

Q & A

  • プロクリートが生成的AIに何故反対するのか説明してください。

    -プロクリートは、生成的AIが人間の創造性に対して脅威になる可能性があると見做しており、特にアーティストがそのジョブを失う恐れがあると懸念しています。プロクリートは主にアーティストをターゲットにしており、彼らの創造性に対するサポートを重視しています。

  • Adobeがどのような問題に直面しているのか教えてください。

    -Adobeは、生成的AIを製品に取り入れることで、ユーザーのコンテンツをAIのトレーニングに使用することができると誤解された新しいサービス条件により、批判を浴びています。後にAdobeは、顧客のコンテンツをAIモデルのトレーニングに使用していないと明確にしました。

  • プロクリートのCEO、James Cudaはなぜ生成的AIを嫌っているのですか?

    -James Cudaは、生成的AIがアーティストに対する影響と、それが行業全体に及ぼす影響に不満を持っており、彼は製品が人間の創造性をサポートするべきだと述べています。

  • デジタルアートアプリが生成的AIを採用することの利点とは何ですか?

    -生成的AIは、創造的なプロセスをスピードアップさせる助けとなり、煩わしい作業を簡略化することができ、アーティストの生産性を高めることができます。

  • 生成的AIがアート業界でどのような反響を引き起こしているのか説明してください。

    -多くのアーティストは、生成的AIが彼らの作品を無断で使用してAIアート機械をトレーニングすることに反対しており、それが彼らの生計を脅威としていると感じています。

  • プロクリートが生成的AIを採用しないという方針はどのようにデジタルアーティストに評価されているのか教えてください。

    -プロクリートの方針はデジタルアーティストから広く称賛を受けています。彼らは、Adobeのように他のデジタルアートやイラストレーションアプリが技術を採用している一方で、プロクリートがアーティストの仕事を守ると誓っていることに満足しています。

  • クリエイティブスイートが生成的AIを採用していないかどうか確認するにはどうすればよいですか?

    -クリエイティブスイートが生成的AIを採用していないかどうかを確認するためには、公式ウェブサイトや関連するニュース記事をチェックすることが重要です。

  • AIがアニメーション業界でどのように役立つか説明してください。

    -AIは、アニメーションの間のフレーム生成やその他の煩わしい作業を自動化することで、アニメーションプロセスを効率化する助けとなる可能性があります。

  • 生成的AIの技術が進展する中で、アーティストはどのように適応すべきか教えてください。

    -アーティストは、生成的AIを単なるツールとして使用し、創造性と効率を高めるために活用することが重要です。技術を拒否することは、彼らのキャリアに悪影響を及ぼす可能性があります。

  • Adobeのサブスクリプションモデルに対する批判とはどのようなものですか?

    -Adobeのサブスクリプションモデルは、永遠に月額料金を支払う必要があるという点で非効率的であり、さらにユーザーのコンテンツがAIモデルのトレーニングに使用される可能性があるという懸念があります。

  • プロクリートの立場が変わることがある場合、どのように対応するべきか教えてください。

    -企業の立場は市場や技術の変化により変わることがあります。プロクリートが立場を変える場合でも、顧客に対して透明性を持ってコミュニケーションを取り、変更の理由と方針を説明することが重要です。

Outlines

00:00

🖌️ プロクレートが生成的AIに反対表明

プロクレートは生成的AIを採用しないという立場を表明しました。この決定は、アーティストが生成的AIによって仕事を失う恐れがあるという懸念があるユーザーの声に応えるものであり、Adobeが同様の技術を導入したことで批判を受けた直後に行われました。プロクレートは、生成的AIが現在のプラットフォームにとって不適切であると主張し、アーティストのジョブを守ることを重要視しています。

05:01

🤖 プロクレートCEOの生成的AIへの強い反対

プロクレートのCEO、ジェームズ・クーダは、生成的AIが業界全体に及ぼす影響とアーティストに対する影響に強い反対を表明しました。彼は生成的AIを製品に導入しないという意思決定を支持し、人間中心の創造性に対する脅威と見なしています。この姿勢はデジタルアーティストの間で広く支持されています。

10:02

🎨 AIの役割:ツールか代替者か

生成的AIが創造的な職種を置き換える可能性があるという懸念の中で、プロクレートはAIをツールとしてのみ使用し、創造性に貢献するものと位置づけています。一方で、AdobeはユーザーのコンテンツをAIモデルのトレーニングに使用する可能性を示唆した更新された利用規約で批判を浴びていました。AIは創造的なプロセスを補助するツールとして役立つ可能性があるが、職位を排除することは避けたいという業界の声もあります。

15:03

🔄 技術の進歩と創造性の仕事

技術の進歩は常に創造的な業界に影響を与えており、プロクレートの決定は、AIがどのように使用されるかについての議論をさらに深めることでしょう。AIは創造的なプロセスを補助するツールとして役立つ一方で、職位を排除する可能性があると同時に、新しいタイプの創造性と表現方法を生み出すかもしれません。

Mindmap

Keywords

💡デジタルアート

デジタルアートとは、デジタル技術を用いて作成されるアートのことを指します。このビデオでは、デジタルアートがAI技術とどのように関連しているかが議論されています。ビデオでは、プロクリーエイトが生成的AIとどのように対処しているかについて触れられています。

💡プロクリーエイト

プロクリーエイトは、iPadで使用される人気デジタルアートアプリケーションです。ビデオでは、このアプリケーションが生成的AIをどのように拒否し、アーティストの創造性を保護する立場を取っているかが説明されています。

💡生成的AI

生成的AIとは、機械学習を用いて新しいコンテンツを生成する技術です。ビデオでは、生成的AIがアーティストの仕事にどのように脅威となる可能性があるか、そしてプロクリーエイトがこれを拒否する理由について議論されています。

💡Adobe

Adobeは、広く使われるデザインやイラストレーションソフトウェアを提供する企業です。ビデオでは、Adobeが生成的AIを導入し、それがどのようにアーティストの間で反発を引き起こしたかが触れられています。

💡アーティスト

アーティストは、ビデオの主題に密接に関係しており、生成的AIが彼らの仕事をどのように影響するかが問題となっています。ビデオでは、プロクリーエイトがアーティストの創造性と仕事を保護することを誓約していることが強調されています。

💡AIアシスト

AIアシストとは、アーティストの創造プロセスを支援するAI技術のことです。ビデオでは、AIアシストがどのように創造性に役立つか、そしてそれが生成的AIとどのように異なるかが議論されています。

💡テクノロジーの進歩

テクノロジーの進歩は、ビデオの重要なテーマの一つであり、それがアーティストのキャリアにどのように影響を与えるかが問題となっています。ビデオでは、テクノロジーが進歩する中で、アーティストがどのように適応するかが議論されています。

💡クリエイティブスイート

クリエイティブスイートは、Adobeが提供する一連のデザインツールです。ビデオでは、Adobeが生成的AIをこれらのツールにどのように取り入れ、それがアーティストにどのような影響を与えるかが説明されています。

💡ユーザーの反発

ユーザーの反発は、ビデオで強調されている重要なポイントで、それがAdobeの生成的AIに対する反応を示しています。ビデオでは、ユーザーが生成的AIが彼らの作品をどのように使用するかについて懸念していることが触れられています。

💡NFT

NFTとは、非代替性トークンの略で、デジタルアートなどの一意のコンテンツを所有権を証明するデジタル資産です。ビデオでは、Adobeがユーザーの作品をNFTに変換する可能性があるという懸念が示されています。

Highlights

Procreate has taken a stand against generative AI, in response to concerns from artists about job security.

The move is seen as a direct response to Adobe's incorporation of generative AI, which has caused controversy.

Procreate's stance is to reassure its primary customer base, artists, that their jobs are not at risk from AI.

The host expresses a balanced view on generative AI, seeing its value in disposable content but concerns for permanent works.

Adobe is criticized for potentially using user content to train its AI without clear consent.

Procreate's CEO, James Cuda, released a strong statement against generative AI, emphasizing support for human creativity.

The company's stance has been praised by digital artists who are wary of AI's impact on their industry.

Clip Studio Paint faced backlash and walked back plans for an image generator tool, showing sensitivity to user concerns.

The discussion highlights the potential of AI to speed up tedious tasks in digital art, such as tweening in animation.

The host suggests AI could be a useful tool in the creative process, but not a replacement for artists.

Adobe's updated terms of service caused concern among users about the potential misuse of their content for AI training.

Procreate's clear position against generative AI stands in contrast to other platforms embracing the technology.

The host predicts a generation of artists will become accustomed to AI tools, similar to the transition from traditional to digital painting.

There is a call for finding the right balance in using AI, to avoid creating sterile and bland art.

The host reflects on the impact of technological advancements on the job market in creative industries, drawing parallels with past transitions.

AI's role as an assistant in the creative workflow is endorsed, rather than as a replacement for human artists.

The host expresses concern about artists who may refuse to use AI tools, potentially hindering their productivity and relevance.

Procreate's commitment to not using generative AI provides assurance to its users about the security of their content.

The host criticizes Adobe's subscription model and the uncertainty around its use of user content for AI development.

The video concludes with a call to subscribe for more discussions on pop culture, reflecting the channel's broader focus.

Transcripts

play00:03

hey guys welcome back to clownfish TV

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this is neon I'm not here with geeky

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Sparkles I'm going to talk about digital

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art and Ai and procreate and I have to

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give a hat tip to our friend Sarah who

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who sent this over I did not

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realize that there was so much drama

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going on with so many of these uh

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digital illustration apps now and

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procreate has apparently taken a stand

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against generative AI it's actually a

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very good time I guess to take a stand

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against generative AI if you are

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catering primarily to artists who are

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afraid of losing their jobs to

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generative Ai and uh you know we've got

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Adobe blowing themselves up we've

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covered that and this seems to be a

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direct response to the Adobe situation

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that procreate is not going to use

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generative AI now look I'm not and I've

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said before obvious obviously obviously

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if you've seen some of our thumbnails

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I'm not completely against generative AI

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however you know our thumbnails are

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disposable right it's a very disposable

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thing it's like okay I don't want to use

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a copyrighted image and I need to get an

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idea across and you know whatever like

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people watch our videos and you know a

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day or two later that nobody's watching

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it it's disposable it's like a like a

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newspaper right that's that's kind of

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our our content the majority of our

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content um so you know for me I like I

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don't feel any uh particular guilt over

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that because it's not like I was going

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to go hire an artist or you know I'm

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certainly not going to spend you know 10

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hours drawing an illustration myself for

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a video that's going to be viable for

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like a day or two um but as far as like

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more permanent things I think uh

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generative AI is definitely becoming

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more more of an issue especially if it's

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scraping content now I don't think

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there's any avoiding it I think it's

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it's here you know it's here uh for

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better for worse but I think artists are

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trying to delay it as long as as

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possible and they certainly don't want

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their stuff scraped uh to be used to

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train AI art machines and that is what's

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going on that's what adobe's come under

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Fire for is basically sneaking terms of

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service into uh its uh most recent

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version of of the

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language that says that you basically

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give them right to Snoop around in your

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f and that they can you know use your

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use your stuff to train their generative

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AI which is so weird like we're we're

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selling applications primarily to

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creatives and we're basically selling

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them an application that can now do all

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the painting and the photo work itself

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yeah it's just a very weird thing but uh

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let's talk about procreate anyway uh I

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do have procreate I don't use it very

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much I do have a very large iPad I

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actually find it harder especially for

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work like this detailed I find it hard

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harder to work on an iPad than I do to

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work on a big ass XP pen tablet which is

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mostly what I use is like a 27in tablet

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because I'm blind as a bat and it's also

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about the size of a drawing board but

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there are a lot of people out there that

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that swear by procreate so let's let's

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talk about this and see what they have

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to say about it they're they're uh

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trying to tap into that market as is

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Affinity uh Creative Suite they're not

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using generative AI to the best of my

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knowledge now I think if people want to

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add a plugin that maybe does some AI

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stuff and they're cool with it and the

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terms of service are clear I think

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that's okay right um but let's let's uh

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look at this article this come from Tech

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crunch before we get into it any further

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Please Subscribe for more pop culture

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news views and rants guys you'll get a

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WooHoo for me woohoo no my woohoo are

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not as good as geeki and I'm not going

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to replace her with generative AI so

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don't worry about that um yeah this is

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coming from Tech crunch procreate takes

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a stand against generative AI vows to

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never incorporate the tech into its

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products they vow never to do that so

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guys if 5 years from now they're like

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hey procreate AI is is on the way you

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can point point this out and say hey

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yeah you said you weren't going to do

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that popular iPad design at procreate

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it's coming out against generative AI

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they said and it has vowed to never

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introduce generative AI features into

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its products the company said on its

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website that although machine learning

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is a compelling technology with a lot of

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Merit the current path that generative

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AI is on is on is wrong for its platform

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um yeah there's been a lot of backlash

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to Adobe and Adobe was kind of the

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canary in at coal Min like hey what

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happens if if we just have you know the

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this software suite that we've been

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selling to creatives what if it just

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creates its own content and we don't

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even need the artists anymore it's like

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well who are you selling this to then

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you know so it's just good business to

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be like yeah we're going to protect

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artists jobs because that literally is

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our client base that's literally our

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customer base procreate goes on to say

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it's not chasing a technology that is a

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threat to human creativity even though

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this may make the company seem at risk

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of being left behind procreate CEO James

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Cuda released an even stronger statement

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against the technology on X on Monday I

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think he swears let's let's uh let's

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listen to this are we rolling there you

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go you've been asking us about AI you

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know I usually don't like getting in

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front of the camera I prefer that

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products speak for themselves I really

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[ __ ] hate journey of AI I don't like

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what's happening in the industry I don't

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like what it's doing to artists we're

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not going to be introducing any

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generative AI into our products okay our

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products are always designed and

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developed with the idea that a human

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will be creating something you know we

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don't exactly know where this story is

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going to go or How It Ends but we

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believe that we're on the right path

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supporting human

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creativity all right well I think I

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think that's a I think that's a pretty

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uh a pretty good statement coming from

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someone who literally creates a

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product that is sold to creatives to be

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like hey guys yeah we're not going to

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replace you uh if for no other reason

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regardless of of whether or not he

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actually believes it if for no other

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reason it's not good business right it's

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not good business to create a product to

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eliminate your customer

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paase uh the company stance has

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attracted widespread praise from digital

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artists online many of whom are unhappy

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with the way other digital art and

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illustration apps have embraced the

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technology that would be again Adobe

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David Tunes here says if you're

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wondering whether to use Photoshop or

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procreate remember this Adobe overpriced

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monthly subscription generative AI

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features you can't remove procreate

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onetime purchase and the CEO said I

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really effing hate generative AI uh back

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let's see in 2022 clip Studio paint

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walked back its plans to release an

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image generator tool after facing

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backlash from its user base yeah so clip

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Studio that's another one your your user

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base it's all artists It's All Digital

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artists right now I can see some value

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in maybe AI apps optional AI apps that

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speed up some of the more tedious stuff

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especially like an

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animation uh you know some kind of like

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in you know in-betweener program like

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doing some tweening or something like

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that that would be like you could just

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do the key frames and it would generate

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the in between frames for you hopefully

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not add a bunch of extra fingers in the

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process you know what I'm saying

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something like that be useful um

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flatting Comics I think would be useful

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uh you know stuff like that you know I

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mean artists have already been using uh

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you know perspective tools and stuff

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like that which I know some people were

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like well that's cheating using

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perspective tools that's cheating uh

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using like halone buildings and stuff

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like but like that's been going on for a

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long time in comics and manga and it

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does save time I mean you can either

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drop in a building I mean if if you've

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got you've got something happening in

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like New York City it's easier to just

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like Drop in a New York skyline that is

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the actual New York skyline and do like

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a half te pattern or something than it

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is to like draw the entire New York City

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skyline like in the amount of time it

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would take you you could draw like two

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or three more comic Pages you know what

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I'm saying so little things like that

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like I I don't have I personally don't

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have a problem with um artists have been

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using references for a while I know

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there's a whole big discussion now on

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whether or not artists should use any 3D

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assets or whatever but this is actually

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very common in manga uh especially when

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you're dealing with real world vehicles

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or technology or something like that but

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you you do have to make it convincing it

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should be used as reference and not just

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be like d I don't think it should be

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dropped right into the the page or

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whatever because it it really takes

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people out of it if it's a totally

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different style but that's not AI either

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but that is an assist and I think I

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think that is the place for AI in the

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workflow is as an

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assistant uh you know something helpful

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to help you speed up your creativity

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your productivity not replacing entire

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art departments you know because some

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bean counter is like well I can just you

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know plug in some prompts and get

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whatever I want it's like n you still

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need somebody dead to oversee it

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right uh this is Adobe which arguably

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has the most popular Suite of design

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tools has released several generative AI

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features into its products in addition

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Adobe recently came under Fire after its

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updated terms of service seem to imply

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that it would train AI models on users

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content the company later had to clarify

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it doesn't train AI models on customers

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content yeah a time when digital art

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platforms are embracing AI Elum right

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it's interesting to see a popular app go

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against the crowd again it's in their

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own best interests I mean I'm not saying

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he doesn't believe it I believe he does

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believe it but it is in your own best

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interest as a company that literally

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sells a product to digital

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creatives and we know where they're at

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with this right now you know this is not

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a good time to say hey guys we're just

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going to let yeah procreate yeah it's

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just going to it's just gonna draw by

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itself doesn't even need you it's gonna

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it's gonna uh mine Bitcoin or something

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when you you put your iPad to sleep it's

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going to mint mint all of your work into

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nfts without your knowledge or some

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crazy [ __ ] you know but um yeah it's

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it's going to be really interesting to

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see the push back on this and if it has

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any effect because I mean we've been

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talking about the uh uh the animation

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industry and the unions and one of their

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their big Hang-Ups is AI I think they're

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afraid of being replaced by AI but I

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think AI does become

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a tool and that's where I'm at with it

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where I think there is a difference

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between using it as a tool and I think

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it has Merit and value as a tool but it

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should not be a replacement

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for actual creatives um unfortunately in

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it being a tool it actually does

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eliminate some positions you know again

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I was talking about you know in between

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animators well they get gone because you

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don't need them any more right uh

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flatters and Comics well they get gone

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because you don't need them anymore uh

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because you know it can it can handle

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that can do that work for you uh but the

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same thing happened

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with you know letters in comics and in a

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lot of cases traditional inkor in comics

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um in animation look at what happened

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when we made the transition from 2D

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animation to 3D animation so many people

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got displaced and I

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remember there was a a very different

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feeling back then when the 2D an

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animators got replaced and we had a lot

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of 3D

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animators you know picking up gigs

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because everybody was doing 3D animation

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I mean it happened almost overnight it

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was so weird it was like we had a couple

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of Pixar movies come out and then all of

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a sudden everybody's like yeah you know

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what everything's going to be 3D from

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here on out every major theatrical

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release is going to be 3D and that was

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just how it was going to be and so many

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of these guys got displaced and they

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were called Old heads they were called

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old school they were Antiquated they

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were ancient and then Disney does the

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Mary Poppins

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Sequel and they had to call these guys

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out a retirement because nobody at

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Disney knew how to draw 2D animation

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anymore and they wanted it to to be

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authentic and I think this is very

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similar to that I think we're going to

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have a whole generation of artists um

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that are used to AI tools just like so

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many artists now are used to painting

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digitally are used to you know rendering

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with under or whatever and it's just we

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haven't figured out exactly what the

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right combination is I don't think

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replacing people completely is is the

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answer but saying you're never going to

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touch the technology at all and knows he

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said generative AI he didn't say AI

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assist he didn't he said generative AI

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creating images whole cloth from uh

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using AI uh you know I think it's here

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to stay I just think we have to figure

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out the right ratio of like you know

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what what can we use this for you know

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without completely displacing people

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because then we're going to have a lot

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of really sterile and we're seeing it

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now like social media like all these

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these posts they show you kind of this

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like AI generated hellscape of bland syy

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weird ass nightmare fuel

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stuff

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and you know we're never going to get

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out of that if if we rely too heavily on

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it and so I don't know it's going to be

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really interesting to watch I mean I'm

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open to new things I I have one foot in

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the tech world I I you know I did work

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as a Cartoonist for a while but I also

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worked as a web developer and uh you

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know I've kind of res resigned myself to

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the fact that technology marches on but

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I'm very curious to

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see which artists actually make the leap

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and which ones don't cuz I think some

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people are so against AI in any

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form any form whatsoever that even if it

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would help them maybe double or triple

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their own workload they will not use

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it uh and those people will get left

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behind

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so I don't know but it is good at least

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with with procreate that you know where

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the company stands for now until they

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sell or something but you know where

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they stand you know if you buy procreate

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they're not using generative AI you know

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they're not going to swipe your stuff so

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that's good you can't say the same about

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Adobe right now and I I'm actually

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trying to migrate all of our computers

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over to Affinity because just for so

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many reasons I have a problem with Adobe

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now and I think it's yeah just a

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subscription model I think is ridiculous

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60 bucks a month or whatever for from

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now until the end of time and they might

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scrape your content I mean how

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ridiculous is that I'm going to wrap it

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up please subscribe we'll talk later

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