How to Use ChatGPT for Social Media Marketing

Summary

In this instructional video, the presenter demonstrates how to effectively use Chat GPT for crafting social media posts. They begin by opening Chat GPT in an incognito window to avoid search bias, then proceed to log in and navigate the platform. The focus is on creating a post for a new course about Chat GPT, with the aim of generating excitement. The presenter guides viewers through the process of creating prompts, adjusting the tone and persona for different outcomes, and emphasizes the importance of white space for readability. They conclude by showing how to refine the post to address the audience's pain points and create multiple versions for social media marketing.

Takeaways

• 🔍 The speaker is demonstrating how to use Chat GPT in an incognito window to avoid influence from frequently searched terms.
• 🔑 It's important to open the correct Chat GPT application, either chat.openai.com or openai.com, to ensure authenticity.
• 📝 The speaker has a subscription to Chat GPT, which allows access to additional features and versions beyond the free version.
• 📈 Chat GPT is frequently updated with new features, emphasizing the dynamic nature of the tool.
• 📝 The process begins with creating a prompt for Chat GPT to understand the user's intention for generating content.
• 📑 The speaker uses Chat GPT to write a Facebook post about a course on Chat GPT, highlighting the tool's content creation capabilities.
• 📝 Chat GPT requires specific information to generate targeted content, such as the speaker's identity and the purpose of the post.
• 📝 The tool can adjust its output based on additional input, such as changing the persona or tone of the generated content.
• 📝 The speaker emphasizes the importance of 'white space' in social media posts for readability and quick understanding.
• 📝 Chat GPT can generate multiple versions of a post to provide options and variety for social media marketing.
• 🎯 The final takeaway is about the effectiveness of addressing the audience's pain points in social media posts to engage and attract them.

Q & A

What is the purpose of opening Chat GPT in an incognito window?

The purpose of opening Chat GPT in an incognito window is to avoid the influence of frequently searched terms on the search results, ensuring that the correct Chat GPT application is accessed.

Why is it important to verify the website when opening Chat GPT?

It is important to verify the website to ensure that the user is accessing the genuine Chat GPT application and not one of the many imitations that may appear in search results.

What does the speaker intend to do with Chat GPT?

The speaker intends to use Chat GPT to write social media prompts, specifically a post for Facebook about a course on Chat GPT.

What is a 'prompt' in the context of Chat GPT?

A 'prompt' in the context of Chat GPT is a set of instructions or a script that guides the AI in generating a specific type of content or response.

How does the speaker address the issue of character limits on social media platforms?

The speaker suggests that Chat GPT can convert a longer post into a format suitable for platforms with character limits, such as Twitter.

What is the significance of 'white space' in social media posts?

White space refers to the empty areas between text in a post, which helps in making the content easily readable and scannable, especially important for quick consumption on social media.

How does the speaker evaluate the effectiveness of Chat GPT's responses?

The speaker evaluates the effectiveness by checking if the responses are addressing the user's needs and goals, and by providing clear and concise information that can be easily adapted for different social media platforms.

What is the speaker's strategy for enhancing the engagement of the social media post?

The speaker's strategy involves rewriting the post to include a problem-solution approach, directly addressing the audience's pain points to create a sense of urgency and relevance.

How does the speaker use Chat GPT to create multiple versions of a post?

The speaker provides Chat GPT with a refined prompt and asks it to generate several versions of the post with similar themes and objectives, but with varied wording and structure.

What is the final step the speaker takes in the script?

The final step the speaker takes is to copy and paste the entire transcript and the generated social media posts to share with the audience, demonstrating the process and results of using Chat GPT.

What does the speaker imply about the process of creating content with Chat GPT?

The speaker implies that creating content with Chat GPT is an iterative process that involves refining prompts and evaluating outputs to achieve the desired result.

Outlines

00:00

🌐 Introduction to Chat GPT

The speaker begins by demonstrating how to access Chat GPT in an incognito window to avoid personalized search results. They emphasize the importance of navigating directly to openai.com to ensure the correct application is used. The speaker already has a subscription and proceeds to log in, highlighting the constant updates and new features of Chat GPT. They choose to use Chat GPT 3.5 by default but mention the availability of Chat GPT 4 for paid users. The first task is to write a social media post for Facebook, and the speaker guides the audience on how to create prompts for Chat GPT to generate content. The speaker also discusses the ability to adjust the post's tone and persona, and the importance of tailoring the message for different social media platforms, such as Twitter, by condensing the message to fit character limits.

05:01

📝 Crafting Social Media Posts with Chat GPT

The speaker continues by showing how to refine a social media post using Chat GPT. They start with a basic prompt about creating a course on Chat GPT and generating excitement on social media. The AI provides a friendly and engaging post, but the speaker seeks to make it more concise and problem-solving by introducing the concept of 'white space' and asking Chat GPT to rewrite the post with more clarity and directness. The revised post addresses the audience's pain points and offers a solution, which is an effective marketing strategy for social media. The speaker also mentions the potential verbosity of Chat GPT's outputs and how to manage it by refining the prompts and asking for more white space in the content.

10:03

🎯 Enhancing Social Media Engagement with Targeted Posts

In the final paragraph, the speaker focuses on enhancing social media engagement by creating targeted posts that address the audience's problems. They use Chat GPT to generate several versions of a post that introduces an upcoming course, emphasizing the pain points of the target audience and offering a solution. The speaker demonstrates how to ask Chat GPT to create multiple versions of a post with a consistent theme and drive, which can be easily copied and pasted for use on social media platforms. The goal is to create a conversation and build trust with potential customers, ultimately leading them into a sales funnel. The speaker concludes by sharing the entire process and results with the audience, providing a practical example of how to use Chat GPT for social media marketing.

Keywords

💡Incognito Window

An incognito window is a private browsing mode in web browsers that prevents the browser from storing any browsing history, cookies, or site data. In the video, the user opens an incognito window to avoid influencing the search results with their frequently searched terms, ensuring that they access the correct Chat GPT application.

💡Chat GPT

Chat GPT refers to an AI-driven chatbot developed by OpenAI that can generate human-like text based on the prompts given to it. The video's theme revolves around using Chat GPT to create social media content, showcasing its capabilities and the process of refining prompts to generate desired outputs.

💡Subscription

A subscription in this context refers to a paid membership or access to premium features of a service. The script mentions having a subscription to Chat GPT, which allows the user to access advanced features like Chat GPT 4, not available to free users.

💡Social Media Prompts

Social media prompts are text suggestions or ideas that can be used to create engaging content on platforms like Facebook or Twitter. The video demonstrates how to use Chat GPT to generate such prompts, tailoring them to the user's needs and the character of the post.

💡Persona

In the context of content creation, a persona refers to a specific character or identity that the content is supposed to embody. The video discusses changing the persona to a successful author to create a different tone for the social media post.

💡White Space

White space in design refers to the empty space between visual elements, which improves readability and allows the reader to focus on the content. The script mentions the importance of white space in making the social media post more readable and engaging.

💡Marketing Funnel

A marketing funnel is a model that visualizes the customer journey from initial awareness to the final purchase. The video script discusses using social media posts to invite people into a sales funnel, where they can learn more and potentially buy a product or service.

💡Sales Invitation

A sales invitation is a call to action that encourages potential customers to engage further with a product or service. In the script, the social media post is designed to serve as a sales invitation, drawing in readers with a problem they can relate to.

💡Character Limit

A character limit is the maximum number of characters allowed in a piece of content, such as a tweet on Twitter. The video mentions adjusting the social media post to fit within character limits, demonstrating adaptability in content creation.

💡Problem-Solving

Problem-solving in marketing involves identifying and addressing the pain points of potential customers. The video script illustrates how a social media post can be crafted to resonate with readers by highlighting a problem and offering a solution.

💡Content Creation

Content creation is the process of producing material for distribution on various platforms, such as social media posts, blogs, or videos. The video's main theme is about creating engaging content using Chat GPT, emphasizing the iterative process of refining prompts to generate effective posts.

Highlights

Introduction of the process to open Chat GPT in an incognito window to avoid influence from frequently searched terms.

Emphasis on ensuring the correct Chat GPT app is opened by navigating to chat.openai.com or openai.com.

Mention of the constant updates and new features being added to Chat GPT.

Explanation of the difference between the free and paid versions of Chat GPT, with the paid version offering more capabilities.

Demonstration of how to write a social media post using Chat GPT by providing a prompt.

The importance of creating a prompt to guide Chat GPT in generating content.

Example of generating a Facebook post about a course on Chat GPT to create excitement.

The ability to convert a Facebook post into a Twitter tweet with character limitations in mind.

Customizing the persona of the post, such as a successful author inviting students to a sneak preview.

Providing feedback to Chat GPT to refine the generated post according to the user's needs.

The challenge of wordiness in Chat GPT outputs and the need for conciseness in social media marketing.

Introduction of the concept of 'white space' in social media posts for better readability and engagement.

Rewriting the post to address the reader's problem and creating a call to action.

The strategy of using Chat GPT to generate multiple versions of a social media post with similar themes.

The effectiveness of Chat GPT in creating engaging and problem-solving social media content.

Final demonstration of copying and pasting the generated content for practical use.

Transcripts

[Music]

okay let's get started I'm going to open

up chat GPT in an incognito window so

that you are not bothered by my

frequently searched terms and I'm going

to do that by typing in chat GPT and

then open AI whoops that was open and

the reason I want to do that is because

I want to make sure that I'm opening up

the open AI chat GPT not all of the

search results are actually going to be

the app that we want see there's a lot

of different people sort of jumping on

that bandwagon so I want to make sure it

is either

chat.openai.com or even openai.com so

I'm just going to choose

open Ai and I land on the introducing

chat GPT which is really super cool and

for you if you do not have a

subscription and you haven't signed in

before you would choose try Chachi PT

and it's going to ask you to

um you know just provide some login

credentials I already have a

subscription so I'm going to log in and

then I'm going to show you all of the

coolness that is in Chachi PT

and here we are on my landing page and I

have to tell you that this changes very

frequently chat GPT is constantly being

updated and also new features there's a

ton of stuff that's constantly being

added here so I'm just going to choose

the okay let's go and you can see that

by default I'm landing on the chat PT

3.5 and I just want to tell you that if

you have the free version this is

probably the only version that you are

allowed to use I have the paid version

so I can choose chat pt4 which it says

is our most capable model and great for

tasks but for us and for this class

because I'm not sure if you're in the

four version or the free version I will

CH I will continue to use the uh lower

see it says available for free and plus

users now

started

let's just Dive Right In and our first

exercise is going to be about writing

social media prompts and I'm just going

to type in write a post for my Facebook

now I'm asking it to write a post for my

Facebook and immediately it replies to

me and it also right here creates a chat

in the upper left hand corner but of

course

chat GPT knows it doesn't know enough

about what I want to write to actually

create the post

so the first thing that I need to do is

I need to create a prompt you can think

of it like a script like you're telling

somebody how to behave and I'm going to

tell Chachi PT that I am writing a

course about chatgpt and I want to

create some excitement about the course

with a Facebook or social media post so

I'm going to say I am creating

oops a little typo there

what a difference right look at that so

first I told it what I am who I am and

what my intention is and it immediately

provided me with this great post that I

could copy and paste into any social

media well any social media that allows

this many characters which brings up my

next point

if you're limited to characters let's

say you're creating tweets or Twitter or

something I can tell it to convert that

post to a Twitter tweet

and then scroll down and there's my

Twitter Tweet now

there's a couple of things that you and

I

may not want you may not want all of

these symbols you may want to be more

specific you may want to be more

friendly you may want to be more

conversational

the other thing that you can do is you

can ask chatgpt to have a specific

persona

so let's see how different

this post would be if it was created by

a very successful author and course

developer inviting current

students into a sneak preview or a sneak

peek right so I'm just going to change

my prompt change the script

but first I want to let Chachi PT know

that it's doing a great job and that

what it's providing is exactly what I

want so I'm going to say great

please rewrite

okay so you can see this script is

changing the

output is by providing chat GPT with

more input about my goal and who they

are so I'm just going to choose enter

and we so the original prompt provided

us with hey friends I'm thrilled to

share I've been working on something

truly special a comprehensive course

about chat GPT the incredible AI

language model by openai are you curious

and you can see it's very friendly but

it's also

um kind of

you know fun I'd say let's see what my

new prompt has

oh so I now I have an exclusive sneak

peek alert as the creator of the wildly

successful Chachi PT Mastery course

that's me I'm thrilled to give my

amazing students an early Glimpse now I

feel like this is fun I feel like this

is activating but it's very wordy and

what it doesn't do is appeal to if I

were marketing expert I would say I'm

not solving the student's problem right

up front I'm not engaging the reader in

why they should continue to read by

solving a problem so I'm just going to

ask Chachi PT to rewrite this one more

time

okay

so let's see how this changed your time

saving solution is here an exclusive

sneak peek for my incredible students

hey there champions of productivity as

the creator of the wildly successful

blah blah blah I understand the

Relentless struggle of juggling tasks

and battling against

I still feel like this is very wordy and

that is one of the problems with chat

GPT so what I can do is I can just copy

this portion and I can ask a chat GPT to

turn this into

a the the social media post and I'm

going to do that now and I'm also going

to introduce a term called White space

so white space is all of that area in

between the writing and the words that

allows somebody to quickly read what it

is this seems very wordy to me and

there's a lot of words in order to get

to the point where they click a button

to get access to something so I'm just

going to rewrite this and ask Chachi PT

to add more white space

look at the difference of this

struggling with the Daily Grind nine to

five squeezing your dreams dry

introducing your time Escape time

Mastery Fusion my upcoming course

tailored to your pain unshackle from

time famine fuel your side hustle save

cash too and let's break chains together

so what Chachi PT has done here is

completely revisioned the post and

really brought it down to addressing the

issue and solving the problem doesn't

tell you how it's going to solve the

problem doesn't give any of that

information but that's not a bad thing

because when it comes to social media

marketing you really want people to step

into

your sales invitation which is a funnel

designed to gain trust right where you

are creating a conversation in with

people interested in what you have to

offer and the way that this particular

post is introducing that offer is by

addressing their very painful problem

now it may look like I have typed just

as much in that social in that prompt

for chat GTP as as Chachi TP provided

but look at the difference between what

I typed I just kind of typed sentences

and I said here's what I want and then

Chachi PT took what I wrote

and created something more

and now that's exactly what I want and

if that's the tone and if that's the the

idea of what I want then I'm going to

ask it to now create several posts

similar to that and let's do it this way

so I'm going to say great

and now it's actually creating five more

versions similar with the same

um

drive with the same idea and I know I

know that is so awesome and you can

literally copy this and paste this

I know I know so what I'm gonna do right

now is I'm going to copy and paste this

entire stream and I'm going to provide

that to you so that you can see exactly

what I've written I'm not going to start

up here well I can start up here I'll

start up here exactly what I've written

to get to this very incredibly

motivating positive marketing tool a

social media post

thank you

foreign