My EXACT Instagram DM Outreach Strategy To Book 100+ Appointments Each Month

Summary

This video script is a comprehensive guide to launching an outbound Instagram campaign for high-volume lead generation. It emphasizes the importance of mass outreach to negate the need for luck in securing clients, advocating for the use of aged accounts to avoid restrictions, and stresses the significance of legitimacy and authority in profile optimization. The script details the process of lead scraping, crafting an outbound workflow, leveraging automation for appointment setting, and the necessity of tracking and analyzing campaign data for continuous improvement. It concludes with an offer of assistance in implementing a hybrid acquisition funnel for scalable business growth.

Takeaways

• 📈 The importance of high volume outreach to negate the need for luck in securing clients, emphasizing that mass outreach can lead to more appointments and clients.
• 🔄 The concept of leveraging data to refine outreach strategies, allowing for continuous improvement based on response, booking, and conversion rates.
• 📆 The necessity of removing oneself from the appointment setting process to achieve efficiency and scale, suggesting the use of virtual assistance or automation.
• 🛡️ The recommendation to use aged Instagram accounts for outreach to avoid restrictions and bans from Instagram's algorithm.
• 🔑 The significance of profile optimization on Instagram for outreach, including legitimacy, authority, and the use of case studies and results to build trust.
• 💡 The strategy of buying high-quality followers and likes to increase the legitimacy of outreach accounts and improve response rates.
• 🎯 The method of lead scraping using websites like Phantom Buster and INFL to gather high-quality leads within a specific market.
• 📝 The creation of an outbound workflow for appointment setters that focuses on building rapport and leveraging inbound funnels to nurture leads.
• ⏰ The use of automation and SOPs (Standard Operating Procedures) to increase show-up rates for appointments, including calendar reminders and notifications.
• 📊 The critical role of tracking outreach efforts to identify bottlenecks and make informed adjustments to the sales funnel.

Q & A

What is the main focus of the video guide?

The main focus of the video guide is to provide a comprehensive tutorial on launching an outbound Instagram campaign for mass outreach to generate a high volume of qualified appointments.

What is the significance of 'mass volume' in the context of outreach mentioned in the video?

In the context of outreach, 'mass volume' refers to the large number of messages sent to negate the need for luck and increase the chances of securing clients or appointments.

Why is it recommended not to use a main account for outreach purposes?

It is recommended not to use a main account for outreach purposes because if the account gets restricted or shadow banned due to outreach activities, it could affect the organic reach of the account's content.

What are 'aged accounts' and why are they important for Instagram Outreach?

Aged accounts are Instagram accounts that have been active for a significant amount of time, typically years. They are important for Instagram Outreach because they are less likely to be restricted by Instagram's algorithm when sending a high volume of messages.

How can one obtain aged accounts for Instagram Outreach?

One can obtain aged accounts by repurposing old accounts that are not currently in use or by purchasing them from websites that sell aged outreach accounts, such as Sides Media.

What is the concept of 'legitimacy versus authority' in optimizing an Instagram profile for Outreach?

The concept of 'legitimacy versus authority' refers to the different levels of trust and influence an Instagram profile can convey. Legitimacy means the profile looks real and trustworthy, while authority implies the profile not only looks legit but also commands respect and is seen as an expert in the field.

Why is it suggested to buy followers and likes for an Instagram Outreach account?

Buying followers and likes can increase the legitimacy of an Instagram Outreach account, making it appear more credible and potentially improving the response rate to outreach messages.

What are the two methods mentioned in the script for obtaining high-quality leads for Outreach?

The two methods mentioned are using lead scraping websites like Phantom Buster and INFL to gather lists of qualified leads, and investing in high-ticket coaching programs or courses to gain access to their communities of members who are often in need and have buying power.

How does the speaker define a successful Outreach campaign?

A successful Outreach campaign is defined by the speaker as one that not only generates a high volume of appointments but also focuses on the quality of those appointments, ensuring that the prospects are in desperate need of the solution offered and that the process is leveraged to minimize the founder's involvement.

What is the importance of tracking in an Instagram Outreach campaign?

Tracking is crucial in an Instagram Outreach campaign as it helps identify bottlenecks and areas where the funnel may be leaking, allowing for adjustments to be made to improve the effectiveness of the campaign.

What is the 'hybrid acquisition tracker' mentioned in the video, and what does it do?

The 'hybrid acquisition tracker' is a tool provided by the speaker that helps track the progress of an Outreach campaign. It automatically calculates percentages to determine if key performance indicators (KPIs) are being met, providing a clear overview of the campaign's success.

Outlines

00:00

📈 Instagram Outreach Campaign Strategy

This paragraph introduces an Instagram Outreach campaign guide, emphasizing the importance of volume in outreach to negate the need for luck. It discusses the concept that increasing the number of messages sent can significantly improve the chances of securing clients. The speaker shares personal guarantees and anecdotes to illustrate the impact of scaling outreach efforts, from 100 to 10,000 messages, and how data collection can refine the campaign for higher success rates. The goal is to achieve high-quality appointments without the founder's direct involvement in the client acquisition process.

05:00

🔑 Accessing and Optimizing Aged Instagram Accounts

The speaker outlines the process of obtaining aged Instagram accounts for outreach, recommending the use of old personal accounts or purchasing them from websites like Sides Media. The importance of securing login information for ease of access by virtual assistants is highlighted. The paragraph then delves into profile optimization, discussing the difference between legitimacy and authority in account presentation. It suggests enhancing account credibility through purchased followers and likes from services like AmazingHype.com, to improve response rates without affecting the main account's reputation.

10:01

🎯 Crafting a Legitimate and Authoritative Outreach Profile

The paragraph demonstrates how to optimize an Instagram account for outreach, using an actual account as an example. It covers the nuances of choosing a username, acquiring high-quality followers, and crafting a bio that exudes authority. The account showcased has a verified tick, a clean profile picture, and content that showcases past results and personal highlights. The paragraph also explains the concept of hybrid acquisition, blending outbound and inbound funnels to build trust and transition prospects effectively.

15:02

🤖 Leveraging Lead Scraping Websites for Targeted Outreach

The speaker discusses two methods for obtaining high-quality leads: using lead scraping websites like PhantomBuster.com and INFL to gather lists of potential clients based on specific filters, and investing in high-ticket coaching programs to access their communities. The latter is considered a more effective strategy due to the pain and buying power of the individuals within these programs. The paragraph emphasizes the importance of messaging prospects within one's market to avoid wasting outreach efforts.

20:02

📝 Developing an Effective Outbound Workflow

This section details the creation of an outbound workflow designed to engage prospects who are unaware of the business. The workflow is adaptable and focuses on establishing rapport and leveraging inbound funnels to nurture leads. The speaker provides an example of how to handle different responses from prospects and emphasizes the importance of addressing their specific pain points. The goal is to transition prospects from the outbound to the inbound funnel as efficiently as possible.

25:04

📊 Tracking and Analyzing Outreach Performance

The final paragraph emphasizes the importance of tracking outreach efforts to identify bottlenecks and optimize the funnel. The speaker introduces a hybrid acquisition tracker, a tool that automatically calculates percentages to measure performance against KPIs. The tracker is designed to accumulate daily data, allowing for weekly and monthly analysis. This systematic tracking enables continuous improvement of the outreach process and ensures that the business can scale its qualified sales calls effectively.

Keywords

💡Instagram Outreach

Instagram Outreach refers to the process of using Instagram as a platform to initiate contact with potential clients or customers for business purposes. In the video, it is the central theme where the speaker discusses strategies for launching an outbound Instagram campaign to generate qualified appointments. The script mentions leveraging Instagram's messaging system to send a high volume of direct messages (DMs) to prospects.

💡Outbound Campaign

An outbound campaign is a proactive marketing approach where businesses initiate contact with potential customers rather than waiting for them to come in. In the context of the video, the speaker outlines how to create and scale an Instagram Outreach campaign to increase the number of messages sent to prospects, emphasizing the importance of volume in negating the need for luck in the success of the campaign.

💡Volume

In the video, 'volume' is used to describe the quantity of messages or interactions sent out as part of the Outreach campaign. The speaker argues that increasing the volume of outreach messages can lead to more clients, as it reduces reliance on luck and increases the likelihood of engagement with potential clients.

💡Appointment Setting

Appointment setting is the process of scheduling meetings or calls with potential clients. The video focuses on using Instagram Outreach to generate a high number of qualified appointments. The speaker discusses strategies for messaging prospects to secure these appointments and emphasizes the importance of not just getting appointments but getting high-quality ones.

💡Leads

Leads are potential customers or clients who have shown interest in a product or service. In the script, the speaker talks about finding and messaging high-quality leads on Instagram, which is crucial for the success of an Outreach campaign. The video also discusses the importance of not just getting any appointments but ensuring they are with prospects who are in desperate need of the solution being offered.

💡Profile Optimization

Profile optimization refers to the process of enhancing an Instagram profile to appear more legitimate, trustworthy, and authoritative to potential clients. The video explains the importance of having a profile that conveys authority and legitimacy to increase the response rate from Outreach messages. The script provides examples of how to optimize an Instagram profile for Outreach, including having a clear profile picture, a bio that showcases results, and highlights that build trust.

💡Hybrid Acquisition

Hybrid acquisition is a strategy that combines different marketing funnels to complement and amplify each other. In the video, the speaker mentions the power of hybrid acquisition, where an outbound funnel (like Instagram Outreach) transitions prospects to an inbound funnel (like a YouTube channel or blog), creating a more effective client acquisition process.

💡Leverage

Leverage in the video refers to the ability to use tools, systems, or other resources to increase efficiency and effectiveness in business processes, such as client acquisition. The speaker discusses the importance of having leverage in the Outreach process, such as using virtual assistants or automations, to allow the business owner to focus on growing and scaling the business without being directly involved in every client acquisition step.

💡Qualified Prospects

Qualified prospects are potential clients who meet certain criteria that make them likely to become customers. The video emphasizes the goal of reaching out to high-quality, qualified prospects who are in need of the solution being offered. The speaker provides examples of how to identify and engage with such prospects through Instagram Outreach.

💡Lead Scraping

Lead scraping is the process of collecting data on potential leads, often using automated tools or services. In the video, the speaker mentions using lead scraping websites to gather lists of high-quality leads based on specific filters related to the market or industry. This allows for more targeted Outreach campaigns on Instagram.

💡Outbound Workflow

An outbound workflow is a series of steps or a process followed when initiating contact with potential clients. The video script details creating an outbound workflow for appointment setters to follow when messaging prospects on Instagram. The workflow is designed to build rapport, qualify leads, and transition them into the inbound funnel for further nurturing.

Highlights

A full guide on launching an outbound Instagram campaign for mass volume and leverage.

The concept that mass volume negates luck in outreach campaigns.

Importance of sending a high volume of messages to increase client acquisition.

The strategy of using data to make outreach campaigns more effective and less reliant on luck.

The goal of generating high-quality appointments rather than just more appointments.

The necessity of having aged accounts for Instagram outreach to avoid restrictions.

Recommendation to use old or purchased accounts for outreach to maintain main account integrity.

Optimizing Instagram profiles for legitimacy and authority to increase response rates.

Using websites like AmazingHype to buy followers and likes for increased legitimacy.

The three levels of profile optimization: scammer, legit, and authority.

The power of hybrid acquisition combining outbound and inbound funnels.

Lead scraping websites as a method to gather high-quality leads for outreach.

Investing in high-ticket coaching programs to access a community of potential leads.

Creating an outbound workflow for appointment setters to follow when messaging prospects.

The importance of tracking outreach to identify bottlenecks and improve the funnel.

Utilizing automation and SOPs to increase show-up rates for appointments.

Providing a free hybrid acquisition tracker for tracking and analyzing outreach data.

The offer of assistance in installing a hybrid acquisition funnel for business scaling.

Transcripts

so in the past few weeks you guys have

been using and abusing me to make this

video and as you know I'm a man of the

people so here it is a full guide on

Instagram Outreach let me show you how

to launch an outbound Instagram campaign

with mass volume and total leverage to

remove wh space on your calendar and

generate hundreds of qualified and

nurtured appointments on your calendar

every single month right as always a

link in the description is going to be

available for a free download of this

Google Document now before I break

everything down I want to give you a

little bit of mindset about Outreach in

general right and this is a concept of

volume and that mass volume negates luck

I can guarantee for 75% if not more

probably of you watching this video you

may actually have a good understanding

of how to actually set appointments how

to message how to find the leads the

whole process the whole A to Z but

you're not sending enough right I can

bet you my whole bank account my car my

apartment anything you want I can put my

money on okay you will sign more clients

if nothing else changes in your Outreach

system today but you go from sending say

100 messages to 10,000 messages right

when you increase the amount of Outreach

you do you negate the need for luck this

is the beautiful thing about an Outreach

Le generation campaign the beautiful

thing is that you can launch this

campaign and after a couple weeks you

can actually gather data you can gather

data on how many messages you're sending

your response rate your booking rate

your conversion rate all these sorts of

things and then here's a beautiful thing

once you get data to make it

unreasonable to fail you just negate

luck and raise the volume so let's say

that you've been doing this you've been

saying consistent then let's say that

for every 300 messages you send on

Instagram judging from the data you have

you sign one client and say that client

is paying you 2 Grand a month take a

guess of what you need to do to hit 10

grand a month just take a while guess

send five times more Outreach go from

sending 300 DMS to sending 1,500 DMS

right scale your Outreach campaign this

is a beautiful thing about Outreach that

other acquisition channels such as

inbound for example don't necessarily

have right the ability to directly

change your outputs just by changing the

inputs right now another caveat that I

want to make is that the goal is not

just more appointments I don't want you

to come into this video with the mindset

of I just need to get more appointments

the goal is appointments yes but it's

the highest quality appointments with

prospects who are in desperate need of

your solution and here's the most

important thing without you being

involved in the Menor process right I'm

going to be honest let's say you have an

appointment setting agency and you come

to me and you say hey Gio I can book you

200 even 300 appointments this month and

but here's the thing we're just going to

give you the framework and you going to

have to do everything on your own and

you're going to need to work 8 to 10

hours every single day I know know that

you're also trying to balance you know

starting a YouTube channel building your

inbound funnel running ads hiring firing

people ramping people up fulfillment I

know G you're trying to balance all

those things but yeah if you if we want

to get this thing to work you're going

to need to put 8 to 10 hours a day guess

what I'm going to say to that I'm going

to say I'm going to be honest I'm good

but if you tell me hey instead of 300

calls a month maybe I'll book you 75

calls a month right but here's the thing

you have total leverage we're just going

to do everything for you right you can

sit back you can relax you can go the

beach start sipping my garitas right

that's something I'd be much more

interested in right now obviously I'm a

psycho so if you gave me that offer I'd

still find a way to work but the point

is you want to have leverage there's no

way right that you as the founder are

still involved in the client acquisition

process right so my goal with this guide

which has been a very very highly

requested video is to help you go from

messaging lowquality prospects with low

volume and you being involved in the

acquisition process to then switching

get so that you're only messaging

qualified and nurtured leads you're

sending mass volume which is typically

500 Plus messages a day and you're

Outsourcing get to appointment status

virtual assistance and or automations so

you as the founder can spend more time

doing what actually matters to grow and

scale the business right so without out

way let me show you how to actually

start your own Instagram campaign

completely from zero now the very first

step is to get access to aged accounts

there are only so many m messages you

can do on your main account in fact I

would actually recommend don't even use

your main account as an Outreach account

because the thing is let's say for

whatever reason you get restricted which

is typically common for outreach

campaigns then what actually happens on

Instagram is the algorithm actually

restricts that account and at times even

Shadow banss it so then if you want to

post organic content that account your

main account is actually restricted and

Shadow band from the Outreach campaigns

you send so what I actually recommend is

only send and launch an outbound

campaign with aged Outreach accounts

right so when it comes to getting two

aged accounts I'm going to tell you what

we do and we typically recommend for our

clients now the first way and this is

always the best way is to just use old

accounts which you have but you're not

using if you have old accounts that

you're not using which are typically

around 2 years or older you can actually

optimize them and turn them into

Outreach aged accounts right now the

reason we even need aged accounts in the

first place is because if you just were

to start an Instagram account from

scratch CCH and within a few days you

start sending all these messages

Instagram is going to catch on to that

and quickly restrict your account

whereas if you have an account that

you're doing that with but that account

has years and years of being active then

that account is much less likely to get

restricted right so that's the first

method just see if you or anyone else

maybe a family member maybe a friend has

an Instagram account that they're not

using and you're able to get it from

them but otherwise the second method is

we leverage websites where you can

actually buy Outreach accounts right now

now the site that we're currently using

is sides media we have no affiliation

with them we don't endorse them we have

nothing to do with them right now

obviously but for us at the moment this

is what we're using and we haven't had

any issue so far right now let's say you

purchase an age account the next step is

to actually change the email change the

password change the phone number then

what I actually recommend is go to

settings so on Instagram go to settings

click on security and there's a button

that will say save login information and

the reason that this is useful is this

will actually allow any of your virtual

assistant or appointments ATS to access

the account without having to log in

every single time and being flagged as a

suspicious attemp right then once you do

that the last step is to actually

optimize your profile now when it comes

to optimizing your profile on Instagram

and making an Outreach ready I want you

to understand the concept of legitimacy

versus Authority right when it comes to

outreach typically what I found is there

are three levels to an Outreach account

in terms of profile optimization the

first one is where you're actually just

I'm going to be honest you just look

like a straight up scammer you have no

profile picture or like no bio no case

studies like absolutely nothing and yeah

you just look like a scammer you look

what like one of those Forex or crypt

Bots or Instagram that messages you

sends you funny DMS you look like one of

those but what I found is most people

aren't at that level most people are at

level two which is what I call

legitimacy you look legit but here's the

thing you don't look like you can get me

amazing results so you look legit you

look like you're a short form content

editor but you don't look like you can

get me millions of views right you look

like you're an appointment setting

agency but you don't look like you can

get me hundreds of appointments right so

this is level two where you're legit but

you're not an authority figure and

typically what I found is most people

are stuck at level two now level three

is where you are level two but on top of

that you actually have authority you can

demand Authority right and there are

many ways to go about it obviously the

best way is just flood flood the account

with case studies with results but a

second best option is always just

providing as much value as possible

within the industry right so those are

the three levels you've got level one

scammer level two legit and level three

Authority right now another thing that I

would suggest is you can actually buy

followers and likes to make your account

look more legit and this is a really

really good strategy to increase

response rate when you're using it on

your Outreach accounts now notice how I

said Outreach accounts because I would

strongly suggest against buying likes

and followers on your main account

because that's just going to hurt you in

the long term now again this is a

website that we're currently using it's

called amazing hype.com and we're able

to buy followers as well as likes to

increase legitimacy within our account

optimization now again same scenario as

the other websit sides media we have no

endorsement or affiliation with them so

by all means do your own research but

this is what we're currently using today

for ourselves as well as for our clients

and we haven't had any issues with them

so far right now typically when we

actually buy followers and likes what we

do is we tend to actually spend a little

bit more money right but then get higher

quality followers and higher quality

likes so amazing hype as this option and

maybe other websites might as well where

you can actually pay depending on the

quality of followers and likes you want

so typically the lowest followers the

lowest likes you're going to get are

from accounts who just look like Bots no

profile picture no Buy no posts no

followers just absolutely nothing zero

everything and spam a username so those

are the lowest quality likes and

followers that you can buy now typically

what we do is we'll actually spend a

little bit more so we'll spend a couple

extra dollars here and there but then we

get likes and we get followers from

people who have real profile pictures

have real posts are real humans right

real usernames real everything they may

not necessarily be in our Market but

that doesn't matter and that goes a long

way because if you just buying followers

it kind of negates the whole effect in

fact it could actually hurt you even

more right so just to show you a

combination of everything that I've

talked about so far I'm going to click

on this link and I'm going to show you

one of our optimized accounts this is an

account that we're actually using for

outreach this very day right first of

all let's start with the username

obviously it's not my you might be

noticing there's a slight difference

it's not Joan Christiano it's Joan

Cristiano right so very close to just

missing the ey at the end of my first

name you can do something as simple as

this we have other accounts with for

example jv. Christiano Jo geoc Cristiano

right as opposed to joanni Cristiano so

yeah your username I try to keep it

really clean I try avoid a lot of

underscores and full stops one full stop

is typically all right so that's the

username then as you can see 11.2k

followers as I said those are all bought

because again this is an Outreach

account so all these followers are

bought we bought them from amazing hyp

we bought high quality followers right

if I can show

you as you can see these are all

followers that we probably bought and

they all look really legit right so

these don't look like Bots they look

like real humans and that's because they

are right the bio I just try to provide

as much Authority as possible so what I

do a little bit about results that I've

gotten in the past right clean profile

picture I've got clim results so these

these are just if you'll let me so these

are just full of clim results we've got

right same one here just full of clim

results this highlight is a YouTube

video where a cold Prospect can click

and start building trust right and start

going from my outbound funnel to my

inbound funnel which is where they're

starting to consume content and that is

the power of hybrid acquisition right

I've even got some personal highlights

in my link is my YouTube video as I

always talk about the power the concept

of hybrid acquisition which is where

different funnels complement and amplify

each other right this account is for a

cold Outreach funnel right but then when

they click on this link they transition

between funnels this is the power of

hybrid acquisition right what else we've

got pinned posts I've got a couple

personal posts I think this helps a lot

and then I've just got a couple

carousels where I'm just providing value

right now one more thing to mention I

have bought the verified tick on an

Outreach account and some of you might

argue that it's an Overkill and I'm

going to be honest I agree I'm not going

to argue I think it is a little bit of

an Overkill and I've done this for all

my Outreach accounts so I'm actually

spending around $200 a month just just

on verified ticks if you decide to do it

that's fine if not that's fine as well

I'm in a fortunate position where I am

able to make these purchases and where

it doesn't hurt me too much to go ahead

and do this but obviously if you're just

starting out you can scale this down as

much as you want and it's totally not

required right so this is an example of

a optimized account now this is just one

account obviously you want to have a lot

more I'd say four to five that's a good

range right besides that whenever you

have optimized your accounts the next

step is who are you actually going to

message and this is where you need to

get access to the highest quality leads

right mass volume is not enough okay you

know going back at the start yeah it's a

lot better to send 10,000 DMS than it is

to send 1,000 or 100 but if you're

sending those 10,000 DMS to people who

aren't even in your market and have

literally zero clue what you're talking

about then you're just wasting your time

if I had another account for for example

and I sent an Outreach message to my mom

saying something like hey here's how I

can book you more appointments she's

probably going to be like what are you

talking about why do I need appointment

so you need to make sure that the people

that you're prospecting to are actually

in your market right so here's how we're

going to solve this problem now there's

actually two ways of solving this

problem one I think is better than the

other but it does cost a little bit more

now the first method is lead scraping

websites and what these websites are

going to allow you to do is they're

going to actually allow you to grab an

Excel sheet of high qualified leads that

are in your Market depending on specific

filters that you can apply right for

example the first one is Phantom

buster.com what this website will allow

you to do is it will allow you to grab

an Excel sheet of the followers or

following from anyone in your Market do

you realize how powerful this is right

your competitors have a following on

Instagram right and your competitors

have probably spent a lot of resources

building that following up whether it's

money by running ads to their page or

whether it's time by posting content and

staying consistent and providing value

right so these people who are in the

same Market as you they've worked

extremely hard possibly investing money

and time into building Their audience

and the powerful thing about a website

like Phantom buster.com is that you can

actually access that audience in just a

few seconds right you can use this

website get an Excel sheet and then

start messaging all those people up

right now another powerful website is

infl now infl like is a little bit

different but it's just as powerful and

what this website will allow you to do

is it will allow you to grab an Excel

sheet of anyone in your Market based on

key words again extremely powerful if

you're targeting coaches for example you

can go to infl and you can filter so

that you're only messaging prospects who

have coaches in their username in their

full name in their bio right and then

you can actually take it even further

you can filter it by coaches doing all

the things I mentioned above with a

certain C amount of posts or a certain

amount of followers right and then again

exact same thing as Phantom Buster you

can download the Excel sheet and you can

start hitting those people up so lead

scraping websites are very very powerful

okay now I will admit both of them do

cost money Phantom Buster if I'm not

mistaken is around $70 a month they do

both cost money if you're not willing to

invest what I think is a fraction of the

price what these leads are actually

worth into growing your business I don't

really think you should be an

entrepreneur but anyways that's the

first method lead scraping website now

the second method and what I actually

believe is the better method right not

taking anything away from lead scraping

websites buying a high ticket coaching

program or course to access its

community of members is an underrated

strategy for finding high quality leads

right because of two reasons number one

these people are in pain and number two

these people have buying power right and

here's another beautiful thing about

this way of finding qualified leads no

one's doing this strategy because of

such a high barrier of entrance because

no one's investing into a high deck

coaching program or course just to get

access to a list of members right who's

doing that because of this you have less

competition who is executing this

strategy right so check this out let's

say you join a coaching program for 1997

and you get access to 2,000 people who

also bought the program right then you

go on to reach out to 2,000 people 300

could reply to your initial message

right which is a 15% response rate you

convert 100 to calend their appointments

which again remember these people are in

pain and they have buying power so if

you provide value in your offer and you

put your offer on the table there is a

higher chance that these people convert

right and then let's say you close 20 to

30 with a 4K offer just like that from

that 1 1997 program that you invested

you could make 100 Grand in as little as

21 to 30 days right now don't be too

concerned about the numbers right this

is just an example to get you thinking

right maybe instead of 2,000 people

there might be 1,5 100 who knows right

don't don't worry about the numbers too

much but I'm just trying to show you the

principle the principle and the concept

of investing into high quality premium

audiences right so once you do have

access to high quality leads the next

phase that you need to figure out is you

need to create your own outbound

workflow which your appointment status

are going to leverage this workflow will

be used when messaging prospects who

don't know anything about you and

focuses on building Rapport and as soon

as possible and then leveraging the

inbound funnel to turning them into a

qualified and nurtured lean right so

here is what our outbound workflow looks

like first of all this is obviously just

Frameworks cuz some people are just

going to look at this and then copy it

word for word that's not going to work

for a number of reasons first of all if

you do what everyone else is doing then

eventually the market just gets tired

but second of all what you need to

understand about appointment setting is

that it's a human- to human conversation

so if you just act like a robot and you

just follow a script that's never going

to work with that in mind let me show

you how our outbound works flow looks

like which our appointment sets can

adapt to any time right what actually

what I'm going to do is I'm going to

zoom in to make it easier all right cool

so typically we'll start with the

initial Outreach right then depending on

what the prospect says we the

appointment status very simply follow

the workflow right so if the prospect

Says Yes sounds interesting we ask a

qualifying question and if they're not

qualified no issues our appointment

status again introduce them to our indal

funnel by sending them free resources

free YouTube videos free value right so

that the prospect although they may be

unqualified now could become a client

later right I'm doing the exact same

thing in this very video let me show you

how to launch an Instagram Outreach

campaign completely for free let me give

you the whole Farm away right go do it

get your results then when you get money

from the Outreach campaign and you

encounter more problems guess who you're

going to reach out to for help the

person who helped you in the first place

right because they already solved one of

your problems so you're more likely to

go to them when you encounter another

problem right again Alex s who who I

look up to a lot in my industry he's

doing the exact same model he's giving

away the whole Farm on how to scale your

own business so that when you are making

a couple million dollars a year guess

who you're going to reach out to to

scale even further Alex OSI right so

besides that that's what we do if

they're qualified we try single out

whichever pain point they have and this

is really important because if a lead

messages you about a specific pain point

they have then there's no point in you

emphasizing a different pain point right

so let's say were to sell coaching

packages for fitness and you get to this

point and you look for pain and you say

something like hey Susie so what's

stopping you from hitting these goals

right now hey look I'm going like I'm

busy with work and taking care of my

kids I'm struggling to find the time to

get the Fitness in well it wouldn't make

sense for you to then say okay well well

here's how we go about tracking our

calories wouldn't make sense right in

the same way that someone reaches out to

us and says hey I'm struggling with

generating appointments through inbound

we're not going to say hey I get you man

let me show you how we're booking

appointments with cold email just

doesn't make sense right so you want to

emphasize whatever pain point the

prospect is giving you and then use that

as ammunition to get them in for a phone

call right then the last phase that we

do is and again as I've been saying

these are just Frameworks so if you want

to do something like this make sure to

switch it up right the next phase is we

ask would you be open to chatting about

how we could help you solve it if they

say yes we send them a calendar link

then if they don't book we follow up if

if they do book we continue the

nurturing by sending them educational

assets and pretty much all we're doing

here is moving them from the outbound

funnel to the inbound funnel as soon as

possible right whether it's sending them

a YouTube video relative to the paino

they gave you or whether it's just

sending them a breakdown of your offer

on word fer we use notion but you can

use Google Docs as well Lucid chart

whatever so this is your outbound workl

you want to create something like this

you want to give it to your appointment

stats and obviously you want to tell

them hey these are just principes

obviously you need to that right besides

that whenever you have your Outreach

workflow the next step is to increase

your show up rate right now the way we

fix this problem is with a combination

of automations as well as Sops for the

appointment St is to leverage first of

all we have calendar automations that go

out 24 hours before the call 6 hours

before the call and 1 hour before the

call and that is emails and text

messages and then we get the appointment

setter on Instagram to message the

prospect 6 hours before the call and 30

minutes before the call they're getting

all these notifications on top of this

we also have an email nurturing Campaign

which actually has nothing to do with

increasing show up rate but it does warm

the prospect up so pretty much as soon

as someone books to get on the phone

with us they're getting bombarded with

notifications reminders testimonials

case studies and all these sorts of

things right then the last step is to

track your Outreach this is really

important tracking the amount of

Outreach you're sending is an

instrumental measure because it will

help you to understand at what stage

your funnel is lead leaking the most so

you can adjust it accordingly right

let's say you have a low response rate

which is typically below 10% if that's

your bottleneck then chances are either

your Market has probably heard your

message hundreds and hundreds of times

or your profile just looks like you're

scamming right going back to the three

levels of pro optimization then let's

say you fix response rate but you're

getting a low conversion rate meaning

you're getting a lot of people to say

yes to your initial message or answer

your initial message but you're not

converting enough into appointments and

typically for Outreach that's 10% if

you're doing inbound that's a little bit

higher that goes up to 30% because the

trust is kind of already built right

anyways so if this is the issue then the

problem is either your outbound workflow

sucks right so going back up here this

sucks or the appointment set up who's

using it isn't that good typically one

of the two now let's say you fix this

issue as well but the next constraint is

that you're not getting qualified

prospects on your calendar right well in

this case what you should do is refine

your qual ification process so that you

or your sales team is only getting on

the phone with the highest quality

prospects through either adding more

friction in the booking page whether

it's calendar questions whether it's an

opin changing your outbound workflow so

that you're including more friction and

more qualification questions right going

back up here an example of this would be

when we tell our prospects hey before I

explain everything how many appointments

are you currently booking right so

that's a qualifying question and if

you're still unsure whether they qualifi

or not you can actually follow that up

even further nice man and out of that

typically how many close right see see

what I'm doing and then I could go fur

so you can actually keep digging as long

as it takes to get a good estimate

whether they're qualified or not right

now I actually want to give you a little

gift here this is our own very own

hybrid acquisition tracker I made a copy

of it so if you download this document

you're also going to get access to this

this tracker is extremely powerful

because the good thing about this track

it automatically calculates percentages

so that you can figure F out

automatically whether you're hitting kpi

or not let me show you how this works

now here in the first page you have the

monthly trackers right you have week one

week two week three week four and week

five and you have the total amount of

Outreach sent first responses response

rate booked calls right now in the first

page we're not going to be doing much

let me show you where the magic takes

place so at the bottom here we got Week

1 week 2 week 3 week four and week five

right here's what we're going to do once

we open these trackers okay what you'll

notice is every single account I'm going

to delete this what you will notice is

every single week will have every single

day right so that's kind of obvious week

one is going to have Monday Tuesday

Wednesday Thursday Friday Saturday

Sunday up here and then at the bottom

exact same thing now here's a beautiful

thing this tracker builds upon itself

right so let me show now we've made it

for five Outreach accounts if you want

to add or remove more you can but let's

pretend that on Monday right on account

one on your first account in fact let's

pretend that on all accounts you send 20

messages a day right which is very low

volume but I'm just trying to show you

an example and you get three responses

right and then from three responses you

book one call on every single channel

right so now we're starting to get some

data on Monday you sent 100 messages you

got 15 response rates and you booked

five calls right now check this out now

it will automatically show you the

response rate percentage and the booking

percentage right now here's the best

thing about this track if you can see up

here we've got our stats for Monday now

if we were to do the exact same thing

for TR

right let's make some random numbers

here whatever okay and then we get five

responses for each one right and then

we're booking two calls each okay now

let's say that on Tuesday we sent 860

Outreach messages we got 25 responses

and we got booked calls not only will it

show you the individual stats for

Tuesday as well when we go up here these

stats are actually going to start adding

up together right so Monday and Tuesday

and then at the bottom here it will give

you the total for the right so then what

you want to do is whenever you do

Outreach you stay consistent you do it

for every day of the week you get a

total here so at the bottom you'll get a

total Outreach send a total first

responses a total booked calls for every

single week and all you need to do and

you need to put it on the monthly

trackers at the end of the week right so

let me show you so 960 40 and 50 right

so where are we

960 40 and 1550 and that's week one done

so we have the stats for week one then

very simple you just repeat the same

process for every single week and you're

going to get a total for the whole month

right and then you can just repeat every

single month so that is how to go about

tracking again tracking really really

important without tracking you're just

an animal you don't know what what stage

your funnel is leaking and you don't

know your bottlenecks and what

adjustments to make so that is tracking

and in fact that is the end of the

Instagram Outreach campaign whenever you

need help we will help you install our

own hybrid acquisition funnel into your

business consisting of outbound inbound

and paid ads to allow you to scale to a

disgusting amount of qualified sales

calls as well as that will actually give

you the talent to sustain it and grow it

without you if that might interest you I

have a link in the description which

breaks down everything about it but

otherwise I hope you have a beautiful

day and got heaps of value if you did

leave a like And subscribe let me know

what videos you want to see next go

crush it and start booking some

appointments