CANVA WEBSITE SEO | How to Use Search Engine Optimization on Canva

Summary

This video offers valuable insights on enhancing the SEO of Canva websites for nonprofits. It emphasizes the importance of keywords, natural integration into content, and the significance of backlinks from reputable sources to boost credibility. The presenter, Sammy, also highlights the role of social media in driving traffic and the SEO benefits of using Canva's tools, such as image descriptions and meta tags. The video concludes with a reminder that SEO is a gradual process requiring consistency and patience to improve search rankings and better serve the target audience.

Takeaways

• 😀 Nonprofits can use Canva for affordable and visually appealing websites.
• 🔍 SEO is crucial for improving a nonprofit website's visibility on search engines.
• 🔑 Keywords are essential; think about what terms people might use to find your content.
• 🌿 Incorporate keywords naturally into titles, headings, and content for authenticity.
• 🔗 Backlinks from other websites to yours signal value and trustworthiness to search engines.
• 🤝 Network with other nonprofits to gain backlinks and create valuable content for linking.
• 📢 Use social media to spread the word about your website and increase online visibility.
• 📈 Linking your website on social platforms creates more touchpoints and signals popularity to Google.
• 🛠 Canva's SEO toolbox includes image descriptions, meta descriptions, and custom domain names.
• 🏷️ Custom domain names with keywords can enhance SEO by making your site more discoverable.
• ⏳ SEO is a gradual process; consistency and patience are key to improving search rankings.

Q & A

What is the main focus of the video script?

The video script focuses on how to improve SEO for Canva websites, specifically for nonprofits, to increase their visibility on search engines like Google.

Why is SEO important for a nonprofit's Canva website?

SEO is crucial for a nonprofit's Canva website because it helps the site appear in search results, making it more visible and accessible to the community and potential supporters.

What is the role of keywords in SEO for a Canva website?

Keywords are essential in SEO as they help search engines understand what the website is about. They should be naturally incorporated into the website's titles, headings, and content.

How can a nonprofit think about the keywords for their Canva website?

A nonprofit should consider the words that their community, followers, and potential visitors might use to search for their content and incorporate these keywords naturally into the website.

What are backlinks and why are they important for SEO?

Backlinks are links from other websites to your website. They are important for SEO because they signal to search engines that your website is valuable and trustworthy.

How can a nonprofit gain backlinks for their Canva website?

A nonprofit can gain backlinks by networking with other nonprofits or community members and creating valuable content that others would want to link to.

Why is it important to spread the word about a Canva website on social media?

Spreading the word on social media is important because it creates more touchpoints and opportunities for people to visit the website, which search engines perceive as an indicator of the site's popularity and relevance.

What is the purpose of a digital communications review with Digi?

A digital communications review with Digi involves diving into a website, social media, and other digital communications content to identify areas for improvement and create a report to better reach people online.

What specific tools does Canva offer to boost a website's SEO?

Canva offers tools such as the ability to add image descriptions, create meta descriptions, and publish the site with a custom domain name that includes relevant keywords.

What is the SEO waiting game mentioned in the script?

The SEO waiting game refers to the gradual and consistent effort required for SEO, where changes made to improve search engine ranking take time to be noticed and reflected by search engines.

What is the ultimate goal of SEO for a Canva website according to the script?

The ultimate goal of SEO for a Canva website is not just to please search engines but to make the site more helpful, clear, and understandable for the people it is intended to serve, thereby spreading the nonprofit's mission further.

Outlines

00:00

🌟 Boosting Nonprofit SEO with Canva Websites

This paragraph discusses the importance of search engine optimization (SEO) for nonprofit organizations using Canva websites. It emphasizes the cost-effectiveness and visual appeal of Canva, but stresses that these are not enough. The key is to ensure the website is discoverable through SEO. The speaker introduces themselves as Sammy, co-owner of DigiEvangelism, a company that assists nonprofits in their online presence. The focus is on identifying keywords relevant to the nonprofit's audience and naturally incorporating them into the website's content, titles, and headings to improve search engine visibility without compromising readability and authenticity.

05:00

🔗 Enhancing SEO with Backlinks and Social Media

The second paragraph delves into the concept of backlinks, explaining their significance in SEO as indicators of a website's value and trustworthiness. It suggests networking with other nonprofits or community members to acquire backlinks, or creating valuable content that others would want to link to. The paragraph also highlights the importance of spreading the word about the website on social media platforms to increase online visibility and credibility. The speaker mentions Digi's digital communications reviews, offering a service to improve digital outreach. The summary underscores the role of social media in driving traffic to the website, which in turn signals to search engines that the site is popular and relevant, thereby enhancing its SEO.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving a website's visibility on search engines like Google. In the video, it is the central theme, as the speaker discusses various strategies to enhance a nonprofit's website SEO to make it more discoverable and relevant to its audience. The script mentions 'search engine optimization' as the 'magical ingredient' for boosting a website's visibility.

💡Canva Website

A Canva Website refers to a website created using Canva, a platform known for its user-friendly design tools. The script highlights Canva as an affordable and visually appealing option for nonprofits to establish an online presence. The video aims to guide nonprofits on optimizing these Canva Websites for better search engine rankings.

💡Keywords

In the context of SEO, 'keywords' are the words or phrases that users type into search engines to find content. The script emphasizes the importance of identifying relevant keywords that potential visitors might use to search for nonprofit content and naturally incorporating these into the website's titles, headings, and content.

💡Backlinks

Backlinks are links from one website to another. They are considered a signal of trustworthiness and value by search engines. The script discusses the role of backlinks in SEO, stating that they tell search engines that a website is valuable and worthy of being linked to by others.

💡Social Media

Social media platforms like Facebook and Instagram are discussed in the script as powerful tools for spreading the word about a website. The video mentions that linking a website on social media profiles and sharing it across these platforms can increase a website's visibility and perceived popularity, which in turn can improve its SEO.

💡Authenticity

Authenticity in the context of the video refers to the natural and genuine incorporation of keywords and content into a website. The speaker advises against 'stuffing' keywords unnaturally, emphasizing the importance of maintaining the quality and readability of the website's content.

💡Meta Descriptions

Meta descriptions are brief summaries of a webpage's content meant for search engines. The script mentions that creating meta descriptions for a Canva website can provide search engines with more information about the page, which can help improve its SEO.

💡Custom Domain Name

A custom domain name is a unique web address that represents a website. The video script suggests that publishing a Canva website with a custom domain name, which includes relevant keywords, can enhance SEO by making the site more discoverable to search engines.

💡Digital Communications

Digital Communications in the script refers to the overall strategy of using digital platforms to share a nonprofit's message. The video mentions a service called 'digital Communications reviews' offered by the speaker's company, which helps nonprofits improve their online presence and outreach.

💡Consistency

Consistency is highlighted in the script as a key factor in SEO success. The speaker advises that SEO is a gradual process and that maintaining consistent strategies over time will lead to improved search rankings and visibility.

💡Impact

In the video, 'impact' refers to the positive influence a nonprofit can have by spreading its mission online. The script connects SEO with the ability to reach more people and have a broader impact through hope, healing, and light, which is the ultimate goal of the SEO strategies discussed.

Highlights

Canva websites offer an affordable and visually appealing option for nonprofits.

The importance of search engine optimization (SEO) for a nonprofit's website visibility.

Keywords are crucial for SEO; think from the perspective of your community and followers.

Incorporate keywords naturally into titles, headings, and content without compromising readability.

Backlinks from other websites to yours signal value and trustworthiness to search engines.

Networking with other nonprofits can help generate valuable backlinks.

Creating shareable content is key to earning backlinks.

Social media and email lists are powerful tools for spreading the word about your website.

Linking your website on social media platforms increases touchpoints and visibility.

Google takes notice of visits from social media, perceiving the website as popular and relevant.

Canva's SEO toolbox includes adding descriptions to images and creating meta descriptions.

Using a custom domain name with keywords can improve SEO.

SEO is a gradual process requiring consistency and patience.

The goal of SEO is to make the site more helpful and understandable for the target audience.

Improving SEO helps make the Canva website more discoverable to the people you want to help.

The video offers practical SEO tips for Canva websites specifically tailored for nonprofits.

Digi Evangelism provides digital communication reviews to improve online presence.

Joining Digi Evangelism's training hub gives access to personalized video responses for digital communication queries.

Transcripts

canva website SEO for nonprofits in this

video we're going to talk about how to

improve your canva website SEO search

engine optimization and make your

nonprofit website shine we know very

well that every single penny matters

when it comes to running a nonprofit

thankfully canva websites offer not just

an opportunity for a cheap website

option but also a very visually

appealing website option however an

affordable pretty website isn't the

finish line here it's crucial for your

website to pop up when people search for

it enter search engine optimization or

SEO this is the magical ingredient for

boosting your website's visibility on

Google and other search engines let's

dive into some tips and ideas to help

you improve your search engine

optimization if we have not met yet my

name is Sammy I'm co-owner of dig

evangelism a company that helps

nonprofits and spiritual leaders share

hope healing and light online if you're

into Sharing Hope healing and light

online subscribe below let's start with

the fact that keywords matter I want you

to spend some time thinking about what

kind of words people might use to search

for for your content these are your

keywords now sometimes it's easy to get

caught up in the words that we would use

to search for our content but that's not

what I want you to think about I want

you to think about what you want your

people your community your followers

what words are they using to search for

your content sprinkle these words

naturally throughout your canva website

or any kind of website that you have

incorporate these words into the titles

the headings and the content but keep it

as conversational as possible you want

this to be authentic and readable and

natural and not like you just stuffed

all the keywords you could think of

everywhere on your website people will

notice that use these words to tell

search engines what your website is

possibly about without compromising on

quality of your website next tip

backlinks team effort plays off here so

what are backlinks backlinks are links

from other websites to your website back

linking linking back to your website

this tells search engines that your

website is valuable it's trustworth

worthy someone else liked it enough to

point back to it to link back to your

site if no one is currently giving you

any back links you can network with some

other nonprofits in your Niche some

other community members and see if

there's anything of value that they

could point to your site for and if

there isn't currently anything valuable

enough for them to point back to go out

and create it create the content that

they want to link back to that they want

to share this could mean starting some

sort of blog it could mean just having a

couple articles that people can link

back to again this just boosts your

trustworthiness in Google's eyes next

tip spread the word on social media you

will always hear me talking about social

media and email lists on this channel

there is power to spreading the word on

social media and once you've created

your website and you're ready to share

it you need to be linking it everywhere

we offer something called digital

Communications reviews with Digi we will

dive into your website social media all

of your digital Communications content

meet with you a couple times to chat

about improvements and create a full

report so you can just see everything

that needs to be improved to better

Reach people people online with your

digital Communications if you're

interested in that I'll link it below

but that being said the amount of times

we go to do a digital Communications

review and we see someone's website is

not linked on their Facebook page their

YouTube channel doesn't have their

website maybe their website doesn't have

their social media profiles it happens

almost every single time it's easy to

forget about all these different links

that you have going on but if you're

going to put the effort into building a

cohesive website that talks about what

you're doing and spreads hope healing

and light you need to make sure you

share it everywhere you're going to show

up online if that's Facebook that's

Facebook if that's Instagram that's

Instagram link your website please when

you link your website on your social

platforms this creates more

opportunities for touch points more

chances for people to click on your

website and take a visit to it even if

they never show up or become part of

your community you never hear from them

again Google takes notice of these

visits and perceives your website as

popular and relevant this increased

traction from social media platforms

will tell search engines your website is

worth sharing this is how you optimize

for search engines this is SEO it

doesn't sound like it it's pretty basic

but this is SEO so the more you spread

the word on social media about your

website encourage people to visit the

more Google is going to see you as

credible and popular next tip canvas's

SEO toolbox if you are using canva

websites which by the way we create a

lot of canva website content a link

below a couple of the most popular but

I'll let you know if you have a canva

website question you can a comment it

below and we'll add it to our very long

and growing list of YouTube videos we

need to make throughout the next year or

two or whatever or B if you want an

answer faster become a member of our

digital Communications training Hub we

answer members questions every week we

will create a personalized video a

personalized response just for you to

walk you through whatever answer you're

seeking we've got monthly and annual

membership so if you want to just jump

in for a month and dump your questions

on us and get out that's fine and of

course your questions are not just

limited to canva you can also ask

questions about social media websites

anything digital Communications related

we're here for you that being said canva

does have some specific tools to boost

your canva website's SEO or search

engine optimization for example you can

add descriptions to your images so that

the search engines know what the images

are and can say oh this website is

sharing imagery that is related to its

General theme this just makes it feel

better about sharing your website with

people as they're searching for it yes I

know I just indicated that search

engines has feelings yes I know that's

not real I blame AI with your canva

website you can can also create meta

descriptions which is a brief summary of

your page content which again just gives

Google or whatever search engine more

information about it what what it might

be sharing so again Google feels better

about sharing your website even though

it doesn't have feelings and with canva

websites you can publish your site with

a custom domain name that uses some of

those keywords we were talking about

earlier we do have a video linked below

and above talking about Cana domain name

options and how you can go forward with

that so check that video out if you're

interested in buying a domain through

canva it's super nice to do I've done it

with two of my companies now long-term

use you don't have to pay for hosting

it's very cheap fairy basic I recommend

it again that's up to you but when you

do create a custom domain name and you

use those keywords it is a way of

improving your search engine

optimization because those keywords are

going to come into play with the search

engines serving up your site last but

not least you can play one of the least

favorite games on the internet the SEO

waiting game search engine optimization

is not a quick fix it is a gradual climb

you can't make these changes and then

expect all of a sudden your website to

get 10 or 100 times the visitors it had

yesterday Google needs time to notice

these changes you are making process

them maybe have feelings about them and

then reflect changes in its ranking of

your website consistency is key here

stick with these strategies over time

you will see your website start to rise

in search results and remember because

sometimes it's very helpful to remember

why we are doing all of this the goal of

SEO search engine up optimization is not

just to please the search engines we're

not just here doing this to make Google

happy all of these tactics make your

site even more helpful more clear more

understandable for the people you are

creating the site for the people that

you want to help and by following these

steps you make your canva website more

easily discoverable to these people so

you can spread your mission even further

you can impact more lives with hope

healing and light all online if this

video was helpful for you subscribe

below for more canva and digital

Communications videos in general I'm

Sammy and I'll catch you in the next one

peace