How to sell on Amazon for beginners (step-by-step tutorial)
Summary
TLDRThis script offers a comprehensive guide to selling on Amazon, detailing the process from creating a seller account to listing and fulfilling orders. It emphasizes the importance of account health, including customer service performance and policy compliance. The overview also covers Amazon's tools for brand enrollment, fulfillment options like FBA, and strategies for promoting products through advertising and customer reviews, equipping sellers with the knowledge to thrive on the platform.
Takeaways
- 🛍️ Starting a Selling Account: To sell on Amazon, you must first create a selling account by visiting cell.amazon.com and following the registration process.
- 📝 Listing Products: After setting up the account, sellers list products by either matching an offer to an existing product detail page or creating a new one if the product isn't already listed.
- 🏢 Business Information: During registration, sellers provide details about themselves and their business, including business type, name, address, and contact information.
- 🔒 Compliance and Verification: Sellers must comply with Amazon's policies and provide necessary store and identity verification information for their business.
- 📊 Seller Central: This is the hub for managing the Amazon selling business, offering tools for listing products, managing inventory, fulfilling orders, and accessing reports.
- 🏷️ Amazon Brand Registry: Eligible brands can enroll in the Amazon Brand Registry to gain additional selling benefits and protections.
- 💰 Pricing Strategy: Sellers must adhere to Amazon's Marketplace Fair Pricing Policy and be aware of competitive external prices and the concept of the 'featured offer'.
- 🚚 Fulfillment Options: Sellers can choose between Merchant Fulfillment Network (MFN), where they handle shipping, or Fulfillment by Amazon (FBA), where Amazon handles order fulfillment and customer service.
- 📈 Account Health: Amazon requires sellers to monitor their account health, which includes compliance with policies, shipping performance, and customer service metrics.
- 🎯 Promotional Tools: Amazon offers various promotional tools such as deals, coupons, Amazon Vine, and sponsored campaigns to help sellers increase visibility and sales.
- 📊 Feedback Management: Positive customer reviews and feedback are crucial; sellers should use Amazon's feedback manager to monitor and respond to customer comments.
Q & A
What are the basic steps for starting a selling journey on Amazon?
-The basic steps include creating a selling account, listing products, fulfilling customer orders, receiving payment, and monitoring customer service performance, Amazon policy compliance, and shipping performance.
How can sellers benefit from Amazon Brand Registry?
-Sellers can benefit from additional selling benefits and protections, such as access to tools like Stores, A+ content, and Sponsored Brands, as well as greater control over product detail pages and access to automated protections programs and reporting options.
What is the process for creating an Amazon selling account?
-The process involves visiting cell.amazon.com, signing up, providing personal and business information, setting up payment and settlement processing, and verifying the email address and phone number.
What are some tools and programs Amazon offers to sellers for promoting their products?
-Amazon offers tools like deals and coupons, sponsored campaigns, and other Amazon ads services to feature items in the store, as well as Amazon Brand Registry for enrolled brands.
How can sellers monitor their sales and adjust their selling strategies on Amazon?
-Sellers can use Amazon-provided dashboards, reports, and data, along with tools that allow them to adjust their selling strategies to better understand their sales.
What is the importance of Seller Central for Amazon sellers?
-Seller Central is the hub for selling in the Amazon store, providing access to tools for listing products, managing inventory, fulfilling orders, advertising services, payment and business reports, and managing business performance.
How does Amazon define the 'competitive external price' for sellers?
-The 'competitive external price' refers to the lowest price for an item from major retailers outside of Amazon, which Amazon uses as a reference point for sellers to set their own competitive prices.
What are the two main fulfillment methods available to Amazon sellers?
-The two main fulfillment methods are Merchant Fulfillment (MFN), where sellers ship products directly to customers, and Fulfillment by Amazon (FBA), where Amazon handles storage, picking, packing, and shipping of products.
Why is account health important for Amazon sellers?
-Account health is important because it measures adherence to policies and performance targets, and non-compliance can lead to notifications or even account deactivation.
How can sellers promote their products or brands on Amazon?
-Sellers can promote their products or brands using Amazon's advertising services, such as sponsored products, sponsored brands, and sponsored display ads, as well as through deals, coupons, and Amazon Vine for enrolled brands.
What are some tips for managing customer reviews and feedback on Amazon?
-Tips include accurately representing products, packaging to prevent damage, shipping on time, monitoring inventory, providing refunds for returns, responding to customer messages promptly, and providing valid tracking numbers.
Outlines
🛒 Getting Started with Amazon Selling
This paragraph introduces the basics of selling on Amazon. It covers the process of setting up a selling account, listing products, fulfilling orders, and receiving payments. To maintain account health, sellers are advised to monitor customer service performance, policy compliance, and shipping performance. Amazon offers various tools and programs, such as Amazon Brand Registry for brand protection and additional benefits, Fulfillment by Amazon (FBA) for delivery assistance, and advertising services to promote products. The paragraph also provides a step-by-step guide on creating a selling account, including the information required during registration and the verification process.
🏢 Seller Central and Brand Registry Enrollment
The second paragraph delves into the functionalities of Seller Central, which serves as the hub for Amazon sellers, offering tools for listing products, managing inventory, and fulfilling orders. It also discusses the benefits of enrolling in Amazon Brand Registry, which provides additional selling benefits and protections for eligible brands. The paragraph outlines the requirements for enrolling a brand and the process of listing products on Amazon, including matching existing products or creating new listings, and touches on the importance of adhering to Amazon's guidelines for product detail pages.
📊 Pricing Strategies and Product Listing
This section focuses on pricing strategies for Amazon sellers, emphasizing the importance of competitive external pricing and the concept of the featured offer. It explains how sellers can list products on Amazon, either by matching them to existing product detail pages or creating new listings for unique products. The paragraph also discusses the process of entering offer information, including pricing, sales, and fulfillment details, and the steps involved in adding a new product to the Amazon catalog, including category selection and product information entry.
🚚 Fulfillment Methods and Customer Service
The fourth paragraph discusses the two primary fulfillment methods available to Amazon sellers: Merchant Fulfillment Network (MFN), where sellers handle order fulfillment, and Fulfillment by Amazon (FBA), where Amazon manages the process. It outlines the responsibilities and benefits of each method, including control over the customer experience in MFN and the convenience of FBA, which includes handling customer service and returns. The paragraph also covers shipping settings, return policies, and the importance of monitoring shipping performance metrics such as late shipment rate, cancellation rate, and valid tracking rate.
📊 Account Health and Policy Compliance
This paragraph highlights the importance of maintaining good account health on Amazon by complying with all applicable laws and Amazon policies. It introduces the Account Health dashboard, which provides an overview of a seller's adherence to policies and performance targets. The paragraph explains the metrics used to measure customer service performance, such as order defect rate (ODR), and the importance of maintaining a low ODR to continue selling on Amazon. It also discusses policy compliance, emphasizing the need to address any policy violations promptly to avoid account deactivation.
📈 Promotional Tools and Customer Feedback
The final paragraph covers the promotional tools and programs available to Amazon sellers, such as deals, coupons, Amazon Vine, and various types of Amazon ads, including Sponsored Products, Sponsored Brands, and Sponsored Display. It explains how these tools can help sellers reach more customers and increase sales. The paragraph also discusses the significance of customer reviews and feedback, offering tips for sellers to improve their chances of receiving positive reviews and ratings. It concludes with guidance on managing and responding to customer feedback using the Feedback Manager in Seller Central.
Mindmap
Keywords
💡Selling Account
💡List Products
💡Fulfillment by Amazon (FBA)
💡Merchant Fulfillment Network (MFN)
💡Amazon Brand Registry
💡Account Health
💡Competitive Pricing
💡Featured Offer
💡Sponsored Campaigns
💡Customer Reviews and Feedback
💡Seller Central
Highlights
Amazon sellers need to create a selling account, list products, fulfill orders, and receive payments to start selling on the platform.
Maintaining good account health involves monitoring customer service performance, policy compliance, and shipping performance.
Amazon Brand Registry offers additional selling benefits and protections for enrolled brands.
Fulfillment by Amazon (FBA) and Merchant Fulfillment Network (MFN) are two options for delivering items to customers.
Sellers can use Amazon's tools such as deals, coupons, sponsored campaigns, and ads services to promote products.
Amazon provides dashboards, reports, and data to help sellers understand and adjust their selling strategies.
To create a selling account, one must visit cell.amazon.com and follow the registration process, including business and personal information.
Business type selection is crucial as it determines subsequent entries and affects payment and settlement processing.
Amazon's Seller Central serves as the central hub for managing the selling process, including listing products and managing inventory.
Enrolling a brand in Amazon Brand Registry requires meeting basic requirements and can be done through brandservices.amazon.com.
Listing products involves adding them to Amazon's inventory and creating or matching a product detail page.
Sellers must adhere to Amazon's Marketplace Fair Pricing Policy and understand concepts like competitive external prices and featured offers.
Fulfillment methods, MFN and FBA, have different benefits and responsibilities for sellers regarding order delivery and customer service.
Account Health dashboard is essential for monitoring compliance with Amazon policies and performance targets.
Promotional tools like deals, coupons, Amazon Vine, and pay-per-click advertising options are available to sellers for product promotion.
Customer reviews and feedback are vital for the shopping experience on Amazon and can influence potential buyers' decisions.
Sellers can manage and respond to customer feedback through Seller Central's feedback manager.
Seller University offers additional trainings for sellers to enhance their selling skills and strategies on Amazon.
Transcripts
Welcome to our 30-minute overview of
selling in the Amazon store every Amazon
seller has a few things in common to get
started they create a selling account
then they list products fulfill customer
orders and receive payment
to maintain good account Health sellers
should also monitor their customer
service performance Amazon policy
compliance and shipping performance
sellers can take advantage of a range of
Amazon tools and programs too
they can enroll eligible brands in
Amazon brand registry to enjoy access to
additional selling benefits and
protections they can use fulfillment by
Amazon or FBA to help deliver items to
customers
they can also use deals and coupons to
promote products and sponsored campaigns
and other Amazon ads services to feature
items in the Amazon store
when sellers want to understand their
sales better they can use Amazon
provided dashboards reports and data
along with tools that let them adjust
their selling strategies
to get you started on your selling
Journey let's review some of the basic
steps for selling in the Amazon store
and explore common tools and programs
the first thing you need to start
selling in the Amazon store is a selling
account if you don't have one already
visit
cell.amazon.com click the sign up button
and then click the create your Amazon
account button on the next page enter
your first and last name along with the
email address and password you want to
access your account with
click the next button then check your
email for a one-time password
enter that password where it says verify
email address then click the create your
Amazon account button to continue
account registration
during registration you'll provide
information about you and your business
along with details we use to set up
payment and settlement processing
you can use our list of frequently asked
questions throughout registration to get
help with specific selections and
entries When selecting your business
type make sure you pick the correct
classification as it determines
subsequent entries and if you enter a
business name make sure it's the name
used to register with your state or
federal government that should be the
exact name that appears on your business
registration document
before clicking the agree and continue
button review relevant policies and
notices using the links provided next on
the business information page enter a
company registration number if
applicable as well as the address for
your business your business address
should be the address your business is
registered under or your operating
address if you're an individual entity
next enter a phone number then click the
button below to receive a one-time pin
via your phone
enter that pin in the pop-up after you
receive it and click the verify button
complete the business information
portion of seller registration by
entering the name of your business's
primary contact person make sure this
name matches that person's entire name
as it appears on a government-issued ID
like a license or passport
then click the next button to proceed to
the seller information page where you'll
enter personal information for your
primary contact
select a country of citizenship country
of birth and birth date then provide a
residential address and mobile phone
number
you'll also need to select whether your
primary contact is a beneficial owner of
your business a legal representative or
both make sure you add other beneficial
owners if your business has more than
one
click the save button to proceed to the
billing page where you'll enter bank
account and credit card information for
your business
your bank account information is used to
transfer your sales proceeds on a
regular cycle
current credit card information is
required for all Sellers and prevents
settlement and listing issues when
you've completed your billing
information you'll be prompted to
provide the necessary store and identity
verification information for your
business
that completes the registration process
which means you can sign in to your new
Seller Central account
Seller Central is your hub for selling
in the Amazon store
you can configure your Seller Central
account using various settings you'll
use the Selections in the main menu to
navigate to tools for listing products
managing inventory and fulfilling
customer orders the main menu is also
how you find advertising Services
payment and business reports the account
Health dashboard and other tools for
managing the performance of your
business
it provides access to resources that can
support the growth of your business too
that includes our growth opportunities
page which offers a customized list of
Asin level recommendations based on the
sales potential of your products if
you're a professional seller you'll see
a section in the main menu for B2B or
business to business features and if you
enrolled your brand in Amazon brand
registry or are affiliated with an
enrolled brand you'll see a section that
contains brand selling benefits
we also provide resources in Seller
Central to answer questions and help you
learn how to use tools and programs
you can use the search bar at the top of
the page to locate specific help Pages
seller University content or seller
forums
if you ever need more support click help
in the top right corner
now that you're more familiar with
Seller Central let's review a few common
selling processes starting with
enrolling a brand in Amazon brand
registry we'll also provide quick
overviews of the listing process
competitive pricing FBA the account
Health dashboard and some of the tools
Amazon sellers use to promote and
advertise products and brands we'll end
with guidance for managing customer
reviews and feedback although listing
products is the step new sellers often
think of first if you're the owner of an
eligible brand we recommend you start
your selling journey by enrolling it in
Amazon brand registry you'll want to do
this before you list your products so
they're associated with your registered
brand
brand registry is a free program that
provides eligible brands with access to
additional selling benefits and
protections
after enrolling Brands can use tools
like stores a plus content and sponsored
Brands which can help them Reach more
customers they also enjoy greater
control over their product detail pages
and access to additional automated
protections programs and Reporting
options
to enroll your brand you need to meet a
few basic requirements you need your
brand name or a logo that includes your
brand name permanently affixed to your
products or packaging you also need an
active registered trademark for your
brand name or logo or a pending
trademark application or registration in
some cases if you meet these basic
requirements visit
brandservices.amazon.com to review
country specific requirements and enroll
your brand
if you don't meet these requirements you
may still be able to list your branded
products in the Amazon store by
requesting approval for an unregistered
brand name during the listing process
you'll complete a selling application in
this scenario which will review a little
later in this video when you're ready to
list a product in the Amazon store
whether it's a branded product you own
or one you're reselling you add the
product to your Amazon inventory and
make it available for sale
all active listed products are viewable
to Amazon customers via a unique product
detail page that page includes a product
title at least one image about this item
bullets and a product description If the
product you want to sell already exists
in the Amazon store you'll List It by
matching an offer to the existing
product detail page if it's not already
in the Amazon store you'll create a
product detail page and add your offer
information simultaneously let's review
the steps for matching a product first
start by hovering over catalog in the
main menu then click add products on the
next page search for your product using
a product ID like a UPC ISBN Ean or
j-a-n these product IDs are all types of
g-tins or global trade item numbers
each G10 is paired with a unique barcode
which makes products scannable locate
the product you want to sell in the
results when you find it select the
appropriate condition new used or
another type if you see a sell this
product button click it to start
entering your offer information if you
see an apply to sell button click show
limitations directly below to understand
requirements for listing the product
then click the apply to sell button to
complete one or more required selling
applications
you may need to complete a selling
application for a category a brand or
both
after completing each application and
receiving approval from Amazon you can
enter your offer information you'll
enter a variety of information on the
offer page including your standard price
which is what customers see when they
first see your offer this price doesn't
include any shipping fees promotions
discounts or other order related
expenses
you can create and manage those using
separate Tools in Seller Central and
customers see them applied at checkout
the offer page is also where you enter
start and end dates for a sale select
gift Services you'd like to provide and
enter notes on your product's condition
near the bottom of the page you'll
select either yourself or Amazon as the
Fulfillment channel for the product
we'll provide more information about
both Merchant fulfillment or mfn and
fulfillment by Amazon or FBA later in
this video
if you want to add a product that's not
already in the Amazon store we recommend
starting the listing process the same
way you would for a match by searching
the Amazon catalog
this helps ensure the product is
genuinely new and avoid duplicate
listings when you've confirmed your
product isn't in the search results
click the create a new listing button to
provide information for both your
product detail page and offer
start by selecting your product type or
category you can search or Browse by
clicking a category then one or more
subcategories if you see a learn more
button with a lock your category
requires approval
click the button to review our
categories and products that require
approval help page and then click the
link to the appropriate selling
application
we'll review your application and if
you're approved you can continue the
listing process if you see a select
button while choosing a category for
your product click it to begin entering
your product and offer information
you'll use four main sections to enter
product information in the vital info
section you'll enter key product
information like ID number brand and
manufacturer keep in mind that if you're
trying to add a branded product to the
Amazon catalog the brand name you enter
or select needs to be approved by Amazon
you'll either need to enroll your brand
or complete a selling application in
Seller Central
if you need to complete a selling
application for an unregistered brand
you'll be prompted to do so by error
5665 which will appear after you enter
the unregistered brand name in the brand
name field in the offer section you'll
enter and select the same kind of
pricing sales and fulfillment
information that you'd enter for a
product you're matching
in the images section you'll upload at
least one image for your product detail
page we recommend reviewing our listing
guidelines before doing so and encourage
you to review our product image
requirements help Page by clicking the
link provided
if your product is available in
different versions for color size style
or other attributes you'll use the
variations page to provide information
for each version at Amazon we group
variations or child products on a single
detail page for a parent product
that helps customers find and compare
versions
if you have more product information to
add click the more attributes toggle to
display the tabs for the compliance
description keywords and more details
sections when you've entered all
required information in fields with red
borders as well as any optional
information you want to include click
the save and finish button at the bottom
of each section to submit your
information
if your new product is approved its
detail page should appear within 24
hours
when you create or suggest updates to a
product detail page it's important to
follow Amazon guidelines and employ best
practices to help customers find and
engage with your product
before you create your first product
detail Page search Seller Central for
our product page style guide this
includes links to downloadable style
guides for each product category full
requirements for titles and images and
rules for product detail pages
in addition to the product detail page
which all sellers share your individual
offer can impact a customer's decision
to buy
an important part of any offer is price
all sellers prices have to comply with
Amazon's Marketplace fair pricing policy
before you start setting prices in
Seller Central you'll want to get
familiar with a few key Concepts we use
to organize and support pricing in the
Amazon store
the first concept is a competitive
external price by that we mean the
lowest price for an item from major
retailers outside Amazon
Amazon regularly monitors and shares
competitive external prices with Sellers
as a point of reference
for your own price to be considered
competitive in the Amazon store your
standard item price plus shipping must
be less than or equal to the competitive
external price we share
competitive external prices also inform
another key concept we use to organize
offers within the Amazon store the
featured offer a product's featured
offer is the offer a customer often sees
near the top of a product detail page
with buy now and add to cart buttons to
compete for the featured offer a seller
must set a competitive price their
product also needs to be in new
condition and they need to have a
professional selling account
importantly a seller may also become
ineligible for the featured offer based
on account performance and other risk
factors
this helps Amazon guard against abuse
and ensure that customers have a great
shopping experience
in addition to competitive external
prices and featured offers another key
pricing concept is the lowest price
currently offered by a seller in the
Amazon store
we share the current lowest Amazon price
for each product with the sellers who
list it to give them the opportunity to
match or Beat It
to view the lowest Amazon price for a
product you sell open The Seller Central
main menu hover over inventory and click
manage all inventory you'll see the
featured offer for the product too and
can click view more to see the featured
offer competitive external price and
lowest Amazon price side by side
after you list and price a product the
next step is fulfillment or delivery to
your customers Amazon sellers can
fulfill orders in two ways one way is to
ship products directly to customers
which we call seller or Merchant
fulfillment for short this method is
also called mfn sellers can also send
products to Amazon for fulfillment which
we call fulfillment by Amazon or FBA the
products you send to Amazon are stored
in our network of fulfillment centers
when a customer places an order we pick
pack and ship it on your behalf we also
take care of customer service you can
fulfill all your orders as mfn or with
FBA exclusively you can also use each
method on a per product basis to take
advantage of their different benefits
let's review a few key aspects of each
fulfillment method starting with mfn
fulfilling orders yourself puts you in
control of the customer experience it
also means you're responsible for
prepping packing and arranging Transit
and Delivery for orders you'll handle
customer service too including returns
and refunds if you're fulfilling as an
mfn seller one of the first places in
Seller Central you should visit is the
shipping settings page hover over the
gear icon to open the account settings
menu then click shipping settings the
shipping settings page shows your
shipping rates and restrictions for
seller fulfilled orders which include
your Geographic shipping regions and
service levels your account has default
shipping settings when it's first
created but you can use templates to
customize them adjusting the regions you
ship to and the service levels you
support for each region you can also use
shipping settings to adjust how you
calculate shipping fees choose between a
per item per pound rate or Price band
rate if you adjust shipping settings
remember that standard shipping is a
requirement for all sellers before
selecting any additional service levels
you should also confirm that you can
meet the indicated commitment mfn
sellers manage their own returns and
refunds too
click return settings in the settings
menu then use the four tabs at the top
to review and update return settings for
your business
as an mfn seller you can set specific
terms for your own refund and return
policies however those terms must meet
or exceed Amazon's return policy when
Amazon receives a return request from a
customer that meets the terms of our
policy we authorize it automatically
when a return request isn't covered by
our return policy we notify mfn sellers
by email
you can then hover over orders in the
main menu and click manage returns to
authorize or close the return or refund
request you'll do so by deciding whether
it meets the specific terms of your
policy if you close a request we
recommend contacting the customer to
explain your decision
we provide sellers with access to our
buyer seller messaging service for this
purpose
you can access this service by clicking
the envelope icon in Seller Central
buy your seller messaging is the only
approved method for communicating with
Amazon customers
follow our communication guidelines to
help keep your messages compliant and
customer Centric
when you receive an order from a
customer that you're fulfilling directly
you need to confirm that it's been
shipped in Seller Central hover over
orders in the main menu then click
manage orders to see a list of your
orders view order details and print
packing slips
you can use three metrics to help assess
the health of your mfn shipping
performance late shipment rate or LSR
pre-fulfillment cancel rate also known
as the cancellation rate or CR and valid
tracking rate or VTR
hover over performance in the main menu
then click account Health to view all
three metrics
your LSR is the percentage of your
seller fulfilled orders that have a
shipping confirmation after their
expected shipping date we calculate LSR
in both 10 and 30 day periods you should
aim to keep it below four percent your
CR is the percentage of your seller
fulfilled orders you cancel we calculate
CR in seven day periods you should aim
to keep it below two and a half percent
your VTR is the percentage of packages
from your seller fulfilled orders with a
valid tracking number
we calculate VTR in 30-day periods you
should aim to keep it above 95 percent
you can also use the account Health
dashboard to monitor your customer
service performance and Amazon policy
compliance we'll touch on both later in
this video If instead of managing
fulfillment yourself you'd like Amazon
to take care of packing and shipping
orders you can use FBA with FBA we also
take care of customer service including
returns
FBA sellers can use return settings to
set preferences for their returns your
FBA products are eligible for Amazon
Prime free two-day shipping and you can
choose optional services like product
prep labeling and repackaging
to use FBA you'll first register your
selling account for the program then
you'll select FBA as your fulfillment
method while listing you can also
convert mfn products that you've already
listed next you'll send your products to
Amazon after they're received into our
fulfillment Network your products are
made available to customers and we take
care of delivery when they're purchased
you'll use the send to Amazon workflow
each time you send inventory into our
fulfillment Network
in Seller Central hover over inventory
in the main menu then under fulfillment
by Amazon FBA click shipments next hover
over the shipments drop down menu and
click Send to Amazon to start the
shipment creation process if you have
any questions while using the send to
Amazon workflow click learn more or
watch tutorial within each step
now that you know the basics of account
setup listing and fulfillment let's
review account Health which is an
important topic for every Amazon Seller
to sell in the Amazon store you're
required to comply with all applicable
laws and Amazon policies our account
Health dashboard provides an overview of
your account's adherence to policies and
various performance targets we regularly
review the performance of all Sellers
and notify them when they're off Target
but we recommend you actively monitor
your account Health to help ensure
ongoing compliance
hover over performance in the main menu
in Seller Central then click account
Health to view the dashboard
we already reviewed the shipping
performance section of the account
Health dashboard while learning about
seller fulfillment or mfn but let's
quickly review the customer service
performance and policy compliance
sections
your customer service performance is
measured using what we call an order
defect rate or odr your odr is the
percentage of your orders with one or
more indicators of poor customer service
that could be negative customer feedback
which is defined as a one or two star
rating an approved A to Z guarantee
claim or a credit card chargeback
we calculate odr in 60-day periods and
require sellers to maintain an odr under
one percent in order to sell in the
Amazon store
the last section of your account Health
dashboard provides an overview of your
compliance with key Amazon selling
policies
these include our intellectual property
authenticity listing and restricted
product policies
at the top of the policy compliance
section you'll see a rating for your
selling account to maintain a good
rating make sure to address any policy
violations listed below in a timely
manner note that if your rating is at
risk or critical your account may be at
risk of deactivation
click any of the policies listed for
more information and to respond to a
violation
once you've started selling in the
Amazon store you may want to promote or
advertise your products or brand to help
them Reach more customers we provide a
range of tools and programs which you
can explore by hovering over advertising
in the main menu in Seller Central if
you're a professional seller click deals
to create a lightning or seven day deal
that appears on the Amazon deals page or
click coupons to create a promotion that
customers can see on the Amazon coupons
page in search results and on product
detail Pages professional sellers with a
brand enrolled in brand registry can
also use Amazon Vine to put free units
of their products in the hands of Amazon
invited reviewers these reviewers or
Vine voices post insightful opinions
about your products which can help other
customers make informed purchasing
decisions
to use one or more of our pay-per-click
advertising options as a professional
seller click campaign manager in the
advertising Sub menu that will take you
to a page where you can start creating
three types of Amazon ads campaigns
sponsored products sponsored Brands and
sponsored display
sponsored products ads feature a single
product and appear in alongside and
above customer search results
Brands ads are available to professional
sellers with a brand enrolled in brand
registry they can feature up to three
products as well as a logo and headline
or you can create a sponsored Brands
campaign with an auto playing video that
features a single product
sponsored Brands ads appear prominently
above alongside and Below search results
sponsor display ads feature a single
product and can appear both in and
Beyond the Amazon store after a customer
has viewed a product detail page or if
there are other browsing behaviors show
they're interested in a product
each sponsored campaign type comes with
options that can help position your ads
in front of relevant customers
you also control your total budget and
only pay when a customer actually clicks
an ad
you set a bid to choose the maximum
amount you'd like to spend per click
let's finish our overview of selling in
the Amazon store by learning about
customer reviews and feedback after a
customer buys a product they can leave a
public product review seller feedback
rating or both in the Amazon store
product reviews describe the quality of
a product or its function while seller
feedback ratings reflect a customer's
overall experience buying from a seller
both types of feedback play an important
role in the Amazon shopping experience
because they can be reviewed by other
customers
here are some quick tips to improve your
chances of getting positive reviews and
ratings
one accurately represent a product on
your product detail page
2. package your products to help prevent
damage during delivery
three ship orders on time if you're an
mfn seller 4. monitor your inventory
quantity so that customers can't
accidentally purchase out of stock items
five provide customer refunds for
products returned within 30 days of
purchase
six respond to customer messages within
24 hours and 7. provide valid tracking
numbers so customers can track their
orders
to manage and track customer feedback
use our feedback manager in Seller
Central hover over performance then
click feedback in the main menu you can
review your feedback rating and see
recent customer comments
to post a public reply to a comment or
request its removal use the drop down
menu at the end of a row
this concludes our 30-minute overview of
selling in the Amazon store we encourage
you to explore additional trainings in
seller University about each topic we
covered thank you and happy selling in
the Amazon store
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