How to sell on Amazon for beginners (step-by-step tutorial)

Summary

This script offers a comprehensive guide to selling on Amazon, detailing the process from creating a seller account to listing and fulfilling orders. It emphasizes the importance of account health, including customer service performance and policy compliance. The overview also covers Amazon's tools for brand enrollment, fulfillment options like FBA, and strategies for promoting products through advertising and customer reviews, equipping sellers with the knowledge to thrive on the platform.

Takeaways

• 🛍️ Starting a Selling Account: To sell on Amazon, you must first create a selling account by visiting cell.amazon.com and following the registration process.
• 📝 Listing Products: After setting up the account, sellers list products by either matching an offer to an existing product detail page or creating a new one if the product isn't already listed.
• 🏢 Business Information: During registration, sellers provide details about themselves and their business, including business type, name, address, and contact information.
• 🔒 Compliance and Verification: Sellers must comply with Amazon's policies and provide necessary store and identity verification information for their business.
• 📊 Seller Central: This is the hub for managing the Amazon selling business, offering tools for listing products, managing inventory, fulfilling orders, and accessing reports.
• 🏷️ Amazon Brand Registry: Eligible brands can enroll in the Amazon Brand Registry to gain additional selling benefits and protections.
• 💰 Pricing Strategy: Sellers must adhere to Amazon's Marketplace Fair Pricing Policy and be aware of competitive external prices and the concept of the 'featured offer'.
• 🚚 Fulfillment Options: Sellers can choose between Merchant Fulfillment Network (MFN), where they handle shipping, or Fulfillment by Amazon (FBA), where Amazon handles order fulfillment and customer service.
• 📈 Account Health: Amazon requires sellers to monitor their account health, which includes compliance with policies, shipping performance, and customer service metrics.
• 🎯 Promotional Tools: Amazon offers various promotional tools such as deals, coupons, Amazon Vine, and sponsored campaigns to help sellers increase visibility and sales.
• 📊 Feedback Management: Positive customer reviews and feedback are crucial; sellers should use Amazon's feedback manager to monitor and respond to customer comments.

Q & A

What are the basic steps for starting a selling journey on Amazon?

The basic steps include creating a selling account, listing products, fulfilling customer orders, receiving payment, and monitoring customer service performance, Amazon policy compliance, and shipping performance.

How can sellers benefit from Amazon Brand Registry?

Sellers can benefit from additional selling benefits and protections, such as access to tools like Stores, A+ content, and Sponsored Brands, as well as greater control over product detail pages and access to automated protections programs and reporting options.

What is the process for creating an Amazon selling account?

The process involves visiting cell.amazon.com, signing up, providing personal and business information, setting up payment and settlement processing, and verifying the email address and phone number.

What are some tools and programs Amazon offers to sellers for promoting their products?

Amazon offers tools like deals and coupons, sponsored campaigns, and other Amazon ads services to feature items in the store, as well as Amazon Brand Registry for enrolled brands.

How can sellers monitor their sales and adjust their selling strategies on Amazon?

Sellers can use Amazon-provided dashboards, reports, and data, along with tools that allow them to adjust their selling strategies to better understand their sales.

What is the importance of Seller Central for Amazon sellers?

Seller Central is the hub for selling in the Amazon store, providing access to tools for listing products, managing inventory, fulfilling orders, advertising services, payment and business reports, and managing business performance.

How does Amazon define the 'competitive external price' for sellers?

The 'competitive external price' refers to the lowest price for an item from major retailers outside of Amazon, which Amazon uses as a reference point for sellers to set their own competitive prices.

What are the two main fulfillment methods available to Amazon sellers?

The two main fulfillment methods are Merchant Fulfillment (MFN), where sellers ship products directly to customers, and Fulfillment by Amazon (FBA), where Amazon handles storage, picking, packing, and shipping of products.

Why is account health important for Amazon sellers?

Account health is important because it measures adherence to policies and performance targets, and non-compliance can lead to notifications or even account deactivation.

How can sellers promote their products or brands on Amazon?

Sellers can promote their products or brands using Amazon's advertising services, such as sponsored products, sponsored brands, and sponsored display ads, as well as through deals, coupons, and Amazon Vine for enrolled brands.

What are some tips for managing customer reviews and feedback on Amazon?

Tips include accurately representing products, packaging to prevent damage, shipping on time, monitoring inventory, providing refunds for returns, responding to customer messages promptly, and providing valid tracking numbers.