Crack the Code: How to Land Web Clients!
Summary
TLDRThis video script addresses the common challenge faced by web designers, agencies, and freelancers in acquiring clients. It emphasizes that there are no shortcuts and highlights the importance of social media engagement, joining relevant groups, and offering valuable advice to build trust. The speaker also suggests considering cold emailing or calling and implementing a referral reward system to expand the client base. The script stresses the need for effort, strategic networking, and providing quality service to stand out in the competitive market.
Takeaways
- 🚀 There is no quick fix or easy solution to acquiring clients; it requires consistent effort and engagement.
- 🔍 Web designers and agencies should focus on joining social media groups where potential clients are likely to be found, rather than just groups for industry peers.
- 📍 Engaging in local groups and offering advice can help build a reputation and trust among potential clients.
- 🤔 Avoid overload by not joining too many groups or spending excessive time on social media; quality over quantity is key.
- 📱 Social media is a powerful tool for promotion, but it should be used wisely, avoiding excessive self-promotion and controversial topics.
- 🎥 Building a video profile can be beneficial, but ensure the content is valuable and not just self-promotional.
- 💌 Cold emailing or calling can be effective if done after establishing some form of relationship or engagement with potential clients.
- 🔑 A reward or referral scheme can incentivize existing clients to refer new business, providing a valuable source of new clients.
- 💬 Testimonials and reviews are crucial for building credibility; ensure to ask for them and showcase them on social media.
- 📈 Niche marketing can be beneficial; identifying specific industries or areas of expertise can help target marketing efforts more effectively.
- 🤝 Participation in community forums and groups can lead to opportunities for offering web design services to local businesses.
Q & A
What is the most common question asked by web designers, agencies, and freelancers?
-The most common question is about how to get clients, as there is no quick fix or easy solution for acquiring new business.
Why is it important for web designers to be on social media?
-Social media is important for web designers as it provides a platform to engage with potential clients, build a professional reputation, and showcase their expertise without the need for significant investment.
What are some of the pitfalls to avoid when using social media for business?
-Pitfalls include spending too much time on social media, posting overly political or controversial messages, and only promoting oneself or services without offering value or engaging in meaningful conversations.
Why should web designers focus on joining groups where their potential clients hang out?
-Focusing on client-centric groups helps designers to be discovered by those who need their services, and it allows them to build trust and recognition among their target audience.
What is the significance of not overdoing social media engagement?
-Over-engagement can lead to burnout and information overload, which can detract from the quality of interactions and the designer's ability to effectively connect with potential clients.
How can web designers use cold emailing or calling to find clients?
-Designers can identify businesses with outdated websites or poor online presence, engage with them in relevant groups, and then reach out privately to offer their services, turning a cold approach into a warmer introduction based on prior interaction.
What is the purpose of offering a reward or appreciation scheme for referrals?
-A reward scheme incentivizes existing clients to refer new business, as they receive a monetary reward for successful referrals, helping to expand the designer's client base.
Why is it beneficial to offer a monetary reward instead of a gift voucher for referrals?
-Monetary rewards are typically more valuable and flexible, making them a more attractive incentive for clients to refer new business, compared to the limited use of a gift voucher.
How can testimonials and reviews help in acquiring new clients?
-Testimonials and reviews build credibility and trust, showcasing the quality of work and client satisfaction, which can influence potential clients' decisions to hire the designer.
What is the importance of showcasing testimonials and reviews on social media?
-Showcasing positive testimonials and reviews on social media helps to reinforce the designer's reputation, attract new clients, and demonstrate the value they provide to their clients.
How can web designers find their niche areas to focus on?
-Designers can identify specific industries or types of clients they want to serve, such as dentists, and then join relevant forums or groups to engage with potential clients in those niches.
Outlines
🤔 The Challenge of Acquiring Clients for Web Designers
The script addresses the common issue faced by web designers, agencies, and freelancers regarding client acquisition. It emphasizes that there is no easy solution and that success requires consistent effort. The speaker suggests revisiting established advice, as many overlook or misunderstand it, especially when seeking shortcuts. The paragraph highlights the importance of social media engagement in relevant groups to build a professional reputation, cautioning against excessive posting and the sharing of controversial views that might alienate potential clients. It also mentions the speaker's own social media strategy, which includes sharing a variety of content beyond self-promotion.
📞 Cold Outreach and Building Relationships for Business Growth
This paragraph delves into the concept of cold emailing or calling as a method for initiating contact with potential clients. The speaker is not a fan of this approach but acknowledges its potential, especially for those starting out and struggling to gain traction. The focus is on identifying businesses that are active in online communities and observing their online presence for opportunities to offer improvements. The speaker advocates for a 'warm' approach, leveraging existing interactions to privately message businesses about potential website enhancements. The paragraph also touches on the importance of focusing on local businesses and the potential for referrals within a community.
💰 Incentivizing Referrals with a Reward Scheme
The speaker introduces the idea of a reward or appreciation scheme to encourage referrals. This involves offering a monetary reward to clients who refer new business that results in a completed project. The scheme is designed to motivate clients to actively promote the service provider's offerings. The paragraph explains the logistics of such a scheme, including how to account for the reward within the cost proposal to new clients and the importance of clear communication about the referral program. The speaker also discusses the potential for this strategy to build a network of referrers and the benefits of offering substantial rewards.
🔍 Identifying Niche Markets and Engaging with Local Communities
The final paragraph discusses the importance of identifying niche markets and engaging with local communities to find potential clients. The speaker suggests joining local forums and social media groups to participate in conversations and build a presence. The emphasis is on being neutral in discussions to avoid alienating potential clients. The speaker also talks about the opportunity to offer services to local businesses that may have outdated websites or marketing strategies, and the importance of being observant and proactive in these communities.
Mindmap
Keywords
💡Web designers
💡Agencies
💡Freelancers
💡Social media
💡Engagement
💡Brand
💡Referral
💡Cold emailing
💡Niche
💡Review and testimonials
💡Overload
Highlights
There is no quick fix or easy solution to getting clients; it requires a lot of effort.
Engagement in forums and groups is crucial, but it's important not to overlook advice given.
Social media is a key platform for promoting oneself and engaging with potential clients.
Joining relevant groups where potential clients are active is essential for visibility.
Avoid joining too many groups or spending excessive time on social media to prevent overload.
Engaging in local groups and offering advice can help build a reputation and trust.
Content creation should be balanced and not solely focused on self-promotion.
Avoid posting overly political or controversial content to not alienate potential clients.
Cold emailing or calling can be effective if done after building some rapport.
Focusing on local businesses and offering specific advice can lead to opportunities.
Observing businesses that are active in groups but have outdated websites can provide a chance to offer services.
Building a referral scheme with tangible rewards can incentivize clients to refer more business.
Ensuring that referrals convert into actual business is crucial for the success of a referral scheme.
Reviews and testimonials are important and should be showcased on social media.
Finding a niche area or focusing on specific industries can help in targeting potential clients more effectively.
Joining local forums and engaging in community conversations can increase visibility and trust.
Being cautious about the content posted on social media and forums to maintain a professional image.
There is no magic bullet for getting clients, and all methods require effort and engagement.
Transcripts
this is probably the most common
question that gets asked around a lot by
web designers agencies and Freelancers
with basically how do I get clients
there's no quick fix there's no easy
solution it all takes a lot of effort
but I want to just revisit some of the
things that we've discussed about many
many times because I feel like when I'm
looking at forums and even on our own
web Squadron one I don't think people
always get it and they sometimes
Overlook some of the advice that we give
or they think there's a bit of a
shortcut cuz maybe they've seen another
video or they've read a post that says
hey you do XYZ and you're going to have
$10,000 paying clients flooding through
the door and yeah it can happen but it
takes a lot a lot of effort and often
it's built upon someone who already has
an existing platform or a brand so they
just have to like flick a few buttons
and then people will come to them but
for most people it's not that easy
especially when you're starting out
let's just revisit some of the things
that you could do to help yourself to
get more clients I've said it a million
times now go and get yourself onto
social media now I'm not asking you to
spend hours and hours every day writing
posts writing articles replying to every
comment and engaging with tons and tons
of groups cuz it can become overload and
eventually the amount of notifications
you get in your inbox and on your device
is going to do your head in no what I
mean is just start somewhere there's so
many web designers and agencies where
they might be part of a group like say a
WordPress group an elemental group a
bricks group the web Squadron group and
that's great for engagement for learning
for passing on advice but you need to be
part of groups where a lot of your
clients hang out because that's where
they're going to find you and I don't
mean stalking them or joining every
single group out there let's say you're
a window cleaner don't start joining a
hundred of them focus on the ones in
your key local areas and start engaging
with people with offering a bit of
advice but don't overdo it don't spend
too long on it just join a few all
you're trying to do is build up your
name as someone who knows what they're
talking about so hopefully they're going
to remember trust you and want to use
you for cleaning windows or in our
example designing websites getting a
logo designed maybe a bit of video
content creation and by the way if you
want a bit more advice about business
tips with helping out your web business
go and check out our $1 packs and don't
forget we've got our how to build a
website with elemental as well and we've
gone and set them out at three different
levels so back to how do you get clients
so social media LinkedIn Facebook groups
a bit of Twitter never heard hurt anyone
right now if you want to go down the
Instagram and the Tik Tok and the
YouTube video and YouTube shorts route
you could do but you don't have to jump
straight into there start to get used to
promoting yourself on social media a
little bit more and eventually people
will find you and that's when you can
start building up a video profile as
well but don't just do videos talking
garbage the same with social media don't
start posting overly political messages
either or or religious views or anything
like that and I'm not saying there's
anything wrong with that but you got to
remember what type of client are you
trying to reach and you don't want to
alienate or kind of put off some people
from engaging with you because of
something you might have posted in the
past or even recently the social media
is really really key because that's a
really easy one and the reason I always
start off with that is because you can
do that now at your desk for free you
don't have to print out leaflets or go
and post adverts anywhere you can do
that and every morning I spend half an
hour and I might put out 10 social media
post so I might put five and often I've
either pre-planned them the night before
or I'm just Saturday going how do I feel
today what do I want to say about
WordPress what do I want to say about me
and what I'm working on what do I want
to say about managing my tasks and
projects and difficult clients or maybe
there's a new plugin I found which is
free or maybe maybe there's a premium
one but I really think you should
consider it I also don't really post
affiliate commission links either and
that's just a build a bit more
transparency and honesty in what I'm
posting I also do not always post links
to just my videos that's again something
you want to be careful of and that isn't
just with posting on social media but in
your own group as well we got a web
Squadron group hey if I got a new video
out I will post it there but I like to
think that 10 to 20% of all of my
postings on there are just the videos
whereas 70 to 80% are going to or even
90% in some cases are not and it's where
I'm offering advice or something I've
disc discovered because if all you do is
just post videos or you just say I'm a
web designer use me oh I do this service
come and get it from me oh I design
logos here's the price and I've got a
special Black Friday price and price
price price if that's all there is to
you you're a bit boring right okay great
I can see that's all you do but that's
it it doesn't really engage me it
doesn't get me excited now if you're not
a face or a person or a group or a bunch
of people and you're just selling like a
bottle a drink of course all of your
posts are probably going to be about
that drink why is that drink good what's
the benefits to you just because Imran
loves it why should I love it you can
get away with it to an extent remember
you're providing a service to clients to
people so social media videos whatever
you put out there it should contain you
in your face every now and again but it
can be about what you do and not always
just on the price part don't just do
post that say yeah I'm a web designer
and I can design a website for you it
gets really Ultra boring now the other
thing you should consider is cold
emailing or cold calling now I'm not a
massive fan of this
but if you're starting off and you're
just not getting anywhere you're on
social media you're engaging you know
you're following people you're joining
in
conversations but people aren't then
converting later on like hey I need a
website I I know you kind of know your
stuff and we chatted a while ago could
you have a look at my site if that's not
happening what you could do is start
looking at the businesses in your local
area or maybe you're part of a group and
you've noticed that some of the
businesses on there that talk quite a
lot look what you want to do is watch
out for those businesses that are kind
of hardly there it's good to engage with
them but they're just probably going to
be in and out and they probably aren't
doing much in the group anyway but
you're going to find people that are
kind of in there daily weekly you have
your onoff conversations with them go
and look at them go and look at their
profile right go and look at their
website does it need improving is it
outdated have you noticed the page speed
performance is bad have you gone and
done an SEO check on it have you done a
Google check and notice that that
business and they're quite vocal they
know their stuff they're always passing
on advice about cleaning windows or
Dentistry or building houses or roofs
but when I do a Google search in their
area or generally they're like on page
four or maybe they're on page one but
they're ranking eight that's after you
exclude all the sponsored posts so the
cold email or the cold call might be to
them but it's what I call more of a warm
so they haven't said they want a brand
new website but you've already built up
a kind of like a relationship and it
might be completely virtual right you've
never seen them face to face you never
even spoken on the phone but you've
engaged in conversation and this is
where you then might drop in the private
message don't always do it publicly cuz
there's nothing worse than when they go
what the heck why have you done I never
asked for this how dare you but you
might drop in the private one and you
might go hey look just out of curiosity
I was looking at your I went and had a
look at your business and your your
website and I noticed there were a few
issues and things that you might want to
think about you're not doing so well
against your other competitors in your
local area and the reason I'm trying to
get you to focus on your local area if
you build a website for a hairdresser in
your local area I'm telling you now in
our area right it's always a running
joke there must be about 12 different
hairdresses okay some cater for uh
unisex some just for female just some
just for male okay there's loads of them
dotted around some are really good some
not so good but anyway they are around
if you get in then build for one and
then maybe the others notice or they
come to hear of it there's a higher
chance they might come to you to build
their own as well maybe you go and add
in like an online appointment booking oo
wouldn't hairdressers like to have that
or maybe they're able to sell some of
their products like shampoos or hair
straighteners or other things putty and
wax you can stick in your hair or other
stuff whatever they got right tattoos I
don't know if they notice you're able to
build that and it looks good and it
works on the mobile and they notice that
people are generally buying off there or
there's reviews building up and there's
interest building up in the shop they're
going to want to know well who built the
website hopefully there's a link at the
bottom
to yours or even not just say to the
owner look if anyone ever asks you
please please please let them know that
I did it and every time I get a referral
from you and it converts into an actual
build of a website because you can't
just like have like a referral it's got
to actually convert into a build I'll
pay you
$100 I'm not going to give you $10 I'm
going to give you A1 that means money
Moola for the business and they're going
to take giving a referral to you a bit
more seriously but cold emailing and
cold calling you could do that once
you've kind of built like a bit of like
interest or engagement with other people
in a group but if if you can't find many
people there go and look at your local
area you start offering these little
nuggets bits of advice and suddenly
they're going to go do you know what
you're so much better than that crappy
person or group that are always emailing
now and again and it says say hi do you
want a website we'll build it for you oh
do you need an SEO
expert you know and then they're like oh
you haven't replied why have you not
replied please reply because I can't
sleep unless you reply get lost right
hate those people we get them all the
time the third thing is basically what
I've already said is about the reward
appreciation scheme okay or something
like that whereby you got clients you
might have built for in the past okay it
might have been a one man banned it
might in a group a business a franchise
whatever you go back and you let them
know that you've now got a reward scheme
whereby if they refer to you and it
converts into having a website bill or a
logo design or a haircut being cut or
hair being cut you will reward the
referrer with $100 if you're in England
it will be £100 you will then account
for that within your proposal cost to
the other client so you've already
factored that in okay so it's not like
you're losing money and yes you are
paying out your back pocket but you
won't pay until the job is done okay the
job is done you've been paid you then
pass on that reward to the client uh to
the original client and they can refer
to you as many times as they want right
they refer 10 clients or 10 people they
convert into a website build there's a
th000 bucks over to them and the brand
new client you say the same thing to
them now this is is not a pyramid scheme
but what you're trying to do is build an
army of referers and hopefully they're
going to look at it and go and this is
how you want to explain it say to them
look if you refer like one person a
month and the website is built that's
$1,200 bomb over to you that's so much
better than just getting like uh like I
don't know 50 Amazon gift voucher yeah I
wouldn't mind a gift voucher for Amazon
I think we all would but then you
limited here you can do what you want
and it's unlimited okay so you're not
losing money and it's money that you
wouldn't have had anyway until they did
the referral which the client then takes
on the job or agrees to the proposal and
a website is built or a logo is designed
and then you pay them out these are
things that we've done in the past and
I've advised other businesses and they
come back and they go wow that is
working there are so many businesses out
there that continuously say hey I'm so
glad you love the web design you know
hey we're going to be friends for life
now don't forget to leave me a review of
course testimonials and reviews flipping
matter okay make sure you get that
review and start showcasing it all over
social media but you're missing a trick
if you are not then saying to that
client when you do a word of mouth
referral cuz we all do it don't we hey
yeah don't forget to refer me and then
you never hear from them again when you
do referral you're going to get
$100 all right because there is do prick
up so there is no magic bullet for how
to get clients but a lot of you are
missing the trick with well my friends
like my website my wife likes my website
I've built my own website I've got my
licenses got my hosting all sorted out
um I've let people know I build a
website where's the website clients no
one want website what do I do oh damn um
I know what I'll do I'll go and post in
say the web Squadron Facebook group or
the elemental group or somewhere and say
hey I'm a web designer no no one's going
to care because most likely the people
in that group are already agencies and
Freelancers and they're designing
websites they're not your clients you
want to work out your Niche areas so are
you going to focus on websites for
dentists or maybe you don't really have
a n area so you will go and join various
forums don't overdo it cuz it can become
overload or you go and join like a forum
for your area come on don't tell me
there isn't a Facebook group or
something out there for your area right
you just start engaging and believe me
you're going to be joining in
conversations that you do not give two
shits about someone's talking about
their lost parrot someone else has got a
broken down car someone's not happy that
someone has parked their car and they
can't get their push share pram around
the curb or whatever who cares but you
have to kind of join in in the
conversation just a little bit don't be
too political don't be an activist don't
be left or right you know just try and
be down the middle okay so you don't
overly offend anyone every now and again
you're going to come across someone
whether it's online whether it's via
LinkedIn and you don't know who they are
really but you've been communicating
with them now and again or maybe even
it's a local business like a
hairdressers where the moment you notice
there's like a gap for them in terms of
a website or their marketing or
competing against their
competitors you may be able to get your
foot in the door to offer them a website
how to get clients there's a million and
one different ways none of them ever
really work without you putting in a
little bit of effort hey I'm Imran web
Squad I'd love to hear your comments
about how did you start off with getting
clients and have you started using some
of these strategies while you now
considering it or maybe you've got a
completely different way and it's
totally rocks and works for you I'll see
you soon take care bye
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