The Age of Cushy Salesforce Jobs is Over.

Summary

El guion del video desmitifica la idea de que conseguir un puesto en ventas de Salesforce es fácil, una creencia popularizada por el movimiento Trailblazer de la comunidad. La realidad muestra un mercado saturado y una plataforma cada vez más compleja, lo que hace que los roles de administrador de Salesforce requieran habilidades más especializadas. A pesar de la demanda histórica, el crecimiento actual de Salesforce se ha ralentizado, lo que ha provocado despidos y un mercado laboral altamente competitivo. El consejo final es enfocarse en la especialización para destacar en un mercado que ya no es tan accesible como antes.

Takeaways

• 🚀 La idea de que conseguir un trabajo en Salesforce es fácil gracias a la certificación de administrador y la apertura de oportunidades laborales, ha sido propagada por Salesforce y otros líderes de la comunidad, pero esta realidad ha cambiado con el tiempo.
• 🌐 La plataforma de Salesforce se ha vuelto cada vez más compleja y la saturación de talento indica que los años de carreras de ventas fáciles en Salesforce podrían haber terminado.
• 💼 El primer trabajo en Salesforce del narrador fue como administrador en una organización con 120 usuarios, utilizando principalmente Sales y Service Cloud, lo que muestra cómo las responsabilidades han evolucionado desde entonces.
• 📈 La demanda de Salesforce ha crecido enormemente desde 2012 hasta 2023, lo que ha llevado a un aumento en la búsqueda de empleo en roles de administrador de Salesforce.
• 🌐 Salesforce lanzó Trailhead en 2014, lo que desencadenó el movimiento Trailblazer y abrió la educación en tecnología a cualquier persona, lo que ayudó a aumentar el talento en la comunidad de Salesforce.
• 📊 El auge del mercado laboral de Salesforce en 2021 y 2022 fue impulsado por la pandemia de COVID-19, que generó una ola de proyectos de transformación digital y un aumento en la demanda de roles tecnológicos.
• 💡 Los salarios en los roles de Salesforce se dispararon durante este periodo, con algunas empresas ofreciendo más de £100,000 a candidatos con menos de dos años de experiencia.
• 📉 Sin embargo, la guerra, la inflación y la desaceleración del crecimiento han afectado a la industria tecnológica, lo que ha llevado a despidos y restricciones presupuestarias en 2023 y 2024.
• 🔍 En 2024, la búsqueda de empleo en Salesforce se ha vuelto más difícil debido a la economía global, las restricciones presupuestarias y la saturación de talento en los roles de entrada.
• 🏆 Para destacarse en el mercado laboral de Salesforce, es importante especializarse en productos específicos o en conocimientos de la industria, ya que los roles generalistas están perdiendo su ventaja en un mercado saturado.

Q & A

¿Qué mensaje ha estado perpetuándose en el ecosistema sobre los roles de ventas de Salesforce?

El mensaje perpetuado es que conseguir un rol de ventas en Salesforce es fácil, solo necesitas obtener tu certificación de administrador y las puertas se abrirán. Esta noción ha sido difundida por Salesforce con su movimiento Trailblazer y la comunidad.

¿Cómo describió la realidad actual del mercado laboral de Salesforce en comparación con años anteriores?

La realidad actual es muy diferente a la de hace muchos años. Ahora hay una plataforma cada vez más compleja y una saturación de talento, lo que indica que los años de carreras de ventas fáciles podrían haber terminado.

¿Qué experiencia tenía el orador cuando obtuvo su primer rol de administrador de Salesforce?

El orador tenía tres meses de experiencia en la plataforma Salesforce en un programa de capacitación para graduados y había obtenido recientemente su certificación de administrador, comenzando con un salario de £30,000.

¿Cómo ha cambiado el enfoque de las empresas hacia las soluciones de Salesforce a lo largo de los años?

Las empresas ahora requieren integración, automatización de marketing, productos especializados como Field Service Lightning o CPQ, y procesos de despliegue como DevOps, lo que indica una mayor complejidad en comparación con solo reglas de flujo de trabajo, campos personalizados y diseños de página.

¿Cómo describe el orador la situación del mercado laboral de Salesforce en 2021 y 2022?

El orador describe estos años como el pico del mercado laboral de ventas, donde hubo un gran demanda de proyectos de transformación digital y las empresas estaban dispuestas a pagar lo que fuera necesario para asegurar candidatos.

¿Qué factores han contribuido a la disminución de la demanda de roles de Salesforce y a la saturación del mercado?

La guerra, el aumento de la inflación, la subida de las tasas de interés y el desaceleración del crecimiento han contribuido a la disminución de la demanda y a la saturación del mercado, lo que ha llevado a despidos y restricciones presupuestarias.

¿Qué impacto han tenido los despidos en el ecosistema de Salesforce?

Los despidos han afectado directamente al ecosistema de Salesforce, con Salesforce despidiendo a 7,000 empleados en 2023 y una serie de despidos en empresas de App Exchange y consultorías que continúan.

¿Cómo describe el orador la situación actual de buscar un trabajo en 2024 en el ecosistema de Salesforce?

El orador describe la situación como desafiante, con factores como la economía global, restricciones presupuestarias, saturación de talento a nivel de entrada y cambios en las expectativas y demandas de los clientes.

¿Qué consejo da el orador a aquellos que buscan un rol en el ecosistema de Salesforce en 2024 y más allá?

El orador aconseja que los candidatos se especialicen, ya sea a través de productos o conocimiento de la industria, ya que parece ser la única manera de destacarse en la masa de candidatos en el mercado saturado.

¿Qué tendencia se está desarrollando en el mercado laboral de Salesforce y cómo afecta a los candidatos generalistas y especialistas?

La tendencia es que los roles especializados están en mayor demanda y tienen tasas de desempleo más bajas, mientras que los roles generalistas comienzan a sentirse como productos genéricos, perdiendo su ventaja en el mercado saturado.

Outlines

00:00

😔 Cambios en la demanda de roles de Salesforce

El primer párrafo aborda la evolución de la carrera en Salesforce, destacando cómo la facilidad para obtener un puesto ha disminuido con el tiempo. Se menciona que, aunque en el pasado había una gran demanda y poca oferta de talento, hoy la plataforma es más compleja y la saturación de talento ha hecho que los puestos de ventas sean menos accesibles. El orador comparte su experiencia personal al obtener su primer trabajo en Salesforce y cómo ha observado cambios significativos en los requisitos y habilidades necesarias para los puestos actuales, como la integración, la automatización de marketing y procesos de implementación avanzados.

05:01

📉 Impacto económico en la oferta de empleo de Salesforce

El segundo párrafo explora los desafíos actuales en el mercado laboral de Salesforce, incluyendo restricciones presupuestarias y el aumento de talento desempleado debido a los despidos masivos en la industria tecnológica. Se señala que la economía global y las expectativas cambiantes de los clientes han hecho que los puestos de Salesforce sean más competitivos y demandantes en habilidades especializadas. Además, se discute la dificultad de encontrar roles remotos y la necesidad de especialización para destacarse en un mercado saturado.

10:03

🚀 La importancia de la especialización en el mercado laboral de Salesforce

El tercer párrafo enfatiza la necesidad de especialización para los profesionales de Salesforce que buscan destacarse en un mercado altamente competitivo. Se sugiere que los candidatos con experiencia y habilidades específicas en productos como Revenue Cloud o Moft tienen una tasa de desempleo casi nula debido a la alta demanda. Se argumenta que, a medida que el ecosistema se satura, las ofertas generalistas pueden perder su ventaja, y se comparan las tendencias en el mercado laboral de Salesforce con otros sectores que también ven el crecimiento de las publicaciones especializadas. El orador también ofrece consejos para aquellos que están luchando por encontrar un puesto en el ecosistema de Salesforce, sugiriendo cambios en la estrategia de búsqueda de empleo o la consideración de otras tecnologías y sectores.

Keywords

💡Salesforce

Salesforce es una plataforma de gestión de relaciones con clientes (CRM) líder en el mercado. En el video, se discute cómo la demanda de empleo en Salesforce ha cambiado con el tiempo, pasando de ser una opción de carrera poco conocida a una de alta demanda con un abanico de productos y servicios que requieren habilidades cada vez más complejas.

💡Trailblazer movement

El movimiento Trailblazer es una iniciativa de Salesforce que promueve la educación en tecnología y la certificación en su plataforma. En el video, se menciona cómo este movimiento ayudó a abrir la educación de Salesforce a más personas, lo que aumentó el suministro de talento en el mercado laboral.

💡Saturación del talento

La saturación del talento se refiere a la abundancia de profesionales en un campo específico, lo que puede llevar a una mayor competencia por los puestos de trabajo. En el contexto del video, la saturación del talento en el ecosistema de Salesforce indica que hay más candidatos que puestos disponibles, lo que hace que los roles de ventas sean más difíciles de obtener.

💡Digital transformation

La transformación digital se refiere al proceso de adaptación y modernización de las operaciones y procesos empresariales mediante tecnologías digitales. En el video, se destaca cómo Salesforce ha planificado para sus clientes la transformación digital, lo que ha aumentado la complejidad de las habilidades requeridas para los roles de ventas.

💡Boot camps de Salesforce

Los boot camps de Salesforce son programas de entrenamiento intensivo que prometen capacitar a los participantes para roles en tecnología, a menudo con la promesa de un salario alto. En el video, se cuestiona la efectividad de estos programas, ya que la realidad del mercado laboral puede ser más desafiante de lo que se presenta.

💡Economía global

La economía global hace referencia a la economía mundial y a las condiciones económicas internacionales. En el video, se menciona cómo la economía global y las restricciones presupuestarias afectan la demanda de roles en Salesforce, lo que a su vez impacta la facilidad de obtener empleo en esta industria.

💡Especialización

La especialización se refiere a la concentración en un área específica de conocimiento o habilidad para destacarse en el mercado laboral. En el video, se argumenta que la especialización es clave para destacarse en el ecosistema de Salesforce, ya que los roles más demandados son aquellos que requieren habilidades específicas en productos o sectores.

💡Roles de nicho

Un rol de nicho es un puesto de trabajo que se enfoca en un mercado o área específica y que a menudo requiere un conjunto de habilidades o conocimientos especializados. En el video, se sugiere que los roles de nicho dentro del ecosistema de Salesforce, como Revenue Cloud o CPQ, son más resistentes a la saturación del mercado y ofrecen menos desempleo debido a la alta demanda.

💡Generalista

Un generalista es alguien que tiene conocimientos o habilidades en un amplio espectro de áreas, en contraste con un especialista. En el video, se discute cómo los generalistas pueden verse desventajados en el mercado laboral de Salesforce, donde la demanda está inclinando hacia candidatos con habilidades especializadas.

💡Despliegue de tecnología

El despliegue de tecnología se refiere al proceso de implementación y utilización de nuevas tecnologías en un entorno empresarial. En el video, se menciona que los procesos de despliegue como DevOps son necesarios para satisfacer las necesidades de los clientes de Salesforce, lo que indica una evolución en las habilidades requeridas para los roles de ventas.

Highlights

Salesforce admin roles are no longer as easy to land as they used to be due to an increasingly complex platform and saturation of talent.

The Trailblazer movement by Salesforce helped democratize technology education but also contributed to an influx of talent in the Salesforce ecosystem.

The demand for Salesforce admin jobs peaked in 2021 and 2022, driven by digital transformation projects and high priority tech projects post-COVID.

High salaries offered during the peak hiring period were unsustainable, leading to layoffs and budget cuts in the Salesforce ecosystem.

Salesforce boot camps emerged, promising high tech salaries, but the reality of the job market is more complex and competitive.

The slowdown in Salesforce's growth and layoffs in 2023 have impacted the job market, making it more challenging for new entrants.

The global economy and budget restrictions are affecting the availability of Salesforce roles in 2024.

An unprecedented amount of talent in the Salesforce ecosystem due to layoffs and saturation at an entry level is making the job market hyper-competitive.

Customers now demand more specialized skills such as multicloud administration, integration experience, and expertise in products like CPQ and Marketing Cloud.

The narrative that anyone with an admin certification will easily get hired is no longer true as the market has shifted towards specialization.

Specializing in niche markets or products within Salesforce, such as Revenue Cloud or Moft, can increase job prospects.

The generalist versus specialist debate is ongoing, with a trend towards specialization in the Salesforce ecosystem.

Remote roles are becoming harder to find as companies shift back to requiring some in-office presence.

Experienced and specialized candidates still have a better chance in the job market, despite the overall saturation.

Switching to adjacent technologies or industries might be a strategic move for those struggling to find a Salesforce role.

Content creators continue to push an unrealistic narrative of easy Salesforce job acquisition, which may not reflect the current job market reality.

The future of the Salesforce job market is uncertain, and strategies for job seekers might need to adapt to changing dynamics.

Transcripts

there's been a message perpetuated

around the ecosystem that Landing a

sales role is easy just land your admin

sir and the doors will open this notion

has been spread by Salesforce with their

Trailblazer movement Community leers

MVPs and yes even Yours Truly the

reality is that this was somewhat true

for many years Salesforce was a

relatively unknown career option with

surging demand and a trickling talent

pool of Supply the status quo of today

however couldn't be more different an

increasingly complex platform mixed with

an saturation of talent signals at the

age of easy salesh horse careers could

be

over I landed my first sales force admin

role at 120 user org using Sales and

Service Cloud I had three months of

experience on the salus platform at a

graduate training program I just left

and had recently landed my admin sir I

was piding

£30,000 I was mainly required to work

out of a ticketing system Fielding

questions and requests from users and

making sure the General Health of the

system is optimal I would occasionally

engage with stakeholders from across the

business to tackle more complex issues

such as solutionizing and building new

business processes on Salesforce using

my limited knowledge and building

directly in production I got by using

page laout record types custom object

workflow rules and reports and

dashboards to field requirements from

the business since I landed that job in

early 2013 the landscape of sales

source's products and its ecosystem have

changed so much sales sources planned

for their customers has always been to

drive massive digital transformation

workflow rules some custom fields and a

page layout isn't enough to achieve this

customers need integration they need

marketing automation specialist products

such as field service lightning or cpq

and deployment processes such as devops

in other words

complexity whilst I don't want to

diminish the accomplishments of anyone

who has landed a salesource job in

recent years by passing a stiic and

perhaps working on a portfolio to

Showcase their experience is kind of too

good to be true isn't it revise for a

few months and lands a $70,000 job which

can rapidly climb after a few years well

if something's too good to be true it

probably is but technically wasn't for

many years Salesforce has the unique

attributes of being a company That Grew

From 2 billion in revenue in 2012 when I

started my career to over 30 billion in

2023 whilst also staying under the radar

to most as being a viable career choice

as you can see from the growth in sales

admin jobs via Google Trends in the

chart the search has recently hit an

all-time high but has been slowly

building over many years salesource

announced trail head at dreamforce 2014

which kickstarted the Trailblazer

movement and opened up the salesource

education to anyone regardless of

educational background aside from the

noble mission of opening up technology

education to everyone I think it's safe

to say the salesource ecosystem needed

more Talent at that time and Trailhead

was the answer from 2014 you can see a

measurable impact in the search for

Salesforce admin jobs and it's safe to

say that trail head is and continues to

be a huge driving force in democratizing

technology

education to many candidates and

recruiters that I speak to they regard

2021 and 2022 as the year that the sales

job market really peaked the covid-19

pandemic drove a wave of digital

transformation projects and as the World

opened back up technology projects were

the highest priority for businesses

luckily for many candidates that were

waiting on the sidelines after Skilling

up on trail head and Landing their admin

stif foration this Surge and demand

drove a hiring spree it was also the

time when companies were willing to pay

whatever it took to secure candidates I

heard a few stories of large

consultancies paying over

£100,000 to candidates with two years of

experience or less whilst this must have

been amazing for the candidates and I

applaud them for securing the job these

kind of salaries aren't sustainable

these years of peak Salesforce job

inflation will also where the rise of

salesource boot camps came into play

essentially training programs that cost

thousands of dollars seducing you with

the Allure of a six figure salary in

Tech that you can shortcut with their

program these types of programs rely on

creating the impression that it's easy

to land a tech

job after the technology boom of the

covid years with tech companies thinking

this growth could carry on forever

reality came knocking war broke out

inflation Rose interest rates were hiked

and growth slowed down for the first

time in nearly a decade salesforce's

growth slowed from 20 to 35% each

quarter down to nearly single digits

this led to layoffs and tightening of

budgets across the board Tech crunch

reported that 262,000 layoffs occurred

in the technology industry in 2023 with

2024 not kicking off much better these

layoffs have also directly impacted the

Salesforce ecosystem with Salesforce

laying off 7,000 employees in 2023 and a

slew of layoffs from App Exchange compan

companies and consultancies that are

continuing at the moment unfortunately

end users have been affected too one

Salesforce admin I spoke with in the US

had just started his salesource career

at a large software company when budget

cuts came into effect another salesource

product manager with nearly a decade of

experience was laid off along with two

other direct reports leaving just one

admin to run a highly compact Salesforce

or for the first time possibly ever

Salesforce roles are being hit and being

hit

hard

if the golden years of the Salesforce

job market boom are over what is the

reality of searching for a job in 2024

there are a few factors at play here

that will make 2024 and possibly Beyond

a little tricky firstly we have the

global economy and budget restrictions

on companies that hold the pur strings

for these roles whilst everyone is

feeling more positive at the start of

2024 this is yet to translate into

actual growth secondly layoffs and

saturation at an entry level have

created an unprecedented amount of

talent in the Salesforce ecosystem 10K a

Salesforce advisory company reported

that whilst demand was down by 46% in

2023 the supply of sales professionals

grew by 28% this is why when applying to

many salesource roles you'll often be

competing against hundreds of other

candidates in the words of Max gooder

recruitment consultant at investigo when

you have a huge injection of people

entering the ecosystem but the amount of

opportunities half it makes for a hyper

competitive Marketplace thirdly and

possibly most importantly customer

demands and expectations have shifted

this is the combination of the two

factors above as well as the complexity

of the sales's platform increasing

customers no longer want or need a Ben

mcarthy style admin from 2013 who might

have landed a 50 to 60k job in the boom

year of 2022 they need a multicloud

admin who is a wizard with flow has

integration experience and preferably

marketing plus cpq experience and and

when customers are spoiled for Choice

with hundreds of applicants applying for

the same role with varying breadths of

experience they'll make sure they get

the best bang for their buck in the age

of belt tightening even a Salesforce CTA

reached out to me who frustratedly

explained that it's been hard for her to

find a role that matched her celery

expectations citing an increase in

offshoring tightening of budgets and a

lack of projects another factor that is

restricting candidates choice of roles

is that remote roles are hard to come by

while Salesforce is one of the first

Enterprise businesses to announce that

they will be fully remote after covid-19

struck they have since had a change of

heart amongst many other businesses in

ensuring that employees are at least in

the office a few days a week Ivan who is

an 11-year Salesforce ecosystem veteran

has seen the same Trend in the Czech

Republic for Salesforce consultancies he

says whilst the market has shrunk

significantly with budget restrictions

buyers have become much more educated

and they want resources who are based in

the local market with specific

expectations regarding experience he

says if you don't specialize then you're

out of the game Ivan's wife also had

experience trying to get into the

Salesforce Market through a Salesforce

sponsored training program but had to

Pivot to an adjacent it Market due to a

lack of demand however it's clear that

your job search will depend on your

experience and specializations the sales

house admin who is laid off from a large

software company has just had over a

year of experience in total but has

struggled to land a job in over 4 months

despite many interviews where the number

of applications have been above 100

however this sales as product manager

with nearly a decade of experience had

relatively little stress in landing the

next role overall the market has changed

drastically and rapidly in the past

couple of years and it's hard to see a

fast path back to

Prosperity after promoting a career in

Salesforce to my blog followers friends

family and even girlfriend I fear the

Glory Days of Landing a relatively easy

salesource job Are Over The Narrative

that there is a huge demand not enough

Supply app and the fact that anyone with

an admin CT will get hired just isn't

true anymore as Salesforce and many

other technology companies pivot from a

grower or cost mentality to focus on

profitability we may not see the hyperco

competitive salesource job market level

out with a large swing in sales growth

anytime soon it's important to remember

that the growth of salesource is made up

of multiple products some of these

products will grow at faster rates than

others and it's the older core products

such as Sales and Service Cloud that are

lagging behind the likes of tableau soft

and data Cloud this chart further

supports the argument that has started

to emerge that the only Shire way to

stand out from the massive crowd in the

Salesforce ecosystem is to specialize

either through products or through

industry knowledge for example in a

recent LinkedIn discussion I asked my

network what are the hot roles in the

industry right now The Usual Suspects

pop up in the form of Revenue Cloud cpq

marketing Cloud field service lightning

and moft one individual did point out

that he is still getting multiple jobs

sent to his inbox each week which

doesn't signal a change in demand but he

has over 10 years of experience on the

sales platform further supporting the

argument that if you are experienced and

specialized your job search will be much

easier Matt Hafford is a specialist

salesource recruiter and business owner

that focuses on Niche markets and he

tells me that candidates who are

experienced in products such as Revenue

cloud or moft probably have a 0%

unemployment rate simply due to the

demand and the lack of skilled candid

that's out there in the market the

generalist versus specialist argument is

something that continues to develop in

the Salesforce ecosystem and Beyond in

separate markets Andrew Riser CEO of

mounting point a gold sales's partner

goes on to say in his article as the

ecosystem becomes oversaturated

generalist offerings begin to feel

commoditized losing their Edge in the

sea of similar Solutions which seemingly

could apply to candidates consultancies

and app exchange apps similar Trends are

happening in the media space whilst

generalist Publications such as Sports

Illustrated Vice and Buzz feeder on the

decline Niche or specialist online

Publications are

thriving some may accuse me of

gatekeeping that is protecting the

ecosystem from new entrance to keep

salaries and demand high but that

couldn't be further from the truth I've

always been a huge advocate for new

entrance to enter the ecosystem for

years and whilst it be pretty easy to

continue doing so the mood has changed

and I feel the content I produce needs

to reflect that in order to better

prepare people for reality of the job

market or at least make people question

the current narrative with facts so if

you are holding out for that elusive

first role in the salesource ecosystem

and have been trying for months or maybe

years to no avail it may be time to

switch up tact this may come in the form

of applying to different types of roles

for example switching from a sales's

admin to sales or revops business

analysis or customer success roles in

isvs it may come in the form of

switching to an adjacent technology

salesource isn't the only technology

around there are plenty of other

declarative platforms out there that

don't require coding such as zenes

HubSpot Microsoft Dynamics and Tableau

if you've built up core foundation in

knowledge about CRM and business

processes working on a Salesforce role

much of this will be transferable to a

potentially less saturated industry does

your previous industry experience mean

that you could specialize in a

particular vertical such as nonprofit or

financial services could you even look

to gain CRM experience in your current

role before going out to the sales as

Market to switch roles or based on the

current saturation of the sales source

market and the uncertainty of when

things are going to bounce back do you

give yourself a break and free up your

evening and weekends to focus on

something other than Tech

careers many content creators in the

ecosystem continue to push the narrative

that is easy to get a salesource role

simply get certified volunteer a bit and

the jobs will come whilst it's great fun

creating this type of content and

there's a feel-good factor in knowing

you are helping others I don't think it

reflects what most people are seeing on

the ground it's hard to know what the

future holds for the sales ecosystem job

market especially those who are just

starting out their careers could we see

another boom with artificial

intelligence being the Catalyst or will

AI create even deeper specializations

within the sales's market that makes

returning to the generalist days

impossible if you have any questions

after watching this video or you simply

want some advice I've set up a new inbox

to answer your questions feel free to

reach out to advice sales.com

[Music]

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