How To Learn Copywriting Without Courses / Programs! (NO BS)
Summary
TLDRThis video script offers a raw and practical guide to mastering copywriting without costly courses. The speaker shares personal struggles and insights, encouraging viewers to learn from successful entrepreneurs' emails and sales pages. The script outlines a three-stage process: gathering resources, analyzing persuasive language, and practicing writing with provided frameworks and examples. Bonuses include a free community for support and resources, and a mini-book on marketing and sales to enhance copywriting skills.
Takeaways
- 😀 The video aims to teach viewers how to learn copywriting without spending a lot of money on courses.
- 🔍 Copywriting is defined as persuasive language in the form of words, used to sell products, educate, and engage customers.
- 📈 The importance of copywriting is emphasized, as it is a crucial skill for businesses to sell their products or services effectively.
- 💡 The speaker shares personal experience, going from struggling with writing copy to mastering the skill and wanting to pass on the knowledge.
- 📝 The first step to learning copywriting is to gather a list of successful entrepreneurs and sign up for their emails to study their writing style.
- 📧 The second step involves reading and analyzing the emails received from these entrepreneurs to understand their copywriting techniques.
- ✍️ Stage three is about taking action by writing emails, not by copying but by learning from the strategies and techniques used by the successful entrepreneurs.
- 💪 Commitment to learning and understanding the target audience is key to becoming proficient in copywriting.
- 📚 The speaker provides frameworks such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead in, Body, Offer) to structure effective emails.
- 📈 The video offers three bonuses: a free community for learning, a recommended book on copywriting, and a mini-book on marketing and sales.
- 📢 The speaker encourages viewers to share the video with others who might benefit from the information on learning copywriting.
Q & A
What is the main topic of the video transcript?
-The main topic of the video transcript is teaching viewers how to learn copywriting without spending a lot of money on courses.
Why does the speaker emphasize the importance of learning copywriting?
-The speaker emphasizes the importance of learning copywriting because it is a crucial skill for sales and marketing in any business, and it can make the difference between making a sale and not making a sale.
What does the speaker suggest as the first step to learn copywriting?
-The first step suggested by the speaker is to gather a list of three to five successful entrepreneurs and sign up to receive their emails, as a way to get access to their copywriting examples.
How does the speaker propose to analyze the emails from successful entrepreneurs?
-The speaker proposes to read and analyze the emails by looking at their structure, word choice, leadings, call to actions, hooks, stories, and questioning techniques used by the entrepreneurs.
What is the significance of the 'H L B O' framework mentioned in the transcript?
-The 'H L B O' framework stands for Hook, Lead In, Body, and Offer or Call to Action. It is a structure that helps in organizing the copy in an email effectively to engage the reader and prompt them to take the desired action.
What is the purpose of signing up to receive emails from successful entrepreneurs?
-The purpose of signing up is to get these entrepreneurs on your email list so they can start sending you their copywriting examples, which can be studied and learned from.
What is the speaker's advice on the frequency of reading emails for learning copywriting?
-The speaker advises reading three to five emails per day to allow the subconscious brain to pick up on the writing style and techniques of successful copywriters.
What is the final stage of learning copywriting as per the speaker's plan?
-The final stage is taking action by writing an email of one's own, using the strategies and techniques learned from analyzing the emails of successful entrepreneurs.
What are the three bonuses mentioned by the speaker at the end of the transcript?
-The three bonuses are: 1) Access to a free community for learning and networking, 2) A recommendation for the book 'Copywriting Secrets' by Jim Edwards, and 3) A mini-book on marketing and sales that the speaker is creating.
How does the speaker intend to support the viewers in their copywriting journey after the video?
-The speaker intends to support the viewers by providing a free community for learning and networking, a recommended reading list, and a mini-book on marketing and sales to further enhance their copywriting skills.
Outlines
📝 Introduction to Copywriting Mastery
The speaker introduces the video with a candid admission of the struggles faced when learning copywriting. They empathize with the viewer's potential frustration and offer a solution to learn copywriting without spending a fortune on courses. The speaker promises to share their personal journey and strategies for mastering copywriting, emphasizing the importance of understanding the skill for effective sales and marketing.
🔍 Observing Successful Entrepreneurs' Copywriting
This paragraph delves into the first stage of learning copywriting, which involves studying successful entrepreneurs like Ben B Cardinal Mason Tyson and Dan Henry. The speaker suggests subscribing to their emails to receive daily examples of effective copywriting. The goal is to analyze these emails to understand the structure, word choice, and persuasive techniques used by these experts, highlighting the value of reading multiple emails to absorb their writing styles.
📚 Deep Dive into Analyzing Copywriting Techniques
The speaker continues by emphasizing the importance of not just reading, but deeply analyzing the emails received from entrepreneurs. They advise looking at the structure, leadings, call to actions, hooks, and storytelling techniques used in the emails. The paragraph also introduces the concept of using these techniques as a reference for one's own writing, akin to using an art reference to improve painting accuracy.
🚀 Taking Action: Writing Your Own Copy
The speaker moves on to the third stage of learning copywriting, which is taking action by writing one's own emails. They caution that initial attempts will likely be imperfect, but this is a natural part of the learning process. The speaker insists on the importance of understanding the target audience, the value being shared, and the call to action. They also provide frameworks such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead in, Body, Offer) to structure the emails effectively.
💪 Commitment to Daily Practice and Continuous Learning
In this paragraph, the speaker stresses the importance of daily practice and continuous learning in mastering copywriting. They compare the process to building muscle through consistent reps in the gym. The speaker provides a plan for improvement, which includes setting goals, reading emails or sales pages daily, and writing one email per day to refine one's skills.
🎁 Bonuses for Continued Learning and Support
The speaker concludes the video by offering three bonuses to aid the viewer's learning journey. These include access to a free community for support and resources, a recommendation for the book 'Copywriting Secrets' by Jim Edwards, and a teaser for an upcoming mini-book on marketing and sales. The speaker encourages viewers to comment to stay updated on these resources and to share the video with others who might benefit from the information.
Mindmap
Keywords
💡Copywriting
💡Gurus
💡Persuasive Language
💡Struggling
💡Email Marketing
💡Sales Pages
💡Action Steps
💡Frameworks
💡Storytelling
💡Call to Action (CTA)
💡Practice
💡Community
Highlights
Introduction to the concept of copywriting as persuasive language in the form of words.
The necessity of copywriting for every business to sell products and engage customers.
The importance of learning copywriting to effectively communicate marketing messages.
Personal experience sharing on the struggle with writing copy and the journey to improvement.
A step-by-step guide on transitioning from a beginner to a professional copywriter.
The strategy of gathering a list of successful entrepreneurs to learn from their copywriting.
The method of signing up for emails from successful entrepreneurs to study their copywriting techniques.
Daily practice of reading and analyzing 3-5 emails to understand the structure and word choice in copywriting.
The significance of understanding the target audience's age, gender, problems, and desires when writing copy.
Frameworks for writing effective emails, such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead, Body, Offer).
The importance of committing to learning and accepting initial mistakes as part of the growth process.
Tips on writing emails in one line sentences to improve readability and engagement.
Examples of creating hooks and lead-ins to capture attention and create intrigue in emails.
The process of writing an email from understanding the audience to crafting a compelling call to action.
Phrases and sentences to include in copywriting to enhance engagement and persuasiveness.
A plan for daily practice and analysis to improve copywriting skills over time.
Bonus offerings, including a free community for learning and support, and a mini book on marketing and sales.
The value of continuous learning and the recommendation of 'Copywriting Secrets' by Jim Edwards.
A call to action for viewers to share the video with others who may benefit from the information on copywriting.
Transcripts
hey there everyone how's everyone doing
I'm guessing you want to learn
copyrighting right you haven't got a
Scooby-Dooby clue where to even start
even after you've watched all these
gurus you're still sitting in front of
your laptop staring at a blank screen
with a sad blinking cursor waiting for
your brain to magically conjure up the
words like some miracle you've probably
scanned the internet and all you're
finding is these gurus hiding all of
their secrets in their 997 courses which
you're probably never going to buy it's
frustrating right don't worry I feel
your pain in my opinion gold like that
should be shared with everybody but what
if I told you that there was a way to
learn copyrighting without having to pay
thousands for a course you can access
all the treasures you have been seeking
well don't worry because you have found
xmarks the spot because in this video
I'm going to show you exactly that
everything from step by step how you can
go from a noob to a pro imagine they
send you all of their work all of the
answers all of the copyrighting secrets
well I'm going to show you exactly how
you can access all of that in this video
I just wanted to say one thing before I
get into this video this is going to be
pretty raw if you are not serious about
learning something like this and you're
looking for some magic then don't watch
this video because I'm going to be
giving you the real deal here from
myself struggling to write copy and not
knowing how to put words on the screen I
figured out how to do this and I
basically just wanted to share it with
you guys so that you can go ahead and
learn copyrighting too just like I have
so you know what I'll stop talking let's
get into the video so how to learn
copyrighting without paying thousands
for a course so first of all what is
copyrighting copywriting is literally
persuasive language in the form of words
as Google says a copywriter creates
clear compelling copy to sell products
and educate and engage customers so why
do you need to learn copywriting because
every business in the world needs
copywriting yes you and I both need it
because all copywriting is is just
persuasive words you see copywriting is
everywhere it's everywhere this document
is copywriting the title of this video
is even copywriting so
pretty much everything as I said it's
persuasive
words this is important because your
entire business depends on your ability
to sell this is what Grant cordone
taught me learning learning how to sell
and effectively communicate your
marketing to potential customers is the
difference between people buying and
people not buying skill is essential to
sales and marketing okay being able to
promote your services is very important
if you cannot create compelling
marketing messages if you cannot
persuade you will struggle to sell and
that was me in the beginning my first
year of Entrepreneurship I had ads that
weren't getting clicked at all people
were just ignoring them but now I
finally have ads that get clicked so
that's awesome just because of learning
this skill so that's why in this video
I'm going to teach you how to copyright
but before we dive in I advise you to
grab some sort of notepad or note taking
app or you can just follow along and
Implement as we go but please do not
just watch this I want you to watch and
learn at the same time because I promise
you you will get the most out of this if
you do so so stage one I try try and
keep this short because I respect your
time so stage one firstly you're going
to need to gather a list of three to
five successful entrepreneurs whether
that's Ben B Cardinal Mason Tyson 40 Dan
Henry whatever pick the ones that you
like for example I really love Sab subie
Dan Henry and Frank Kern these dudes are
like the Shakespeare of communicating
through wordss right and I love um love
to see their work now you're going to
need to go into the you what the first
thing you need to do is you need to go
into their YouTube videos and sales
pages and sign up to their things via
email there are different ways of doing
this you can either save their sales
Pages or get them to send emails to you
and emails are probably the easiest way
to do this you're probably thinking why
the hell am I going to do this well I
learned a little something the goal is
to get these
entrepreneurs to get onto their lists so
they can start sending you emails these
emails are the gold these entrepreneurs
are literally sending you their
copywriting every single day or few days
they're literally sending you their work
we're sitting on gold this is the
gold but how do we read them and why do
we read them and what is this for where
are we leading onto this that brings me
on to step two stage two now what you're
going to do is you're going to get sent
lots of emails from the people you gave
your address email address to they're
basically sending you marketing emails
to get you to take some sort of action
but you're not going to buy from them so
don't worry what you're going to do
though is read the emails that they sent
to you and I don't want you to just read
the emails you can read their sales
Pages um by the way if you want to but
again emails are the easiest form of
copyrighting to learn from so I want you
to read their emails and learn from them
okay so for example Sab subie sends me
emails and I read three of them per day
and I analyze them and I read like okay
why why was his leading like this it was
very attention grabbing it was very it
was quite crazy and then he moves on to
the body and I noticed things like he he
does oneline sentences and you
know yeah so what you need to do is you
basically need to read between the lines
into why they have written the email in
this way it's all about the uh look at
the structure what they focus on
throughout the email their word choice
the structure the leadings they use the
call to actions the hooks the stories
how they keep you leading down are they
asking questions are they using the dot
dot dots n take note of this so action
step what I want you to do is read about
three to five emails per day now you
might not get loads today but I want you
to read them reading them will allow
your subconscious brain to not only pick
up what they have written in their
emails but you might even start writing
like them so you'll learn from them but
you might also start taking words from
them and I do this when I read um Sab
sub's emails it's like when you're
painting or doing art you can't paint
from imagination and if you tried it
wouldn't be as accurate but can we agree
with an art reference we can paint
better and more accurate copyrighting is
basically the same thing
so let's move on to stage two my fin the
final stage and this is my favorite
because this is where you're going to
learn the most so stage three real quick
before we get into the stage are you
finding this video helpful because if so
please feel free to leave a like I'm
giving you all this value share some
love I love you guys too right let's get
into it so you're now going to start
taking action nothing moves a needle
more than action you're going to start
writing an email and listen you aren't
going to copy and paste the email they
send to you and copy it like you're not
going to start filling in the blanks or
changing it in your own way you're not
doing that you are simply just learning
the the strategy and the techniques that
they use um how many words they use and
stuff like that so one thing is don't
worry I will guide you through this
entire step and I'm even going to show
you some examples of my own and how you
can actually get started right but
before we get started there are a couple
things that you need to know first and
if you don't know these you will find it
hard to write a copy
so when you start you're going to suck
you will not be very good at
copyrighting and that is okay
everything must be hard before it can
become easy and I want you to accept now
that you will make mistakes and you will
get it wrong to learn to do what's right
you have to know what's wrong but the
more you do this the more you will get
better at
it you need to commit to this to
learning this skill you cannot be good
at something if you do not commit to
getting good at it you have to be all in
on learning selling is an essential
skill to any business as you know and
you have to be committed to learning
you must understand who it is you're
writing and targeting to when writing
these emails if you don't understand who
it is reading you will find it hard to
write for them that's why I've created a
guide by the way showing you this but
for now the basics
so another thing that I did want to
share actually is when you're writing
emails please do not write in big chunks
of writing I haven't got this on the
document but I just remembered do not
write in big chunks of writing by the
love of God please just write in one Le
sentences one word sentences one line
sentences one sentence per line that's
it do not write in chunks because it's
hard to read no one wants to read chunky
emails so just remember that so what
you're going to need to know before I
actually started write is you need to
know the age of the person the gender of
the person the problems they're going
through the pains they're experiencing
the desires that they want what's the
action you want them to take what's the
email going to be about what's the story
what type of value are you sharing
what's the qu to action going to be
make a note of this every single time
you write any email and I promise you
it'll make it easier for yourself so I
don't want you to go in alone into the
bow into the trenches alone so I'm going
to give you some Frameworks for when
you're writing emails
so
pass problem agitate
solution HL boo is the next one oh by
the way Pas is more for like actually no
it doesn't matter you can write for any
email hlb hook lead in body offer or
call to action and by the way the body
is where you're going to put your story
or the value of your email so those are
two really good Frameworks please make
note of this by the way any SB listen
this isn't a framework but it's the
elements that you can include in your
copy when you're promoting a service or
talking about a specific service
or yeah so let's say you found this new
business model that worked for you you
would include this or let's say you're
selling some sort of AI you can do that
so nesba new easy safe and
big remember those next is Ada attention
interest desire and action that's
another framework that's very similar to
um HL boo but you need to remember these
elements just so you know the hook is
the job is to disrupt them grab their
attention and it's supposed to get them
to read the copy click the email and
then go and read the rest of the email
so the story or the value the body is to
Intrigue them make them feel something
it leads them down to the call to action
next you have the offer the CTA what
they simply need to do next to get
access to whatever it is you're talking
about or whatever you want them to do so
I'm going to show you examples of my own
copy um really quickly um and then I
have something else to show you right
it's finally
over I want you to analyze this by the
way but I'm just going to read it to you
it's finally over Alysia after five
brutal years of pointlessness today is
officially the day the day where I can
finally say see you later alligator or
should I say see you never and I
have a picture of a funny alligator
waving this is my lead in this is my
hook this is my leading it's very
attention grabbing and very weird makes
you wondering what are you talking about
this is the day where I'll never had to
set foot or even set my eyes on that
hell hole again and that very hell hole
I'm talking about is school I just
finished painfully battling through the
most brutal Physics Exam but as I was
entering exiting hell's Gates they were
stealing my Blazer and tie after I sat
through all those dreaded exams and not
even a simple well done or thank you how
nice of them but at least it's finally
over now I can fully lock in on the
grind go all in focusing on my business
trying to hit that 10K per month Mark no
distractions no pointless exam stress
over just pure rock hard grind but
speaking of the Beloved 10K you also
trying to get there if that's you I want
to personally invite you to my 0 to 10K
per month live documentary on my YouTube
channel the best bit you get to see all
the behind the scenes grind every action
I take every pain for mistake and lesson
I learn you so you can learn from me and
guess what it will only take a couple
minutes about an hour or two a day for
you to watch one in on the fun if you're
ready to look in like me on the grind to
the holy t cable month and one in on the
journey click to watch here spoiler all
that I have PS um this is this PS is
teasing what's going to be there they
will despise me for even sharing this
gold for free any who see you there and
then extra thing is on the live which
teases the live later on so yeah so I'm
going to analyze this real quick just so
to show you all right this is my hook
it's finally over when you're writing
emails I want you to imagine it comes
into their inbox it has to stand out
it's finally over it's short it's Snappy
it's weird and it makes some question
well what this lead in is personalized
and it's making you
wonder what do you mean on what happened
after the 5 years of brutal
pointlessness and who are you saying by
to and what is this day why is there an
alligator waving and it's really
weird Okay and then I start talking
about the story and I tease it quite a
bit so that's
like nearly halfway through the email
actually which is good and so now
they're going to read
this how nice of them dot dot so one
thing I love to include my emails is
questions I love to include dot dot dots
as you can probably see like everywhere
some somewhere there's dot dot dots
quite a lot but I also like to use and
but and so so if you want to pause the
video and listen back and try and
analyze it but that is an example of my
email I try to do I this is an example
of H lbo my hook my lead
in uh my
body and then my call to
action I have more like that but yes
okay so here are some phrases and
sentences to include you don't need to
use all of them it's just words to use
in case you get lost get ready to take
notes please screenshot or write them
down pause right now if you need to I'm
giving to you because I used to struggle
with finding words and you know this
might help you just get started so feel
free to just pause and have a look I'm
going to go through this quite quickly
so you're going to have to do
that right awesome so here's a plan I've
created for
you um so you can get good at this so I
want you to set yourself a goal remember
commit read emails Daily 3 to five
emails or read sales pages daily or
listen to ads daily analyze them and
then what I want you to do after that is
write one email per day and then just
repeat it every single day practice
makes perfect the more you try and fail
you will eventually get it right and
hell you might even write some awesome
emails which would be awesome so have
you ever wondered how the big guy in the
gym got such big muscles he put in the
Reps and you're going to have to do the
same thing if you want those big muscles
you got to do the same thing
okay
bonuses I just said in the beginning of
this video I'm going to have give you
some bonuses and here it is so just want
to say Well done for making it this far
in the video for making it this far into
the video I wanted to share something
awesome with you I want to give you the
best chances of of success going forward
so that's why I have three bonuses for
you so as a reward for thank you for
watching this video and yeah here we go
so bonus number one this is coming soon
my free community a lot of you have been
asking for this so I have finally
created a group free access you will get
free access and I'll tell you how later
but I want to build a community of
likeminded people those who want to
learn in this group you'll be able to
post any questions you have get help
from not only me but also people in the
group you get access to resources and
I'm also going to be doing live Q&A in
the group you're going to learn things
such as Marketing sales mindset
advertising copyrighting everything I
know basically and that I've learned
from th000 pound
courses probably thinking why am I giv
this way for free well I simply just
want to help you guys as you can tell
I'm not selling you anything I'm
literally giving stuff away for free but
this group has not been finished yet I
haven't finished setting it up I will be
teasing it though of just to get guys
excited but comment the word group and I
will let you know when it's ready number
two bonus to oh bonus two the best thing
to do is learn learn learn learn learn
even more okay growing your knowledge is
the key to growing and there's this
really one book that I wanted to share
with you guys it's how uh it will help
you to master copyrighting even more
it's called copyrighting Secrets by Jim
Edwards um it's an essential to tool for
you sorry this book is an essental
essential tool for you to learn and I
will leave the link in the description
for you to read the book and know it is
not
outdated it's a very good book everyone
needs to know this that's why I've added
it in here and bonus two I've been
teasing this a lot my mini book it's
nearly finished I am creating a mini
book on marketing and sales everything
you need to know to help you with
mastering this exact skill I've showed
you in this video this will go hand in
hand helping you to create some fire
copy so comment the word book and I'll
keep you updated when it's out by the
way it is nearly finished I need to add
in a few more bits because I I'm sorry
it's taking so long I really want to
make this valuable I don't want to just
you know like most people use chat GPT
and then just give it I'm trying to
create something revolutionary something
that will actually help people for free
so I'll let you know in the future how
to access it but with that being said I
really hope that you guys enjoyed this
video I have one quick small favor to
ask you other entrepreneurs like you
would die to have this information so
please make sure to share this video
with anyone who needs help that would
mean a lot other than that thanks for
watching that's it today and I'll see
you in my next video peace
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