Anyone Can Use This Strategy To Win On Social Media TODAY
Summary
TLDRIn this insightful video transcript, Gary Vaynerchuk, CEO of Vayner X and Vayner Media, shares his expertise on navigating the attention economy and the evolving social media landscape. He emphasizes the importance of creativity, strategic content curation, and the balance between personal and professional life when pursuing entrepreneurial ventures. Gary also discusses the significance of authenticity, the impact of AI on content discovery, and offers actionable advice for those looking to grow their online presence while maintaining a healthy work-life balance.
Takeaways
- 🕒 Patience is crucial when pursuing dreams alongside family and job stability; it's about balancing time and understanding the cost of entry.
- 🎯 The importance of giving your dream project ample time to flourish, even if it extends the timeline to success.
- 📈 Gary Vaynerchuk emphasizes the significance of creativity and adaptability in the ever-evolving social media landscape.
- 🔍 The necessity for businesses to be present and active on various social media platforms to capture a wider audience.
- 📹 The value of live streaming as a means to connect authentically with audiences, especially for personal development and gaming niches.
- 🤖 The anticipation of AI's impact on content discovery and the imperative for businesses to focus on creating diverse content to be picked up by AI.
- 📈 The concept of '301 course land' where the social media environment is more competitive, requiring more strategic and creative content.
- 📝 Gary's advice on dealing with burnout, suggesting that it's natural to have periods of lower motivation and the importance of not forcing content creation.
- 🏆 Authenticity in content creation is key; integrating credentials naturally into conversations without coming off as boastful.
- 📈 The power of persistence in content creation, as highlighted by Gary's own experience of replying to every tweet from 2007 to 2011.
- 📊 The recommendation for businesses, especially in niche markets, to utilize platforms like LinkedIn and YouTube shorts for visibility and SEO.
Q & A
What is the main advice Gary Vaynerchuk gives to those pursuing their dreams?
-Gary Vaynerchuk advises giving your dream as much time as possible, understanding that there's a cost of entry and everything in life has a price. He suggests being patient and not rushing the process, as the time invested in your dream will determine its fruition.
How does Gary Vaynerchuk define the current state of the social media landscape?
-Gary describes the current state of social media as requiring more rigor around thumbnails, copy, and the first three seconds of content to hook viewers. He emphasizes the importance of committing to both short and long-form content and collaborating across formats.
What creative tactics does Gary Vaynerchuk suggest for increasing reach on social media?
-Gary suggests pushing the boundaries of creativity, using green screens, and being a 'renaissance man or woman' by exploring different formats, tones, and styles. He also highlights the importance of understanding how algorithms create organic reach.
How does Gary Vaynerchuk feel about the use of AI in content creation?
-Gary acknowledges the rising competition due to AI content creation and advises being prepared for an increasingly competitive landscape. He stresses the need for more creativity, curiosity, and humility in content creation.
What is Gary Vaynerchuk's approach to targeting specific audiences on social media?
-Gary recommends narrowing down the target audience to a specific demographic and tailoring content to appeal to that group's interests and needs. He advises against trying to target everyone and instead focuses on creating content that resonates with a particular niche.
What qualities does Gary Vaynerchuk look for in collaborators?
-Gary looks for emotional intelligence, kindness, and warmth in collaborators. He emphasizes the importance of good character and the ability to communicate clearly about expectations and roles within a project.
How does Gary Vaynerchuk handle authenticity in content creation, especially when mentioning personal accomplishments?
-Gary believes in integrating personal accomplishments naturally into the conversation without forcing them. He advises against bragging and emphasizes the importance of authenticity, as audiences can sense when someone is not being genuine.
What is Gary Vaynerchuk's strategy for marketing a new YouTube channel based on positive moral values?
-Gary suggests using pre-roll YouTube ads, organic TikTok content, and mom influencers on Instagram. He recommends direct messaging these influencers and finding ways to bring them value or make them aware of the channel.
How does Gary Vaynerchuk deal with burnout as a content creator?
-Gary acknowledges experiencing burnout at times and advises not to beat oneself up over it. He suggests following one's ambition and love for creating content, and being patient with oneself during periods of less motivation.
What actionable advice does Gary Vaynerchuk offer for someone balancing family, a demanding career, and a desire to start a YouTube channel?
-Gary recommends patience and being realistic about the time one can allocate to their dream. He advises not compromising on family time or job security but understanding that achieving a dream may take longer when not investing full-time.
How can someone combine gaming and personal development to build a brand and connect with an audience?
-Gary suggests streaming on platforms like Twitch, TikTok Live, and YouTube Live to reach a wider audience. He emphasizes the importance of consistency and putting in the effort to grow an audience over time.
Is it still important for YouTubers to be active on other social media platforms in 2024, according to Gary Vaynerchuk?
-Yes, Gary believes it's crucial for YouTubers to be present on other platforms to expand their reach. He compares YouTube to a 'house' and other platforms to places one visits, like restaurants and vacation spots, to emphasize the importance of a multi-platform presence.
How did Gary Vaynerchuk establish himself as an expert in his field?
-Gary emphasizes that being an expert is earned through consistent effort and the audience's recognition of one's knowledge. He advises focusing on delivering valuable content and letting the audience decide if one is an expert.
Outlines
🕒 Time Investment in Achieving Dreams
Gary Vaynerchuk emphasizes the importance of dedicating time to one's dreams, acknowledging the trade-off between pursuing dreams and other life aspects. He suggests that patience is key, as dreams might take longer to materialize, and highlights the reality that everything in life has a cost. He introduces himself as an author, CEO of Vayner X and Vayner Media, and expresses excitement about discussing marketing changes and answering questions at the Grow with Video conference.
📈 Navigating the Attention Economy and Social Media Trends
The paragraph discusses the current trends and challenges in social media marketing. Gary Vaynerchuk advises on the need for more rigor in creating content, especially focusing on the first few seconds to hook viewers. He talks about the importance of committing to both short and long-form content, collaboration, and the use of creative tactics like green screens. Gary also touches on the increased competition and the need for curiosity and creativity in content creation, as well as the significance of understanding platform algorithms and pop culture to tie into business strategies.
🔍 Qualities Sought in Collaboration and Content Authenticity
Gary shares his approach to selecting collaborators and clients, starting with assessing their humanity and emotional intelligence. He believes in over-communicating expectations and observing their reactions to gauge fit. In terms of content, he advises on the importance of authenticity, suggesting that people can naturally sense when someone is bragging. Gary encourages integrating achievements organically into conversations and content, rather than forcing them.
📊 Strategies for Email Marketing and Content Conversion
Addressing a question about email marketing, Gary recommends sending an email to the entire list inviting them to a live stream as a way to build rapport before promoting a product. He suggests that this approach will likely yield better conversion rates than directly selling after offering a free resource. The focus should be on creating a middle step that allows potential customers to get to know the brand or individual better before making a purchase.
🌟 Leveraging Personal Achievements and Embracing Burnout
Gary discusses how to subtly incorporate personal achievements into conversations without coming across as egotistical. He also talks about his own experiences with burnout, suggesting that it's a natural part of the process and that it's important not to beat oneself up over it. Gary recommends embracing the ebbs and flows of motivation and focusing on the love for the craft as a way to overcome burnout.
📝 Content Creation and Utilizing AI in Marketing
The paragraph explores the use of AI in future marketing strategies. Gary emphasizes the importance of creating content across various formats, as AI's role in content discovery is still uncertain. He stresses that the focus should be on producing quality content consistently, regardless of the platform or the evolving technologies.
🎯 Staying Focused Amidst Distractions
Gary shares his strategies for staying focused, which include having a strict schedule managed by his administrative team, and not judging himself when distractions occur. He compares the approach to maintaining fitness, suggesting that getting back on track the next day after a lapse is the key to success.
🧘 Balancing Family, Career, and Entrepreneurial Aspirations
In response to a question about balancing family and a demanding career with entrepreneurial aspirations, Gary advises patience and being realistic about the time one can allocate to their dream. He acknowledges that there is a cost of entry and that achieving dreams may take longer when balancing other responsibilities. Gary encourages understanding that everyone's balance is different and that it's important to be patient and accountable.
🎮 Combining Gaming and Personal Development for Brand Building
Gary suggests that for someone looking to build a brand around gaming and personal development, especially with a focus on overcoming disabilities, live streaming on platforms like Twitch, TikTok, and YouTube is crucial. He believes that consistency and putting in the effort to stream will eventually lead to finding and inspiring the right audience.
📱 The Importance of Cross-Platform Presence for YouTubers
Gary discusses the importance of maintaining a presence on multiple social media platforms beyond just YouTube. He compares different platforms to various aspects of life, such as restaurants, vacations, and workplaces, emphasizing that while YouTube can be the 'house,' other platforms should be explored to increase attention and success.
🏆 Earning Trust and Establishing Expertise in Content Creation
Gary explains that being recognized as an expert is earned through consistently providing valuable content and letting the audience decide. He advises against self-positioning as an expert and instead focuses on sharing one's truth and insights. The key is to continue creating content across various platforms and formats to build trust and authority.
Mindmap
Keywords
💡Attention Economy
💡Content Creation
💡Authenticity
💡Burnout
💡Expertise
💡Social Media Landscape
💡TikTok
💡YouTube Shorts
💡Live Streaming
💡Cost of Entry
💡Patience
Highlights
The importance of dedicating time to one's dream to achieve it, even if it extends the timeline.
Gary Vaynerchuk's emphasis on the attention economy and its impact on marketing history.
The necessity for more rigor in content creation, including thumbnails, copy, and the first three seconds of a video.
The strategy of committing to both short and long-form content, and the value of collaboration.
Gary's advice on pushing creative boundaries and leveraging different formats for content.
The concept of the 'pyramid content' strategy and its significance in the current social media landscape.
The increasing competition in social media and the need for a creative and strategic approach.
Gary's perspective on the role of AI in content creation and its implications for the future.
The significance of targeting a specific audience for content creation and marketing.
Qualities Gary looks for in collaborators, including emotional intelligence, kindness, and warmth.
Gary's approach to integrating personal accomplishments into conversations authentically.
Strategies for marketing an online course, including the use of live streams and building relationships with the audience.
Gary's tips for dealing with burnout as a content creator and maintaining motivation.
The importance of patience and the cost of entry when balancing a demanding career with personal dreams.
Gary's advice for combining gaming and personal development niches to build a unique brand.
The role of streaming in establishing a presence in the gaming and personal development space.
The importance of being present on multiple social media platforms for broader reach and success.
Gary's insights on establishing expertise and trust with the audience through consistent content creation.
Transcripts
what's my advice to give your dream as
much time as possible cuz you'll never
get to your dream if you don't give it
time you don't want it to have that come
at the expense of the other things but
there's a cost of Entry as long as
you're good with your dream coming true
in 6 years instead of 2 years well then
you can allocate more time to those
other things if you're not okay with
that you have to realize that that means
that you might have to have a cost
everything in life has a price that's
just the reality attention is the number
one asset hey everybody it's Gary Bayer
Chuck author of the new book day trading
attention that I'm excited about uh CEO
of Vayner X and Vayner media a 2000
person Global agency a content creator
myself and I'm excited to be here at the
grow with video conference look we're
we're living through one of the great
changes in marketing history right now
with the attention economy going all
over the place and obviously uh video as
someone who's benefited from that format
uh since February of 2006 so 18 plus
years in counting uh I'm excited to
speak about what I'm seeing in the land
cape in the marketplace and obviously
answer all your questions I am humbled I
am grateful and I'm excited to be here
what is up Gary Sean canel here with
think media I want to thank you so much
for speaking at the grow with video
Summit question for you is what are the
current trends and changes in the social
media landscape that we should be paying
attention to if we want to specifically
get more reach get more views get growth
right now everybody feels the rising
competition so especially if I'm
starting from scratch or if I feel
plateaued what should be the mindset
that I have and what should be the
actions that I take in light of the
current state of social media at this
exact moment thank you so much Sean
thank you so much uh have a lot of
thoughts on this as you can imagine
obviously you know I've had the luxury
of having you pay attention for a long
time on this journey current state more
rigor more rigor around thumbnails copy
first three seconds the hook the science
around the art uh is huge and more
commitment to short and long form
collaboration meaning doing long form
video films podcasts things of that
nature but also doing cutdowns for short
form and vice versa uh the pyramid
content thing that I put out years ago
the trends that I think are interesting
are pushing the boundaries of the
creative meaning uh Dustin you know this
that that whole model on Tik Tok on the
Stitch where it's like a viral video and
then you act in it right like somebody
tumbling down a hill and then you tumble
in and be like and now what you should
do is buy day trading attention you know
that's a creative tactic green screens
if I could get everyone here to
understand it's not as easy as it used
to be I used to be able to yell and be
like be on Tik Tok and if you just did
it you won now and back to why I'm like
so focused right now is we're in 301
course land not 101 course land and so
it's creative strategy brother like I
don't want to call it testing but being
dramatically more Curious and creative
different formats written audio voice
over humor seriousness how much can
everyone be a renaissance man and women
you know how can you be a variety show
you just got to do a lot more and a lot
of different stuff on on every platform
so LinkedIn versus YouTube shorts versus
Tik Tok like it's complicated now and
the rising competition is going to get
worse and you have ai content coming you
have just so much coming and so it's not
going to get less competitive it's going
to get more competitive because what I
was yelling about when I wrote crush it
can you show it you know when I wrote
that book in
2009 you know was this is underpriced
attention let's go and I've been doing
it for the last 15 years but now we've
fit an inflection point where like
people figured it out and you know
really comes down to the creative now um
and the algorithms create the organic
reach so it's a whole different world
and it requires much more creativity and
much more curiosity and much more
humility goes to macro and then uh
tactically it's you know you really got
to understand how these things work and
which platforms do what and what's
happening in pop culture and how do you
tie that into your business like how
does Taylor Swift's tour a year ago when
it's on fire how does that factor into
your business and can you speak to it or
factor it in so what's going on in pop
culture and what's going on on platforms
I call it pack Platforms in culture uh
and who are you trying to Target too
many of you are trying to get to
everyone like if you know you're
targeting 21 to 27-year-old male
Carpenters go more narrow when you make
your content there but that also means
you could be selling to 42 to 49y old
moms in Seattle that drink high-end
coffee and yoga you can imagine those
two groups need different content but if
you're selling coffee or a book you want
both of them to buy get it hey Gary what
qualities do you look for in
collaborators whether they're on your
team or potential clients Robert I look
for emotional intelligence I look for
kindness and warmth I'm very hot I'm
just like nice
uh and then you have to figure out if
they're good so I start with Humanity
it's easier for me intuitively some
people are not as good of Judge of
character but it's easy for me to be
like oh I like this person's warmth like
let's try it out and then I try to over
articulate to a collaborator or an
employee about like what I'm looking for
like hey you're signing up for this
here's what you're in for so I over
communicate reality and then judging so
it's you know icj right intuition
immediately on
personality um Clarity on what they're
getting into so if they say yes or no if
I see what I'm talking to them they're
hesitant which may lead me to bail out
and then judgment and judgment like it
might be a t analyzing maybe we want to
change it I see you know like once they
work with you then you actually know you
don't know
beforehand once they know you're
analyzing and then you got to you know
put deposits into that relationship and
try to groom them so that's how I see
the framework Gary thanks for everything
that you do my question is about
authenticity and my content and using my
credentials to my advantage but not
feeling like an egotistical jerk when I
say things like I've won two Emmy Awards
in my career maybe it's just me but I
need a little bit of help with this
first of all that was really cool um
congrats those emmies are pretty
gangster look I mean I think like when
I'm introduced in like a five time soon
to be six time New York Times
bestselling author or
he has this many followers like you know
it is what it is like you've want like
look I think this should land everybody
here knows when someone's trying to brag
versus when it's naturally in the
conversation right like you live in
Beverly Hills I get it but there's a way
to tell me that you live in Beverly
Hills that is far more authentic and
organic I believe that most humans don't
realize that they're animals we're
animals and we can smell things and I
just think we're all very good at
smelling when someone's not being
authentically uh when people are
actually bragging right and so look if I
had two emys I you would know it um it'
probably be right right like it's okay
you should be proud of your
accomplishments but don't force it
that's all that don't force it and I I
think that's really worked for me like
I'm happy to talk about my stuff and I'm
happy not to talk about my stuff there's
plenty of times I'm on a podcast they
like plug your new book and I'm like H
and other times where I'm like the book
and like it just it if it doesn't feel
natural to me then I know it's not going
to feel natural to you so there are
natural times in your content and your
conversation and the way that you roll
that you can integrate those two
incredible emmies and there's other
times where you shouldn't because you
know you're forcing it and you're
forcing it into a com if somebody's like
how's the weather you know it's funny
you say that when uh when I won my two
emys it rained that's very different
than if you're talking about content
you're talking about hey and Gary you
know the golf we think it should be from
this angle but like look not that twoes
mean anything but like the reason those
won was because we were coming from a
aerial and like you see what I mean
those two Fe you got to feel it hey Gary
Joey here from the coral reef talk and
I'm developing an online course and I
have an email list that's been growing
by offering a free aquarium checklist
but how often do I need to send emails
to entire group so that they're
interested whenever the online course
drops this a great question Joey a
couple things that I'm concerned about
one when you acquire emails from a free
thing like that checklist it'll be
interesting to see how quality the
conversion is but obviously it's a very
narrow Niche and so it should do pretty
well how
frequently look I think I would probably
send an email to all of them to a live
stream where they get to know you better
so instead of like the email being hey
hey we're dropping a product soon buy it
after they came in through a Freeland if
you say hey we're doing a live stream
from 9: to 10: p.m. on YouTube come here
and in that stream you're kind of
integrating selling I think you'll find
a lot more success and so you want to
make them aware that you got something
coming and you should do that and but
how you do that matters the tactic and I
think the tactic of driving them to live
streaming uh and getting to know you
better uh I think we'll convert them
better in the long term so you don't
just go from free thing to buy my course
you go from free thing checklist to
spend some time with me on live stream
to the sale and so I think find that
middle step hey Gary if you had a new
kids YouTube channel in 2024 based on
positive moral values how would you go
about marketing that channel well since
I do have that exact thing coming with v
friends cartoons coming soon uh I can
tell you that you know pre-roll YouTube
is a big factor organic Tik Tok is
another Factor those two stand out
tremendously and then Mom influencers on
Instagram uh dming them and trying to
find ways to bring them value or at
least respectfully making them aware of
things those three things stand out my
friend so pre-roll YouTube YouTube kids
is obviously huge that's going to give
you awareness in that ecosystem Tik Tock
is the place where you can go with youth
content that there's a lot of
consumption even not teenagers younger
parents see it than they show their kids
and then three obviously mom influencers
if you're dming them and you're getting
them on board um there's a lot
there by the way before I go to the next
one before I go to the next one I
realized what was what why I just jumped
in and you got to do a lot of it right
like you can't DM five mom IG
influencers and be like Oh Gary thing
didn't work I'm talking like 5,000 which
is like N9 a night 50 a night for months
and months and years I replied to every
single at Gary V tweet from 2007 to 11
all of them you can go look all of
them as a matter of fact you know what I
think we should go back and make that
video show all of them it's there the
receipts are there okay like that's
going to be some real work on somebody
on the team maybe the international team
but like going back all the way and
finding them like a 3 minute 4 minute
green screen of just like it's just
showing every single like with your
voice saying exactly what you yeah like
I'll will even go even deeper but like
Anyway by the way I don't want this
edited I want everyone to see what just
happened you're constantly creating
content do you see what just happened I
don't want to set it out I want you to
see how my brain works I'm like oh I
just thought something let me talk to my
team let's go make something constant
flow of content creation that goes back
to the first question Sean you got to
mix it up now you got to be better hi
Gary Zach here you're a master content
creator and you have a large audience
have you ever come up against burnout
and if so what are some of those tips or
things that you do to get yourself back
on camera and in front of your audience
thank you for taking my question I would
I would argue that I'm in Burnout mode
right now in some way right that's
there's a lot of times where I'm like
hey I don't want to be filmed I'm in
such operation mode right now that um
yeah of course I'm a human being there's
going to be times where I'm feeling it
more than I'm not feeling it right and
so you know the way I get back to
motivation is it's not sustained cuz I
love it like burnout that's sustained
means that you hated
it occasional little it burn micro Burns
instead of burnout is what I like every
other H I think a lot of people call
burnout just micro burs right so like
there's going to be weeks and day
there's definitely days there's even
weeks and now there's even months where
I'm like H because I got out of practice
pre-co I was just filming all the time
it was just like my life postco I'm so
operational right now with be friends
and Vayner X that I'm just head down and
like it's kind of hard for me to get up
on um on these uh on these uh video days
like we just don't live the same life
DUS and I don't
travel 12 hours a day the way dck and I
did and when dck and I were doing that I
was in 40 different settings a keynote
and then meeting an influencer and this
meeting and then back in the office for
30 minutes and then it was now it's like
me in my office for 12 hours that's not
as compelling and so um and then even
like because I do that all the time when
we go and hit the road it's a little
hard for me to get back on the saddle
and so yeah it's it's it's
um it's an adjustment you know like
actually when I postco when I like
traveled for the first time without a
camera person I it was like weird to me
and the second time it was like
liberating I'm like oh this is relaxing
that made me not want to do it as much
and so like it's all just interesting
stuff you just EB and flow just don't
beat yourself up that's what I would say
like I you if it's meant to be you'll
get back on it I'm not you're you're
motivated cuz you like it you're
motivated because you're ambitious and
so just follow that track hey Gary
Carlos samgo Redlands
California um I am an enrolled agent I
actually represent people who have IRS
tax problems what would you say would be
the one or two strategies that you would
use in regards to video
on how to attract more clients clients
that have um personal clients or
personal or small businesses that have
IRS tax problems and they're looking for
somebody to help those IRS tax problems
thanks again you're welcome my friend uh
that's pretty easy I would go with a
especially if it's you Carlos a very
heavy green screen strategy take
articles about IRS issues and make video
overlay where you're
explaining the issues at hand right so
take articles from CNBC The Wall Street
Journal tax.com or whatever the big
sites are things that you have things to
contribute to and talk over them over
the green screen and I would focus very
heavily on LinkedIn LinkedIn now has its
own for you page just like Tik Tok and
just like the algorithms work on meta
and all these other platforms and I
would pound LinkedIn and YouTube shorts
naming the YouTube shorts videos based
on SE query of common tax problem
questions CU YouTube's the second
biggest search engine so people are
searching in there for certain things
that's what I would do hey Gary if
people are going to use AI to be able to
search in the future is there a
recommendation that you have for
businesses to be able to get their
information out there in a way that AI
will pick up to best utilize the
attention from that that is a very good
question the answer is content content
content we just don't know where and how
and what yet so video written word it's
been content content content content
content and so really really really
doubling down on that heavy that's the
answer like the answer is we don't know
we open AI first of we don't even know
which AI is going to win right is it
going to be Google well then it's going
to come from the same basis of their web
stuff but probably a whole bunch of
other stuff so just content content
content content content hey Gary thank
you so much for taking our questions my
question is this how do you stay focused
when there's so much going on in life so
you know uh squirrel moments things that
just come up and everyday tasks um what
kind of fences or parameters do you have
set that uh keep you on a on an open you
know track to getting what you want done
done thank you uh my friend really good
admin infrastructure so having people
really care about my time so my
schedule's hardcore it really it's
really fragmented 15minute meetings 30
minute meetings really tight of my time
and then so it's one is black and white
one is gray that's what works for me
tactically the calendar the admin admins
and calendars the gray is not judging
myself like when I do squirrel out or
when I do get distracted I'm a human
being and I don't dwell it's kind of
like the reason people don't get into
shape right they go well for a week then
they have a big they they they don't
even realize they didn't really go up 5
lbs there's water weight there's all
this but they're all bent out of shape
and then they like give up whereas if
you just got back to good behavior the
next day you're good that's how I am
with business I see a lot of people
spinning out when they're not so my
question is um what actionable advice
would you offer to someone balancing a
family and a demanding career who is um
looking to Embark or desires to Embark
into YouTube entrepreneurship without
compromising their family life and job
security this a great question look you
have so job security that means you're
trying to do this as a side hustle at
first with the hope that it brings you
value in the future plus family time
honestly patience if you're going to
allocate a lot of time to your stability
and a lot of time to your family that
means that you're not giving as much
time to your
dream there's only 12 to 15 hours a day
you know you know
17 18 hours max in a day you're breaking
up that up into
things one is your peace of mind
Insanity right so that's gym that's
watching TV that's laughing at a YouTube
video that's talking on the phone with
your friend the other is family the
other is your stability like you
mentioned your job and then the last
part is your dream what's my advice to
give your dream as much time as possible
because you'll never get to your dream
if you don't give it time
you don't want to have that come at the
expense of the other things but there's
a cost of
entry and so as long as you're good with
your dream coming true in six years
instead of two years well then you can
allocate more time to those other things
if you're not okay with that you have to
realize that that means that you might
have to have a cost everything in life
has a
price that's just the reality and so I
think it's just uh everyone's balance is
different I I thought I work crazy right
but I grew up in a place where the fact
that I'm home on Saturdays is like
insanity Insanity I grew up the first
you know from 14 to 34 I worked every
Saturday and my my father worked every
minute and Saturday and Sunday and so I
thought when I was a grown up like I'm
you know I worked later cuz techn
ology um but I don't know like I thought
I was around so much more and like had
more work life balance of my dad even
though I was working more in some
ways and so you know but but if someone
looked at my life and had a parent that
worked 9
to5 they think I work crazy so everyone
has their own judgment on balance when I
hear that you don't want to compromise
your family time or your
stability and I know that you're going
to need some Leisure looks like you work
out in the video then you know that just
means you're giving your dream less time
and so you need to be patient you're not
going to get to your dream as fast as
someone who's giving it 15 hours a day
when you're giving it two and that's
okay two is amazing you just have to be
patient and accountable don't blame
other people's people for like who are
successful and be like well they got
lucky no they didn't they did it for 15
hours a day you're doing it for 2 hours
a
day I want to build a brand that
combines the niche of gaming and
personal development in order to share
my journey of overcoming multiple
disabilities on the way to financial
spiritual and physical Freedom how can I
combine these niches and connect with
people who might be interested I love it
such a great question I think for you
what stands out for me is streaming
streaming
streaming like I think that especially
if you're talking gaming and personal
development I think you need to get on
Twitch and you and Tik Tok live and
start streaming live and like you I
promise you 3 seconds into watching you
you're a motivation and inspiration for
many you just got to find them all and
you got to put in the Reps and so I
think you especially if you're talking
about gaming I think you need to be
really seriously looking at twitch or
you or Tik Tok or YouTube live and
stream on all of them use streamyard
connect them all go live and just start
putting in the Reps just like I did like
nobody followed me until the first
person it's day by day putting out that
content and I think you doing gaming or
talking about gaming videos just being a
streamer will crush hi Gary how
important do you think other social
media platforms are to YouTubers in 2024
is it still worth posting content over
there or should we just focus solely on
YouTube I believe that depending on how
big you want to be what you want to
achieve you want to have attention
everywhere that's the purpose of the
latest book that I wrote and so I think
it's always been important for YouTubers
to be relevant in other platforms and I
think the more you do that the more
success you'll have of course you know
some will say focus on one thing sure
your YouTube can be your house but the
other social platforms have to be the
restaurants you visit have to be your
vacation have to be your place of work
right YouTube can be your house but you
go to many other places your job you go
every day and so that could be Tik Tok
or that could be Instagram you know the
restaurants you visit could be once a
week that might be Facebook or LinkedIn
and vacations like you can post on
Snapchat once in a while and that's how
I would do it all right last one hey
Gary Matt from great hacker we have an
education Channel and the views have
been plateauing and there's so much
competition I wanted to ask you how did
you establish yourself as an expert that
the audiences can trust with every piece
of content that they publish thank you
being branded an expert comes from being
earned you can't position yourself that
way you can just speak your truth and
then the audience decides that you know
what you're talking about at scale and
so that would be the focus in my opinion
and that's how I would think about it
and so that that's what I would do uh
that's what I see and uh and that's how
I think you should attack it um you you
don't get to decide you're an expert
they do and so just keep putting in the
Reps and follow the tactics of the other
questions like put out more content
YouTube shorts Tik Tok Instagram along
with long form YouTube you just need
more attention cuz competition is going
to keep coming everybody thank you so
much for having me I hope this brought
you value I hope the book brings you
value and I can't wait to see you in the
real world
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