The Impact Of Trends and AI On Businesses l Morning Brew Daily

Summary

In this insightful discussion, Gary Vaynerchuk addresses the shifting trends of Gen Z's declining interest in alcohol and the impact on the industry. He shares his thoughts on the 'attention economy' and the importance of capturing and maintaining an audience in the digital age. Gary also delves into the effects of social media on youth, emphasizing the role of parenting in navigating these challenges. His new book, 'Day Trading Attention', offers strategies for building brands in the ever-evolving social media landscape.

Takeaways

• 🍷 Alcohol Consumption Trends: The script discusses a significant trend of Gen Z and younger generations moving away from alcohol, but emphasizes that this doesn't spell the end for the industry, as there's still substantial consumption and opportunity for new brands.
• 📉 Business Impact: A decrease in alcohol consumption, even by a small percentage, can be challenging for businesses, but the best players in the market are expected to gain more attention and continue to thrive.
• 🌐 Attention Economy: The concept of attention as a form of currency is highlighted, with the speaker sharing his broad interest in trending topics and the importance of staying informed about a wide range of subjects.
• 📱 Break the Web App: The speaker mentions an app called 'Break the Web' that tracks trending topics across the web using AI, indicating his interest in tools that help monitor cultural shifts and trends.
• 🔍 Macro Curiosity: The speaker describes his approach to staying informed about many topics without going too deep into any specific area, except for his passions like sports teams and wine.
• 🎤 NLE Choppa's Rise: The potential for certain individuals like NLE Choppa to become significantly more famous is discussed, indicating the speaker's belief in the power of social media to propel individuals to stardom.
• 📚 Book Update: The speaker is releasing an updated book called 'Day Trading Attention,' which follows up on a previous work and reflects on changes in social media and branding strategies over the past decade.
• 📈 Social Media Shift: A major shift in social media dynamics is highlighted, where the focus has moved from building a large following to creating quality content that resonates with audiences.
• 🤖 AI Influencers: The rise of AI influencers is predicted to significantly impact traditional social media influencers, much like how social media influencers have affected traditional celebrities.
• 🏠 Parenting and Social Media: The speaker argues that the key to children being alright with social media lies in responsible parenting, suggesting that parents should have more control over their children's social media exposure.
• 🏈 Sports and Media Evolution: The speaker discusses his investments in various sports leagues and the potential for new sports to rise in popularity as media consumption habits evolve.

Q & A

What trend is observed among Gen Z and younger kids regarding alcohol consumption?

The trend shows that Gen Z and younger kids are moving away from alcohol at significant levels.

How does the speaker view the potential impact of a decrease in alcohol consumption on businesses?

The speaker acknowledges that even a 5 or 10 percent decrease in alcohol consumption can be tough on businesses, but also emphasizes that there will still be opportunities for new brands to succeed.

What new app has caught the speaker's attention and why?

The app 'Break the web' has caught the speaker's attention because it tracks trending topics across the entire web using AI, similar to what Twitter does but on a broader scale.

How does the speaker describe his approach to staying informed about trends and topics of interest?

The speaker describes his approach as being 'macro curious,' staying broad and informed about a wide range of topics without going deep into many, except for areas he is particularly passionate about.

What does the speaker believe will happen to the attention economy if TikTok were to disappear?

The speaker believes that if TikTok were to disappear, it would cause a significant reset in the attention economy, with platforms like Instagram and potentially new startups capturing the displaced audience.

What is the title of the speaker's new book and how does it relate to his previous work?

The new book is titled 'Day Trading Attention,' which is a follow-up to 'Jab, Jab, Jab, Right Hook.' The speaker's thesis has evolved to focus on the concept of 'day trading attention' in the context of social media.

How has the nature of social media engagement changed according to the speaker?

The speaker explains that the focus has shifted from building a large following to creating individual pieces of content that resonate and finding the right audience, indicating a move towards a meritocracy in social media.

What does the speaker think about the potential of AI-generated content and influencers in social media?

The speaker is bullish on AI influencers, believing that they will significantly impact traditional social media influencers, much like how social media influencers have affected traditional celebrities.

How does the speaker view the concept of 'cringe' and its use in social media?

The speaker views 'cringe' as a form of banter or expression that is often rooted in envy or a lack of personal happiness. He suggests that those who use it negatively may be projecting their own insecurities.

What is the speaker's perspective on the impact of social media on kids and the role of parents?

The speaker believes that kids will be alright if parents take responsibility for their children's media consumption, suggesting that the real issue is parental delusion and a lack of consequences for children's actions.

How does the speaker's experience in the wine industry relate to his views on social media and influence?

The speaker's experience in the wine industry, particularly with Wine Library TV, taught him the power of honest opinions and the importance of authenticity, which he applies to his views on social media influence and engagement.

Outlines

00:00

🍷 Alcohol Consumption Trends and the Attention Economy

The speaker discusses the trend of Generation Z moving away from alcohol consumption and the impact it might have on the industry. He acknowledges that while there may be a decrease in overall alcohol consumption, there is still a significant market with opportunities for new brands. The conversation shifts to the attention economy, where the speaker shares his broad interest in trending topics and his use of an app called 'Break the Web' to track them. He emphasizes the importance of staying macro curious and adapting to changes in social media, like the shift from building a following to creating quality content that resonates with audiences.

05:01

📱 TikTok's Influence and the Future of Social Media

This paragraph delves into the 'tiktockification' of social media, where short-form content is king, and the potential consequences if TikTok were to be banned. The speaker speculates on which platforms might benefit, including Instagram and a potential reboot of Vine. He also discusses the rise of AI in social media, predicting a significant shift in influencer dynamics over the next decade. The conversation touches on the responsibility of reviewers, referencing a YouTuber's negative review of a product and the power such reviews can have.

10:01

🎙️ The Evolution of Authenticity and Influence in Media

The speaker reflects on the evolution of media and the concept of authenticity, discussing how new technologies are often met with resistance before becoming accepted. He talks about his experiences in the wine business and the power of honest reviews, drawing parallels to the influence of social media personalities. The speaker also addresses the idea of 'cringe' and how it's used in modern discourse, suggesting that it's often a result of envy or a lack of personal fulfillment.

15:03

🏈 Sports, Media, and the Impact on Youth

The speaker shares his thoughts on the state of sports media, criticizing the tendency for commentators to make extreme statements for the sake of attention. He discusses the impact of media on youth, comparing past and present influences and arguing that the intensity of the impact is due to the constant availability of media. The speaker believes that kids will be alright if parents take responsibility for their children's media consumption and emphasizes the importance of setting boundaries and consequences.

20:04

🤷‍♂️ Parenting and Navigating Social Media

In this paragraph, the speaker addresses the challenges parents face in managing their children's interaction with social media. He criticizes the lack of discipline and consequences in modern parenting, suggesting that kids are not suffering from social media itself but from a sense of entitlement and delusion fostered by permissive parenting. The speaker encourages parents to take control and make tough decisions for the well-being of their children.

25:04

🎲 Investments in Upstart Sports Leagues and Media Shifts

The speaker talks about his investments in various sports leagues, including pickleball, big three basketball, and esports, and discusses the potential for these leagues to grow. He reflects on historical shifts in media consumption and sports popularity, predicting that new communication technologies like VR and possibly contact lenses will significantly change the media landscape. The speaker emphasizes the importance of adapting to these changes and making strategic investments in emerging sports and media platforms.

Keywords

💡Gen Z

Gen Z refers to the demographic cohort following the Millennials, typically those born between the mid-1990s and early 2010s. In the video, the speaker discusses the trend of Gen Z moving away from alcohol consumption, which is significant for the alcohol industry. The script mentions this as a notable shift in behavior that could impact businesses but also acknowledges that the best players in the industry will still get more attention despite the overall decline.

💡Attention Economy

The term 'attention economy' describes a scenario where attention is a scarce resource and the currency of the digital age. The speaker works within this economy, where capturing and maintaining the audience's attention is crucial for success. The video discusses how attention is the primary focus, and the speaker shares what currently has his attention, such as the app 'Break the web,' which tracks trending topics.

💡Macro Trends

Macro trends refer to large-scale patterns or shifts in societal behavior, economics, or culture. The script mentions a 'macro percent swing down' in alcohol consumption, indicating a significant decrease at a global level. The speaker uses this term to discuss the impact on businesses and the potential for new opportunities despite the overall decline.

💡Mescal

Mescal is a type of spirit similar to tequila but is produced in various parts of Mexico, not just in the designated tequila region. In the script, mescal is used as an example of a specific type of alcohol that could still experience growth or the potential to start a new brand despite the general trend of reduced alcohol consumption.

💡TikTok

TikTok is a social media platform known for its short-form videos. The script discusses the 'tiktockification' of social media, which refers to the shift towards short, engaging content that is easily consumable. This has changed the landscape of social media marketing and how brands and individuals build their presence.

💡Influencers

Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, or position in a particular area. The video talks about the evolution of influencers, from traditional celebrities to social media personalities and the potential impact of AI-generated influencers on this space.

💡Authenticity

Authenticity in the context of the video refers to the genuine connection and trust that influencers or content creators establish with their audience. The speaker emphasizes the importance of authenticity in building a brand and maintaining an audience's attention, especially in the context of social media and the attention economy.

💡Cringe

Cringe, in the video, is discussed as a term that has been weaponized and used to criticize or mock content or behavior that is perceived as awkward or embarrassing. The speaker reflects on the concept with compassion, suggesting that those who use the term negatively may be projecting their own insecurities or unhappiness.

💡Pickleball

Pickleball is a sport that combines elements of tennis, badminton, and table tennis. The speaker mentions owning a major league pickleball team, indicating an investment in this growing sport. The discussion suggests that new sports, like pickleball, can emerge and potentially become popular, reflecting on the history of sports and media consumption.

💡Social Media Impact

The impact of social media on kids, particularly Gen Z and Gen Alpha, is a central theme in the video. The speaker argues that while there are concerns about the effects of social media, the key lies in parenting and setting boundaries. The script suggests that kids will be alright if parents take an active role in guiding their children's social media use.

💡Day Trading Attention

Day trading attention is a concept introduced by the speaker in his new book, which is about building brands and sales in the new social media world. It refers to the strategy of consistently engaging with the audience through content that captures their attention, similar to the way day traders work in the stock market, but applied to social media engagement.

Highlights

Generation Z and younger individuals are significantly reducing their alcohol consumption.

A significant decrease in alcohol consumption could be challenging for businesses but opportunities remain for new brands.

The attention economy thrives on macro trends and the best players will gain more attention despite overall market changes.

An app called 'Break the web' is capturing attention by tracking trending topics across the entire web using AI.

Staying macro curious and not going deep on many topics, except personal interests, is a way to maintain broad attention.

Individuals or trends that gain momentum can quickly rise to prominence, as seen with certain personalities on social media.

NLE Choppa is an artist on the verge of becoming enormously popular according to the speaker's observations.

The new book 'Day Trading Attention' is an update on building brands and sales in the evolving social media landscape.

The shift from building a following to creating good individual pieces of creative content is a massive change in social media.

The 'tiktockification' of social media has significantly altered how content is discovered and consumed.

If TikTok were to disappear, Instagram, Snapchat, and YouTube Shorts are likely to be the major beneficiaries.

AI-generated content and influencers are already making an impact and will continue to grow in the next 5 to 10 years.

Authenticity in connecting with an audience is crucial, even when the audience's attention shifts to AI influencers.

The debate around the influence of social media reviewers and their power to impact products or companies is highlighted by the case of Marquez Brownley.

The alcohol industry faces challenges with younger generations moving away from alcohol, but opportunities remain for quality players.

The concept of 'cringe' and its use in social media is discussed, with the speaker advocating for compassion and understanding.

Investments in upstart sports leagues like pickleball, big three basketball, and slam ball are part of a broader trend in sports consumption.

The impact of social media on kids is a concern, but the speaker believes that with proper parenting, kids will be alright.

Transcripts

every single Trend shows that gen Z and

younger kids are moving away from

alcohol at very significant levels I

think the world speaks in absolutes do I

think no one's going to drink alcohol no

I do not do I also know that even a 5 or

10 macro percent swing down is tough on

businesses yes I do do I also know that

10% less alcohol consumed in the world

still somebody can start a brand new

Mescal or beer or wine and [ __ ] Crush

it's a big ass number there's a lot of

alcohol being consumed so I'm not crying

for everyone in alcohol I don't think my

dad's liquor store is going out of

business I don't think winx.com is going

to stop doing well but in the macro yeah

there's less opportunity but the best

players are going to get more attention

is the number one asset Gary thanks for

jumping on the show today thank you boys

thanks for having me so first question

you work in the attention economy where

attention is currency but who out there

or what out there has your attention

right now that's a good question you

know I go very broad what I mean by that

is what has my attention like like I'll

show you something let's do Show and

Tell there's an app on my phone I'm not

involved in it it's called Break the web

it's early I'm not even sure it's going

to crush the way I think it might but

look what it does it does trending

topics for the whole web AI wise so what

Twitter does but no no for the whole web

right so like what has my attention

everything that's on here like what's

Runaway Horses there's some Runaway

Horses in the British art right like I

want to know much like what you guys are

doing here what's going on every day and

then sometimes people pick up real

momentum right so it'll go from like a

year ago like or two years ago like

who's the sexy red person to like wait a

minute I think she might pop right or it

might be like oh this kid Aiden Ross

right or like like oh this you know this

funny comedian King Batch 100 years ago

like so that will happen with people and

it will happen with Trends I'm like why

are we going to like super baggy 90s

pants again like you know seven years

ago like or five years ago like are

dudes going to wear nail polish like is

that cool now like like so I stay crazy

macro curious I don't go deep except for

things I love like the Knicks and the

Jets and like wine I I don't go deep on

a lot and I go very wide very wide like

every moment of the moment what's

happening and then if something feels

like it like if I say you know like if

it gains moment then I'll go a little

deeper so everything out of one

then some things earn a

two then some things are like oh this is

a three which would in that St would me

like oh this Charlie demilio girl is

about to be like the person on this Tik

Tok thing like that's how my brain works

do you have anyone who's a one or two

right now that you think is about to

become a three I don't want to put you

on the spot yeah I'll give you I'll give

you one who's further along than than a

a one or two um uh or three but choa you

know choa Toby well clearly Gary does

right I don't know if you guys I don't

know if you guys have uh music rights

here right now but um you know like to

me I'm very nle Choppa right like I

think he's dangerously close to becoming

like enormous he's also humongous like

I'm just looking for context he's got

19.7 monthly but the kids know NL choa

right but like does like the average

25-year-old that thinks they know like

hip-hop they may know like you know like

but are they listening to like [ __ ] me

out I don't know even though it has 328

Mill listens but most of it's under

25 right and so to me this is like an

interesting one it's why I'm bringing it

up this guy could be like one of the

five big the little baby but like do I

think more people do I think more people

know little baby than choa yes I do and

do I think he has the capacity to be as

big if not bigger yes I do and so I

think about that and then there's a kid

who has like 20,000 you know like when I

DMD Gunna he had 8,000 followers

obviously it was years ago but like so

like I'm buying Chopper stock youve

convinced me absolutely let's talk about

this new book you have dropping though

day trading attention how to actually

build brand and sales in the new social

media world it's actually an update to a

book you wrote 10 years ago on similar

topics what has changed in the time

between those two books are coming out

and then I guess follow up what has

stayed the same it's great question so

yeah I have a new book coming out day

trading attention it's the follow-up to

jab jab jab right hook this book's title

originally was jab jab jab left hook and

then when I was writing it I'm like wait

a minute this is my thesis and and I've

come to realize my thesis is day trading

attention like you know when I launched

my dad's liquor stores website in 1997

how old were you guys in '97 zero I was

six yeah so you know like think about

that like it was a long time ago and I

knew the internet was going to happen

and then email marketing and then Google

and then I started a YouTube show like

this in 2006 right like I always pay

attention to where the attention is so

what what's what's stayed the same since

jab jabri hook meta still still a

monster so Facebook and Instagram still

really matter right um and and Twitter

and X still matter um YouTube uh

obviously the tiktock ification of

social media has changed everything let

me go into that because that's going to

be valuable to everybody the social

media I grew up with and the one that

you guys grew up with was about email

marketing get as many followers as

possible and when you post the

percentage of then will see it right

same like email marketing build a

million person mailing list email out

morning through get as many people as

you can and 30 4050 depending on 15

depending how good your email is we'll

open it and some will act on it same

with social I mased a couple million

followers on Twitter and a certain

percentage would see it and some of them

would act on it now we live in a world

where it's not about building the

following it's the individual pieces of

creative being good and finding the

audience that is profound

massive change and should give everyone

who's listening a lot of excitement

because it's a level of meritocracy a

start over everyone who's missed it

hasn't missed [ __ ] they literally can go

make a poker video right now for 49

seconds and they're a year away from

making a lot of money being a poker

influencer that's

insane do you think there will be social

media companies that pop up that filled

the Gap that aren't AI generated you

know AI recommended content it'll just

be your friends like Facebook and

Twitter and all these other social Med

companies used to be do I think that

because we'll go through an era of this

that the pendulum will swing of course I

do now I think that's being serviced

right now by text message groups and

WhatsApp things go down the group chats

absolutely yeah group chat is that like

what is like by the way that's why

Snapchat crushes like for the Youth it's

snap and then people go to iMessage or

Whatsapp depending if they're

International or telegram or right like

that's that's the game like what this

the small social network is called your

seveners Sixers group chat that all you

are going to be talking about tonight

frustrated because you're down three 0

after the game's over we'll see about

that when this comes out I'm sure the

six will be cruising to the

finals um while we're on the topic of

tiktock ification uh Biden just signed a

bill yeah uh Banning or requiring bite

dance to divest from Tik Tok let's just

say in the hypothetical scenario Tik Tok

does go go away within the next 12

months who are going to be the winners

and losers in this new paradigm I'm not

sure but here's my hot takes I don't

love to predict which is why there's not

a lot of horrible receipts for me out

there like I try to wait for things to

happen but here's my feeling one I think

that's going to happen which is wild so

that's an enormous it's one of the mo

biggest resets of attention we've ever

had usually it's gradual when we went

from the radio to television it was

gradual when we went from the television

to the cell phone it was gradual this is

going to be a shock of a ungodly amount

of hours of attention having to find new

audience here are the winners meta for

sure Instagram's going to get a ton

because a lot of people have their

people are insecure they don't want to

start building again so they'll go to

the place where they have so I think

Instagram will be a big winner I think a

Darkhorse winner is X because I think

they're going to reboot Vine I don't

know that to be true I don't know

anything but I think it makes a lot of

sense I've been thinking it for a couple

months then I did see a tweet from Elon

like Vine question marker I don't

remember how he did it but like it would

make I mean Vine was the one that

started this short form movement I think

YouTube Schwarz has a chance and then I

think the Dark Horse and the one that

excites me the most is the unknown

entrepreneur you've got to imagine that

there's an ungodly amount of [ __ ]

kids right now who are working on their

Tik Tok clone to try to capture that I

mean if I was 19 at Stanford or you know

or at home in a community col I don't

know I if I was capable I would be

building with the Hope because it's this

by the way this already happened it's

called India India ban Tik Tok Tik Tok

is not in India and India had a bunch of

clones pop up now India is unique

because there's a lot of language

dialects you need it but in the US I

think there'll be five to 10 brand new

startups that are going to try to claim

it I think Instagram's going to come

through huge I think Snapchat if they

got their act together a little bit and

got more serious about Spotlight and

like really like made that a bigger part

of it could also pick up a lot so I

think snap depending if they do some

tweaks Instagram is definitely going to

get some YouTube shorts is definitely

going to get some and then I think Vines

the other big Dark Horse I do want to

talk about another shock to the system

as you described it and that's AI one of

the talks you recently said that what

social media influencers have done to

traditional celebrities you think AI

influencers are about to do to

traditional social media influencers

over over the next 5 to 10 years why are

you so bullish on this new class of

influencers these AI it's already

happened there's a lot of attractive

girls on Instagram that aren't real

people that are getting brand deals and

selling only availing GS so do you think

that has a net positive effect on social

media like is it going to be better I

mean the big thing that you preach is

authenticity and connecting truly with

people what's it going to be like in 5

years when the people you're

authentically connecting with aren't

real people at all do you think Santa

Claus is good I thought going to say is

he real I'm just going to say like yes I

he's never given me anything so I don't

think he's good okay do you think

Spider-Man is

bad I think he's great he's good do you

think do you think Rocky Balboa is good

or bad so you're saying

Rocky so I think you're following where

I'm going right like I think it's going

to be meaning like if we dug up our

great great great great great great

grandparents right now and be like here

it is they like this is [ __ ] awful

like it is it's going to happen and

we're going to evolve many people

thought the tele do you let me go even

further back do you know that when

electricity was invented 80% of the

people didn't want it in their house cuz

it had demons in it

demons like we can't leave the candles

the candles are right this is bad when

Myspace came out they're like this is

going to like your kids are going to get

kidnapped at the mall if they go on

MySpace like we demonize new

technologies what do I think I think

it's Evolution I think it's just part of

the game speaking of influencers

recently the YouTuber Marquez brownley

reviewed the Humane AI pin and he called

it the single worst product he's ever

reviewed that sparked a debate about the

responsibility of reviewers and the

power of individuals to tank a company

what was your takeaway from that whole

Saga listen he first of all he's one of

my favorite people to watch over the

last 20 years I've watched that kid

authentically work you know he's got an

opinion like I grew up in the wine

business Robert Parker a lawyer in

Maryland

started writing a newsletter in

1982 '84 and literally when I entered

the game in the mid 90s and then through

my entire 20e career in the wine

business he

singlehandedly through his subjective

opinion made or broke tons of

wines so I don't know like what's the as

long as brownley is like actually giving

his honest opinion and there isn't some

backend deal cuz he's trying to tank it

for so as long as he's honestly saying

like this is what I believe well he's

earned a lot of respect and trust with

his audience I think it's wonderful if

it's well intended yeah like when I did

Wine Library TV I did a thousand

episodes and I also at one point had a

lot of power and I was I didn't love it

to be frank I when I would sit about

three years in like if I reviewed a wine

a wine libr TV well it mattered and if I

reviewed it poorly it wasn't like I

could tank of wine but it wasn't good

and I just remember like like like

sitting just like this is literally how

it used to be I just remember like one

second before I would be like hello

everybody and welcome to Wine Library TV

I would be like

okay just like review it and what I

meant to me was like speak your honest

truth do you like this wine don't you

like this wine don't think about

anything else take out all the noise and

that's why it worked for me because when

later I would go to parties and people

like how do you like this wine I would

drink like I like it they're like oh oh

crap you did you like this on the show

or people would come like people try to

get me a lot they're like what do you

think about this one I'm like I'm I'm

not a fan they're like oh man you said

this was that you know you know and so I

think if he really believes it um and I

think anybody reviewing makeup or or

people reviewing Airbnb houses or or

craft beer if they really believe it now

what I see a lot from influencers

especially in the beauty space they get

a little bit going and they get high in

their own Supply and they feel their

power a little bit and they actually Dev

from their actual feelings and are

playing a little bit more of a ego game

that's dangerous it's so funny to me

because when ibly text all my friends

hey I'm interviewing Gary ve this week

what do you want me to ask him a lot of

them did go to Wi like hey give me a she

$20 B wine it's amazing to this day like

that's still I mean yeah you built up

this huge kind of it's also cool like

when I was coming up when I was your

friend's age like wine wasn't cool like

that and even though wine has declined

and alcohol's even declining with kids

and like it is definitely way cooler

than when I was doing it for you it

makes me feel good it's it's really

Wine's really cool because it's a

farming product like unlike a Hershey's

bar or or poppy bourbon or a craft beer

or like toothpaste or a deodorant you

may love a wine this year so you may

love the 2021 version and then the next

year you might not like it as much and

that keeps it makes it fun do you do you

think there is an existential crisis for

the alcohol industry more broadly now I

mean every single Trend shows that gen Z

and younger kids are moving away from

alcohol at very significant levels not

only that you have cannabis and like

like yeah now I think the world speaks

in

absolutes do I think no one's going to

drink alcohol no I do not do I also know

that even a five or 10 macro percent

swing down is top on businesses yes I do

do I also know that even with a let's

just make pretend in 10 years 10% less

alcohol consumed in the world overall

big number if that was to

happen still I somebody can start a

brand new Mescal or beer or wine and

[ __ ] Crush like there's it's it's a

big ass number there's a lot of alcohol

being consumed so I'm not crying for

everyone in alcohol I don't think my

dad's liquor store is going out of

business I don't think winx.com is going

to stop doing well but do in the macro

yeah there's less opportunity but the

best players are going to get more I

want to shift gears by the way real

quick before you shift gears I just

didn't want to lose this thought you

know where I think we've really lost our

way with our actual opinions

Sports back to like because we've been

yapping about I think the guys and gals

on ESPN on Bar Stool on all the I think

they say things they don't fully believe

I think too many sports because they're

just looking for another headline when

they're like LeBron stinks I don't know

if like I don't think they believe it

but they found that that's what drives

engagement in viewership is is having a

take and it doesn't matter whether

you're right or not you just have to

have a strong opinion that that is what

that I'm fine with I have [ __ ] strong

opinions I just think when I watch it

I'm like I don't think he actually

believes that like I don't think he

believes that Jason Tatum's a dog that

Iguodala is going to take the final

three the world on the line you know

what I mean that's a place where they've

really lost their way I think we the

audience can kind of feel like two weeks

ago you said embiid was the greatest now

you're saying like it just I think

they're running out of [ __ ] to say I

don't think it's cool to stick on this

like one of the things that I always

laugh about with my content cuz I also

talk every day on the Internet is G you

say the same [ __ ] I'm and they trying to

like Ras me I'm like yeah the what do

you want me to talk about [ __ ] I don't

believe in like yes there are 45

principles I believe in luckily the

world keeps evolving I believe in

attention I'm going to be there to talk

about virtual influencers cuz [ __ ] will

CH I didn't know virtual influencers

were coming 10 years ago so the world

will change but I'm not going to change

principles so I guess this isn't that

much of a gear shift at this point you

kind of said it for me I want to talk

about this label cringe that people have

been applying to everyone from Taylor

Swift to the friend who you knew in high

school is now trying to become an

influencer on Instagram and some people

have applied that label to your content

so how do you think about the concept of

cringe and how it's become almost

weaponized today I don't think about it

at all I I think about it with

compassion I think of your someone who

weaponizes anything cringe

luck uh I think Envy is obvious and I

also think it's silly I think a lot of

it's not even that serious I think 80%

of the people that throw around cringe

it's like banter like amongst it's like

Sixers Nick it's banter and the 20% that

mean it I feel bad for if you're running

around the internet replying cringe in

the comments to something your life

isn't awesome means you're not in a

happy place like you're trying to employ

some negativity because you're not

feeling good so 90% 80% I'm like some

[ __ ] locker room like homie like my

my best my boys that I went to Mount Ida

college with they say the worst [ __ ] to

me in the world and I get plenty of [ __ ]

on you know it's your boy like like so I

think 90 of it is just banter but the

10% I I actually view as if you need to

tell Taylor Swift she's cringe in the

comments of her latest Instagram post I

just know where at mentally and like I

got love for you and I hope you get the

[ __ ] out of that yeah I love this

concept there's cringe mountain and

there's some people who are on cringe

Mountain working their way up and the

people who are usually commenting in the

comment section are at base camp they

haven't even step foot on it so that's

just another way yeah it's just like

like I get it like this is America this

is humans this is the what the world

does we love to build up then we love to

tear down but then we love a Britney's

back [ __ ] too so like we'll literally

go through full like look at Taylor we

like literally actually built the world

built her up then she went through that

period where it like literally tore all

the way down only to build her up to

levels that we've rarely

seen and you know and then guess what

then it'll be time like and so like this

goes back to Detachment like I think one

of the cool things that I'm hoping more

people realize like for me I'm I'm very

grateful that I'm a good businessman but

like I got fortunate like when I was

like my whole life when I was growing up

like grades were the most important

thing and like I was bad at that and so

I was told by the world that I was a

loser so I got used to it like somebody

in the comments being like [ __ ] you Gary

ve is at 40 [ __ ] eight years old is

very different than being 12 and having

a teacher saying you're a loser you're

dumb cuz in the 80s they weren't

politically correct in Jersey so like if

I was able to handle that [ __ ] you know

and I I think about that a lot let's

talk quickly about sports you own a

major league pickleball team you're part

owner of a big three basketball team uh

which is that League founded by Ice Cube

and you're an investor in the Revival of

a slam ball league what are you seeing

in these upstart leagues in sports where

is the opportunity in sports where do

you see as the best investment right now

great question

um the 1982 NBA Finals game a 1982 NBA

Finals game between the Lakers and

Sixers in America was not aired in real

time it was on tape delay the first

Super Bowl did not sell out all of its

tickets me and my boys watched the first

UFC pay-per-view cuz we never thought

there'd be another one cuz it was human

[ __ ]

fighting the history of sports tells you

that new ones pop up and [ __ ] changes

when the radio was the primary device of

consumption baseball boxing and horse

racing were the three most popular

sports cuz they're very good sports to

listen to in announcer form basketball

football were coming up but they were

different when we went to television

those things exploded especially

football it is a [ __ ] TV

product I believe that we're in the

beginning stages of very substantial

communication shifts obviously I've been

at the Forefront of the social media Mo

what I've always called was the mobile

device was the television and television

was the radio that's what I've been

arguing in marketing for the last 10

years I think VR is coming I don't think

it may not be now like even today

there's a headline Apple's downgrading

the right back to me being wide I pay

attention but I don't view that as like

CVR is dead I view that as cell phones

weren't crushing in the 80s the way

people wanted them to either you know

why they're too

expensive I promise you if the Apple

headset or the Facebook headset was $19

everyone would have you know what I mean

and the Technology's got to get better

the [ __ ] first version of the Oculus

compared to the Vision Pro in this short

little window is like gamechanging plus

I don't even think it's going to going

be this I think it's going to be contact

lenses and no friction so to where am I

going I believe that over the next 20 30

years the world's going to change quite

a bit from a distribution in media

landscape and I think some sports will

over index as you can tell I'm putting

bets on different things I'm trying to

learn obviously I have an incredibly big

goal of buying the New York Jets so I

like owning like I'm really like we had

a real draft in the pickle ball league

like I have salaries I have like a with

sponsorship get people to attend the

matches get attend for it so I'm getting

good practice uh and do I believe that

pickle ball has a dark horse chance I do

do I think you know I invested in an

Esports team and in the variant and Call

of Duty league with the wlvs who own the

Vikings prior to that I'm also investing

in a three on- three women's league like

I'm I'm trying to learn and I'm making

bets look I P there was a there's a tag

League like tag world like I'm not doing

it but I love it I think it's got a real

chance this guy would be good at that no

I've seen that I would not they are

incredible at that but are you like a

you're like a little bit of a tag

Savant you like [ __ ] you [ __ ] with

people with freeze tag back in the day

yes absolutely that was that was freeze

tag was different the currency of

Elementary School absolutely all right

so we're running up on time here so I do

just want to get your perspective on the

big question right now of like how is

social media affecting kids in

particular a lot of people want to know

gen Z gen Alpha are the kids going to be

all right the kids are going to be all

right when I was in high school my

freshman year my sophomore year uh early

on definitely not senior year I went to

the bathroom and I watched a young girl

in my class walk out of the bathroom and

I saw throw up stain on her

sweatshirt and it was kind of like oh

and I knew it because like she lost a

lot of weight and we were friendly and

then like senior year we talked about it

on a class trip I talked to her about it

and we got into like her obsession with

Kate Moss

and I I think people are very weird like

people are like oh now everyone's GL

like let me give you for instance Gary

you don't understand the reason all

these kids are [ __ ] up is all these

people are showing planes and these

fancy cars and it [ __ ] them up I'm like

do you know what MTV Cribs was and then

I go do you know what Lifestyles of the

Rich and Famous was in the80s I think

we've created this narrative that it's

like the same old adage like things

change but everything's the same like I

played video games and watched TV 20 47

and every girl in my class only looked

up to 80 lb models and were throwing up

every day in school and like there was

plenty of [ __ ] like and so the

difference is the way the reason

Everything feels intense now is you have

media at your disposal every minute of

the day used to go to work for 8 hours

and not have media people don't get it

people like it's never been worse I'm

like do you know what the Civil War

looked like they're like it's never been

worse in America I'm like do you know

what the Civil War is like like we're

very bad in the context of history and

so the kids are going to be all right

and my answer is the kids are going to

be all right if the parents parent I'm

tired of parents telling me like Gary

Tik tok's [ __ ] up my 14-year-old I'm

like take it off their phone my mom

wouldn't let me make decisions at

[ __ ] 14 what's happened is parents

have become delusional in their request

to be friends with their kids and we've

become we have no tolerance for

inconvenience

I grew up in an era where more than half

my friends got like spanked and slapped

by their parents physical then we went

through an era where we didn't hit but

everybody got punished now we're in an

era where kids don't even get there's no

[ __ ] ramifications there's no

consequences kids are not getting [ __ ]

by social media kids are getting [ __ ]

by entitlement and

delusion so the kids are going to be all

right but parents listening to this get

your act together well listen who's in

charge here what the [ __ ] are we talking

about like what the [ __ ] are we talking

about like my kids are getting [ __ ] up

take it take the phone

away well what parents are scared no

backbone and

parenting wow we don't have kids yet but

I'm writing this down right now Gary we

are and bro it's by the way let me give

you the preview because I have kids like

it's easy to say in a podcast like I'm

saying now you love these little [ __ ]

so much but like look if you don't find

the middle it's like the political

system red blue they both have things

that are good the game's purple but

we've gotten to this place where

everyone's just trying to be on such the

extremes like you don't like social

media take it off their

phone it's that simple sometimes Gary

thanks for joining us this was awesome

quick hitting I know our audience will

enjoy your perspectives on a lot of

things check out his new book day

training attention it's out now and you

can find him liter literally everywhere

on social media so thank you Gary it was

a pleasure thank you everyone have a

great morning thanks Gary

oh

[Music]