Duta Pesona Wisata: Menemukan peluang usaha baru berkat pemasaran digital

Summary

Lili, the owner of Duta Pesona Wisata, faced a challenging business downturn in 2014 due to the rise of online ticketing platforms. Once a top travel agency in West Sumatra, her revenue plummeted. However, Lili embraced digital learning, mastering website creation and digital marketing through Women Will. As a result, her business began to recover, and she expanded into island tours, becoming a pioneer in West Sumatra. Now, Lili is focused on developing ecotourism to benefit both the environment and the community, reflecting on the positive impact of her journey.

Takeaways

• 😀 Adaptability is crucial for business survival; without it, a business will struggle.
• 😀 Lili’s love for traveling led her to a career in travel and tourism, which brought numerous career opportunities.
• 😀 Duta Pesona Wisata was once one of the top 10 largest travel agencies in West Sumatra.
• 😀 The rise of online ticketing platforms significantly impacted traditional travel agencies, leading to a decline in Lili's business.
• 😀 In 2014, the business hit rock bottom, with daily revenue dropping from 50 million IDR to only 50 million IDR per month.
• 😀 To cope with financial challenges, the company had to lay off employees in an effort to stay afloat.
• 😀 Lili realized the importance of learning about technology and digital marketing to keep up with the changing market.
• 😀 Joining Women Will helped Lili learn about digital marketing strategies, including website optimization and improving search engine rankings.
• 😀 The first success came when a customer contacted Duta Pesona Wisata through their newly optimized website.
• 😀 In addition to selling tickets, the company became one of the pioneers of island tours in West Sumatra.
• 😀 Lili's future plan involves developing ecotourism initiatives that are environmentally and community-friendly.

Q & A

Why is it important for businesses to adapt?

Adapting is crucial for business survival because without change or growth, a business risks being left behind as competitors and market conditions evolve.

How did Lili’s love for traveling impact her career?

Lili’s passion for traveling led her to pursue a degree in travel and tourism, opening up various career opportunities, including the founding of Duta Pesona Wisata.

What made Lili’s travel agency successful initially?

Duta Pesona Wisata was successful because it was one of the top 10 largest travel agencies in West Sumatra, offering a range of services in the travel and tourism industry.

What caused the downfall of Lili’s business in 2014?

The rise of online ticketing platforms in 2014 significantly impacted Lili’s business, leading to a collapse in revenue and forcing the company to adjust.

How did the shift to online platforms affect Duta Pesona Wisata’s revenue?

Before the rise of online platforms, the company earned up to 50 million per day. Afterward, the revenue dropped to only 50 million per month, which was a significant decline.

What actions did Lili take to adapt to the new challenges?

Lili took it upon herself to learn about technology and digital marketing, including creating a website and learning how to improve its visibility on search engines.

What role did Women Will play in Lili's business transformation?

Women Will provided Lili with the necessary tools and knowledge to delve into digital marketing, helping her understand how to position her website effectively in search results.

What was the outcome of Lili’s efforts in digital marketing?

Lili's efforts paid off when she received the first request from a customer inquiring about a travel package, signaling the success of her digital marketing strategies.

How did Duta Pesona Wisata diversify its services after the business challenges?

In addition to selling tickets, Duta Pesona Wisata became one of the pioneers of island tours in West Sumatra, expanding its offerings to stay competitive in the market.

What is Lili’s next plan for the future of her business?

Lili plans to develop ecotourism initiatives that benefit both the environment and local communities, further diversifying the business and promoting sustainability.