Is doing Organic Marketing (Social Media) worth in 2024? - Umar Tazkeer

Umar Tazkeer

14 Jun 202417:45

Summary

TLDRThis video script discusses the effectiveness of organic marketing in the modern digital landscape. It emphasizes that while SEO and social media content marketing are powerful, success heavily depends on the strategy, timing, and execution by the business. The speaker advises on understanding the market demands, planning content accordingly, and experimenting with different formats to engage audiences. They also highlight the importance of consistency, relevance, and quality in content creation to ensure long-term benefits and increased conversions.

Takeaways

😀 Organic marketing is still effective but its success heavily depends on the implementation, timing, and the expectations set by the content creator.
📅 The timing of content posting on social media is crucial; immediate results are not guaranteed, and planning is essential for long-term growth.
📝 Content marketing on social media should align with SEO efforts; both are forms of content marketing that require strategic planning and patience for results.
🤔 The value of organic marketing lies in its ability to build a brand and generate traffic over time, rather than providing instant leads.
💡 It's important to understand the business's current position and select the right channels for marketing based on the potential return on investment.
📉 The fluctuation in search engine rankings and algorithm updates can affect the visibility of organic marketing efforts, requiring adaptability.
🔍 Analyzing the performance of content, such as view duration and engagement, is vital for understanding what works and making informed adjustments.
🚫 Avoid random content posting; having a consistent theme and strategy is key to retaining and growing an audience.
📈 Experiment with different content formats and posting frequencies to find what resonates best with the target audience.
📊 Quality over quantity is emphasized; however, a balance is needed where both good content quality and a consistent posting frequency are maintained.
🎯 Focus on creating evergreen content that remains relevant over time, especially in industries where fundamentals do not change rapidly.

Q & A

What is the main topic of discussion in the video script?
-The main topic of the video script is whether organic marketing, specifically SEO and social media content posting, is worth the investment for business growth in the current times.
What does the script suggest about the effectiveness of organic marketing in the current scenario?
-The script suggests that organic marketing is quite subjective and its effectiveness depends on who is doing it, when, and what they expect from content posting. If the three factors are figured out, content marketing can work well.
What is the role of content marketing in social media according to the script?
-According to the script, from a marketing point of view, content marketing is essentially what you are doing when you post content on social media.
What are the two main aspects that come up when discussing organic marketing strategies in the script?
-The two main aspects that come up are either posting content on social media or doing SEO.
How does the script relate the timing of content posting to the effectiveness of organic marketing?
-The script implies that the timing of content posting is crucial; for instance, if you need immediate results, posting organic content on social media might not be the right approach due to the unpredictable nature of reaching the audience.
What is the importance of understanding the audience's content consumption frequency according to the script?
-Understanding the audience's content consumption frequency is important because it helps in planning the type of content to post and how often to post it to match the audience's preferences and habits.
What challenges are associated with social media-based organic marketing as mentioned in the script?
-The script mentions that challenges with social media-based organic marketing include the inability to control engagements such as likes and comments, and the shift of organic reach towards short-form content.
How does the script differentiate between the immediate results expected from organic marketing and the long-term benefits?
-The script differentiates by stating that immediate results are unlikely with organic marketing due to factors like updates and algorithms, whereas long-term, the efforts might decrease while the results increase, making it more profitable.
What does the script suggest about the importance of planning and consistency in content marketing?
-The script suggests that planning and consistency are crucial in content marketing. It is important to plan content according to current market demands and to post consistently to engage the audience effectively.
What is the script's stance on the use of special days or holidays for posting content on social media?
-The script advises against overusing special days or holidays for posting content, as it may come across as insincere if not accompanied by valuable content, potentially leading to audience disengagement.
How does the script address the importance of content quality and relevance in organic marketing?
-The script emphasizes that content quality is essential and should not be compromised. It also highlights the importance of relevance, suggesting that evergreen content or fundamentally sound information remains valuable over time.

Outlines

00:00

🤔 The Value of Organic Marketing in the Digital Age

The speaker discusses the relevance of organic marketing and SEO in the current digital landscape. They question whether investing time in social media content posting is worthwhile for business growth. The talk emphasizes that the effectiveness of organic marketing, SEO, and content marketing on social media depends on who is doing it, when, and what expectations they have from the content. The speaker uses the example of a coaching institute needing admissions for April to illustrate the timing and expectations versus the reality of generating leads through organic content, suggesting that paid advertising might be more effective in such a scenario.

05:02

🔍 Understanding SEO and Its Long-Term Benefits

The paragraph delves into the importance of understanding the technical aspects of SEO and the difference it can make in the long run. It points out that SEO is not about immediate results but requires patience and strategic planning. The speaker highlights the benefits of SEO, such as increased profitability and reduced effort over time, and contrasts this with the initial high efforts and low results. The importance of identifying the right keywords, calculating potential traffic, and conversion rates is discussed to estimate the revenue that can be expected from SEO efforts.

10:02

📈 Adapting Content Strategy Based on Audience and Market Trends

The speaker addresses the need for a planned content strategy, emphasizing the importance of consistency and relevance to the audience. They discuss the challenges of engaging the audience with random content and the risks of not following a structured approach. The importance of posting valuable content regularly is stressed, as is the need to adapt to current trends and platforms. The speaker also touches on the difficulty of getting attention on social media with random content and the necessity of planning and experimenting with different content formats to find what resonates with the audience.

15:02

📊 Analyzing Content Performance and Adjusting Strategy Accordingly

In this paragraph, the speaker talks about the importance of analyzing the performance of content to understand what works and what doesn't. They suggest looking at metrics such as average view duration, location of viewers, and other engagement factors to make informed decisions about content creation. The speaker also emphasizes the need to maintain a consistent theme and value in the content while experimenting with different formats and styles to keep the audience engaged. The summary underscores the significance of not straying from the core message and content theme while trying new approaches.

Mindmap

Keywords

💡Organic Marketing

Organic marketing refers to the process of growing brand awareness and customer base through non-paid channels such as social media posts, SEO, and content marketing. In the video's context, it's discussed as a strategy that can be effective but is highly dependent on the execution, timing, and expectations of the content creator. The script mentions that organic marketing works well when aligned with the right content and audience engagement strategies.

💡SEO (Search Engine Optimization)

SEO is the practice of improving a website's visibility on search engines through organic, non-paid means. Defined in the script as a method that significantly impacts how content is discovered online, it's noted that SEO requires time, effort, and strategic planning. The video emphasizes the importance of understanding SEO to leverage organic traffic effectively.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The video discusses content marketing as a powerful method that works well when executed correctly on social media platforms, emphasizing the importance of posting content that resonates with the audience's interests and needs.

💡Social Media

Social media refers to digital platforms that allow users to create and share content or participate in social networking. The script discusses the role of social media in organic marketing, highlighting how posting content on these platforms can help grow a business if done strategically and with an understanding of the platform's algorithm and user behavior.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. In the video, lead generation is mentioned in the context of the expectations from content marketing on social media, where the aim is to attract leads that can potentially convert into customers.

💡Engagement

Engagement, in a digital marketing context, refers to the interactions users have with content, such as likes, comments, and shares. The script mentions that while one cannot control engagements like likes and comments on social media, it is a crucial metric to measure the effectiveness of content and the level of audience interaction.

💡Algorithm

An algorithm, in the context of social media, is a set of rules that determine how content is displayed or ranked in a user's feed. The video discusses the challenges of organic reach due to algorithm changes, emphasizing the need for content creators to adapt their strategies to these shifts to maintain visibility.

💡Performance Marketing

Performance marketing is a results-driven approach to marketing where the focus is on measurable outcomes and return on investment. The script contrasts performance marketing with organic marketing, suggesting that while organic marketing may take time to yield results, performance marketing can offer more immediate and controlled outcomes.

💡Investment

In the script, investment refers to the resources, time, and money allocated to marketing efforts. It discusses the initial investment required for SEO and content creation, highlighting that organic marketing involves an upfront investment with results that may not be immediately visible.

💡Conversion Rate

The conversion rate is the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter. The video mentions the importance of understanding conversion rates in the context of organic marketing, as it helps in calculating the potential revenue from the traffic generated by organic efforts.

💡Content Strategy

A content strategy outlines the creation, distribution, and governance of content in line with business goals. The script emphasizes the need for a content strategy, especially when planning to post on social media, to ensure that the content aligns with audience preferences and is posted at the right frequency.

Highlights

Organic marketing is effective but its success heavily depends on who is doing it and their content strategy.

Content marketing on social media is a powerful method but requires understanding the right expectations and timing.

SEO and social media content posting are forms of content marketing that can grow a business if done correctly.

The probability of a coaching institute's organic content post going viral is low, emphasizing the need for strategic posting.

Paid ads can be more effective for immediate results compared to organic content which may take time to show results.

SEO involves challenges beyond one's control, such as Google updates, making it a fluctuating process.

Initial investment in SEO requires time and resources, with results not guaranteed in the first few months.

The long-term benefits of SEO include increased control over strategies and potentially higher profits as efforts decrease.

Understanding the math behind SEO, such as search volume and conversion rates, is crucial for calculating potential revenue.

The importance of identifying whether SEO is necessary for one's business model and planning content accordingly.

Social media engagement is unpredictable; likes and comments cannot be controlled, requiring adaptability.

The shift in organic reach on platforms like Facebook has led to a focus on short-form content.

The importance of posting content at the right frequency to match the competition and audience expectations.

The challenge of creating engaging content for reels and short videos to capture attention in a competitive landscape.

The need for planning and consistency in content creation to build an audience and brand reputation.

Experimenting with different content formats and posting times to find what resonates best with the audience.

The significance of analyzing metrics such as average view duration and thumbnail click-through rates to improve content.

The value of evergreen content that remains relevant over time, as opposed to news that may quickly become outdated.

The importance of quality over quantity in content creation, ensuring that each post provides value to the audience.

The role of analytics in understanding what type of content performs best and adjusting strategies accordingly.

The impact of posting too frequently on special days or holidays can lead to audience fatigue and disengagement.

The necessity of staying true to the content theme and not deviating from it, even when experimenting with new formats.