Videoaula 5: Pitch Deck: Como estruturar um bom Pitch

Summary

This video lesson focuses on the importance of selecting the right pitch deck model to present a business idea to potential investors. It emphasizes the need for businesses, especially small ones, to deeply understand their market, competitors, and products. The video explores four pitch deck models—Twitter, Elevator, Presentation, and Investor—and discusses the essential elements required for a compelling presentation. Through real-life examples, the lesson highlights how a well-prepared, data-driven pitch can significantly increase the chances of securing investment. It also stresses the continuous learning process required for improving pitch decks and decision-making.

Takeaways

• 😀 Understanding your business is key to creating a successful pitch deck and attracting investors.
• 😀 Small businesses often struggle to know their market, competitors, and their own products, which can hurt their competitiveness.
• 😀 The pit deck models include the Twitter pitch, elevator pitch, presentation pitch, and investor pitch, each serving a different purpose and requiring varying levels of detail.
• 😀 A Twitter pitch is a very short pitch designed to quickly grab attention, similar to a tweet.
• 😀 An elevator pitch requires presenting your business idea in a short time, usually just a few minutes, to spark interest in investors.
• 😀 The presentation pitch is a more detailed format, showcasing the business, product, and value proposition to investors.
• 😀 The investor pitch is the most detailed model, offering in-depth data on competitors, market trends, and demand predictions.
• 😀 Knowing your business and market deeply allows you to present more convincing data, which is crucial for gaining investor approval.
• 😀 A small company’s failure to present a comprehensive pitch led to its disqualification at an investment event, demonstrating the importance of thorough preparation.
• 😀 Investors look for detailed information that demonstrates knowledge about the market, competitors, and how the business plans to generate returns.
• 😀 A successful pitch should be structured based on the time available, and the content should always be straight to the point while covering the necessary data.

Q & A

What is the main topic of the class discussed in the video?

The main topic of the class is about pitch deck models and how to choose the ideal feedback model for a business presentation.

Why do many micro and small businesses struggle to know their own business?

Micro and small businesses often struggle because they lack a deep understanding of their market, competitors, and even their own products or services, which makes it difficult for them to stay competitive.

How can understanding your business help in creating a better pitch deck?

Understanding your business helps create a broader and more realistic vision, which is crucial for making decisions and presenting a compelling pitch deck.

What was the challenge faced by the small company in the case study?

The small company struggled with attracting investors because they failed to complete their pitch presentation in the allotted time, which led to their disqualification from the event.

What is a Twitter pitch, and what is its purpose?

A Twitter pitch is a very brief, concise presentation of a project in a short sentence, designed to grab attention quickly, similar to a social media post. Its purpose is to generate engagement and spark interest in a few words.

What is the key difference between a Twitter pitch and an elevator pitch?

The key difference is that the Twitter pitch is even shorter, typically just a few words, while the elevator pitch allows for a few more minutes to present the idea and generate interest, providing a bit more information about the business.

What does the elevator pitch aim to achieve?

The elevator pitch aims to quickly convince investors to consider a business opportunity by presenting a concise summary of the product and its potential, including possible estimated gains.

What kind of information is typically included in a presentation pitch?

A presentation pitch usually includes details about the product or service, how it compares to competitors, the market potential, and the company's ability to use invested capital to generate returns for shareholders.

How does a pitch for investors differ from the other pitch models?

A pitch for investors provides in-depth information about the market, competitors, buyer behavior, sales predictability, and factors like seasonality or random events that may impact demand, aiming for a comprehensive understanding of the project.

What is the role of data in a successful pitch deck?

Data plays a crucial role in demonstrating the business's market understanding, product quality, and potential for growth. It helps to convince investors that the company is capable of making informed decisions and generating a good return on investment.