FOLLOW UP SKILL

Summary

In this video, Sheetal Ghor, a manager on the Fiverr platform, shares valuable insights on the importance of follow-up in business. He discusses how follow-up plays a crucial role in moving prospects from initial interest to closing deals. From pre-session follow-ups to maintaining connections post-registration, Sheetal emphasizes staying connected with prospects and ensuring consistent communication. He highlights the concept of 'fortune is in the follow-up' and stresses the importance of active and persistent follow-up to secure business growth. The video also offers tips for successful follow-up strategies to boost engagement and conversion rates.

Takeaways

• 😀 Follow-up is a critical part of building relationships and growing your business. It's not just about initial contact; it involves consistent communication throughout the process.
• 😀 The fortune is in the follow-up! Maintaining contact with prospects, even after an invitation or session, increases the chances of converting them into business partners.
• 😀 Pre-session follow-up is crucial. Remind your prospects shortly before the session starts, ensuring they remember the event and are ready to attend.
• 😀 Instead of asking 'How was the session?', ask 'What did you like most about the session?' to get better insights and engage prospects more effectively.
• 😀 After the session, continue to follow up and make sure the prospects are on track. It's not enough to assume they will join without further connection.
• 😀 Maintain consistent contact during the boot camp period. Even if there’s a gap between registration and the start date, keep reminding them and ensure their commitment.
• 😀 The more connected you are with your prospects, the higher the likelihood they will decide to join your business. Keep the lines of communication open.
• 😀 Active follow-up involves staying engaged with prospects daily, keeping them informed and connected. This builds trust and keeps them in the loop.
• 😀 It’s important to remind your prospects about the timing of the session, the speaker, and the details to ensure they are fully prepared.
• 😀 Don't give up on prospects who haven't joined yet. Even after the business plan and closing sessions, continue following up until they either join or decide not to proceed.

Q & A

Why is follow-up important in business?

Follow-up is crucial because it helps maintain a connection with prospects. It ensures that they stay engaged with your business, making it more likely that they will sign up or join your venture.

What is the key takeaway regarding follow-up from this video?

The key takeaway is that 'fortune is in the follow-up.' Successful follow-up processes are essential for converting prospects into business partners or customers.

What are the two types of follow-ups discussed in the video?

The two types of follow-ups are Pre-session Follow-up (before a session starts to remind prospects) and Post-session Follow-up (to gather feedback and maintain engagement).

How can a pre-session follow-up be executed effectively?

A pre-session follow-up is done by reminding the prospect about the session, ideally 1-2 hours before the session starts, ensuring they are prepared and ready to attend.

What should you ask during a post-session follow-up?

Instead of asking 'How was the session?' you should ask 'What did you like the most about the session?' or 'What did you learn the most?' This helps in engaging the prospect more meaningfully.

What happens if you stop following up with a prospect after they show interest?

If you stop following up, there's a risk that the prospect might forget about the business or lose interest, leading to missed opportunities.

What is the difference between active follow-up and money follow-up?

Active follow-up involves maintaining regular contact with prospects who are still interested, whereas money follow-up refers to staying connected with those who have already understood the business but haven't yet signed up.

What should you do if there is a gap between a prospect's registration and the boot camp session?

Even with a 2-3 day gap, it’s important to follow up and maintain communication to ensure the prospect remains committed to attending the boot camp and joining the business.

Why is it important to remind prospects about the session just before it starts?

Reminding prospects just before the session shows professionalism and care, reinforcing their commitment to attend and ensuring they do not forget about the event.

What role does consistent follow-up play in business success?

Consistent follow-up helps build trust, keeps prospects engaged, and ensures that they stay connected with the business, leading to higher chances of conversion and growth.