O NICHO DA MAROMBA

Summary

Raian Santos shares his insights on the lucrative and evolving Brazilian 'Maromba' niche, focusing on influencers, brands, and business opportunities. He highlights the potential of YouTube for monetization, especially within niche markets like Maromba, and the profitability of leveraging personal charisma and sales skills. Raian contrasts the success of figures like Toguro and Gorgonoid, stressing the importance of combining charisma, sales acumen, and wealth-building strategies to succeed in business. He also delves into the potential of supplement and fitness industry verticalization, emphasizing untapped opportunities and the economic power of the market.

Takeaways

• 😀 The Maromba niche is highly profitable, especially due to its focus on young, single men with disposable income.
• 😀 Running a gym can be a tough business due to high maintenance costs and limited scalability compared to other models.
• 😀 Vertical integration in the fitness industry (e.g., combining gyms with supplement sales) is a more profitable and scalable business strategy.
• 😀 Influencers like Toguro and Gorgonoid have found success by leveraging charisma and engaging content, but their business models often lack long-term asset creation.
• 😀 Success in business requires three key traits: charisma (which can be innate or learned), sales skills, and the ability to create long-term wealth through asset creation.
• 😀 Gorgonoid is noted for his exceptional sales skills and credibility, which help him generate more income compared to Toguro, who lacks the same conversion power.
• 😀 The Maromba niche is underexplored in terms of monetization, with big brands paying relatively low costs for media from influencers.
• 😀 Influencers in the Maromba market often do not realize their potential for profit due to a lack of financial knowledge and long-term strategy.
• 😀 To succeed in the Maromba niche, it is crucial to combine media exposure with tangible asset-building strategies, as seen with successful business owners in the market.
• 😀 Santos advocates for using platforms like YouTube not only as a source of personal revenue but also as a powerful tool for businesses to scale from small to large revenue generation.

Q & A

What is Raian Santos' perspective on the Maromba niche in Brazil?

Raian Santos views the Maromba (fitness) niche as lucrative, healthy, and appealing primarily to single men with disposable income. He emphasizes the market's potential and profitability, with a focus on the influence of men in this demographic over others.

Why does Raian Santos discuss the importance of YouTube for businesses?

Santos highlights YouTube not only as a source of income for individual creators but also as a powerful tool for scaling businesses. He gives an example of a friend who grew his business from 10 million to 30 million in revenue by leveraging YouTube.

What is Raian Santos' opinion on investing in physical gyms (academies)?

Raian Santos believes that investing in physical gyms is not very profitable in the long run due to high maintenance costs, low profit margins, and limited scalability. He prefers investing in safer options like government bonds (LTNs, LFTs) for higher returns without risk.

How does Raian Santos describe the verticalization strategy in the fitness industry?

Santos explains that successful players in the fitness market, like Gorgonoid and Toguro, use vertical integration. They invest in gyms, train staff to sell fitness products, and leverage influencers to sell supplements, which offers higher profit margins and scalability.

What role does charisma play in business success, according to Santos?

Charisma is one of the three key components for business success, according to Santos. He explains that charisma helps in connecting with audiences and influencing decisions, especially in businesses like fitness or media, where engagement is crucial.

How does Raian Santos compare Gorgonoid and Toguro in terms of their business skills?

Santos sees Gorgonoid as a stronger figure in terms of sales and conversion because of his credibility and serious tone, while Toguro is more charismatic but lacks the same ability to drive sales effectively. Gorgonoid excels in selling products, while Toguro thrives on hype and entertainment.

Why does Raian Santos believe that people with extreme physiques (shaped bodies) are less likely to make large amounts of money?

Santos argues that people who are heavily focused on maintaining extreme physiques may not have the time or mental space to build significant wealth. He mentions that people with 'Dead Bods' (average physiques) can balance business, social interactions, and personal goals more effectively.

What does Santos think about the financial potential of the Maromba market compared to other niches?

Santos believes that the Maromba niche is underexploited compared to others like digital marketing and finance. While digital marketing and finance niches have created many millionaires, Maromba's financial potential remains largely untapped, which offers room for growth.

How does Raian Santos view the payment structure for influencers in the Maromba market?

Santos points out that influencers in the Maromba space, like Gorgonoid and Toguro, are often paid less than expected despite their large followings. He mentions that some companies pay minimal amounts for influencer promotions, despite the significant reach these influencers have.

What advice does Santos offer to those interested in the Maromba market?

Santos advises those interested in the Maromba market to focus on vertical integration by investing in the supplement industry, using influencers to market products, and creating scalable business models. He also recommends studying companies like Smart Fit to understand the business metrics and potential growth in the fitness sector.