MATERI KULIAH MANAJEMEN OPERASIONAL - STRATEGI OPERASI

Summary

This video explains the concept of operational strategy in business, highlighting its role in helping companies gain a competitive advantage. It covers the importance of operational decisions in achieving business goals, and the components of operational strategy such as mission, objectives, capabilities, and policies. The video also discusses the importance of external and internal analysis, operational mission, and the need for flexibility in adapting to market demands. Finally, it emphasizes how effective operational strategy can improve cost efficiency, quality, and customer satisfaction, while positioning companies to stay ahead in a competitive market.

Takeaways

• 😀 Operational strategy is crucial for a company to compete and stay adaptable in an ever-changing market environment.
• 😀 According to Michael Porter, operational strategy is a vision that helps guide decisions and align with market needs.
• 😀 Operational strategy consists of four key components: mission, objectives, capabilities, and policies.
• 😀 External analysis identifies opportunities and threats from the environment, such as competition, technology, and market changes.
• 😀 Internal analysis helps identify strengths and weaknesses within the company, including resource limitations and organizational culture.
• 😀 A clear operational mission helps define the steps a company must take to achieve its goals, such as marketing strategies or promotional activities.
• 😀 The unique capabilities of a company—like cost-efficiency, high quality, and flexibility—provide a competitive advantage in operations.
• 😀 Operational objectives are generally focused on four key areas: cost reduction, product quality, flexibility, and timely delivery.
• 😀 Tactical decisions directly implement strategies through actions like process automation, material sourcing, and capacity adjustments.
• 😀 Companies can adopt either a cost-leadership strategy, focused on price reduction, or an innovation strategy, focused on differentiating products.
• 😀 Operational strategies must continuously evolve to meet challenges such as increasing competition, resource scarcity, and market demands.

Q & A

What is the definition of operational strategy in the context of business?

Operational strategy is a method developed by a company using its factory operations to compete and strengthen its position in response to the changing external environment.

How does Michael Porter define operational strategy?

According to Michael Porter, operational strategy is a vision of the operational function that sets the overall direction for decision-making in a business.

What are the four components that make up an operational strategy?

The four components are: mission, objectives, core competencies, and policies.

What is the significance of analyzing both internal and external factors in operational strategy?

Analyzing both internal and external factors helps identify opportunities, threats, strengths, and weaknesses that can impact a company’s operations and inform strategic adjustments.

What is the role of mission in an operational strategy?

The mission in an operational strategy outlines the steps the company needs to take to achieve its operational goals, such as marketing approaches, product delivery methods, or promotional strategies.

How does a company create competitive advantage through operational strategy?

A company can create a competitive advantage by developing core operational competencies, such as low costs, high quality, fast delivery, or high flexibility, which are central to the operational strategy.

What are the four key objectives in operational strategy?

The four key objectives are cost, quality, flexibility, and delivery. These elements help shape operational decisions and the company’s ability to meet customer expectations.

What are tactical decisions in operational strategy, and how do they relate to the overall strategy?

Tactical decisions are actions taken to implement the operational strategy. They are evaluated through performance indicators to determine if the strategy is successful or needs adjustment.

What is the importance of cost management in operational strategy?

Cost management is crucial as it ensures that production and operational expenses are controlled. Reducing costs, such as raw materials and labor, contributes to improved profitability and competitive pricing.

Why is flexibility important in operational strategy?

Flexibility allows a company to quickly adapt to changes in market demand, customer preferences, or external conditions. This adaptability is key to maintaining a competitive edge.