MY INSTAGRAM GROWTH STRATEGY | INSTAGRAM ALGORITHM EXPOSED (2024) | RACHIT SINGH

Summary

The speaker shares their experience of rapidly increasing Instagram followers to 250k in a week, attributing the growth to two engaging reels. They emphasize the importance of content niche, consistency, and using Instagram's features to gain loyal followers. The video offers a three-part strategy: refining content focus, leveraging trends and memes, and creating a content calendar. Additionally, they discuss the significance of commitment to the audience, showcasing personality in captions, and utilizing Instagram's editing tools to enhance visibility and engagement.

Takeaways

• 📈 The speaker's Instagram followers increased to 250k in a week, primarily due to adding 2 reels.
• 🔄 The Instagram algorithm is constantly changing and cannot be fully understood, so focusing on it is not the best strategy.
• 🎥 To gain followers, create reels on trending topics and use trending audio to increase visibility in the algorithm.
• 📝 Focus on creating a 'nish' content strategy by narrowing down the type of content you produce to retain a loyal audience.
• 🤔 Reflect on your interests and audience preferences to find a niche that will resonate with viewers and encourage them to follow.
• 📚 Learn from successful creators in your category by studying their content and identifying what makes their reels go viral.
• 🗓 Make a commitment to your audience by being consistent with your content posting schedule.
• 📆 Create a content calendar to plan and maintain a steady stream of ideas and posts.
• 🔍 Keep up with trending sounds and features on Instagram to ensure your reels are current and engaging.
• 🎨 Use Instagram's inbuilt editor to enhance your reels, as using the platform's features can increase the likelihood of your content being promoted.
• 💬 Show your personality in captions and stories to connect with your audience on a personal level and stand out from bots or automated content.

Q & A

What significant change occurred on the speaker's Instagram account within a week?

The speaker's Instagram followers increased to 250k within a week after adding just two reels.

What does the speaker suggest about following the Instagram algorithm?

The speaker suggests that following the Instagram algorithm is not the right way to grow followers because it is constantly changing and can be difficult to understand.

What is the speaker's approach to gaining loyal followers on Instagram?

The speaker's approach involves creating content that is a mix of trending topics and the creator's own niche, ensuring consistency and commitment to the audience.

How did the speaker gain more than 100k followers from just two reels?

The speaker gained followers by creating reels that were both trending and informative, which appealed to a wide audience and provided value.

What was the speaker's first step in refining their content strategy?

The first step was to 'nish' the content, which means to focus on a specific niche and avoid making mixed content that could confuse followers.

Why is it important to use trending topics and memes in content creation?

Using trending topics and memes helps to attract a larger audience and increase the chances of the content being noticed by the Instagram algorithm.

What advice does the speaker give regarding finding one's own niche?

The speaker advises to create content based on one's interests and to consider whether it would be appealing to the audience. Combining two or three things can also lead to a new and unique niche.

What does the speaker mean by 'commitment' in the context of content creation?

Commitment refers to the consistency in content posting, such as promising to post a certain number of times per week, which builds trust and anticipation with the audience.

Why is it important to have a content calendar with multiple ideas?

A content calendar with multiple ideas ensures that the creator can post consistently without running out of content ideas and can adapt to trends quickly.

How does the speaker suggest using Instagram's inbuilt editor to improve the chances of a reel going viral?

The speaker suggests using Instagram's inbuilt editor to trim videos, add music, and use text effects, as using these features can signal to the algorithm that the content is engaging and should be promoted.

What is the significance of making a reel with a looped end and start?

A looped reel can create a seamless viewing experience, making it appear as if the video is continuous. This can encourage viewers to replay the video, which Instagram's algorithm may count as additional views.

How does the speaker feel about using hashtags in their reels?

The speaker uses hashtags but is unsure of their impact, suggesting that their primary purpose is to add topics relevant to the content rather than guaranteeing increased visibility.

What is the speaker's strategy for showing their page as a portfolio and a free asset site?

The speaker's strategy involves showcasing their editing skills and knowledge of useful websites, aiming to provide value to visitors so that they see the page as a resource.

Why is it important to show personality in captions and stories?

Showing personality helps to connect with the audience on a personal level, making them more likely to follow and engage with the content, as opposed to following a 'bot' or automated content.

What is the speaker's opinion on the importance of video quality when uploading reels?

The speaker emphasizes the importance of uploading at the highest quality, as it can affect how the content is perceived and promoted by Instagram's algorithm.