How To GROW On Instagram 2023 | 10k Followers in 30 Days

Summary

In this video, the creator shares his success in gaining over 15,000 Instagram followers in 40 days and offers five key strategies for growth in 2023. He emphasizes the importance of engaging Instagram stories, the dominance of reels, the value of consistency in posting, the ongoing relevance of photo posts, and the necessity of standing out with unique content. Tips include using Instagram's interactive features, editing photos for quality, not overthinking reels, batch shooting content, and integrating personal interests to make the content more distinctive.

Takeaways

• 📈 The speaker has gained over 15,000 followers on Instagram in the past 40 days and shares tips on how to grow on Instagram in 2023.
• 📅 Posting consistently is crucial, with a recommendation of 3 to 5 posts per week to keep the Instagram algorithm engaged with your content.
• 📝 Instagram stories are vital for engagement; the speaker suggests posting at least three stories daily and using engaging tools like polls and sliders.
• 🎨 Editing photos for Instagram stories with apps like Lightroom can make them stand out more and appear more professional.
• 📹 Reels are still a significant factor in Instagram growth, and creating simple, less polished content can sometimes be as effective as more complex productions.
• 🤳 Utilizing one-shot iPhone videos for reels can be a time-efficient way to create engaging content without needing professional equipment.
• 🔄 Keeping the audience engaged in reels through text overlays, quick cuts, and compelling hooks can help retain viewer interest.
• 👟 Incorporating personal interests outside of your niche into your content can make it more relatable and unique, helping to stand out from the crowd.
• 📷 Photo posts on Instagram are not obsolete; posting multiple photos in a carousel can increase engagement and visibility.
• 🏆 Batch shooting content in advance can help maintain consistency in posting, especially when balancing a full-time job with content creation.
• 🌟 The key to Instagram growth is to be genuine, engaging, and consistent while also ensuring your content stands out and reflects your personal brand.

Q & A

How many followers did the speaker gain on Instagram in the past 40 days?

The speaker gained approximately 15,000 followers on Instagram in the past 40 days.

What is the speaker's main topic for the video?

The main topic of the video is to share tips and tricks on how to grow on Instagram in 2023.

What does the speaker suggest as the first thing to do when opening Instagram?

The speaker suggests that the first thing they do when opening Instagram is to click on some Instagram stories.

How many Instagram stories does the speaker recommend posting per day?

The speaker recommends posting a minimum of three to five Instagram stories per day.

What tools does the speaker suggest using in Instagram stories to increase engagement?

The speaker suggests using Instagram polls, Q&A stickers, emoji sliders, and other engaging tools to increase engagement in Instagram stories.

What editing app does the speaker use to enhance photos for Instagram stories?

The speaker uses Lightroom mobile to edit photos before posting them on Instagram stories.

Why are reels considered important for Instagram growth according to the speaker?

Reels are considered important for Instagram growth because they are a key feature that the platform promotes and can significantly increase visibility and engagement.

What advice does the speaker give about the complexity of Instagram reels?

The speaker advises not to overthink Instagram reels and that sometimes simple, one-shot iPhone videos can perform just as well as more complex productions.

What is the speaker's recommendation on the frequency of posting on Instagram?

The speaker recommends posting between three to five times a week for consistency and to keep the Instagram algorithm engaged with the content.

How does the speaker suggest batch shooting content to maintain consistency?

The speaker suggests setting up and shooting multiple pieces of content in one go, which can then be edited and posted throughout the week to maintain consistency.

What is the speaker's opinion on the importance of photography in Instagram growth?

The speaker believes that photography on Instagram is not dead and that posting high-quality, niche-related photos, especially in carousels, can contribute to growth.

What does the speaker suggest as a way to make content stand out on Instagram?

The speaker suggests incorporating personal interests and unique elements into the content to make it stand out and feel more authentic.

Outlines

00:00

📈 Instagram Growth Strategies and Story Engagement

The speaker shares their recent success of gaining over 15,000 followers on Instagram in 40 days and introduces their top tips for growing an Instagram audience in 2023. They emphasize the importance of Instagram stories, suggesting posting at least three to five stories daily to maintain engagement and using Instagram's interactive features like polls and sliders to boost algorithm visibility. The speaker also highlights the value of editing photos with Lightroom mobile before posting to stories, which can enhance the visual appeal and stand out from the crowd.

05:02

🎥 Utilizing Reels and Consistency for Instagram Success

The speaker discusses the significance of Instagram Reels for account growth, advocating for a mix of both simple and high-quality content to appeal to a broader audience. They argue against the misconception that Reels need to be overly polished, citing the effectiveness of simple iPhone videos. Additionally, the speaker stresses the importance of consistency in posting, recommending three to five posts per week and sharing their personal strategy of batch shooting content to maintain a regular posting schedule despite having a full-time job.

10:02

📸 The Resurgence of Photography and Standing Out on Instagram

In this paragraph, the speaker challenges the notion that photography is no longer relevant on Instagram, asserting that they have witnessed growth through photo posts. They offer advice on posting multiple photos in a carousel format to increase viewer engagement and retention time on the page. The speaker also encourages finding ways to make content stand out by incorporating personal interests and elements that differentiate it from the typical content seen on the platform, ultimately aiming to make the content an authentic extension of the creator's personality and lifestyle.

Keywords

💡Instagram Growth

Instagram Growth refers to the increase in the number of followers and engagement on an Instagram account. In the video, the speaker discusses their personal experience of gaining over 15,000 followers in 40 days and offers tips on how to achieve similar growth. The concept is central to the video's theme, as it is the main topic of discussion.

💡Instagram Stories

Instagram Stories is a feature on the platform that allows users to post photos and videos that disappear after 24 hours. The speaker mentions that they believe Stories are currently the best part of Instagram and provides advice on how to make them more engaging, such as using Instagram's interactive tools and editing photos before posting.

💡Engagement Tools

Engagement tools are features within Instagram Stories that encourage interaction, such as polls, Q&A stickers, and sliders. The video emphasizes the importance of using these tools at least once a day to increase viewer interaction, which in turn can boost the visibility of the Stories in the Instagram algorithm.

💡Lightroom Mobile

Lightroom Mobile is a photo editing application that allows users to enhance their images with various presets and editing tools. The speaker mentions using Lightroom Mobile to edit their Instagram Story photos for higher quality, which contributes to standing out in the feed and attracting more viewers.

💡Reels

Reels are short, 15 to 60-second videos on Instagram that can be edited with music, effects, and other creative elements. The video discusses the importance of Reels for Instagram growth, suggesting that they are currently the best way to increase visibility and followers on the platform.

💡Batch Shooting

Batch shooting is the process of setting up and filming multiple pieces of content in one session to save time and maintain consistency in posting. The speaker shares this as a strategy for managing content creation while balancing a full-time job, allowing for regular posting on Instagram.

💡Consistency

Consistency in the context of social media refers to regularly posting content to keep the audience engaged and the algorithm aware of the account's activity. The video suggests posting three to five times a week as a sweet spot for maintaining a presence on Instagram and growing the account.

💡Carousel Posts

A carousel post on Instagram allows users to swipe through multiple photos or videos in a single post. The speaker advises using carousel posts with at least three photos to increase engagement and time spent on the content, which can signal to the algorithm that the content is valuable.

💡Overlays

Overlays are graphical elements that can be placed on top of videos to add visual interest or information. The speaker mentions using overlays in their short-form vertical videos to enhance the content and keep viewers engaged, contributing to the success of their Instagram strategy.

💡Personal Branding

Personal branding involves creating a unique identity or image that sets an individual apart from others. In the video, the speaker talks about incorporating personal interests and elements, such as sneakers or drinks, into their content to make it more distinctive and relatable, which can attract and retain followers.

💡Digital Store

A digital store refers to an online platform where digital products, such as presets and overlays, can be sold. The speaker mentions their digital store, where they offer products like Lightroom presets and video overlays that they personally use and recommend to their audience for enhancing their Instagram content.

Highlights

Achieved over 15,000 new Instagram followers in 40 days.

Shares five top tips for growing an Instagram following in 2023.

Instagram stories are key for engagement; suggests posting 3-5 stories daily.

Utilizes Instagram's engaging tools like polls and sliders to boost algorithm visibility.

Advises editing photos for Instagram stories using Lightroom mobile for higher quality.

Reels are still crucial for Instagram growth; recommends not overthinking content creation.

Suggests batch shooting content for consistency in posting.

Photography posts are not dead on Instagram; posting multiple photos in a carousel can boost engagement.

Consistency is vital; aims for 3-5 posts per week.

Engagement tools should be used judiciously to maintain authenticity.

Editing photos before posting on Instagram stories can significantly enhance appearance.

Simple iPhone videos can perform as well as more polished reels.

Keeping audience engagement through various methods such as text overlays and quick cuts.

Launched a new digital store with overlay packs and Lightroom presets for vertical videos.

Incorporating personal interests into content can make it stand out and feel more authentic.

Mastering both photo and video content is essential for a well-rounded Instagram strategy.

Encourages tagging the creator to show appreciation for the shared growth strategies.

Transcripts

I have gained over 10 000 followers over

on Instagram in the past 30 days in fact

it's more like 15 000 in the past 40

days which is crazy so in today's video

we're going to be talking about how to

grow on Instagram in 2023 and I'm gonna

give you guys my five biggest tips and

tricks on how I'm seeing these numbers

increase now real quick be sure you guys

drop this video a thumbs up and make

sure you're subscribed to the channel as

well it really does go a long way for me

and the channel and then also obviously

we're going to be talking about

Instagram in today's video so go over to

Instagram and follow your boy at Johnny

hochstetler not only to you know support

me but also you're going to want to

follow along with some of the things I'm

going to be talking about in today's

video so you know what let's just go

ahead and jump right into it so first

thing up is Instagram stories now I

don't know about you guys but I

personally think Instagram stories is

maybe the best part of Instagram right

now I know for myself if I open up

Instagram the first thing I'm going to

do is click on some Instagram stories if

it's from some of my favorite creators

but there's a few ways to make your

Instagram stories a little bit better a

little bit more engaging which is only

going to help the entire algorithm them

with your Instagram account now I have a

general rule of I try to post about

three to five Instagram stories a day

minimum of course there's going to be

some really exciting days where I'm

doing other stuff or traveling a bunch

or on a shoot where there's a bunch of

cool stuff happening so those days I

will post more things but even on the

slowest days or on the days where I'm

just hanging out chilling I try to post

at least a minimum of three Instagram

stories a day I think this kind of keeps

that storyline going on your content at

all times and it keeps people interested

in what you are up to now a couple quick

tips with Instagram stories at least

once a day I try to have one of those

engaging tools that Instagram offers I'm

talking an Instagram poll maybe a q a

the Emoji sticker or my personal

favorite is that slider tool you want

people to engage with your Instagram

stories if they do that's telling

Instagram that people are interested in

their Instagram stories and my theory is

they push it to more people then I will

say though if you have one of those

tools and every single one of your

stories it starts to feel a little bit

less genuine not so many people are

going to engage which then will probably

mean they're gonna push it to less

people so be mindful of it but I try to

have at least one of those in their day

another way to separate your Instagram

stories from the crowd is going to be

actually edit the photos that you're

posting on your stories now I would say

over the past year about 99 of the

photos that I take that go onto my

Instagram stories I take that photo with

the actual camera app on your phone

because it's going to look higher

quality than if you take a photo within

Instagram and then before I get it over

to Instagram I will run that photo

through Lightroom mobile and add a

preset and edit that photo first to make

it stand out just that much more than

other people which actually I just

dropped a brand new Lightroom preset

pack which I'm super stoked on link down

in the description below now it might

sound like a lot of work but at this

point it's honestly second nature for me

I do it on every single photo that I

post on stories and since I have a

couple go-to presets Now it only takes

me maybe an extra 30 seconds to get an

edited photo up on Instagram stories and

it really does make a big difference it

almost looks like you're taking every

single Instagram story with a real

camera not just your phone I'm telling

you if you can win Instagram stories

you're going to win over the algorithm

so try out some of these things next up

is reels are still King now I've

actually made a few videos like this in

the past talking about my Instagram

growth and I actually have a full video

talking about just Instagram reels so I

suggest you guys go check that out I

have it linked up here and down in the

description below but moving into this

year nothing has changed reels is still

very important if you want to see a lot

of growth on Instagram reels is probably

the best way to do that say goodbye to

the days of being against reels and you

don't want to use it Instagram should

only be a photo platform I'm sorry to

tell you you gotta get with the times I

think a lot of people overthink reels

and think they have to be some crazy

Masterpiece and I'm definitely guilty

that some of my videos on Instagram are

kind of you know masterpieces they take

a lot of time they're shot with a real

camera they'll take me hours some time

to edit but shout out to my homie Chris

brockhurst he's actually one that put me

onto this new strategy that is sometimes

simple Instagram reels actually are the

best option I think Tick Tock changed

the game for a lot of creators with

simplifying their content it seems like

a lot of people these days are enjoying

the less polished content where it feels

much more real real no pun intended but

something me and him have talked about

and he's actually put out some content

about this is he treats Instagram reels

just like Instagram stories basically so

he'll do a lot of these One-Shot iPhone

videos or just really simple reels that

are shot with just his phone and this

kind of blew my mind and I didn't think

it was honestly going to work but over

the past two months I've started to

implement some of these types of videos

within my content if you look back

through some of my reels you'll see some

of them are very polished shot with a

real camera and then some of them are

extremely simple iPhone videos and you'd

be surprised how close some of the

numbers are on them so that's one really

cool thing to try out but also you kind

of just have to try different styles of

things and see what works for you but my

biggest tip about reels is just to not

overthink it for example some of my

photographer friends you know I've

talked to that are like man I just don't

shoot much video I don't know what to do

with that well there's a reason why

photographers absolutely Crush YouTube

people like seeing behind the scenes or

their process of taking photo

photographs so just set up your phone

over somewhere while you're taking some

photos get a couple angles and then boom

right there there's an Instagram reel

and one way I like to think about some

of these short form videos is set

everything up like you're taking a photo

but just turn it into a video clip maybe

it's just a slow zoom in maybe it's a

pan across you get three or four of

those types of clips and boom that's

another video right there and another

really good tip with Instagram reels is

you have to keep your audience engaged

and you can do that in a various amount

of ways you can have an awesome hook

that kind of draws in your viewer you

can have text or caption on your screens

so people want to see you finish that

sentence or see what you're having to

say if you look at my content you'll see

a lot of that stuff with the text and

another big way that I help keep people

engaged is not only Quick Cuts that's an

obvious one but also I am a huge fan and

kind of known for at this point all of

my overlays that I put on top of my

short form vertical videos I think all

those things kind of add different

layers to your videos and if you combine

a bunch of those on top of that then

that's kind of The Perfect Storm to keep

people engaged in your content now

that's actually great tie-in to the

sponsor of today's video which is

actually myself I just completely

overhauled my digital store one is what

I just talked about and that is my

overlay pack that I use for vertical

videos this is by far the most requested

thing I get on any of my content hey

where'd you get those overlays how did

you add that grain what are these

effects you use on your videos well I'm

giving you guys the keys to exactly how

I do it I'm not joking it's exactly what

I use for my content and you guys can

now get it for yourself the other really

exciting piece on my digital store right

now is my brand new Lightroom preset

pack every single photo that I'm putting

out right now on any sort of platform

Instagram post Instagram stories like I

was talking about earlier or any other

platform I am editing my photos using

one of these presets right now but I

would not waste your guys's time if I

wasn't super stoked and genuinely using

these products for myself and I

personally think my Lightroom presets

and the overlay pack are home runs so if

you guys want to pick up either of these

packs for yourself they will be linked

down in the description below it really

supports me and the Channel please be

sure to tag me if you use any of them so

I can personally thank you and give you

some love on your content as well but

moving on to the next tip next up is

consistency so for a long time how often

should you post was kind of a mystery

should it be every single day should it

be once a week should it be multiple

times a week I personally think a sweet

spot is between that three to five post

a week range if you can I think doing at

least every third day posting something

is ideal I personally if I can try to do

every other day I kind of think about it

as you're trying to have the Instagram

algorithm not quite forget about you so

personally for myself if there's a day

where i'm not making a in feed post you

know either a photo post or an Instagram

reel maybe I'm gonna post a few more

stories that's just kind of been my

strategy and I've seen it work pretty

well and a huge key to consistency for

myself because as you guys may or may

not know I'm not a full-time content

creator for myself I have a full-time

creative job and I'm doing that you know

40 plus hours a week but in the past two

months I'm still getting a post out

about every other day and a huge reason

I'm able to do that is because I've been

batch shooting my content now this might

be some something I make an entire video

on so let me know down below if you guys

want me to make a video about bat

shooting and how I do it a lot of times

for myself one of the biggest hurdles of

creating content is the entire setup

process so what I've actually started

doing over the past few months is

usually one day a week I will set

everything up you know make my office

look nice have it cleaned get the lights

out the camera set up and then I will

just batch shoot multiple pieces of

content right there because a lot of

these vertical videos I'm doing are

actually pretty short and don't take

that long to film sometimes it takes

longer just to get everything set up so

I will legit do a bunch of different

outfit changes film a few of them at

once and then that way throughout my

busy week or if I'm traveling or

whatever it's a lot easier for me to

just edit the videos instead of being

able to you know set everything up and

shoot them especially if I'm gone so

consistency I understand it can be

challenging sometimes but there's things

that you can Implement to make that a

little bit easier for yourself and I

think bat shooting is honestly a huge

one next up is photography on Instagram

is not dead now this might be my most

controversial tip on this video but I'm

serious I'm seeing actual growth in real

numbers on Instagram photo posts now a

few tips to make that happen the first

thing is they should obviously still

kind of be in your Niche or your niches

I'm more of kind of like a general Niche

guy not like a one specific Niche guy

but the photos should obviously relate

to what you're doing and what your page

is about but also don't just post one

photo I personally for myself see more

success if I'm posting multiple photos I

would say do at least three in a

carousel but I myself sometimes I'll

post literally 10. push it to the max

amount that they allow you to put in one

post it's gonna make people stick around

longer because they're going to be

swiping through your different photos

sometimes when they refresh their

Instagram feed your post will load again

but with a different photo first and

that's kind of the key with Instagram

you want people to stay on your content

and on your page longer and that's going

to tell Instagram okay people are

enjoying his content they're staying on

it longer so they start pushing that

content out to more people and also if

you can have a post that people are

going to bookmark save or share that is

also really important important so a lot

of people might hate on photos but I'm

telling you I'm seeing real numbers with

these and I'll post them on the screen

so you guys can't debate it okay because

these numbers are legit I just wouldn't

post maybe strictly photos or strictly

videos I think if you can Master both

that's kind of the secret last but not

least stand out I think this is maybe

the most important tip here in this

video Tick Tock started this thing with

content that everybody just copy and

paste the same exact video the same

exact sound the same exact ideas and

that almost is the normal for Content

these days and although I love taking

inspiration from other people and I

think that's so important you have to

figure out how to make your content

stand out and how to make it feel more

you so way I did this for myself is

about a year ago I started to implement

other interests into my content yes a

lot of my content is about tech camera

gear all that kind of stuff but I

decided to start throwing other things

into that whether it be what I'm

drinking on that day whether it be what

my latest sneaker pickup is maybe what

video game I'm playing right now I think

if you can figure out how to separate

yourself from the crowd a little bit

that's the key on how to make people

stay like let's say for example my shoes

are all over my office or in my content

that might be the reason to make people

stay because if they see the same type

of content 10 different times in a row

they might become a little numb to it

but if on that 10th piece of content

they see something that kind of grabs

their attention like oh wait how do you

get those Travis Scott shoes or oh man I

love ghost energy or oh he plays war

zone so do I that is the element that I

think is the key to make people stick

around it makes you a little bit more

personal and it might be the reason why

someone decides to follow you versus

someone else so you have to figure out

what makes your content your content

what makes you you and for me the dream

and goal for any of my content is to

just make it just a natural extension of

what I'm already doing this is what my

office looks like my shoes are here this

is what I'm genuinely drinking today so

I don't even have to think about it but

it adds all these different elements

which might be the reason why someone

decides to stick around and stay on your

page and hit that follow button so guys

that is my exact strategy and my five

biggest tips and tricks for Instagram

growth right now I'm telling you I am

beyond confident if you implement some

of these things into your own content

you're going to see an increase in

engagement and hopefully some numbers

increase as well and as I mentioned I

have a couple other videos on my channel

talking about different strategy and

tips about Instagram growth that I've

learned in the past so definitely go

check those out and again tag me if you

download any of my digital products use

them and Implement them in your content

but guys that's gonna be it for me in

today's video I hope you enjoyed

watching if you did will you please drop

this video a thumbs up if you're new

around here consider subscribing it

really helps me in the channel out but I

will catch you guys in the next video

very very soon peace guys

I just got this tattoo like this week

and it's still raw so I've been trying

not to sit my arm down this entire video

so hopefully I didn't look stupid this

whole time peace out

[Music]