What will Wooting do this year? 🤔

Summary

In this 2025 update, the company highlights its rapid growth, focusing on improvements in customer service, operational efficiency, and product quality. While scaling up, they emphasize professionalizing internal structures and refining processes to meet customer needs. New product updates include French double-shot keycaps and improved Optimum keycaps with ISO support. They also discuss the White Zinc V2 case, which undergoes rigorous quality control testing. Despite Lunar New Year delays, they plan to resume full production soon. The company remains committed to continuous improvement and delivering better customer experiences.

Takeaways

• 😀 Wooting is focusing on professionalizing its operations and scaling up its structure in 2025.
• 😀 Despite rapid growth, Wooting is actively improving customer service with new tools and dedicated developers.
• 😀 Customer service improvements are visible internally, though they may not be obvious from the outside yet.
• 😀 Wooting is addressing the challenges of rapid growth by enhancing its internal operations and team structures.
• 😀 Operations, customer service, store experience, and fulfillment processes are being improved for a more mature company.
• 😀 The company is working on improving packaging and shipping for better fulfillment and customer satisfaction.
• 😀 Wooting has been working on launching French double shot PBT keycaps, which will be available in the next few months.
• 😀 The Optimum keycaps now come with ISO keys as a standard, responding to requests from the European market.
• 😀 The White Zinc V2 product has gone through significant quality control improvements, including new testing standards.
• 😀 The production of White Zinc V2 cases is expected to begin post-Lunar New Year with full-scale production in February.

Q & A

What is the main focus of Wooting in 2025?

The main focus of Wooting in 2025 is to professionalize and refine internal operations, improve customer service, and develop a better overall experience for customers. They are working on better store experiences, fulfillment processes, packaging, and improving quality control for products.

Will Wooting launch any big projects this year?

It is not confirmed whether Wooting will launch any major projects like new keyboards this year. The company has several things in development, but they may not be as large-scale as previous projects.

How has Wooting's growth been in recent years?

Wooting has experienced rapid growth, with both team size and revenue doubling each year. The company has scaled up quickly, and although it may not be apparent from the outside, the growth has been significant.

What is one of the major challenges Wooting faces with rapid growth?

One of the major challenges Wooting faces with rapid growth is managing operations, customer service, and ensuring that internal processes are structured properly to avoid any implosions. The company needs to adjust and professionalize its operations to match its scaling size.

What improvements are being made to customer service at Wooting?

Wooting is enhancing customer service by developing new tools, both internally and externally. They are working on creating more efficient processes to handle customer support tickets and aiming to improve the speed at which tickets are resolved.

What improvements is Wooting making in fulfillment and shipping?

Wooting is making several improvements to fulfillment, including optimizing packaging, reducing issues in shipping, and improving the shipping services to ensure a smoother process and fewer customer complaints.

What new product is Wooting releasing for the French market?

Wooting is releasing double-shot PBT keycaps for the French market, which have been in development for several months. These keycaps are expected to go into production and be available for purchase within the next few months.

What has changed with the optimum case and keycaps?

Wooting has made improvements to the optimum case and keycaps. ISO keys are now included as a standard feature with the optimum keycaps, addressing a previous issue with language legends, which will now work with ISO layouts.

What quality issues were identified with the White Zinc V2 cases?

During quality checks, Wooting identified issues with the White Zinc V2 cases' surface finish, including gray marks and inconsistent paint quality. However, after addressing these issues, they have set higher quality standards and improved the overall product.

What steps did Wooting take to improve the quality of the White Zinc V2 cases?

Wooting set new quality standards for the White Zinc V2 cases, including a pencil hardness test, a bowl drop test, and other tests for chemical resistance, temperature, abrasion, and environmental factors. These steps help ensure the product meets higher standards before production resumes.