Inspirasi Usaha : Dari Hobi Menjadi Peluang Bisnis Kreatif - Sekolah Bisnis Online -

Summary

Anisa Nuraini, the owner of Naturacraft, shares her journey from a childhood interest in art and crafts to creating a successful handmade business. After studying biology in college, she decided to focus on her family while exploring her passion for crafting. Through courses and self-learning, Anisa became an expert in various craft techniques, including decoupage, sospeso trasparente, and structural art. She established Naturacraft, teaching others both online and offline, while balancing her business with family life. Anisa encourages others to turn their hobbies into profitable businesses, especially for stay-at-home parents, while fostering creativity and skill-sharing in the craft community.

Takeaways

• 😀 Anisa Nuraini is the owner of Naturacraft, a business based in Cimahi, Indonesia, focusing on crafts and handmade items.
• 😀 Anisa's passion for the arts started from a young age, with an interest in crafts, painting, and biology during school and college.
• 😀 She initially pursued a career in biology but decided to stay at home after marriage and the birth of her first child.
• 😀 In 2017, Anisa began taking craft courses, eventually learning decoupage, sospeso trasparente, and plaster art from local and international teachers.
• 😀 Naturacraft offers three main types of crafts: decoupage, sospeso trasparente (a 3D art form), and a Russian-style plaster art.
• 😀 Anisa has taught over 300-400 students both locally and internationally, helping them learn and grow in their craft skills.
• 😀 The business operates mainly online, with about 80% of customers engaging in online learning, although there is also a small offline studio.
• 😀 Anisa emphasizes the importance of balancing family life and business, as she runs her business from home while managing her family.
• 😀 By running her business from home, Anisa is able to provide a role model for her children and pass on entrepreneurial lessons.
• 😀 Anisa's goal is not only to run a business but to share her knowledge and inspire other mothers to start their own businesses or craft ventures.
• 😀 Naturacraft offers a wide variety of tutorials, and students can start with simple materials from home like used cans, which can be decorated using decoupage techniques.

Q & A

What motivated Anisa Nuraini to start a business related to her hobby?

Anisa's motivation stemmed from her passion for arts and crafts, which began in school with subjects like arts and crafts, and later expanded during her university studies in biology. She also wanted to work from home while raising her family.

What types of crafts does Anisa focus on through her business, Naturacraft?

Anisa specializes in three types of crafts: découpage (paper art), sospeso trasparente (a three-dimensional paper art), and structural art, which uses plaster and palette knives to create floral designs.

How did Anisa's business evolve after she took a break to focus on her family?

After a five-year break, Anisa restarted her business in 2015, incorporating new skills she had learned from attending workshops and traveling to places like Bangkok and Malaysia to enhance her craft techniques.

What is the significance of découpage and sospeso trasparente in Anisa's business?

Découpage is a technique of applying cut-out images to various surfaces, while sospeso trasparente is a more advanced, three-dimensional version of découpage. Both techniques are central to the products and classes offered by Naturacraft.

How has Anisa shared her knowledge with others?

Anisa has taught over 300-400 students in various locations, both locally and internationally. She offers classes on her crafts, including découpage and sospeso trasparente, and encourages others to start their own businesses.

What are some of the benefits Anisa finds in running a home-based business?

Running a business from home allows Anisa to stay close to her family, manage her time flexibly, and set her own working hours. She can balance both work and family life while still being productive.

What role does Anisa's family play in her business?

Anisa's family is deeply involved in her business, especially her children, who see firsthand the process of running a business and the dedication required. Anisa hopes her children will learn the value of hard work and entrepreneurship.

What challenges does Anisa face as an online business owner?

Anisa finds that while the majority of her sales happen online, it can be difficult to manage the balance between online marketing and maintaining an offline presence. She continues to learn and adapt her business strategies to maximize success.

What impact does Anisa hope her business has on other homemakers?

Anisa hopes to inspire other homemakers, especially mothers, to learn crafts, start their own businesses, and be empowered to generate income while managing family responsibilities.

How can someone interested in learning crafts like découpage join Anisa's classes?

Interested individuals can join Anisa's classes either offline at Naturacraft's studio in Cimahi or online via Instagram. She also provides tutorials and guidance on various media such as cans, boxes, or other household items.