Her Cold Email Strategy Has a 43% OPEN RATE!

Summary

This video script reveals proven strategies for creating high-converting sales emails, focusing on the importance of subject lines, first sentences, and value propositions. By demonstrating the impact of personalized, research-driven messaging, it shows how to stand out in crowded executive inboxes. It highlights the power of crafting subject lines that intrigue recipients and leveraging value propositions that address specific challenges. The script also advises against using calendar links or rigid scheduling, advocating for flexibility in closing emails. Overall, it provides actionable tips for writing effective, engaging emails that drive responses from high-value prospects.

Takeaways

• 😀 The industry average open rate for emails is only 6%, and the reply rate is even lower at 0.9%.
• 😀 Show Me, You Know Me's open rates are significantly higher, averaging 43%, and the reply rate is 20%.
• 😀 The key to standing out in an executive's inbox is personalization and thoughtful email content.
• 😀 Subject lines should be creative and personalized to capture attention. Avoid generic phrases like 'Can I make an intro?'
• 😀 A subject line like 'Switzerland + Le Dip Cheeseburger + Your Company Name' is an example of a personalized approach that stands out.
• 😀 The first sentence of an email (preview text) is crucial for determining whether the email will be opened and read.
• 😀 Introducing yourself with a phrase like 'We have yet to be properly introduced' can create a sense of familiarity.
• 😀 Your value proposition should focus on the challenge you solve for the recipient, not just what you do.
• 😀 Overcoming objections in your email, such as addressing concerns about existing solutions, helps build trust and engagement.
• 😀 Avoid using calendar links or being too specific with meeting times in your email closing; instead, offer flexibility for scheduling.
• 😀 To get better at writing effective emails, practice consistently and aim for quality over quantity, starting with 20 emails per week.

Q & A

What is the industry average open and reply rate for emails, and how does it compare to the success rates of 'Show Me, You Know Me' emails?

The industry average open rate for emails is around 6%, with a reply rate of just 0.9%. In contrast, 'Show Me, You Know Me' emails boast an average open rate of 43% and an average reply rate of 20%, which are significantly higher than the industry norms.

Why is the subject line of an email considered the most important part of the email?

The subject line is crucial because it’s the first thing the recipient sees and determines whether they’ll open the email. Executives often receive numerous emails, so a well-crafted subject line can make your email stand out from the rest.

How can personalization in subject lines make a difference in email open rates?

Personalizing the subject line, such as referencing something specific to the recipient's background or interests, helps catch their attention and increases the likelihood they will open the email. For example, using details like a location or a shared interest makes the email feel more relevant and targeted.

What is a good example of a personalized subject line?

A good example is: 'Switzerland + Le Dip Cheeseburger + Your Company Name.' While this may not make immediate sense to everyone, it would stand out to someone familiar with Switzerland and the specific reference, thus prompting them to open the email.

What is the role of the first sentence in an email?

The first sentence, along with the subject line, forms the 'preview text,' which plays a key role in determining if the recipient will continue reading the email. A strong first sentence builds on the subject line's personalization and immediately engages the reader.

Why is it sometimes recommended to introduce yourself in the first sentence of an email?

Introducing yourself in the first sentence can signal that you have done research and that the email is relevant. It helps make the recipient feel as though you are reaching out personally, not sending a generic message.

What is the most effective way to convey your value proposition in an email?

The value proposition should focus on the challenge you solve for the recipient, not just what your product or service does. Highlight how you can help them overcome a specific problem or achieve a key goal, which is far more compelling than simply listing features.

How should you handle objections in the first email?

Anticipating and addressing objections in your email can help preemptively overcome doubts. For example, if the recipient might say they already have a solution in place, you can demonstrate how your offering differs and add value in ways their current solution cannot.

Why should you avoid using calendar links in outbound emails?

Using a calendar link can come across as presumptuous, as it places the burden on the recipient to schedule a time. It also makes the recipient work around your schedule, which can be off-putting. Instead, offering flexibility and asking for their availability is a better approach.

What is the ideal way to close an email and suggest a meeting?

A polite and non-presumptuous way to close an email is by asking if the recipient has time over the next week or two to discuss further. This shows that you respect their time and schedule, and gives them flexibility to propose a time that works for them.