How To Get Your FIRST Copywriting Client *In 48 Hours*

Summary

In this video, two powerful hacks are revealed to help new copywriters avoid common mistakes and land high-paying clients. The first hack emphasizes the importance of standing out with bold, attention-grabbing outreach, like sending a custom brick to a potential client. The second hack focuses on building trust by offering real value and credibility, showing clients that you can deliver results. These strategies, along with the right offer, can help you break through the noise and start landing lucrative contracts in the competitive world of copywriting.

Takeaways

• 😀 Understand that most new copywriters fail because they use outdated methods like cold DMs and emails to land clients.
• 🚗 To stand out, you need to be bold and different—just like the Cybertruck, which grabs attention because it’s unique.
• 📦 A real example: One of the coach’s students landed a six-figure deal by sending a customized brick as outreach, a move that cost just $20.
• 💡 Traditional cold outreach (like sending 100 messages on Instagram) is ineffective and won’t get you clients.
• 📣 Successful outreach needs to be attention-grabbing, memorable, and bold to differentiate yourself from the competition.
• 🔑 Business owners are flooded with cold outreach and need to see something truly unique to pay attention to your offer.
• 💥 When creating your outreach strategy, think outside the box—be disruptive and show creativity to captivate your client’s attention.
• 🎯 Once you’ve grabbed their attention, it’s essential to build trust by showing your credibility and expertise in your field.
• 📝 If you don’t stand out in a memorable way, even your best pitch will be ignored among a sea of competitors.
• 🛠️ Developing a strong personal brand and a compelling offer will help position you as a pro and increase your chances of landing high-paying clients.
• 📈 The key to success as a copywriter isn’t just grabbing attention—it’s knowing how to present an irresistible offer to close the deal.

Q & A

What is the main challenge that most new copywriters face according to the script?

The main challenge is falling into the trap of using outdated, ineffective methods to get clients, such as sending mass messages on social media or copying techniques taught by influencers with no credibility.

What does the Cybertruck example represent in the context of copywriting?

The Cybertruck is used as a metaphor for standing out in a crowded market. Just as the Cybertruck grabs attention because it's unique and disruptive, copywriters need to create outreach strategies that make them stand out from the competition.

What is the first 'secret' to getting attention from potential clients?

The first secret is to avoid using generic, mass outreach methods like cold emails or DMs. Instead, copywriters should focus on doing something unique and attention-grabbing to stand out.

How did one of the speaker's coaching clients land a six-figure deal?

The client used an unconventional method: he sent a customized brick with a personal message to a potential client, which was bold, creative, and attention-grabbing. This led to a six-figure deal.

Why is standing out important in the world of copywriting?

Standing out is crucial because it differentiates you from the numerous other copywriters vying for attention. If your outreach doesn’t capture attention in a unique way, you won’t get the opportunity to convert interest into clients.

What is the risk of using generic outreach methods in copywriting?

The risk is that you won’t grab the potential client’s attention. If your outreach looks like every other copywriter's, you're unlikely to stand out or get hired, as business owners are inundated with these types of messages.

What does the speaker mean by saying that standing out 'won't get you a client' on its own?

While standing out is important, it’s not enough by itself. You also need to have a solid offer and demonstrate credibility to convert that attention into actual business. Without these elements, you might fail to secure the client.

How does the speaker suggest building trust with potential clients?

Trust can be built by showcasing expertise through your social media and online presence. Clients want to see that you can effectively market yourself before they trust you to handle their marketing or copywriting needs.

What role does a 'good offer' play in landing copywriting clients?

A good offer is essential because it ensures that once you’ve grabbed the client’s attention, you can convert that interest into a sale. Without an attractive and compelling offer, all your effort in standing out will be wasted.

What is the second secret to getting clients as a copywriter?

The second secret is to create a strong offer that demonstrates your ability to generate results. Without a solid offer, you will lose potential clients despite your outreach efforts.