rep-wvcp-sxk (2024-12-13 15:33 GMT-3)

Summary

The transcript describes a business strategy focused on selling gym turnstiles, particularly through Mercado Livre. The seller has scaled their business significantly, tripling sales in recent months. Their goal is to expand nationally by creating a specialized landing page for gym turnstiles, targeting customers who need systems integrated with software like Nexfit. The business is already selling products across regions including São Paulo, Northeast, and Southwest. The equipment is sold separately from the software, which is provided by different manufacturers. The seller plans to develop a strategy and share it by the following Monday.

Takeaways

• 😀 The seller is focusing on selling turnstiles (catracas) specifically for gyms in Brazil.
• 😀 The goal is to scale the business nationally by targeting a niche market for gym equipment.
• 😀 Sales on Mercado Livre are already performing well, with growth across multiple regions of Brazil, especially São Paulo, the Northeast, Southwest, and Central-West regions.
• 😀 The seller plans to create a dedicated landing page for the gym turnstiles, focusing on this singular product.
• 😀 The turnstiles offered are compatible with various software solutions from Brazilian manufacturers like Nexfit and Controlid.
• 😀 The software integration is handled separately by third-party companies, meaning customers purchase the turnstile hardware and software independently.
• 😀 The seller has tripled their sales in the last three months on Mercado Livre, indicating strong market interest.
• 😀 The seller is looking to refine their marketing strategy and seeks advice on how to scale their online presence more effectively.
• 😀 The business strategy is to focus on a single product within a specific niche (gym equipment) to maintain clarity and avoid confusion for potential customers.
• 😀 The seller intends to provide product links from Mercado Livre for further analysis by a marketing professional, who will then propose a strategy for national expansion.

Q & A

What is the main goal of the speaker in the conversation?

The speaker's main goal is to expand the sales of turnstiles ('catracas') for gyms on a national level. They want to create a dedicated landing page to promote a single product focused on gym access control systems, with integration to software like Nexfit.

How does the product integrate with gym management software?

The product is compatible with several major gym management software providers, including Nexfit, SCA, and others. Customers can buy the turnstile and then purchase the software separately from these providers to integrate the system.

What is the speaker's current sales strategy for the product?

The speaker has been selling the product successfully on Mercado Livre, with a focus on São Paulo, Northeast, South, and Center-West regions. The goal is to scale the business by targeting a national audience with a specialized landing page.

What kind of content will be featured on the proposed landing page?

The landing page will feature detailed information about the turnstiles for gyms, their compatibility with major gym management software, and a clear call-to-action, likely through a WhatsApp link for direct communication.

How many products will be featured on the landing page?

The landing page will focus on a single product – the turnstile – which will be promoted with a clear CTA for customers to inquire or purchase via WhatsApp.

What is the expected customer interaction with the landing page?

Customers will visit the landing page, learn about the product, and contact the seller directly via WhatsApp to inquire further or finalize the purchase.

What are the target regions for the sales of this product?

The target regions for sales are São Paulo, Northeast, South, and Center-West Brazil, with a particular focus on São Paulo, where the speaker has seen the most sales.

How will the seller handle product installation and software integration?

The seller provides the physical turnstile, while the software integration is handled separately by the customer. The customer buys the software directly from the respective software provider, who will ensure compatibility with the turnstile.

What does the speaker want to avoid in terms of product offerings?

The speaker wants to avoid complicating the product offering. They prefer to keep the focus on one product (the turnstile) and not mix it with other products, ensuring the landing page remains simple and targeted.

How does the speaker plan to drive traffic to the new landing page?

The speaker plans to drive traffic to the landing page by using targeted digital marketing strategies, such as ads on platforms like Facebook and Google, as well as leveraging their existing Mercado Livre listings for visibility.