Kisah Sukses Minuman Kekinian HAUS | CUAN BOS (31/03/22)

Summary

This video highlights the success story of Ghufron, an entrepreneur in Indonesia's trendy beverage industry. From offering affordable drinks targeting lower to middle-income consumers to rapidly expanding his brand from one to 175 stores, Ghufron's journey underscores the importance of market research, innovation, and resilience. His strategies, including a focus on content marketing and offering a wide variety of drink options, have helped him thrive in a competitive industry. Despite challenges like employee theft and market fluctuations, Ghufron encourages aspiring entrepreneurs to start small, adapt to market changes, and persevere for success.

Takeaways

• 😀 The modern beverage business, such as coffee and bubble tea, attracts many people due to trendy offerings like various tea flavors and unique drinks.
• 😀 Despite the simple ingredients and quick preparation process, these beverages have become a major trend in the market.
• 😀 Starting a beverage business doesn't require large capital, but the competition is fierce, and effective research is essential for success.
• 😀 Research and understanding market trends, customer needs, and pricing strategies are crucial to maintaining a successful beverage brand.
• 😀 The beverage market targets middle-to-upper-class consumers, but there is significant untapped potential in catering to lower-income segments with affordable drinks.
• 😀 The business model was designed to offer trendy drinks at prices ranging from 5,000 to 15,000 IDR, making them more affordable than mall-based competitors.
• 😀 The rise of online food delivery platforms like OJOO has helped beverage businesses expand quickly, reaching new customer bases outside traditional storefronts.
• 😀 The business quickly gained traction, exceeding initial expectations, reaching sales of 15 million IDR per day, and expanded rapidly from 50 stores in 2018 to 175 stores by 2020.
• 😀 With a large number of outlets, the business sold up to 2.5 million drinks per month, generating up to 20 billion IDR in monthly revenue.
• 😀 Innovation in flavor options and consistent product development is key to keeping customers engaged and ensuring business growth in the competitive market.
• 😀 Building a strong, innovative organization and team is vital for sustaining business operations, particularly in product development and marketing strategies.

Q & A

What are the main trends driving the popularity of modern beverages in Indonesia?

The main trends include the rise of trendy drinks like bubble tea, iced coffee, and flavored teas, which have gained significant popularity, especially among younger demographics. These drinks are often promoted through social media and are seen as a fashionable lifestyle choice.

How did Ghufron identify an opportunity in the beverage market?

Ghufron identified a gap in the market for affordable trendy drinks targeting lower- and middle-income customers. He capitalized on this by offering drinks at prices ranging from IDR 5,000 to 15,000, making them accessible to a larger audience compared to more expensive drinks sold in malls.

What was the initial sales target for Ghufron’s first outlet, and how did it perform?

Ghufron's initial sales target for his first outlet was IDR 2 million per day. However, the store far exceeded this target, reaching IDR 15 million in sales on the first day, which indicated strong demand and customer interest.

How fast did Ghufron's business grow in the first year?

In the first year, Ghufron expanded his business rapidly, opening about 50 outlets. By the second year, the business had grown to 175 stores, demonstrating the effectiveness of his business model.

What role did delivery services play in the success of Ghufron's business?

Delivery services played a significant role, especially during the pandemic. The shift to online orders allowed Ghufron's business to continue thriving, with online sales accounting for a large portion of the revenue, even during challenging times.

What major challenge did Ghufron face in his business journey?

Ghufron faced a major challenge when an employee embezzled IDR 400 million from the business, which was a significant financial setback. Despite this, the business continued to grow, reflecting Ghufron's resilience and management capabilities.

How does Ghufron ensure customer retention in his business?

Ghufron ensures customer retention by continuously innovating with new drink variants and offering a wide variety of choices. The company started with 20 drink options and expanded to 75, keeping the offerings fresh and exciting for customers.

What is the importance of organizational structure in running a successful business, according to Ghufron?

Ghufron emphasizes the importance of building a strong organizational structure and a solid team to effectively manage and scale the business. A well-organized team is crucial for maintaining innovation and responding to market demands.

Why is marketing and digital content essential for Ghufron’s business?

Marketing, especially through digital content, is crucial for attracting the target market, which mainly consists of young people. By creating content aligned with trends, Ghufron's brand stays relevant and engages customers through platforms they use daily.

What advice does Ghufron give to aspiring entrepreneurs?

Ghufron advises aspiring entrepreneurs to start small and not wait for the perfect conditions. He believes that taking consistent action, even if it's not perfect, is key to success in business. Every big dream starts with small steps.