KISAH SUKSES JURAGAN KENCUR MURIA BAROKAH KUDUS | KISAH INSPIRATIF

Summary

Souvenir Saputro, the founder of *Kencur Muria Barokah*, shares his entrepreneurial journey in agriculture, specializing in *kencur*, *jahe*, and *laos*. Starting with small-scale farming in Desa Rejosari, Saputro overcame challenges like market fluctuations, pests, and disease. Inspired by Om Bob Sadino, he emphasizes persistence, learning from mistakes, and seizing opportunities. His business grew through strong relationships with suppliers and buyers, expanded through social media, and continues to thrive by adapting to changing demands. Saputro’s story highlights the importance of perseverance, risk-taking, and community in building a successful business.

Takeaways

• 😀 Souvenir Saputro's business started with small-scale farming, focusing on growing kencur, ginger, and other herbs, in Muria, which has ideal soil conditions.
• 😀 The speaker emphasizes the importance of taking risks and learning by doing, inspired by entrepreneur Bob Sadino's philosophy of 'starting now'.
• 😀 One of the main challenges in the farming business is overcoming diseases and pests, which requires continuous learning and adapting methods for better crop management.
• 😀 The market for agricultural products like kencur and ginger is highly variable, with prices fluctuating based on supply and demand, especially in regions like Jakarta and Java.
• 😀 Souvenir learned the importance of building strong relationships with other farmers and suppliers across various regions, including Sumatra, Kalimantan, and Sulawesi.
• 😀 Networking, both locally and through larger market hubs like Jakarta, played a key role in expanding his trading business and stabilizing supply chains.
• 😀 Despite initial setbacks, including financial struggles and poor harvests, Souvenir's persistence and willingness to learn from mistakes helped him grow the business.
• 😀 The quality of the products, such as kencur, is influenced by factors like soil conditions, elevation, and water content, with Muria offering some of the best conditions.
• 😀 Souvenir highlights the importance of diversifying products according to market demand, expanding from just kencur to include ginger and other herbs as needed by customers.
• 😀 Although challenges like price drops and crop failures are inevitable in agriculture, Souvenir stresses that being proactive and persistent are key to long-term success in farming and business.

Q & A

What is the main focus of Souvenir Saputro's business?

Souvenir Saputro's business primarily focuses on cultivating and selling kencur (a type of rhizome), as well as other crops like ginger and turmeric. He is also involved in wholesale distribution to areas like Jakarta, Jabodetabek, and East Java.

Why is the location of his farm on the slopes of Mount Muria important for his kencur cultivation?

The location on the slopes of Mount Muria is crucial because the soil and climate conditions are ideal for growing kencur. The area has a favorable altitude of around 500 meters above sea level, with less humidity and optimal soil conditions, which result in high-quality crops.

How did Souvenir Saputro's business evolve over time?

Souvenir's business began small but gradually expanded as he diversified his crop offerings. Initially focusing on kencur, he started including ginger and turmeric in response to market demand, which helped his business grow.

What entrepreneurial philosophy does Souvenir Saputro follow?

Souvenir follows an entrepreneurial philosophy of taking risks and starting small. He believes in learning from mistakes, adapting to market conditions, and being persistent. He was inspired by Bob Sadino, who advocated for starting a business without waiting for the perfect conditions.

What challenges did Souvenir face in his agricultural business?

Souvenir faced challenges such as crop diseases, fluctuating market prices, and oversupply, which led to price drops. He emphasized the importance of learning from these challenges and adapting his farming practices and market strategies.

How does Souvenir manage the fluctuations in market demand and supply for his products?

Souvenir adapts to market demand by being flexible with the products he offers. He adjusts his supply based on what customers need, whether it’s kencur, ginger, or turmeric, and he sometimes sources products from different regions or even imports them when needed.

What is the significance of sustainable farming practices in Souvenir's approach?

Sustainable farming practices are key to Souvenir's approach to ensuring high-quality crops. He focuses on proper land management, fertilization, and pest control, which helps maintain the health of his plants and ensures the quality of his products.

How does Souvenir handle the relationship between suppliers, distributors, and customers?

Souvenir places a strong emphasis on building good relationships with suppliers, distributors, and customers. This network allows him to navigate market changes, secure good prices, and ensure a consistent supply of products.

What advice does Souvenir offer to aspiring entrepreneurs?

Souvenir advises aspiring entrepreneurs to take risks and start their businesses even if they are small. He stresses that success requires persistence, the ability to learn from failures, and the willingness to face challenges head-on.

What role did social media play in the growth of Souvenir's business?

Social media played a significant role in expanding Souvenir's business by helping him connect with customers and suppliers. Initially, he used websites and later Facebook to build his network, which contributed to the growth and visibility of his business.