Should you use an Email Verifier in addition to your Email Finder?

Summary

In this video, the speaker explains whether to use an email verifier tool after using an email finder tool. The decision depends on two factors: the number of emails sent daily and the quality of the email finder tool used. If sending fewer than 50 emails per day with reliable tools like ICPS, Apollo, or Enro, an email verifier may not be necessary. However, for higher volumes or less reliable tools, using an email verifier can help maintain low bounce rates and ensure successful email delivery. The key is balancing email volume with the tool's effectiveness in minimizing invalid emails.

Takeaways

• 😀 A bounce rate below 5% is ideal for maintaining good email deliverability.
• 😀 If your bounce rate is between 6% to 8%, it's acceptable, but higher rates can harm deliverability.
• 😀 A bounce rate over 8% could indicate potential issues and may cause emails to be flagged as spam.
• 😀 The more emails you send, the stricter you should be with your bounce rate to avoid being blacklisted by email service providers (ESPs).
• 😀 If you send fewer than 50 emails per day, you can tolerate up to an 8% bounce rate without severe consequences.
• 😀 Sending between 50 to 100 emails per day? Aim for a bounce rate under 3-4% to protect your deliverability.
• 😀 For sending over 100 emails per day, it’s crucial to maintain a bounce rate below 2% to avoid deliverability issues.
• 😀 Different email finder tools can impact your bounce rate; conservative tools like ICPS, Apollo, and Enro help maintain a low bounce rate.
• 😀 Some tools, like DropContact and ZoomInfo, focus on finding more emails at the cost of a higher bounce rate.
• 😀 If you're using a tool with a higher risk of bad emails (like DropContact), it's wise to use an email verifier like NeverBounce or Bouncer to filter out invalid addresses.
• 😀 Using an email verifier after using a low-bounce-rate tool (like ICPS or Apollo) may be counterproductive and lower your email discovery rate without improving bounce rates.

Q & A

Should you verify the emails found by an email finder tool?

It depends on two factors: how many emails you send per day and which email finder tool you're using. In some cases, it may not be necessary, while in others, it is advisable.

What is the recommended bounce rate for email marketing campaigns?

A bounce rate below 5% is considered good, between 6-8% is acceptable, and anything above 8% is considered risky, as it could negatively impact your email deliverability.

How does the number of emails you send daily impact your bounce rate tolerance?

The more emails you send, the stricter you need to be with your bounce rate. For less than 50 emails per day, a bounce rate up to 8% is tolerable. For 50-100 emails, aim for a bounce rate of 3-4%, and for more than 100 emails, keep it below 2%.

What risks do email service providers (ESPs) associate with a high bounce rate?

ESPs like Google, Yahoo, and Microsoft might label a sender as a spammer if the bounce rate is too high, especially for users sending a large volume of emails. This could lead to blacklisting and poor email deliverability.

What is the best practice for sending fewer than 50 emails per day?

If you're sending fewer than 50 emails per day, you can afford a higher bounce rate (up to 8%) without significantly impacting your deliverability, but maintaining a lower rate is always preferred.

Why do some email finder tools have a higher bounce rate than others?

Some tools prioritize maximizing the email discovery rate, even at the cost of a higher bounce rate. Others, like ICPs, Apollo, and Enro, focus on accuracy and lower bounce rates.

When should you use an email verifier tool in your email enrichment process?

If you're sending more than 50 emails per day or using a tool with a higher risk of inaccurate email findings, it's advisable to use an email verifier to double-check the emails and reduce the chance of bounces.

Are there any email finder tools that help reduce bounce rates by verifying emails?

Yes, tools like ICPs, Apollo, and Enro verify emails rigorously before marking them as valid, leading to lower bounce rates compared to other tools.

Can using an email verifier after using conservative email finder tools like ICPs, Apollo, or Enro be counterproductive?

Yes, these tools already have a low bounce rate and bypass many common catch-alls, so using an email verifier after them might be unnecessary and could lower your discovery rate without improving your bounce rate.

What is the role of email verifiers like NeverBounce and Bouncer?

Email verifiers like NeverBounce and Bouncer help identify emails that are likely to bounce, reducing the discovery rate but improving the accuracy of the emails in your list by filtering out invalid ones.