This stupid strategy makes me over $100,000/month

Summary

The speaker shares their experience of growing a successful YouTube channel and business by giving away valuable content for free. They explain that by offering free courses, books, and entertainment, influential figures like Alex Rossi and Mr. Beast have built massive, loyal followings that trust their recommendations. This strategy not only increases reach and engagement but also creates a sense of obligation among followers, leading to high sales when products are eventually promoted. The speaker emphasizes the importance of providing continuous value to build trust and authenticity, which in turn facilitates a smooth transition to monetization. They also highlight the power of this approach in the context of affiliate marketing and the potential for significant revenue generation, as evidenced by their own success in growing their audience and monthly earnings to over $115,000.

Takeaways

• 🎓 **Giving Value for Free**: The speaker emphasizes the importance of providing valuable content or products for free to attract a large audience and build trust.
• 📈 **Growing an Audience**: By offering free content, the speaker grew their YouTube channel to over 50,000 subscribers and a business generating over $115,000 per month.
• 💰 **Monetization through Affiliation**: The speaker monetized their free course using affiliate marketing, which contributed to significant revenue generation.
• 📚 **Quality Over Price**: High-quality free content can be more effective than paid content, as demonstrated by the speaker's comparison to expensive courses they had previously purchased.
• 🤝 **Building Trust and Authenticity**: Giving away valuable information for free helps in establishing the creator as authentic and trustworthy in the eyes of the audience.
• 🚀 **Influencer Power**: The speaker mentions how big names like Mr. Beast, Alex Rossi, Logan Paul, and KSI leverage their influence by giving away free content and subsequently promoting products successfully.
• 📺 **Entertainment and Value**: Combining entertainment with value is a powerful strategy, as seen with creators who give away both and then successfully monetize their audience.
• 🔄 **The Jab Strategy**: The concept of 'jab, jab, jab, right hook' is mentioned, suggesting that providing value multiple times before asking for anything in return is a successful approach.
• 📈 **Incremental Growth**: The speaker's strategy started with a small revenue and grew incrementally as more value was given away for free, leading to a substantial increase in earnings.
• 💌 **Email List Building**: The speaker highlights the importance of building an email list as part of the process of giving away free content, which later aids in monetization.
• 🌟 **Scarcity Mindset vs. Abundance**: The script challenges the scarcity mindset, suggesting that by giving away for free, creators can reach more people and potentially earn more in the long run.

Q & A

What was the strategy that led to the growth of the speaker's YouTube channel to over 50,000 subscribers in less than a year?

The speaker gave away valuable content for free, which in turn attracted a large audience and helped grow the channel rapidly.

How did the speaker's business generate over $115,000 per month?

The speaker utilized the strategy of providing free value to build a loyal audience, which then translated into significant revenue when they started promoting products.

What is the 'jab, jab, jab, hook' concept mentioned by the speaker?

It's a strategy popularized by Gary B, where one provides value ('jabs') multiple times before making a sales pitch ('hook'), to build trust and anticipation among the audience.

How did the speaker monetize the free course that attracted over 30,000 people to their email list?

The speaker used affiliate marketing to monetize the free course, promoting other companies' products and earning a commission from sales.

What is the significance of giving away content for free according to the speaker?

Giving away content for free allows the speaker to build trust, authenticity, and a large audience, which can then be leveraged for significant sales when promoting a product.

How did the speaker's approach to content creation on YouTube differ from others?

Unlike others who were selling expensive courses, the speaker chose to give away valuable information for free, which led to more views and a larger audience.

What is the psychological principle that the speaker believes is at play when people receive free value?

The speaker refers to the law of reciprocity, which suggests that people feel obliged to return a favor when they have received something of value for free.

Why does the speaker believe that giving away value for free is a smart business move?

The speaker believes it is a smart business move because it allows for reaching a wider audience without a paywall, building trust, and creating potential future customers.

How did the speaker structure their free course to ensure it was still profitable?

The speaker structured the free course to provide valuable information while also promoting a software, which generated revenue through affiliate marketing.

What is the speaker's advice for individuals who are concerned about the financial implications of giving away content for free?

The speaker advises testing the strategy out, as they did, and emphasizes that even in the first month of giving away content for free, they were able to generate significant revenue.

What examples did the speaker provide of other successful individuals who adopted a similar strategy of giving away value for free?

The speaker mentioned Alex Rosi, Mr. Beast, Logan Paul, and KSI as examples of individuals who have successfully grown their audiences and businesses by giving away value for free.

How did the speaker's approach to building an online audience and revenue compare to traditional methods of selling high-priced courses?

The speaker's approach was more focused on building trust and a large audience by providing free value, which then facilitated higher sales when they did promote a product, as opposed to the traditional method of selling high-priced courses upfront.