【衝撃の新事実】クリック率を高くしたいなら「サムネイルにこだわるな」

youtubeでビジネス攻略ch【銀盾保有のノウハウ】

2 Apr 202419:31

Summary

TLDRThis video script emphasizes the importance of focusing on content and planning to increase click-through rates on YouTube, rather than solely relying on thumbnail design. The speaker shares their experience of growing a channel to 15.4 million views by prioritizing research and selecting engaging topics. They argue that while thumbnails are important, the real key to boosting click-through rates lies in creating content that resonates with viewers' interests and optimizing for search. The script also suggests leveraging analytics to identify successful topics and adapting them for the main channel to achieve higher viewership. The speaker offers practical advice for YouTubers looking to expand their audience and improve their content strategy.

Takeaways

🔍 The script emphasizes that focusing solely on thumbnail design to increase click-through rates (CTR) is a common misconception. It suggests that the essence of the video content itself is crucial for attracting viewers.
📈 The presenter shares their personal experience, stating that after adopting the methods discussed, they were able to grow their channel to 15.4 million subscribers and achieve high average views within their genre.
🎯 The importance of researching and choosing the right 'angle' or 'hook' for a video is highlighted as more critical than just having an attractive thumbnail.
📊 The script outlines four key factors to increase CTR: not just thumbnail design, understanding genre-specific designs that attract clicks, creating content that interests subscribers, and leveraging search traffic which tends to yield higher CTRs.
👀 It's suggested that understanding viewer interests and creating content that resonates with them is more effective than just focusing on thumbnail aesthetics.
🎨 The presenter argues against the idea that thumbnail design is the most important factor, stating that even with a beautifully designed thumbnail, if the video's angle or content is not compelling, it won't attract clicks.
🔑 The script mentions that conducting research to find the right video concept and angle is worth investing time in, as it can naturally lead to a better thumbnail and higher interest from viewers.
📹 Examples are given to illustrate that even simple thumbnails can lead to high views if the video content is interesting and meets viewer expectations.
📈 The idea of using a 'sub-channel' to test video concepts and angles before investing in higher-quality productions for the main channel is introduced as a strategic approach to content creation.
🌐 The presenter discusses the importance of search engine optimization (SEO) in attracting viewers through search, which can significantly boost CTR and video visibility.
💬 The script concludes with a call to action for viewers to subscribe to the channel for more valuable information on growing a YouTube presence and hints at offering additional resources for those interested in YouTube marketing strategies.

Q & A

What is the main focus of the video script discussing?
-The main focus of the video script is to discuss the strategies for increasing click-through rates on YouTube videos, emphasizing that thumbnail design is not the only factor to consider.
What is the speaker's personal experience with using the discussed methods?
-The speaker has successfully grown their channel to 15.4 million subscribers by March 2024 using the methods discussed, and is currently among the top in their genre in terms of average views.
How many videos on the speaker's channel have over 1 million views?
-The speaker has produced more than 10 videos that have surpassed 1 million views.
What is the significance of the thumbnail in relation to click-through rates according to the script?
-While thumbnails are important, the script suggests that focusing solely on thumbnail design without considering other factors can lead to a misunderstanding of what truly drives click-through rates.
What are the four key points summarized for increasing click-through rates?
-The four key points are: 1) Click-through rates are not solely dependent on thumbnails; 2) There are genre-specific designs that tend to get more clicks; 3) Creating videos that interest subscribers can increase click-through rates; 4) Videos that come up in search results tend to have higher click-through rates.
How does the script suggest using research to improve click-through rates?
-The script suggests that investing time in research and selecting the right angle or project ('cut') for the video is crucial for increasing click-through rates, and that this should be done before focusing on the thumbnail.
What is an example given in the script where a well-designed thumbnail did not guarantee high click-through rates?
-An example given is a 'complete guide' video with an attractive thumbnail that only received 10 to 20 views, indicating that a good thumbnail does not guarantee success if the project or angle is not interesting.
What is the speaker's advice on the order of operations when planning a YouTube video?
-The speaker advises to first conduct research and decide on the project and angle before creating the video content, and then design the thumbnail afterward.
What does the script suggest about the importance of subscriber interest in a video's success?
-The script suggests that creating videos that interest subscribers is key to increasing click-through rates, as subscribers are more likely to click on videos that appeal to them.
How does the script relate the concept of 'fishing' to the effectiveness of thumbnails and video content?
-The script uses the fishing analogy to illustrate that having an attractive thumbnail is like having an expensive fishing rod; if there are no fish (interest from viewers), it won't matter how good the rod is, implying that both thumbnail and content are important.
What is the speaker's recommendation for testing video ideas?
-The speaker recommends using a 'sub' or test channel to upload lower-quality videos with strong angles or projects to see which ones gain traction, and then re-upload the successful ones with higher quality on the main channel.
What is the significance of the 'negative appeal' mentioned in the script?
-The 'negative appeal' refers to a technique used in some of the successful thumbnails, where phrases like 'Don't go to the mobile shop' or 'Don't buy it' are used to pique interest and make viewers want to click to find out why.
How does the script discuss the importance of understanding one's audience?
-The script discusses the importance of understanding one's audience by analyzing what types of videos, thumbnails, and angles are successful within one's genre and adjusting strategies accordingly.
What is the speaker's personal success story mentioned in the script?
-The speaker shares a personal success story where they used YouTube as a platform to grow their audience and eventually start a fitness-related business, which reached nearly 100 million in sales.
What additional resources does the speaker offer to help with YouTube growth?
-The speaker offers a free guide with a script similar to the one that helped them gain 72,000 channel subscribers in just one minute of video, and they also offer consultations and editing services.

Outlines

00:00

🎯 The Myth of Thumbnails in Increasing Click-Through Rates

The speaker dispels the myth that focusing solely on thumbnail design is the key to increasing click-through rates on YouTube. They argue that while thumbnails are important, they are not the only factor. The speaker emphasizes that understanding the essence of what makes a video appealing is crucial to avoid creating videos that are overlooked despite having an attractive thumbnail. They share their personal experience, having grown their channel to 15.4 million views by March 2024, and highlight the importance of not just focusing on thumbnails but also on the video's content and appeal to the audience.

05:01

🔎 Prioritizing Research and Content Strategy Over Thumbnails

The speaker stresses the importance of research and content strategy in creating videos that will attract views. They explain that even if a thumbnail is well-designed, it won't guarantee success if the underlying video concept and angle are weak. The speaker suggests that creators should invest time in researching and selecting the right content and angle before focusing on thumbnail design. They provide examples of successful videos that have simple thumbnails but strong content strategies, illustrating that a compelling video idea can still perform well even with a basic thumbnail.

10:03

📈 The Impact of Video Content on Viewer Retention and Engagement

The speaker discusses the correlation between video content and viewer engagement, particularly focusing on how content can lead to higher click-through rates. They mention that having a loyal fan base can significantly boost these rates, as dedicated viewers are more likely to watch videos in their entirety and engage with them. The speaker also talks about the importance of creating content that appeals to viewers' interests and how this can lead to higher retention rates, which in turn can affect the video's visibility and growth on YouTube.

15:04

🛠️ Leveraging Search Engine Optimization and Fan Engagement for Growth

The speaker shares insights on how search engine optimization (SEO) and fan engagement can contribute to a video's click-through rate and overall growth. They explain that videos which rank high in search results tend to have higher click-through rates due to the viewer's pre-existing interest in the topic. The speaker also emphasizes the importance of building a channel that viewers want to subscribe to, in order to increase the likelihood of them clicking on new content. They conclude by summarizing the key points: thumbnails are not the sole determinant of click-through rates, and a combination of good content, fan engagement, and SEO are essential for channel growth.

Mindmap

Keywords

💡Click-through rate (CTR)

Click-through rate, often abbreviated as CTR, is a measure of how frequently people click on a specific link or thumbnail. In the context of this video, CTR is crucial as it determines how many people are interested in a video based on its thumbnail and title. The script emphasizes that while a thumbnail is important, focusing solely on its design without considering other factors like content and appeal can limit the increase in CTR.

💡Thumbnail

A thumbnail in the context of online video platforms like YouTube refers to the small, clickable image that represents a video. The script discusses the common misconception that an attractive thumbnail alone can significantly increase click-through rates. However, it argues that thumbnails should be considered alongside other elements such as video content and appeal to viewers.

💡Video content

Video content encompasses the actual material presented in a video, including visuals, audio, and the message conveyed. The script suggests that while thumbnails grab initial attention, the content of the video is what keeps viewers engaged and contributes to higher click-through rates. It implies that high-quality, relevant content is essential for viewer retention and satisfaction.

💡Appeal

Appeal, in this context, refers to the ability of a video or its thumbnail to attract and interest viewers. The script mentions that creating content that appeals to a specific audience or has a strong hook can significantly increase the likelihood of viewers clicking on the video, thus improving CTR.

💡Research

Research is the process of gathering information or data for the purpose of planning or decision-making. In the video script, research is highlighted as a critical step in determining what kind of content will be of interest to viewers. It suggests that understanding viewer preferences through research can lead to more effective video planning and higher CTRs.

💡Audience engagement

Audience engagement refers to the level of interest and involvement of the audience with the content. The script implies that creating videos that engage the audience, such as by addressing their needs or preferences, can lead to higher click-through rates. Engaged audiences are more likely to watch videos in their entirety and share them with others.

💡Video title

The video title is the text that accompanies the thumbnail and provides a brief description of the video's content. According to the script, the title plays a significant role in attracting viewers, as it should be compelling and accurately represent the video's content to entice clicks and improve CTR.

💡YouTube algorithm

The YouTube algorithm is the system that YouTube uses to recommend videos to its users. The script suggests that understanding how the algorithm works can help in crafting videos that are more likely to be recommended, thereby increasing their visibility and CTR. This includes factors such as watch time, audience retention, and click-through rate.

💡SEO (Search Engine Optimization)

SEO in the context of YouTube refers to the practice of optimizing video titles, descriptions, and tags to rank higher in YouTube's search results. The script mentions the importance of SEO for increasing a video's visibility and attracting viewers through search, which can contribute to a higher CTR.

💡YouTube channel growth

YouTube channel growth refers to the increase in the number of subscribers and overall viewership of a channel. The script shares personal experiences and strategies for growing a channel to a significant number of subscribers, highlighting the importance of CTR in channel growth and the success of a YouTube channel.

💡Video marketing

Video marketing is the use of video content to promote or market a product, service, or brand. The script discusses various strategies for effectively using video content on YouTube for marketing purposes, including increasing CTR to reach a wider audience and build a successful online presence.

Highlights

To increase click-through rates, focusing on thumbnail design is crucial.

Contrary to popular belief, thumbnails alone do not guarantee increased click-through rates.

The essence of the video content should not be overlooked for the sake of thumbnail design.

Understanding the importance of video topics and angles over thumbnails can lead to higher click-through rates.

The presenter has successfully grown their channel to 15.4 million subscribers using these methods.

Different genres have distinct designs that attract clicks, and a one-size-fits-all approach does not apply.

Creating videos that interest registered users can significantly boost click-through rates.

Videos that come up in search results tend to have a higher click-through rate.

Click-through rate is not just about thumbnail design, but also about the video's topic and presentation.

Investing time in research and selecting the right angle for a video is more important than focusing solely on thumbnails.

Thumbnails should be designed after the video content and angle have been finalized.

An example is given where a 'complete guide' thumbnail did not lead to increased views despite its appeal.

The presenter suggests using a 'sub-channel' to test video angles and topics before moving successful ones to the main channel.

Consistent channel branding, such as using the same font and color scheme, can help in increasing click-through rates.

Having a loyal fan base can significantly contribute to a video's click-through rate and overall success.

Videos that are optimized for search engine results tend to have higher click-through rates.

The presenter shares their personal success story of growing a YouTube channel and a business with the help of these strategies.

The importance of understanding YouTube's algorithm and how it affects video recommendations is discussed.