Jordan Belfort Reveals How To Sell Anything To Anyone At Anytime - The Wolf Of Wall Street

Cody Askins

28 Nov 202013:43

Summary

TLDRIn this insightful video, Cody Askin discusses the critical components of success, emphasizing the importance of the 'inner world' and 'outer world'. He introduces the concept of state management as a key to unlock one's potential, followed by the significance of transferring certainty in sales. Askin also highlights the role of empowering beliefs, a clear vision, and maintaining high personal standards. The talk concludes with an invitation to a 'Super Selling Master Class' to further explore the sales process and strategies for closing more deals effectively.

Takeaways

🧠 Inner World: The script emphasizes the importance of the 'inner world', which includes mindset and state management, as a foundation for success.
🌐 Outer World: The 'outer world' refers to real-world strategies and actions that one must take to achieve their goals.
🔄 State Management: The ability to control one's emotional and physiological state is crucial for peak performance and effective selling.
🔑 Transference of Emotion: High-level selling is about transferring the emotion of certainty to the customer about the value of the product or service.
🔄 Straight Line System: A system invented to teach the transfer of certainty in sales without breaking the rules of human communication.
🚀 Empowering Beliefs: Success is linked to having empowering beliefs that replace limiting beliefs which can hold individuals back.
🎯 Vision and Goals: Having a clear, integrated vision for the future and setting goals that connect to this vision is essential for progress.
🔍 Focus: It's important to focus on the desired future rather than on fears or problems, which can hinder forward movement.
🏆 Standards: Setting and maintaining high personal standards is key to achieving and not settling for less than what one is capable of.
🗣️ Sales Mastery: The script mentions a 'Super Selling Master Class' indicating the importance of mastering the sales process and communication techniques.
🔗 Personal Branding: Lastly, the script touches on the importance of not just being good at what you do, but also making sure people know about it.

Q & A

What are the two worlds mentioned in the script and what do they represent?
-The two worlds mentioned are the 'inner world' and the 'outer world'. The inner world represents one's mindset and the mental processes that happen before taking action, while the outer world refers to the real-world strategies and actions one takes to achieve their goals.
What is state management and why is it important in the context of sales?
-State management is the ability to control one's emotional and physiological state to show up feeling positive, confident, and certain. It's crucial in sales because it allows the salesperson to access their skills and greatness when interacting with clients, which is essential for closing sales.
How does the speaker describe the process of selling at the highest level?
-The speaker describes selling at the highest level as the transference of emotion, primarily the emotion of certainty about the product or solution being offered.
What is the Straight Line System and how does it relate to the transference of certainty?
-The Straight Line System is a method invented by the speaker to teach people how to transfer certainty to others without breaking the fundamental rules of selling and human communication. It allows the salesperson to convey their certainty about the product or service effectively.
What is the significance of the 'furnace and ductwork' metaphor in explaining the Straight Line System?
-The 'furnace and ductwork' metaphor is used to illustrate how the Straight Line System functions. The furnace represents the salesperson's internal certainty, and the ductwork represents the system that allows this certainty to be transferred efficiently to the customer, without loss of energy or effectiveness.
What are empowering beliefs and how do they differ from limiting beliefs?
-Empowering beliefs are those that lead to success, such as believing in one's ability to sell effectively. Limiting beliefs, on the other hand, are beliefs that hinder success, such as thinking that selling is evil or that one is too old to succeed in sales.
Why is it important to have a fully integrated vision for the future according to the script?
-Having a fully integrated vision for the future is important because it provides a long-term perspective and motivation for what one wants to achieve. It helps in setting and pursuing goals that align with this vision and provides emotional connection and direction.
What is the speaker's view on setting goals and how does it relate to achieving greatness?
-The speaker believes that setting lofty, achievable goals is important for achieving greatness. He suggests that people often set their goals too low and hit them, which prevents them from striving for more and achieving higher levels of success.
What does the speaker mean by 'the enemy of great is good'?
-The phrase 'the enemy of great is good' means that being content with just being good at something can prevent a person from striving for greatness. There is no motivation to improve when one is satisfied with their current level of performance.
What is the role of 'focus' in achieving one's vision?
-Focus is crucial in achieving one's vision because it helps an individual concentrate on their goals and the future they desire, rather than getting distracted by fears or problems. It's about directing one's attention towards the solution and the forward movement.
What are 'standards' in the context of the inner game and why are they important?
-In the context of the inner game, 'standards' refer to the level or set point that an individual holds themselves to, representing what they must achieve and what they will not settle for less than. They are important because they define the minimum acceptable level of performance or achievement.

Outlines

00:00

🔑 Inner and Outer Worlds for Success

The speaker introduces the concept of the inner and outer worlds as key components for success. The inner world pertains to one's mindset and emotional state, which is crucial before taking action in the outer world. The outer world involves real-world strategies for achieving goals. The speaker emphasizes the importance of state management, which is the ability to control one's emotions and physiological responses to ensure an empowered state. This is vital for effective selling, where the transference of certainty is essential. The speaker also mentions the Straight Line System, a method for teaching the art of transferring certainty in sales without breaking fundamental rules of communication.

05:01

🚀 Empowering Beliefs and Vision Focus

The second paragraph delves into the significance of beliefs, distinguishing between empowering beliefs that lead to success and limiting beliefs that hinder progress. The speaker suggests identifying and replacing limiting beliefs with empowering ones to achieve a higher level of success. Additionally, the concept of vision is introduced, emphasizing the importance of having a clear and integrated vision for the future and understanding the 'why' behind one's goals. The speaker argues that goals should be connected to this vision and should be ambitious yet achievable, serving as a guide rather than an emotional attachment. The focus should be on the future vision and solutions rather than on problems and fears.

10:01

🏆 Setting Standards and Sales Mastery

In the final paragraph, the speaker discusses the importance of setting personal standards, which are the levels one holds oneself to and refuses to settle for less than. These standards are likened to set points in life that determine comfort and drive. The speaker then transitions to a promotional segment, inviting the audience to a 'Super Selling Master Class' on December 11th, where they will learn the sales process, how to transition through different stages of selling, and how to avoid creating doubt in the customer's mind. The goal of the master class is to help participants close more deals and improve their sales skills.

Mindmap

Keywords

💡Inner World

The 'Inner World' refers to the mental and emotional processes that occur within an individual, shaping their mindset for success before taking action in the 'Outer World'. In the video, it is presented as the foundation for personal development and effective action, emphasizing the importance of managing one's state of mind and emotions to achieve success.

💡Outer World

The 'Outer World' represents the tangible strategies and actions taken in the real world to achieve one's goals. It is the application of the mindset and principles developed in the 'Inner World', focusing on execution and real-world outcomes. The speaker discusses the necessity of aligning the 'Inner World' with effective 'Outer World' strategies for success.

💡State Management

State management is the ability to control and regulate one's emotional and physiological state to ensure a positive and empowered presence in any situation. The script highlights its importance in sales, where being in a state of certainty and confidence can facilitate the transference of these emotions to the customer, thus increasing the likelihood of a successful sale.

💡Certainty

Certainty, in the context of the video, is the conviction and assurance in the value of one's product or service and the trustworthiness of oneself as a provider. It is a key emotion to be transferred during sales, as it reassures the customer and helps eliminate their doubts or fears, making the sale more likely to occur.

💡Straight Line System

The 'Straight Line System' is a sales methodology invented by the speaker to teach individuals how to effectively transfer certainty to others without violating the fundamental rules of selling and human communication. It is likened to an HVAC system, where the salesperson is the furnace generating heat (certainty), and the system is the ductwork that efficiently distributes this heat throughout a house (to the customer).

💡Beliefs

Beliefs are the underlying convictions that guide an individual's actions and decisions. The video distinguishes between 'empowering beliefs' that lead to success and 'limiting beliefs' that hinder progress. The speaker emphasizes the need to identify and replace limiting beliefs with empowering ones to achieve one's vision and goals.

💡Vision

Vision, in this context, is a comprehensive and integrated view of one's future, including where one sees themselves in five years and the reasons behind these aspirations. It is a long-term perspective that guides daily, weekly, monthly, and annual goals, and is essential for maintaining motivation and direction.

💡Focus

Focus is the ability to concentrate on one's desired outcomes and goals rather than on fears or problems. The video script suggests that most people tend to focus on their fears, which can be detrimental. Instead, the speaker advocates for vision focus, which involves directing one's attention towards the future and solutions rather than dwelling on current issues.

💡Standards

Standards represent the level of performance or achievement that an individual sets for themselves, indicating what they will not settle for and what they must achieve. In the video, the speaker explains that everyone has set points for various aspects of life, and these standards are crucial for personal and professional growth, as they define the level at which one feels they belong.

💡Super Selling Master Class

The 'Super Selling Master Class' is an event mentioned in the script where the speaker and Coach Michael Byrd will provide coaching on the sales process. It is designed to address common struggles in sales, such as transitioning through the sales cycle and avoiding phrases that create doubt in the customer's mind, with the goal of helping participants close more deals more effectively.

Highlights

The concept of the inner world and outer world as key components for success and action.

State management as the ability to control one's emotional and physiological state for optimal performance.

The importance of being in an empowered state for accessing one's full potential in sales and other areas.

The transference of emotion in sales, particularly the emotion of certainty about the product and its value.

The Straight Line System as a method for teaching the transfer of certainty in sales.

The analogy of a home heating system to explain the Straight Line System's efficiency in transferring certainty.

The role of beliefs in success, with empowering beliefs leading to success and limiting beliefs hindering it.

The necessity of identifying and replacing limiting beliefs with empowering ones for personal development.

The significance of having a fully integrated vision for the future and understanding the 'why' behind one's goals.

The idea that goals should be connected to a long-term vision and serve as signposts for progress.

The concept that setting goals too low can lead to complacency and prevent achieving greatness.

The importance of vision focus and training oneself to concentrate on desired outcomes rather than fears.

The role of standards in setting one's level of performance and what one will not settle for.

The comparison of standards to a thermostat, indicating a set point for comfort and performance.

An invitation to a Super Selling Master Class on December 11th to learn advanced sales techniques.

A promise to address common sales struggles and provide solutions during the master class.

The emphasis on the importance of branding and distribution in addition to being a great coach or professional.