Pembelajaran Berbasis Proyek_UKM Mie ASAP

Summary

The video script discusses the launch of a family-run business, Mi Asap, which innovates by transforming chicken into chicken noodles and beef. The owners share their business strategies, including financial planning, marketing, and customer service. They emphasize quality over competition, focusing on customer satisfaction and product development. The business is self-funded, and they plan to expand their market reach without compromising on health and quality.

Takeaways

• 🍜 Mie Asap is a culinary business focusing on modified mie ayam (chicken noodles) and mie sapi (beef noodles), created and managed by a husband-and-wife team.
• 💡 The idea behind Mie Asap was to create an innovative twist on traditional mie ayam by introducing beef as an alternative protein option.
• 👨‍👩‍👦 The business is family-owned and self-funded, with the owners handling operations, financing, and decision-making independently.
• 📊 Mie Asap's business plan includes thorough budgeting and preparation for various operational needs, such as ingredients, electricity, water, and employee wages.
• 🗣️ Currently, their promotional strategy relies heavily on word-of-mouth, with plans to focus on improving quality and customer satisfaction before engaging in formal advertising.
• 📍 The business is strategically located near a hospital, leveraging high foot traffic from patients and visitors for visibility.
• 🤝 Mie Asap prioritizes quality, using only high-quality beef and chicken without compromising on health standards, even if it means higher costs.
• 💼 The owners emphasize maintaining strong customer relationships by offering bonuses and perks, such as free drinks or extra toppings, to loyal customers.
• 📈 Plans for growth include expanding the menu to cater to different customer preferences, such as offering chicken feet and beef filet options.
• 🚀 The long-term goal is to make Mie Asap a pioneering concept in Indonesia, with hopes of further expansion and increased brand recognition.

Q & A

What is the main business idea behind Mi Asap?

Mi Asap is a culinary business that innovates by modifying chicken meat into chicken noodles and also includes beef in their offerings, aiming to provide a different taste experience compared to the common chicken dishes.

What was the initial inspiration for starting Mi Asap?

The inspiration came from the desire to create something new and innovative. The owner noticed that there were many chicken dishes available, but not many beef dishes, leading to the idea of creating a unique beef dish.

How does Mi Asap differentiate its products from competitors?

Mi Asap differentiates itself by focusing on quality over quantity, ensuring that their beef and chicken dishes are of high quality and not compromising on health standards, even when competing on price.

What is the business model of Mi Asap?

Mi Asap operates as a family business with the owners directly involved in managing the business, including aspects like finance, supplier selection, location, sales, recruitment, and preparation for future expansion.

How does Mi Asap plan for its financial needs?

Mi Asap plans its financial needs by budgeting for raw materials, preparing for future purchases, and accounting for operational costs such as employee wages, electricity, and water usage.

What marketing strategies does Mi Asap employ?

Initially, Mi Asap relies on word-of-mouth promotion. They focus on quality and customer satisfaction to encourage repeat business and口碑 marketing.

What are the future expansion plans for Mi Asap?

Mi Asap plans to expand its customer base and become more well-known, with aspirations to be a pioneer not only in Lampung but also in Indonesia, by offering a unique culinary experience.

How does Mi Asap ensure the quality of its products?

Mi Asap maintains product quality by using authentic ingredients and ensuring that all meat, such as chicken and beef, is of high quality. They are focused on the quality of their products rather than just profit.

What are the operational challenges Mi Asap faces?

Mi Asap faces challenges such as finding trustworthy employees, managing operational costs, and ensuring the quality of their products while maintaining a competitive price.

How does Mi Asap manage its supply chain?

Mi Asap collaborates with various suppliers to ensure the availability of fresh ingredients like chicken, beef, spices, and vegetables. They also have a system in place for managing credit and payments to suppliers.

What is the customer service approach of Mi Asap?

Mi Asap prioritizes customer service by providing a bonus in the form of additional toppings or larger portions to loyal customers and offering free services like drinks to enhance the customer experience.