Cerita Sukses Lapis Sangkuriang Bermodal Rp500 Ribu | Langkah Pertama

Summary

This transcript shares the inspiring entrepreneurial journey of Rizka Wahyu Romadhona, founder of Lapis Bogor Sangkuriang. She discusses the initial financial struggles, starting with just 500,000 IDR and borrowing equipment to launch the business. Initially, they failed in selling meatballs due to poor management, but later pivoted to making a local delicacy using Bogor's talas (taro). Through persistence and focus, they built the business from scratch, gaining access to opportunities and networks that eventually led to success. Rizka emphasizes the importance of focus, persistence, and seizing every learning opportunity.

Takeaways

• 🚀 The founder of Lapis Bogor Sangkuriang, Rizka Wahyu Romadhona, started the business in a financially challenging situation, with only 500,000 IDR.
• 🏠 They faced difficulties such as unpaid house payments and selling their car, and even borrowed a mixer from their mother-in-law to start production.
• 🥲 Prior to Lapis Bogor, they attempted various businesses like selling meatballs, cendol, chicken, and chips, but these ventures were not successful.
• 🎯 The founder decided to focus on creating a Bogor specialty product inspired by Lapis Surabaya, with a local twist using taro (talas).
• 💡 Despite having no budget for marketing, they leveraged networking with local institutions like the Department of Trade and Cooperatives to access free exhibitions and promotional events.
• 👥 They initially targeted friends, neighbors, and small communities to market their product before expanding.
• 💪 Persistence and focus were key strategies, as they declined other business offers and solely focused on Lapis Bogor Sangkuriang.
• 🏨 By networking with the local tourism board, they gained access to sell in hotels through the Indonesian Hotel and Restaurant Association.
• 💼 The founder aimed to empower underprivileged communities but realized it required specialized support, and they adapted their approach.
• 📚 The WMM program provided valuable resources for promotion, knowledge upgrades, and opportunities like free participation in exhibitions, which helped scale the business.

Q & A

What was the initial business that the founder of Lapis Bogor Sangkuriang started?

The founder initially started a meatball (bakso) business, which performed well at first, but they lacked management skills, leading to the business going bankrupt.

What inspired the creation of Lapis Bogor Sangkuriang?

The founder was inspired by the idea of creating a unique local product for Bogor, similar to how Surabaya has its Lapis Surabaya. They decided to develop Lapis Bogor using local ingredients, specifically talas (taro).

How did the founder fund the initial stages of Lapis Bogor Sangkuriang?

The founder had only 500,000 IDR (Indonesian Rupiah) left, which they used to buy ingredients and equipment. They also borrowed a mixer from the founder’s mother-in-law due to limited resources.

What were the main challenges faced when starting Lapis Bogor Sangkuriang?

The challenges included financial difficulties, such as unpaid house installments and the need to sell their car. Additionally, they lacked sufficient funds for equipment and had to borrow some items.

How did the founder market Lapis Bogor Sangkuriang in the beginning?

The founder marketed the product through neighbors, friends from religious groups, and contacts from their university. They also received support from the local government for free participation in exhibitions.

What role did focus and persistence play in the success of Lapis Bogor Sangkuriang?

Focus and persistence were key. After previous failures, the founder decided to concentrate solely on Lapis Bogor Sangkuriang, turning down other business opportunities to avoid distractions and ensure the business's growth.

How did the founder get access to sell their product in hotels?

The founder initially struggled to sell at hotels, being turned away by staff. However, by working with the Department of Culture and Tourism (Disbudpar) and the Indonesian Hotel and Restaurant Association (PHRI), they gained access to sell in hotels.

What motivated the founder to help street children through their business?

The founder was motivated to help street children by providing them with employment opportunities, as they were unlikely to find work in formal sectors. However, they realized this required a special approach.

Why did the founder join the Mandiri Young Entrepreneur Program (Wirausaha Muda Mandiri, WMM)?

The founder joined the WMM program to gain access to various facilities, such as promotion, sales support, and, most importantly, to upgrade their business knowledge.

What is the founder’s advice for those participating in programs like WMM?

The founder advises participants to make the most of the opportunity by being punctual and taking full advantage of the valuable knowledge shared during the program.