Kebab Turki Baba Rafi Hendy Setiono On BIG synergy

Summary

In this inspiring speech, Ho, the founder and CEO of Kebab Turki Babarffi, shares his journey from a university student with no entrepreneurial background to running a successful franchise with over 500 outlets across Indonesia. He emphasizes the power of perseverance, learning from successful mentors, and staying true to values like honesty and integrity. Despite challenges like financial struggles and skepticism from peers, Ho's vision for entrepreneurship flourished. He encourages young people, especially students, to embrace entrepreneurship, action, and creativity, stressing the importance of creating new opportunities and contributing positively to society.

Takeaways

• 😀 The founder of Kebab Turki Baba Rafi started his business at the age of 19 while still a student at ITS in Surabaya, with an initial investment of only IDR 1 million.
• 😀 The founder's family background was not entrepreneurial—his mother was a teacher, and his father worked in Qatar as an employee.
• 😀 The idea to sell kebabs came from the founder's visit to Qatar, where he saw many vendors selling kebabs, which sparked his interest in starting a similar business in Indonesia.
• 😀 Despite initial mockery from friends and family, the founder continued to pursue his kebab business while still in college, and it eventually became a franchise.
• 😀 Over time, the business grew from a small food cart to over 500 outlets across Indonesia, from Aceh to Jayapura.
• 😀 The founder faced financial struggles in the early days, including running out of money after a difficult day of sales, but he persevered through tough times and continued to push forward.
• 😀 The name 'Baba Rafi' comes from the founder’s son's name, and 'Baba' means 'father' in Arabic, which led some to mistakenly assume the owner was Arab.
• 😀 The business started with a simple cart and no branding, but over time, it developed into a franchise with a strong brand identity.
• 😀 The founder's vision is to empower others to become entrepreneurs through the Kebab Turki Baba Rafi franchise network, with a target of operating 1,000 outlets across Indonesia by 2030 and expanding into ASEAN countries like Malaysia, Vietnam, and the Philippines.
• 😀 The founder emphasizes the importance of entrepreneurship in Indonesia, pointing out that only 0.18% of the population is involved in entrepreneurship, compared to 8% in Singapore, highlighting the need for more entrepreneurial development in the country.

Q & A

How did Ho start his business?

Ho started his business at the age of 19 while studying at ITS, majoring in Informatics Engineering. He began selling kebabs with a single cart, inspired by the kebab vendors he saw while visiting his father in Qatar.

What were some challenges Ho faced when starting his kebab business?

Ho faced challenges such as being ridiculed by his friends and family for not finishing his studies and having to work with just his high school diploma. He also experienced tough times, like selling kebabs in the rain with low sales, yet he continued to push forward despite the difficulties.

How many outlets does Kebab Turki Baba Rafi operate currently?

As of now, Kebab Turki Baba Rafi operates over 500 outlets across Indonesia, ranging from Aceh to Jayapura.

What motivated Ho to keep going in the face of setbacks?

Ho was driven by a strong desire for independence and self-sufficiency. His optimism and belief in his business kept him going even during tough times, such as when his employee fell ill and he had to run the cart himself.

How did Ho expand his business after starting with a single cart?

Ho gradually expanded his business by opening additional outlets. In the second year, he started franchising the business and developed a partnership system, which helped the company grow into a nationwide chain.

What inspired the name 'Kebab Turki Baba Rafi'?

The name comes from Ho's son, with 'Baba' meaning 'father' in Arabic, and 'Rafi' being his son's name. The name sparked curiosity among customers, as many thought the owner was of Arab descent.

What is Ho's vision for the future of his business?

Ho's vision includes operating 1,000 outlets of Kebab Turki Baba Rafi across Indonesia and in ASEAN countries like Malaysia, Vietnam, and the Philippines. He aims to cultivate a new generation of entrepreneurs through his franchise network.

What is the significance of entrepreneurship in Ho's philosophy?

Ho believes that entrepreneurship is essential for personal growth and creativity. He is passionate about helping others develop both soft and hard skills related to entrepreneurship to foster a new generation of successful businesspeople.

How does Ho plan to contribute to the entrepreneurship landscape in Indonesia?

Ho plans to contribute by increasing the number of entrepreneurs in Indonesia, where only 0.18% of the population is involved in entrepreneurship. He aims to raise this number through his business and franchise system.

What does Ho think is the key to success in entrepreneurship?

Ho believes that while there are many formulas for success in business, the most important factor is taking action. He emphasizes that without action, even the best ideas will not lead to success.