7 Essential Skills Digital Content Writers Need

Summary

The video emphasizes the importance of concise writing for content creators, highlighting the role of tools like Google Analytics in understanding audience behavior. It discusses the need for a solid content strategy, differentiating content in a saturated market, and focusing on end goals like lead generation or sales. The value of storytelling, video content, and bite-sized educational content is emphasized, along with leveraging email marketing and voice search trends. The speaker suggests quick and targeted approaches to maximize engagement and conversion in today’s digital landscape.

Takeaways

• 📝 Writers need to focus on concise statements to keep their audience engaged.
• 🔔 Subscription and notification reminders are essential for YouTube creators.
• 📊 Google Analytics is crucial for writers and marketers to understand what content works and what doesn't, helping them optimize for conversions.
• 🌐 With over a billion blogs, having a content strategy is essential to stand out and create valuable, purposeful content.
• 📈 Tools like Ubersuggest can help identify popular content ideas based on social shares, traffic, and links, guiding content creation.
• 🎯 Content strategy should align with specific goals, whether it's generating leads or making sales, requiring different types of content.
• 📹 Video content is a must for marketers, as it's an effective way to connect with audiences on platforms like YouTube, Facebook, and Instagram.
• 📖 Storytelling is a timeless and powerful tool for engaging audiences and building an emotional connection.
• ✉️ Email marketing should be quick and tailored to where the recipient is in the customer journey to increase conversion rates.
• 🎤 Voice search is growing, with over 50% of searches now being voice-based, making concise content crucial for success.

Q & A

Why is Google Analytics important for writers, marketers, and companies?

Google Analytics helps writers understand which content performs well by tracking metrics like audience engagement, bounce rates, and conversions. This information is crucial for adjusting content strategies to effectively attract and convert customers.

How can writers benefit from having a content strategy?

A content strategy helps writers differentiate their work, focus on topics that address customer pain points, and ultimately produce content that converts and provides value to the audience, rather than blindly creating similar content as others.

What is the first step in creating a content strategy?

The first step in creating a content strategy is to identify what content is already popular in your niche. Tools like Ubersuggest can help you understand which topics are performing well based on social shares, search traffic, and backlinks.

What are some key goals of a content strategy?

Key goals of a content strategy include attracting attention, solving customer pain points, converting leads into customers, and differentiating content from competitors by creating content that is better and more valuable.

How can writers make their content stand out?

Writers can make their content stand out by creating something that is significantly better than existing content. This can be done by adding unique insights, expanding on popular topics, and creating more comprehensive, engaging pieces that offer more value to readers.

How does storytelling help in content creation?

Storytelling creates an emotional connection with the audience by bringing them through ups and downs. This emotional rollercoaster makes content more engaging, helping to build trust and eventually convert readers into customers.

How does email marketing fit into a content strategy?

Email marketing can nurture leads and convert them into customers by providing targeted and relevant content at every stage of their journey. Customized emails based on user actions increase the likelihood of conversions.

What changes are taking place in content creation in 2020?

One major change in content creation in 2020 is the rise of voice search, which means writers need to produce concise, clear responses to answer questions quickly and effectively to cater to the way users interact with voice-activated assistants.

What is the benefit of using bite-size educational content?

Bite-size educational content provides quick and actionable information, catering to people’s shorter attention spans. It allows audiences to learn something useful in just a few minutes, which is becoming more popular in today’s fast-paced world.

Why is leveraging video content important for writers and marketers?

Leveraging video content helps build a deeper connection with audiences, which in turn builds trust and increases conversion rates. Videos are a popular medium on platforms like YouTube, Facebook, and Instagram, and provide a visual aspect that enhances user engagement.