5 BEST Ways I Get Leads To Grow My Cleaning Business (2024)

Summary

Johnny Robinson shares his expertise in growing cleaning businesses, highlighting five key customer acquisition channels: paid ads through Google and Yelp for high-intent leads; organic leads via local Facebook and community groups; referrals leveraging existing customers; partnerships with complementary home service businesses; and outbound strategies targeting real estate agents and contractors. He emphasizes the importance of relationship building and offers resources for starting and scaling cleaning businesses.

Takeaways

• 💼 **Paid Ads**: Utilize Google Local Service Ads, Thumbtack, or Yelp to capture high-intent leads already searching for cleaning services.
• 📈 **Conversion Rates**: Expect to close 50-60% of leads from paid ads due to high customer intent and less competition in responsiveness.
• 📱 **Customer Engagement**: Always answer the phone to provide quotes promptly, as many competitors do not.
• 💰 **Return on Ad Spend**: Aim for a minimum of 3:1 return on ad spend, meaning for every dollar spent, get $3 back.
• 🌱 **Organic Leads**: Build a presence in local Facebook and Nextdoor groups to generate leads organically and build community trust.
• 📸 **Testimonials**: Use testimonials from satisfied customers in community groups to attract more business.
• 🔄 **Referrals**: Systematize a referral process by offering discounts in exchange for introductions to potential new clients.
• 🤝 **Partnerships**: Partner with other home service businesses to cross-promote services and share commissions on referred jobs.
• 🏢 **Outbound Strategy**: Cold call or email real estate agents, builders, and property managers to build relationships and secure recurring jobs.
• 📊 **Focus and Scale**: Initially focus on paid and organic lead generation, then scale to include referrals, partnerships, and outbound strategies as the business grows.

Q & A

What is the first method Johnny Robinson suggests for acquiring leads in a cleaning business?

The first method Johnny Robinson suggests is using paid ads like Google local service ads, Thumbtack, or Yelp to acquire high-intent leads who are actively searching for cleaning services.

What is the estimated close rate for leads acquired through paid ads according to Johnny?

Johnny estimates that the close rate for leads acquired through paid ads can be between 50 to 60%.

What is the strategy Johnny suggests for handling leads that don't convert immediately?

Johnny suggests collecting names, phone numbers, and emails from every lead and following up with them in the future via direct messaging or phone calls.

What is the minimum return on investment Johnny recommends for paid ads?

Johnny recommends a minimum return on investment of three to one, meaning for every dollar spent, you should get $3 back.

How does Johnny suggest utilizing local Facebook and Nextdoor groups for lead generation?

Johnny suggests engaging with the community in local Facebook and Nextdoor groups to build a reputation and gain organic leads by mentioning the cleaning business in posts and asking for testimonials from satisfied customers.

What is the benefit of getting testimonials in local community groups according to Johnny?

Getting testimonials in local community groups helps build trust and recognition, leading to more leads and potential customers remembering the business for future needs.

How does Johnny recommend systematizing referrals in a cleaning business?

Johnny recommends offering discounts in exchange for introductions to potential customers and continuously asking for referrals after job completions.

What is the fourth method Johnny discusses for acquiring customers in a cleaning business?

The fourth method Johnny discusses is building partnerships with other home service businesses that cater to the same customers but do not offer cleaning services, offering them a commission for referrals.

How can a cleaning business leverage its customer list according to Johnny?

Johnny suggests writing up emails to partner companies' customer lists offering special deals to acquire new customers without additional costs.

What is the fifth and final method Johnny outlines for customer acquisition in the cleaning business?

The fifth method is outbound, which involves cold calling, emailing, or direct messaging potential clients like real estate agents, builders, and property managers.

What is Johnny's advice for starting out with customer acquisition strategies in a cleaning business?

Johnny advises focusing on paid ads and organic leads initially and then gradually building out other strategies like referrals, partnerships, and outbound as the business grows.