Semrush Competitor Analysis 2024 (How To Do Competitor Analysis In SEO)

Summary

In this video, the host offers a comprehensive guide on performing SEO competitor analysis using Semrush. Key areas covered include evaluating backlinks and identifying valuable keywords. The tutorial showcases how to assess a competitor's domain authority and backlink profile, highlighting the importance of relevant and non-spammy links. Additionally, the host demonstrates how to find low-hanging fruit in organic keywords, focusing on those with low keyword difficulty for easier ranking. The video concludes with a call to action for viewers to try Semrush for free via an affiliate link.

Takeaways

• 📕 The video is a tutorial on using SEMrush for competitor analysis in SEO, highlighting the importance of backlinks and keywords.
• 💵 The presenter uses 'Popular AIT tools' as an example domain to demonstrate the analysis process.
• 💲 The video emphasizes checking a competitor's backlink profile and authority score to determine the quality and relevance of their backlinks.
• 💴 The presenter advises focusing on active and dofollow backlinks for SEO value, while being cautious of spammy or low-quality links.
• 💳 The tutorial suggests filtering organic keywords by keyword difficulty (KD) to find 'low-hanging fruit' or easy-to-rank keywords.
• 💰 The video explains how to identify transactional and navigational keywords, such as those including 'pricing', which can be valuable for generating leads and sales.
• 💱 The presenter shares strategies for capitalizing on keywords that competitors may be neglecting, especially those with lower search volumes.
• 💷 The tutorial encourages using SEMrush's organic research tool to find and analyze keywords that competitors rank for.
• 💸 The video provides insights on how to leverage review articles and address common questions (like 'is it free?' or 'is it legit?') to target specific long-tail keywords.
• 💶 The presenter suggests engaging with Reddit threads and other platforms to drive traffic to articles and potentially monetize through ads or affiliate links.
• 💼 The video concludes with a reminder of the value of competitor analysis in SEO and encourages viewers to try SEMrush with a provided affiliate link for a free trial.

Q & A

What is the main focus of the video?

The video focuses on teaching viewers how to perform competitor analysis for SEO using the SEMrush tool.

What are the two key areas to consider when doing competitor analysis for SEO?

The two key areas to consider are backlinks and keywords.

Why is it important to look at a competitor's backlinks?

Backlinks are important because they can provide insights into the quality and relevance of the links, and potentially reveal opportunities for acquiring valuable backlinks.

What does the authority score indicate in SEMrush?

The authority score in SEMrush indicates the strength of a domain's backlink profile, with a higher score signifying a stronger profile.

Why might a high number of backlinks not be desirable?

A high number of backlinks might not be desirable if they come from spammy or low-quality sources, which can negatively impact SEO efforts.

What is meant by 'low-hanging fruit' in the context of organic keywords?

In the context of organic keywords, 'low-hanging fruit' refers to keywords that are relatively easy to rank for, often due to lower keyword difficulty.

Why are 'transactional' keywords valuable?

Transactional keywords are valuable because they often indicate a user's intent to purchase, making them more likely to convert into customers.

How can the keyword 'copymatic pricing' be beneficial for SEO?

The keyword 'copymatic pricing' is beneficial for SEO because it is transactional, indicating that users are likely looking to make a purchase, and it has a lower keyword difficulty, making it easier to rank for.

What is the significance of 'free trial' keywords in the context of the video?

Keywords related to 'free trials' are significant because they can attract users who are interested in trying a product or service without commitment, potentially leading to conversions.

How can analyzing a competitor's organic keywords help in SEO strategy?

Analyzing a competitor's organic keywords can help identify gaps in the market and opportunities for ranking by targeting keywords that competitors are not optimizing for.

What is the role of the SEMrush affiliate link mentioned in the video?

The SEMrush affiliate link is provided for viewers to get a free trial of the tool, allowing them to follow along with the tutorial and potentially benefit from using SEMrush for their own SEO efforts.