How To Fix Inactive Conversion Tracking in Google Ads - Full Guide (2024)

Summary

This video tutorial guides viewers on how to resolve inactive conversion tracking issues in Google Ads. It starts by accessing the Google Ads dashboard and navigating to the 'Goals' section. The video highlights the troubleshooting button for inactive conversion goals and outlines four key steps: using tag assistant, connecting to the website, testing conversion actions, and refreshing the conversions page. It also covers manual installation of the Google tag, testing the website, and editing conversion goal settings to reactivate tracking. The tutorial concludes with a reminder to check the dashboard for active conversion tracking and encourages viewers to like the video if it was helpful.

Takeaways

• 🔍 **Access Google Ads Dashboard**: Log into your Google Ads dashboard to manage conversion goals.
• 🎯 **Locate Conversion Goals**: Navigate to the 'Goals' section to view all your conversion goals.
• ⚠️ **Identify Inactive Status**: Look for goals with an 'Inactive' status indicating issues with conversion tracking.
• 🛠️ **Use Troubleshooting Button**: Click the troubleshooting button for guidance on fixing inactive goals.
• 🔗 **Tag Assistant Integration**: Utilize Tag Assistant for connecting to your website and testing conversion actions.
• 📝 **Follow Installation Instructions**: Ensure that Google Tag is properly installed on your website.
• 💻 **Manual Installation Option**: For custom-coded websites, manually insert the Google Tag code into the head section of your web pages.
• 🔄 **Refresh for Updates**: After making changes, refresh the conversions page to check the status of your conversion actions.
• 🔄 **Edit Settings to Recheck**: Editing the settings of a conversion goal can trigger a recheck of its status.
• 🛒 **Test Conversion Actions**: Simulate actions like test purchases to ensure Google can track conversions.
• 👍 **Video Helpfulness**: Encouragement to like the video if the tutorial was useful.

Q & A

What is the main issue addressed in the video?

The video addresses the issue of inactive conversion tracking in Google Ads.

How can you check your conversion goals in Google Ads?

You can check your conversion goals by logging into your Google Ads dashboard, clicking on 'Goals', and then either 'Summary' or 'Goals' to see all conversion goals.

What is the indication of inactive conversion tracking?

Inactive conversion tracking is indicated when the status of a conversion goal says 'inactive'.

What is the first step Google recommends to troubleshoot inactive conversion tracking?

Google recommends clicking on the 'Troubleshooting' button, which provides four steps to resolve the issue.

What are the four steps provided by Google for troubleshooting conversion tracking?

The four steps are: using Tag Assistant to connect to your website, testing the conversion action by triggering it on your website, closing Tag Assistant, and refreshing the conversions page to see the status of your conversion actions.

How can you access the Google Tag page in Google Ads?

You can access the Google Tag page by hovering over 'Tools' and clicking on 'Google Tag'.

What should you do if the installation instructions do not match what is shown in the video?

If the installation instructions do not match, you will first need to set up a Google Tag.

How do you install the Google Tag manually on your website?

To install the Google Tag manually, you need to insert the provided code into the head section of your website files where you want to track conversions.

What is the purpose of testing your website after installing the Google Tag?

Testing your website after installing the Google Tag ensures that the tag is installed correctly and that conversion actions are being tracked.

How can you check if your conversion tracking is active again?

You can check if your conversion tracking is active again by going to 'Goals' in Google Ads and either checking the status or editing the settings of your conversion goal.

What should you do to complete the troubleshooting process?

To complete the troubleshooting process, you should click 'Continue', enter your website URL, fire the conversion action, and then click 'Complete'.

How can you ensure that the conversion tracking issue is resolved?

After completing the troubleshooting steps, you should check your dashboard to see if the conversion is active and trackable.

Outlines

00:00

🔍 Fixing Inactive Conversion Tracking in Google Ads

The video provides a step-by-step guide on how to resolve issues with inactive conversion tracking in Google Ads. It starts with logging into the Google Ads dashboard and navigating to the 'Goals' section to view conversion goals. The script highlights that inactive conversion tracking is indicated by a status of 'inactive'. It suggests using the 'Troubleshooting' button for a quick fix, which leads to a four-step process: using Tag Assistant, testing conversion actions, closing Tag Assistant, and refreshing the conversions page. The video also explains how to use the Google Tag Manager for installation instructions, either manually or through a CMS like WordPress or Wix. It advises inserting the Google Tag code into the head section of website files to track conversions. The final steps involve going back to Google Ads, testing the website, and editing conversion goal settings to reactivate tracking. The video concludes with instructions to make a test purchase to fire the conversion action, which should resolve the issue and allow for active conversion tracking.

Keywords

💡Conversion Tracking

Conversion tracking is a feature in Google Ads that allows advertisers to measure the effectiveness of their ads by tracking specific actions users take after viewing or clicking on an ad, such as making a purchase or filling out a form. In the video, conversion tracking is central to the theme as the host guides viewers on how to fix inactive conversion tracking issues, ensuring that advertisers can accurately measure the success of their ad campaigns.

💡Google Ads Dashboard

The Google Ads Dashboard is a web-based interface where users can manage their advertising campaigns, view performance metrics, and make adjustments to their ads. In the script, logging into the Google Ads Dashboard is the first step to access conversion goals and begin troubleshooting inactive conversion tracking.

💡Conversion Goals

Conversion goals in Google Ads refer to the desired actions that an advertiser wants users to take after interacting with their ads, such as purchases or sign-ups. The script mentions setting up conversion goals and checking their status, which is crucial for understanding how to address inactive conversion tracking.

💡Inactive Status

An 'inactive' status in the context of Google Ads conversion tracking indicates that the tracking for a particular goal is not currently capturing data. The script discusses how to identify inactive conversion tracking and provides steps to resolve this issue.

💡Troubleshooting

Troubleshooting in the video refers to the process of diagnosing and fixing problems, specifically with inactive conversion tracking in Google Ads. The script outlines a four-step troubleshooting process to help users resolve issues with their conversion tracking.

💡Tag Assistant

Tag Assistant is a tool within Google Ads that helps users manage and troubleshoot their website tags, which are snippets of code that track user interactions. In the script, Tag Assistant is mentioned as a tool to open in a new tab to assist with troubleshooting conversion tracking issues.

💡Google Tag

Google Tag refers to the Google Tag Manager, a tool that allows users to manage and deploy marketing tags on their websites. The script instructs viewers on how to access the Google Tag page and use it to fix conversion tracking issues by following installation instructions.

💡Content Management System (CMS)

A Content Management System is a software application used to create, manage, and modify content on a website without needing technical expertise. The script mentions CMS platforms like WordPress and Wix, where users can install Google Tags more easily than on custom-coded websites.

💡Installation Instructions

Installation instructions in the script refer to the step-by-step guide provided by Google Ads to help users correctly implement the Google Tag on their website. This is a critical step to ensure that conversion tracking becomes active and functional.

💡Test Purchase

A test purchase in the context of the video is a simulated transaction made to test whether conversion tracking is working correctly after following the troubleshooting steps. The script advises making a test purchase to fire the conversion action and check if the tracking status updates to active.

💡Head Section

The head section of a webpage contains meta-information about the page, such as its title and character set, and is where certain scripts, including the Google Tag, are typically placed. The script instructs viewers to insert the Google Tag code within the head section of their website files to ensure proper tracking.

Highlights

Introduction to fixing inactive conversion tracking in Google Ads

Accessing Google Ads dashboard and navigating to conversion goals

Identifying inactive conversion tracking status

Using the troubleshooting button for conversion goals

Tag Assistant tool for connecting to your website

Testing the conversion action by triggering it on your website

Refreshing the conversions page to check the status

Clicking 'Continue' to perform troubleshooting steps

Accessing Google Tag Manager for further instructions

Installation instructions for Google Tag

Manual installation or using CMS/website builder for Google Tag

Inserting Google Tag code into website files

Navigating to the head section of the website file

Inserting the Google Tag within the head tag

Returning to Google Ads to check the status of conversion goals

Editing conversion goal settings to recheck activity

Troubleshooting steps redirection and website URL entry

Firing a test conversion action on the website

Completing the test and checking the dashboard for fixes

Final advice on tracking conversions and video conclusion

Transcripts

welcome in this video I'll show you how

to fix inactive conversion tracking in

Google ads so when you set up a

conversion goal uh let's actually log

into your Google uh ads dashboard here

click on goals and then on summary or

just click on goals here you will see

all of your conver conversion goals here

now inactive conversion tracking is when

the the status says inactive so what can

you do you can already see there is this

troubleshooting uh button that you can

click and it will give you those four

steps tag assistant will open in a new

tab connect to your website with the tag

assistant test the conversion action by

triggering triggering it on your website

when you're done close tag assistant and

refresh the conversions page to see the

status of your conversion actions now if

you click on continue exactly those four

steps will happen or you will need to

perform those four steps but what you

can also do is to click onto tools click

onto Google t or hover over tools click

on Google tag and you'll get your Google

tag uh page here you can see

configuration here's what you need to do

so you need to click onto installation

instructions now if this doesn't look

like uh like it like it does for me you

will first need to set up a Google tag

you will see the instructions will be

pretty clear but if you have set up your

Google tag you will need to click on

installation instructions and then this

window will open up and here you can

either install it manually or with a

Content management system or website

Builder like Wix or WordPress if you

have a website however that you've coded

yourself or you have a developer um you

will need to insert this code into your

website and for that you will need to go

into your need to go to your website

files go to your go to all of the pages

or go to the page uh where you would

like to track those

conversions um yeah in your files go

into the head section so this is like

the yeah this is the head section of the

file and then insert this code right

here you can already see I have inserted

this code before so I already have it

but you will need to insert this code

within the had uh tag so then you have

inserted the Google tag in your file

what you then want to do is go back to

Google ads you can also test your

website if you want but the Google tag

should be installed you will need to go

to goals again and here you will need to

go to uh yeah either the either the

status should should be active or you

can go onto your go onto your conversion

goal and edit the settings because then

it will kind of uh check uh if it's

active again so you can edit the

settings or you will need to basically

follow those actions so troubleshooting

click on continue you'll be redirected

to a new page here you will need to

enter enter in your website URL and then

your website will open up in here and

what you will need to do is to then um

is to then fire that conversion app

action so if it's for example a purchase

you will need to make a test purchase

and that way um Google will then yeah

after after you've basically fired your

action you need to click complete and

when you go back to your dashboard um

this should actually be fixed and you

should be able to uh track your

conversions depending on what kind of

conversion it is you should be able to

track your conversion and it should be

active again so that's everything you

need to know about how to fix inactive

conversion track in Google ads if this

video was helpful make sure to like the

video and thank you for watching