How to Build a Targeted Lead List for Staffing & Recruitment Agencies (Apollo.io Live Demo)

Summary

This video demonstrates a live walkthrough of building a lead list using Apollo, focused on a specific ideal customer profile (ICP). The example uses a recruitment platform called H Line, targeting construction businesses. The presenter shows how to gather relevant companies and contacts by filtering criteria such as industry, company size, job postings, and HR-related roles. The lead list is refined further by excluding recruitment businesses and selecting key decision-makers. Finally, the presenter explains how to export, verify, and use the list for outreach.

Takeaways

• 📝 The video demonstrates a live lead list build inside Apollo based on a specific ICP (Ideal Customer Profile).
• 🏗️ The example company used is H Line, a recruitment platform focused on construction businesses.
• 🔍 The video shows how to gather context from the company's website to understand the industry and fit.
• 📊 The target industry is construction, and the ideal company size is between 500 to 1,000 employees.
• 🔑 The lead search focuses on job postings, filtering for specific job roles such as heavy equipment operators, CDL drivers, and earthwork professionals.
• 🌍 The location filter is set to companies based in the United States.
• 👥 The search is refined by targeting HR leaders, recruiting, talent acquisition, and other HR professionals.
• 📉 Exclusions like staffing and recruiting businesses are applied to narrow down the lead list further.
• 📋 The result is a list of about 900 qualified leads, which can be expanded by adjusting filters like job titles and employee counts.
• ✅ The final step involves exporting the list, verifying it using an email verification tool, and conducting outreach based on the validated contacts.

Q & A

What is the main objective of the video?

The main objective of the video is to demonstrate how to build a lead list using the Apollo platform by following a specific Ideal Customer Profile (ICP).

Which company is used as an example in this lead list-building process?

The company used as an example is H Line, a recruitment platform co-founded by Will Hu.

What industry is targeted in this example?

The construction industry is targeted in this example.

What company size is considered ideal for this lead list?

The ideal company size for this lead list is between 500 and 1,000 employees.

What is the purpose of looking at job postings during the lead list-building process?

The purpose of looking at job postings is to identify companies that are currently hiring and in need of recruitment services, making them ideal targets for outreach.

Which job roles are mentioned as being relevant for this recruitment effort?

Roles like heavy equipment operator, CDL-A driver, rolloff, earthwork, foundation, and demolition are mentioned as relevant for this recruitment effort.

How does the speaker narrow down the list of potential leads?

The speaker narrows down the list by filtering based on the U.S. location, company size (500-1,000 employees), job titles (HR leaders, talent acquisition, recruitment, etc.), and by excluding companies in the staffing and recruiting industry.

What are some job titles the speaker suggests targeting?

The speaker suggests targeting job titles such as HR leaders, recruiting professionals, talent acquisition managers, directors, VPs, and C-level executives.

How does the speaker suggest handling large lead lists?

The speaker suggests breaking down large lead lists by using advanced filters like company size, job roles, and industry. Additionally, exporting smaller batches (100 at a time) for outreach and verification.

What verification tool is recommended to ensure the lead list is accurate?

The speaker recommends using 'Million Verifier' to verify the validity of the lead list before proceeding with outreach.